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Research on Chinese Cultural We-Media Brand Design Strategy -Focused on the Luogic Show (중국 문화형 1인미디어 브랜드 디자인 전략 연구 -뤄지쓰웨이(罗辑思维)를 중심으로)

  • Cai, Chang;Lee, dong hun
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.401-402
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    • 2019
  • 중국에서 고등 교육이 보편화되고 취업 경쟁이 나날이 치열해지면서, 쉴 새 없이 갈고 닦은 개인의 지식 시스템이 경쟁력의 주요 원동력이 되었고 직장에서도 '공부'가 점차 새로운 키워드로 부상하고 있다. 그러한 까닭에 문화형 1인미디어의 발전 전략에 점점 더 많은 이들의 이목이 집중되고 있다. 본 논문은 뤄지쓰웨이의 사례 분석을 통해 중국의 문화형 1인미디어 시청자의 수요와 발전 추세를 관찰했다. 또한 뤄지쓰웨이가 브랜드 구축 시 어떠한 브랜드 디자인 전략을 펼쳤는지에 대해서도 알아보았다. 지불방식, 지식 커뮤니티 형성, 신용 시스템 구축 등을 통해 시장의 경쟁 속에서 양호하고 신뢰할 수 있는 브랜드 이미지를 형성한다.

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Taiwanese Cultural Elements Reflected in Dance works of Lin Hwanimin (린 화이민 무용작품에 반영된 대만문화요소)

  • Cho, sung hoe;Ren, Qiu Ying
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.299-300
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    • 2019
  • 린 화이민의 작품을 왜 대만 문화의 상징이라고 하는가. 린 화이민의 작품세계는 대만의 문화를 흡수하는 것을 목표로 삼았다. 린 화이민의 작품에 대한 분석과, 무용평론가들의 견해를 통해 린 화이민의 작품 스타일은 전기와 후기의 두 단계로 나뉜다. 전기에는 쌀, 사진, 분향이라는 세 가지 주요 요소들을 활용해 대만의 풍토에 대한 인식을 알리는 것을 목표로 작품 작업을 진행했다. 후기에는 주로 작품에 중국 특색을 띈 태극관, 무술, 서예 등을 도입해 창작에 영양을 받는 등 중국 문화를 구현하기 위해 개인적인 스타일을 만들었다. 따라서 린 화이민의 작품은 대만 문화의 결실을 농축하고 전통문화를 살리는 수단이 되기도 했다.

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The Influence of Cultural Information Design and the Classification of Spiritual Guidance, Based on the Cases of Japanese Wabi-sabi

  • Du, Yixuan;Joo, Song
    • International Journal of Contents
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    • v.17 no.1
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    • pp.27-36
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    • 2021
  • Information design is a new scientific subject, which was named in the 20th century. The design methods of information design and the display of information are continually evolving with the change in the world. While sorting out the background and concept of information design, this article aims to identify the issues of information design. One issue is that environmental information design is a vague concept. Thus, leading to this type of information design is without any comprehensive analysis. Second, the impact of culture has not received adequate attention. This article is based on the Japanese Wabi-sabi culture. It analyzes the impact of culture on information design. The article deeply explores the role of Wabi-sabi in information design through case studies, and it reflects the characteristics of design products by culture.

A study on development of VR-based tangible functional game for prevention of dementia

  • Jang, Chun-Ok
    • International Journal of Advanced Culture Technology
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    • v.9 no.1
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    • pp.196-202
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    • 2021
  • Currently, as Korea enters into a fast aging society, the problem of dementia population is increasing. In this paper, we intend to contribute to the improvement of welfare for the elderly by developing virtual reality technology and related interface technology to effectively perform hand movements known as effective methods for preventing and treating dementia. As the content of the research and development of this paper, it is designed to be easy for the elderly to use and stimulate brain function by applying VR technology using sensors, and to activate mental and physical activities for the elderly who are marginalized in terms of cultural welfare. We intend to develop by classifying the types of games and contents that can induce them. As a result of this thesis, we developed contents using virtual reality to improve cognitive abilities for elderly people with poor cognitive ability to activate the brains of users' cognition, memory, and attention to prevent and treat dementia I want to contribute.

