• Title/Summary/Keyword: CulturalContents

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Application of B-Grade Cultural Contents to Small City Marketing Strategy: Focused on the Case of Chungju City, Korea (B급 문화콘텐츠의 활용을 통한 소도시 마케팅 전략: 충주시의 사례를 중심으로)

  • Kwon, Eva;Lee, Byung-min
    • Journal of the Economic Geographical Society of Korea
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    • v.25 no.1
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    • pp.87-107
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    • 2022
  • This study aims to understand the possibility of small city marketing strategies using B-grade cultural contents. This research focused on the case of Chungju City which applied B-grade cultural contents to city marketing. The process using B-grade cultural contents to small city marketing was investigated and hash-tags and comments on social media were coded and analyzed based on grounded theory. Also, the details were examined through in-depth interviews with the local government official in charge. The result has shown the characteristics of B-grade cultural contents describing the differences from the original B-grade culture as subcuture. First, publicity materials showed the characteristics of general B-grade culture such as retro, puns, and escape, showing the process of communication/participation/empathy. Second, improbability, intertextuality, extensibility, subversiveness, and authenticity were the five main factors for responses and empathy from the audience. Third, the ripple effect was formed through the simple narrative structure of 'intro-conclusion'. Finally B-grade cultural contents of Chungju showed new possibilities for sustainable small city marketing through the formation of new cultural assets.

Evaluation of the Construction Plan of Gyeongbuk Cultural Content Promotion Center (경북문화콘텐츠지원센터 설립계획의 평가와 정책대안)

  • Lee, Chul-Woo;Choi, Jeong-Su
    • Journal of the Korean association of regional geographers
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    • v.14 no.5
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    • pp.536-552
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    • 2008
  • In Korea, a variety of policies for the regional cultural industry development have been carried out: the promotion policy of cultural industry cluster, the establishment of cultural industry support center, and the construction of cultural industry complex and the supporting works for the cultural research center. The cultural industry has a dual character of the manufacturing industry and the service industry. The cultural industry of Gyeongbuk province is mostly centered upon small manufacturing firms with low value-added. Thus, it is desperately in need of the building-up of the enterprise supporting system. However, it is difficult to expect that private business service finns can be activated. In this sense, local and regional governments seek to establish so called 'the cultural contents support center'. However, it is not clear whether the center is an organization for the production of cultural contents or an agency for the support of cultural contents industry. Also it does not prepare any major functional introduction facilities and performing programs. Most of all, it is necessary to establish a proper orientation that 'the cultural contents support center' must be not an organization for the direct production of cultural contents, but an organization supporting cultural industry by way of providing cultural industry enterprises with what is necessary for the production of cultural contents. Also, a system for the establishment of business fitting support policy that can cover the whole sectors of cultural industry must be prepared. Furthermore, a synthetic support system for the cultural business associated industries centered on specified sectors such as films, edutainment, and storytelling must be constructed. Finally an environment for the creation and inducement of cultural industry enterprises, and for the active participation of enterprises and related groups in the promotion planning and in the policies of cultural industry must be built along with on- and off-line networks.

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A Study on the Expansion of Cultural Contents through the Case of Sherlock Holmes (셜록홈즈(Sherlock Holmes)의 사례를 통한 콘텐츠 확장성 연구)

  • Lim, Young-june;Lee, Young-suk
    • Journal of Korea Multimedia Society
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    • v.20 no.10
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    • pp.1689-1696
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    • 2017
  • The purpose of this study is to contribute to the development of a source of cultural contents by proposing extension possibility of cultural contents based on an original source. To this end, this article examined an aspect of Sherlock Holmes contents based on the novel "Sherlock Holmes" published in 1887. It has been produced as 217 different contents from 1899 to 2017 after publishing the novel Sherlock Holmes, and consequently, it has become the best material for the study of the expansion of contents. As a research method, we examined the concept of Transmedia with the change of media environment. Next, we examined the production method of "Sherlock Holmes" contents, analyzed the transformation factors according to each media, and presented the expansion of contents through "Sherlock Holmes" contents.

Implementation of Visual Contents on Mandala's Twining Rite (만다라 결연 의식의 시각 콘텐츠 구현)

  • Kim, Kyungdeok;Kim, Youngduk
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.37-45
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    • 2015
  • The importance of cultural contents industry is steadily growing owing to the Korean wave etc. and Buddhist cultural contents is a part of the cultural contents. However, the development of Buddhist cultural contents in many ways has left much to be desired. That is because, it is difficult for the public, who is not Buddhist scholar, to understand and take interest in conventional contents on Buddhist books themselves which are digitalized. Also, most contents researches are discussed on the necessity of contents development and just stay in these subjects, but it is insufficient to study a semantic analysis and visualizing contents on Buddhist books. So, in this paper, we analyse mandala's twinning rite in the Buddhist books and implement visual contents on the rite. The mandala is using toohadeokbul in a special way as the abhisinca rite. We analyse concept of the toohadeokbul and implement its visual contents which visualize ideological logic of Buddhism. The implemented contents are able to provide the public with Buddhist cultural experience of the yard. Additional, by trying to visualize descriptive expressions of Buddhist books, this paper could be a precedent for developing visual contents of unlimited data comprised in Buddhist books.

