• Title/Summary/Keyword: Cultural resources

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Study on Types of Cultural Heritage Resources Marketing and Industrialization Strategy (문화유산마케팅 유형과 산업화 전략)

  • Shim, Sang Min
    • Review of Culture and Economy
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    • v.19 no.2
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    • pp.51-72
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    • 2016
  • This research dwells on categorization and industrialization of cultural heritage resources using marketing. Since many organization would not grab the chance of business while doing marketing using cultural heritage, the paper intend to suggest proper way to develop strategy. For that purpose, this research analyzed some advanced cases of corporate like Google and other national endeavors. This paper founded out 4 models of marketing using cultural heritage resources. These are re-creation, patron, capitalization and media. Also we got practical implications of the case analysis and modeling which are collaboration partnership scheme between marketers and filed expert group. Marketers better find fitful information and right person utilizing more reliable sources such as national archives, and academic achievements. If the marketers implement such strategic program, really abundant types of cultural heritage resources using marketing could bring more favorable profit which means business chance and new horizon for global culture industry.

Perception of Andong Joongang Cinema as a Local Cultural Resource (지역문화자원으로 본 안동중앙극장 인식)

  • Kim, Nam-Yong;Jung, Nak-Hyun
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.1
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    • pp.69-79
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    • 2019
  • The purpose of this study is to analyze how Andong Joongang Cinema (hereinafter referred to as "The Cinema"), the only art cinema in Gyeongsangbuk-do Province, is perceived by local people as a local cultural resource. For this, an analysis framework was set for analyzing local people's perception of The Cinema as a local cultural resource, by analyzing the functions of local cultural resources and the function of The Cinema and examining the correlation between the two sectors, on the basis of precedent studies on local cultural resources and related papers on art theaters and The Cinema. Based on the proposed analysis framework, the local people's perceptions of The Cinema as a local cultural resource were summarized into four divisions: the perception of the enjoyment of culture & art, the perception of historicity, the perception of a tourist attraction, and the perception of community formation. As a result, it is judged that The Cinema has the identity, the traditionality and the community spirit as the three functions of which a local cultural resource has, and thus, it is proved that The Cinema functions as a local cultural resource. Therefore, local cultural resources have been performing their functions encompassing its scope with the region's history and surrounding environment, not standing alone. The Cinema also has been functioning as a space for the enjoyment of culture and art, a tourist attraction, and a cultural space for communicating with the public, keeping its historicity of the region. It is expected that there will be specific follow-up studies so that The Cinema can consistently play its role as a local cultural resource.

Research on the current conditions of cultural heritage management in North Korea - an example of the management of provincial sites - (북한의 문화유산 관리 현황 연구 - 지방의 유적 관리 사례를 중심으로 -)

  • Kim, Hyunwoo;Yi, Seonbok
    • Korean Journal of Heritage: History & Science
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    • v.52 no.4
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    • pp.4-17
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    • 2019
  • Both as a means of improving North-South relations, as well as a necessary component for carrying out research on the past of the Korean peninsula, interest in North Korean cultural resources has been growing in South Korean society. As a result, studies have begun to look beyond North Korean cultural resources themselves and attempt to determine how cultural resources are managed in North Korea. Such studies have tended to investigate laws related to the management of cultural heritage in North Korea, but information gleaned from laws alone is limited. To provide a more complete picture, research must also investigate how cultural resource management laws are applied and enforced and also take into consideration aspects of cultural resource management that are not directed or regulated by law. In this study, we refer to the current National Cultural Resources Protection Laws in order to investigate systems of cultural resource management in North Korea. Furthermore, we conducted interviews with a former North Korean national who had until recently worked as a director of historical sites in North Korea. Through comparisons of information relating to organization, labor power, responsibilities, budget, and other factors of cultural resource management gained through the interviews and the 'National Cultural Resources Protection Laws,' we hoped to gain a fuller understanding of the reality of cultural resource management in North Korea. As a result, we were able to gain a better understanding of the organization and tasks related to cultural resource management and, at the same time, clarify some of the provisions that were unclear in the laws. Throughout the process, we were also able to determine that the management of cultural resources in North Korea is currently inadequate. However, because this study focuses on a specific region and is limited only to historical sites, it is difficult to generalize our findings to the entirety of cultural resource management in North Korea. In order to gain an objective and more accurate understanding of the current state of cultural resource management in North Korea, information must be collected at many levels to be synthesized and compared.

A Study of Historical and Cultural Resources Related to China in the Region : Focusing on Jeonbuk area (지역 내 중국 관련 역사문화자원 연구: 전북지역을 중심으로)

  • Jeong, Jina
    • 지역과문화
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    • v.7 no.3
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    • pp.49-79
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    • 2020
  • This study focuses on the analyzing historical and cultural resources formed during the Goryeo, Chosun, and Anti-Japanese Movement periods after the Silla period with the aim of finding ways to utilize its cultural contents. The viewpoint of analysis was made from the perspective of exchange, naturalization, and faith, and the following conclusions were obtained from the analysis. First of all, from the exchange perspective, the activities of Choi Chi-won, Seogyu, and Song Young-gu contributed to the formation of regional historical and cultural contents, such as leaving a lot of ruins or geographic stories in the area and a heritage of good human exchange. From the point of view of naturalization, Du Kyung-ryeong, Cheon Man-ri, and Jeong Yul-seong contributed to the history and culture of the story and the formation of heritage by doing such as contributing activities to the war, anti-Japanese movement for the nation, and the formation of the nation. The most representative from a religious point of view is the Guan Yu faith, which has become a faith believed by the authorities and civilian as a brave longevity and a symbol of the victory of war. The related symbols, paintings, etc. also are objects of worship and have become valuable local Chinese cultural resources as artistic values. Therefore, from a cultural point of view, there is a need to further develop and utilize these China-related historical and cultural resources as good cultural contents by elaborating their stories and local festivals, book culture branding, international music festivals, and exploring various cultures such as Chinese tour courses.