Themes and Culture Concepts in Disney's "Mulan": The Evolution from Chinese "Imagery" to Postmodernism

  • Yang, Hua;Choi, Dong-Hyuk
    • Journal of Korea Multimedia Society
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    • v.25 no.10
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    • pp.1457-1467
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    • 2022
  • The relationship between film and culture is established through a shared focus on people's lives. Culture changes at different times, which makes a dynamic and complex relationship between film and culture. Understanding this relationship helps to provide better support for current filmmaking. The purpose of this study is to provide insights into the macro issue of film and culture by exploring the relationship between film theme and culture concept. To this end, we used a case study to explore the connection between themes and culture concepts in Disney's Mulan (1998, 2020) through literature and analyses of culture concepts (Chinese "imagery" and Postmodernism). The study concludes that, "Culture assemblage" and "Vision is king" have become cultural trends that influence the creation of film theme and style to a certain extent; how to balance the relationship between the core idea of film theme and the external forms is an important issue in current filmmaking. The article contributes to promote thinking about culture in film creation, and its research perspective on different cultures and histories is innovative.

A Study on the Quality Model for Testing of Augmented Reality Contents (AR 콘텐츠의 테스팅을 위한 품질모델 연구)

  • Lee, Jong-Won
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.01a
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    • pp.65-66
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    • 2022
  • AR을 기반으로 하는 현실과 가상세계가 공존하는 콘텐츠들이 증가하고 있다. 이에 따라 AR 콘텐츠에 대한 체계적인 테스팅에 대한 필요성도 증가하고 있다. 소프트웨어 테스팅과 관련한 품질특성은 ISO/IEC 25010에서 정의하고 있다. 기존의 연구에서 ISO/IEC 25010을 기반으로 AR의 테스팅에 적용할 수 있는 품질특성을 제안하였다. 본 논문에서는 기존의 연구에서 제안한 AR 테스팅 품질특성에 신뢰성과 보안성을 보완할 것을 제안한다. 이러한 품질특성으로 고려하여 AR의 테스팅에 필요한 테스트 케이스를 개발하고 실행한다면 보다 체계적인 테스팅이 가능할 것이다.

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Pema Tseden's Cinematic Techniques: Analyzing Ethnic Representation in "Tharlo"

  • Wang Yipu;Hong-Sik Pak
    • International journal of advanced smart convergence
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    • v.13 no.2
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    • pp.172-186
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    • 2024
  • With the globalization of the film industry, ethnic minority films have been developed and studied by many scholars for their special ethnic representation. The film "Tharlo" directed by Pema Tseden carefully explores the identity anxiety of a Tibetan shepherd. Through the connection and separation between the protagonist and traditional culture, it shows a complexity of modern ethnic identity for minority people. This study explores what kind of cinematic techniques and symbolic elements the director uses to shape ordinary characters, build a narrative space, and show ethnic representation. This paper puts forward a theoretical framework combining cinematic quantitative methods with qualitative narrative and semiotic analysis, aiming to deepen our understanding of cinematic techniques and ethnic representation, and provides a new perspective and profound insights for discussing the complexity faced by ethnic minorities in contemporary films. This study finds that Tseden's "Tharlo" successfully portrays the complex transformation of Tibetan cultural identity in the context of globalization and modernization through cinematic techniques such as fixed camera positions, long take and black-and-white cinematography, combined with the use of symbolic elements like mirrors, lambs and identity cards.

A Research on the Diversity and Expandability of Kidult Culture

  • DaYun Kang;Jeanhun Chung
    • International Journal of Internet, Broadcasting and Communication
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    • v.16 no.3
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    • pp.139-145
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    • 2024
  • In modern society, many adults seek emotional solace by reconnecting with their childhood memories through "kidult" culture, especially as single-person households increase. This trend spans fashion, collectibles, movies, animations, games, and character merchandise, with Hollywood playing a significant role in its growth during the 1980s and 1990s. Kidult culture allows adults to relieve stress, foster creativity, and strengthen social connections, enhancing their quality of life. As this culture gains mainstream acceptance, companies are producing diverse products featuring beloved characters, appealing to a wide age range. The rise in single-person households has amplified the importance of personal expression and individuality, driving the popularity of kidult culture. Companies are leveraging this trend to create innovative designs that resonate with consumer preferences. This cultural expansion promotes new design forms and aesthetics, reflecting the evolving relationship between design and consumption. Kidult culture's growth underscores its significance in contemporary consumer and design culture, offering valuable insights into modern societal trends.