Survey and Proposal of Plagiarism Inspection Supporting System for Cultural Contents (문화콘텐츠 진위 판정 지원 시스템의 고찰 및 제안)

  • Cho, Dong-Uk
    • The KIPS Transactions:PartD
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    • v.11D no.2
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    • pp.471-478
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    • 2004
  • This paper describes the plagiarism inspection supporting system of typical cultural contents or properties such as game programs, cultural contents of natural language documents and art works and proposes the cultural contents the plagiarism inspection supporting system For this, firstly, a survey of plagiarism inspection methods and tools for supporting Plagiarism inspection about programs, cultural contents of natural language documents are discussed. Secondly, the technical method for supporting plagiarism inspection of cultural art works by analyzing the drawing characteristics of authors is proposed. Finally, the experimental results show the effectiveness of this paper.

Study of Theme-based Cultural Space According to the Changing Tourism Environment - Focus on examples of Japan and Korea to which Contents E5(Education, Entertainment, Experience, Emotion and Economy) were applied - (관광환경 변화에 따른 테마형 문화공간(TCS) 연구 - 콘텐츠 E5(교육, 위락, 체험, 감성, 산업)를 적용한 일본과 한국사례를 중심으로 -)

  • Oh, Sang-Min;Joung, Yong-Sub;Han, Young-Ho
    • Korean Institute of Interior Design Journal
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    • v.21 no.6
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    • pp.46-53
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    • 2012
  • The purpose of present study is that according to the changing tourism environment, detailed cultural environment will be utilized in the active way as systematized theme-based cultural space, and the increase of small theme-based cultural space will contribute to active participation of customers and local development with various programs. TCS was classified to theme-based cultural space contents E5(Education, Entertainment, Experience, Emotion and Economy) in focus of contents in which software is regarded more importantly than hardware, and was analyzed as contents of ten key tourism trend of the future. The present study indicate that experience centered tourism environment stood out in theme-based cultural space, and new era of cultural tourism to which storytelling in focus of emotion is applied will be coming.

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A Study of Evaluation Model for Culture Contents' Value Evaluation (문화콘텐츠 가치평가의 평가모형에 관한 연구)

  • Kwon, Ji Hyuk;Baik, Seung Kuk;Son, Ki Dong
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.9 no.3
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    • pp.129-144
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    • 2013
  • Recognizing a limits on quantitative evaluation of cultural contents' and for its betterment, study aims developing a qualitative evaluation model. For this study, Reception Theory, Semiotics and Psychology were derived for epistemological dimension to contemplate culture contents' essential attribute. To be concrete, cultural contents was examined as experiential products, emotional products, rememberable products and texts. Also, codes of fun, emotion and culture were discussed as intrinsic attributes for cultural contents and how those attributes were expressed or composed in cultural contents was discussed as well. Evaluation items were extracted based on final discussion at the epistemic level, set up the final evaluation model by taking experts' advices on each items. With all those outcomes, qualitative evaluation model for cultural contents was developed. For the importance of each index in the model, priority was granted by weighting on each index. Lastly, evaluation scale was developed for each index. The culture contents' evaluation model developed in study is meaningful not only in drawing qualitative evaluation items of video(image) contents and developing the index and model for the first time, but also its possibility of wide use for other genres.

A Study on Promotion plans of the Cultural Contents Industry from a Perspective of Simulacre - Focused on Characters - (시뮬라크르 관점에서 문화컨텐츠산업의 활성화 방안에 관한 연구 -캐릭터를 중심으로-)

  • Jun, Jeon-Sook;Son, Young-Bum
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.269-280
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    • 2006
  • In the 21st century, a nation's industrial success will depend on her cultural industry. Thus, Korea has been investing much in the cultural contents industry, expecting high. A nation's potential in the industrial contents industry will be determined by 1) IT infrastructure, 2) digital convergence, 3) rich cultural heritage and 4) government's effective policies. Nevertheless, our cultural contents industry is not as much homogeneous as that of the United States or Japan, but only some parts of it have grown much. So, our cultural contents industry is not very stable, which means that it would grow in a short term but not in a long term. One of the ways to promote the cultural contents industry effectively may be derived from Jean Baudrilliard's theory of simulacra. The aim of this study is to review the ultimate simulacra required of our cultural contents industry, focusing on Disneyland which Jean Baudrilliard emphasizes as the most perfect simulacra.

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Development of Cultural Contents using Auger Reality Based Markerless Tracking

  • Kang, Hanbyeol;Park, DaeWon;Lee, SangHyun
    • International journal of advanced smart convergence
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    • v.5 no.4
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    • pp.57-65
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    • 2016
  • This paper aims to improve the quality of cultural experience by providing a three - dimensional guide service that enables users to experience themselves without additional guides and cultural commentators using the latest mobile IT technology to enhance understanding of cultural heritage. In this paper, we propose a method of constructing cultural contents based on location information such as user / cultural heritage using markerless tracking based augmented reality and GPS. We use marker detection technology and markerless tracking technology to recognize smart augmented reality object accurately and accurate recognition according to the state of cultural heritage, and also use Android's Google map to locate the user. The purpose of this paper is to produce content for introducing cultural heritage using GPS and augmented reality based on Android. It can be used in combination with various objects beyond the limitation of existing augmented reality contents.