A study on Program Development of Traditional Living Culture for Viable Rural Community (농촌지역 활성화를 위한 전통생활문화 프로그램 개발에 관한 연구)

  • Park, Un-Shik;Park, Duk-Byeong;Lee, Han-Ki
    • Journal of Korean Society of Rural Planning
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    • v.9 no.1 s.18
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    • pp.37-46
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    • 2003
  • The purpose of this study was to develop the program of traditional living culture for people to sustain viable rural community in Korea. The study was conducted by literature review, survey, interview, and delphi method. The results of this study were as follows; First, the program was developed to response to educational roles and functions. Second, the program was developed to utilize elder people for viable community as programs practitioners. Third, the factors of traditional cultural program for endogenous development were human resources, community organization and community participation, and natural and cultural resources. Forth, the program was developed to view the community resources as a systems because the culture was communicated through relationship rather than heritage. The re-valorization of cultural resources by the programs will provide local people with strategic capacity for endogenous development and for the harnessing of extra-focal forces in a market economy.

Development Issues and Situations of Asan Agriculture (아산 지역농업의 활성화를 위한 추진과제)

  • Kim Ho
    • Korean Journal of Organic Agriculture
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    • v.14 no.1
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    • pp.1-15
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    • 2006
  • Asan city has many strengths, for examples, the distinction of innovation ability, several places with clean environmental resources, conventional-cultural resources and favorable conditions of location in regional agriculture development. But it has not devised the comprehensive development plan for regional agriculture that is integrating natural, cultural and industrial resources. So the plan linked with those resources should be to promoted to develop agricultural production, marketing and regional economy. And a development strategy is to have the system of agricultural independence within Asan. Namely, originality, identity and cooperative spirit in economic and social-cultural aspects of Asan agriculture are needed, which are a great help to settle agricultural issues in Asan itself And the governance system needs to be introduced that has the main bodies of Asan agriculture, so as to promote agricultural policy.

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The Rice Paddy Wetland Ecotourism Resources and Suggestions: A Case Study of Sangju Gonggeumji (논습지 생태관광 자원화 방안 연구 - 상주 공검지 사례를 중심으로 -)

  • Lim, Chung-Gyu;Kim, Yean-Hee;Roh, Yong-Ho
    • Journal of the Korean association of regional geographers
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    • v.17 no.3
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    • pp.313-331
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    • 2011
  • The purpose of this study was to investigate and suggesting plans for the Gonggeumji rice paddy wetland ecotourism with ecological, cultural and historical resources. Compare to previous other ecotourism resources including insects, birds and other ecological resources, this study used rice paddy wetland as ecotourism resources. The wetland ecotourism could be more promoted with networking of resources, historical experiences of Goryung Gaya Kingdom, leisure sports tourism with bicycling, the residents'cultural resources including traditional folk song village experiences.

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Foreign Tourists' Experience Structure Visiting Cultural Tourism Resources in Jeju using Co-occurrence Network Analysis: Focused on Online Review and Grade of Global OTA (Co-occurrence 네트워크 분석을 활용한 외국인 관광객의 제주 문화관광자원 경험구조: 글로벌 OTA의 온라인 리뷰 및 평점을 대상으로)

  • Hee-Jeong Yun
    • Asia-Pacific Journal of Business
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    • v.15 no.1
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    • pp.273-287
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    • 2024
  • Purpose - This study conducts the co-occurrence analysis, one of the social network analysis using global OTA's online reviews and grades in order to understand the experience structure of foreign tourists visiting cutural tourism resources in Jeju, Korea. Design/methodology/approach - For this purpose, this study selects 6 cultural tourism resources in Jeju as the study sites, and collects qualitative review data (noun, adjectives, and verb) and quantitative grade data. Findings - The co-occurrence network analysis between words and grade of market and street shows that the grade of 5 appears the most simultaneous with pork, buy, lot, try, fresh, black, food, price, seafood, local, market, good, street, etc. and the grade of 1 connects with small, dish, better, taste, etc. And the co-occurrence network analysis between words and grade of tradition and folklore shows that the grade of 5 appears the most simultaneous with village, place, museum, visit, time, life, culture, women, diver, use, lot, etc. and the grade of 1 connects with minute, spend, room, recommend, honey, etc. Research implications or originality - The above research results are relevant in order to find out the core experience of foreign tourists using online review and grade generated by foreign tourists and use as the important information to develop the strategies related to the planning and management of cultural tourism resources.

Eco-Cultural Resources and Regional Activation of Maritime Area (도서해양의 생태.문화자원의 활용과 지역 활성화)

  • Hong, Sun-Kee
    • Journal of Korean Society of Rural Planning
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    • v.13 no.3
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    • pp.61-72
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    • 2007
  • Natural resource of the island and coastal regions is one of the most important element of ecological network system in Korea. Currently, there is trend that natural and biological resources such as fishing and tidal wetland have been used to local economic activation in island and coastal regions. According to the 5-days work in a week, island and coastal regions become important amenity resource of citizen's recreation area. Korea is peninsula surrounded by maritime. Especially, South and West Sea surrounded by many islands and tidal flat wetlands are emerging marine ecosystem and seascape in the world. Natural resource is limited, so we have to sustain those resource to current tourism. In this study, I would like to suggest that importance of cultural resource as well as natural resource for 'eco-cultural tourism' in order to keep both biological diversity and cultural diversity as amenity resource for future island economic activation in Korea.