A Study on the Demand for Cultural Ecosystem Services in Urban Forests Using Topic Modeling (토픽모델링을 활용한 도시림의 문화서비스 수요 특성 분석)

  • Kim, Jee-Young;Son, Yong-Hoon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.50 no.4
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    • pp.37-52
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    • 2022
  • The purpose of this study is to analyze the demand for cultural ecosystem services in urban forests based on user perception and experience value by using Naver blog posts and LDA topic modeling. Bukhansan National Park was used to analyze and review the feasibility of spatial assessments. Based on the results of topic modeling from blog posts, a review process was conducted considering the relevance of Bukhansan National Park's cultural services and its suitability as a spatial assessment case, and finally, an index for the spatial assessment of urban forest's cultural service was derived. Specifically, 21 topics derived through topic analysis were interpreted, and 13 topics related to cultural ecosystem services were derived based on the MA(Millennium Ecosystem Assessment)'s classification system for ecosystem services. 72.7% of all documents reviewed had data deemed useful for this study. The contents of the topic fell into one of the seven types of cultural services related to "mountainous recreation activities" (23.7%), "indirect use value linked to tourism and convenience facilities" (12.4%), "inspirational activities" (11.2%), "seasonal recreation activities" (6.2%), "natural appreciation and static recreation activities" (3.7%). Next, for the 13 cultural service topics derived from data gathered about Bukhansan National Park, the possibility of spatial assessment of the characteristics of cultural ecosystem services provided by urban forests was reviewed, and a total of 8 cultural service indicators were derived. The MA's cultural service classification system for ecosystem services, which was widely used in previous studies, has limitations in that it does not reflect the actual user demand of urban forests, but it is meaningful in that it categorizes cultural service indicators suitable for domestic circumstances. In addition, the study is significant as it presented a methodology to interpret and derive the demand for cultural services using a large amount of user awareness and experience data.

An Inquiry into the Cultural Identity of Korean Design: 'Well-Being' and 'Body-Mind Monism' (한국 디자인의 문화적 정체성에 대한 소고: '웰빙'과 '심신일원론')

  • Ko, Young-Lan
    • Archives of design research
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    • v.17 no.4
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    • pp.169-176
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    • 2004
  • It is incontestable that the essence of the current fever of well-being is pseudo-ideology, which is the commercialized well-being. Nevertheless, the potential value as the cultural contests of Korean Design, reaching the philosophy of well-being, must not be overlooked. Being more than its dictionary meaning of 'happiness' and 'welfare', well-being aims peace of mind and richness in mentality, thus supports the life style of 'Body-Mind Monism'. As a trend that has taken a ride on the consumerism, it is inevitable to excavate the benign cultural value that an ordinary sign of well-being lacks in order to create a peculiar model of Korea's design contents by sublimating the commodity aesthetic of well-being into an alternative argument possessing the cultural identity of Korea. Well-being, not much different form an attitude of following the 'ways of nature', is a typical model of non-dualistic thinking of East Asia. By tracing back to the indication of well-being that already existed in the non-dualistic thought and design of East Asia, the genealogy connecting the current phenomena of well-being to the Body-Mind Monism can be found in the cultural traditions of as close as Korea and as far as East Asia. In the case of adopting the monistic way of East Asian thinking that sees body and mind as one not two as the theoretical background of well-being imported fro the West, it is expected to provide a solution for the design discourse of Korea to be out of colonialism. Well-being contributes to the monistic awareness in the period of self-reflected modernization, which needs to search new values based on the reconsideration of dualistic paradigm centered on the Western culture, thus it is worth putting anticipation on the potential significance well-being would have in the field of national as well as international design world.

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