• Journal of Conservation Science
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• v.34 no.4
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• pp.273-281
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• 2018

$Ji{\check{u}}di{\grave{a}}n$ iron production site in China is a relic smelting site, which in the past produced pig iron. In this study, scientific analysis of the smelting furnace and collected slag was conducted to reveal some aspects of the ancient Chinese smelting technique. A 3D model of the smelting furnace showed a narrow lower part and an upper section which increased in diameter upwards. Although the smelting furnace relic does not include the upper part and its complete shape cannot be predicted, the remaining part suggests that the furnace had a larger diameter in the central part compared to the upper and lower parts. Most of the collected slag was completely vitrified. Long prismatic fayalite was observed in the matrix of some samples. The iron particles contained phosphorus, which could not be discharged during smelting work. In addition, as the $CaO/SiO_2$ ratio was 0.42 or lower in the results of the content analysis, no CaO slag former had been added. However, the ratio of $CaO/SiO_2$ to $Al_2O_3/SiO_2$ did not have a constant trend. This needs to be investigated in a further study.

• 보존과학연구
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• s.30
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• pp.137-147
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• 2009

Mireuk temple site is located in Iksan, on the North Jeolla province in Korea, and confirmed tiles, potteries, metals, glasses and other materials that are remaining between Baekje Kingdom and Joseon period after excavations. It is also detected that production and supply of the materials in this era were started inside the country(domestic) at that time. This is important information for the understanding of the production and circulation systems. In this study, lead isotope ratios of 18 samples includedlead glass, crucibles and glazed rafter tiles excavated from Mireuk Temple Site of Baekje era were analyzed for the provenance study of raw glass material supply and distribution of glass products. The results of lead isotope ratio analysis have shown that all raw materials were located in the distribution area of Baekje region and also confirmed to be accord with the previous research results. As comparing the lead isotope ratios of glass and glass materials excavated from Mireuk Temple Site with Miyajidake tomb from Fukuoka Prefecture in Japan, it is found that the same raw materials were used for glass production. It means that there is the active connection between Mireuk temple site and Miyajidake and that these areas are sharing the same materials at the same period. It also shown that artifacts excavated from Miyajidake were strongly influenced from Baekje culture. And it is estimated that there is a possibility of the use ofsame materials whether the supplies of them are from a specific place of Baekje or not

• Journal of Practical Agriculture & Fisheries Research
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• v.11 no.1
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• pp.63-77
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• 2009

The decrease in the farming rates of agricultural produce importing countries has led to concerns over stable food supply and food safety and this situation demands a change in awareness on agricultural problems arising from the depletion of natural resources and environmental destruction. To preserve agriculture, importing countries are emphasizing the various roles of agriculture in order to revive its multi-functional aspects. It is obvious that differentiated strategies are needed to create values from agricultural production, and a liberal arts education can play an important role in making these strategies. However, training programs for future agricultural CEOs of the Korea National Agricultural College(KNAC) attaches too much importance on production skill and management rather than focusing on a liberal arts education. On the other hand, Poolmoo Ecological Agriculture Course carried out by Poolmoo Agriculture Technical High School located in Hongseong-Gun, Chungnam Province (which puts a high value on ecological fanning) gives more weight on a liberal arts education, taking up more than 50% of the curriculum. Also, the National Farmers Academy in Japan which reformed its whole system in 2008, has started various liberal arts educational programs. The Academy fosters creative agricultural management, attractive rural development enhancing a comfortable rural life and educates on the future of Japanese food and international environment. It is expected that the ecological and cultural roles of farming will grow in the future. So, what the KNAC needs is to increase its liberal arts educational programs and various cultural experiences in its educational curriculum to promote agricultural marketing with cultural knowledge and sensitivity.

• The Korean Journal of Franchise Management
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• v.10 no.1
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• pp.33-42
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• 2019

Purpose - Since the number of cafés operated by using cultural marketing in Jeju Special Self-Governing Province is increasing, this study emphasizes the necessity of cultural marketing, which is a different strategy of specialty coffee shops, focusing on Jeju Island. The purpose of this study is to investigate the effect of positive effects of service quality and brand image on customer satisfaction through cultural marketing. Research design, data, and methodology - It emphasizes the necessity of cultural marketing of specialty coffee shops, and how the positive effects of service quality and brand image brought through cultural promotion, culture support, cultural support, cultural enterprise influence customer satisfaction. The results of this study are as follows. In order to verify the research hypothesis of this study, Jeju residents who have experience using cultural marketing conducted in coffee shops in Jeju Island are targeted. The cafe in Jeju area, which runs from April 4 to April 14, 2018. A total of 110 copies of the questionnaire were distributed, and the final 100 copies were used as final empirical analysis data. Result - The results of the study are as follows. First, promotion and culture business activities have positive influence on brand image. Second, production and cultural business activities had positive effects. Third, brand image has a positive effect on customer satisfaction. Fourth, service quality has a positive effect on customer satisfaction. Conclusions - The implications of this study are following as: First, if you want to grow into a cultural enterprise in the province by enhancing your brand image, you need to prioritize cultural direction and business direction for cultural companies among sub-factors of cultural marketing. Second, it is necessary to improve the customer satisfaction through the improvement of the brand image considering the composition of the stores in the city, the facilities and the atmosphere, and the consumer tendency such as product and customer age.

• Korea Science and Art Forum
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• v.37 no.2
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• pp.205-217
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• 2019

This study began with the focusing the growth of importance of cultural marketing and its successes by applying to branding in a phase in which the cultural production era has arrived after the industrial production era. This study aimed to reveal the effect of cultural marketing, which are used as marketing strategy in the tourism field, on brand attitude and awareness. Therefore, this study tried to investigate the brand equity and attitude in accordance with the cultural marketing factors by survey Chinese tourists visiting Korea. The result and contents of the study are as follows. First, it was confirmed that the research question on the possibility of market segmentation in accordance with cultural marketing factors; the market segments were classified as Cluster 1 general involvement perceived group, Cluster 2 high involvement perceived group, Cluster3 middle involvement perceived group. Second, it revealed significant differences on brand attitude among the segments; Cluster 2 showed high brand attitude and Cluster 3 showed average level on brand attitude. Third, it found a statistically significant differences in the perception of brand equity including perceived quality, brand awareness and brand image of tourism destination. In conclusion, this study was able to identify market segments in accordance with cultural marketing factors of tourism destination and revealed significant differences in the segments by brand attitude and brand equity. This could provide practical implication that various cultural marketing activities to generate positive results on brand equity and brand attitude and cultural marketing strategies is also needed to increase foreign tourists' awareness of these cultural marketing activities.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.07a
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• pp.485-487
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• 2014

여러 종류의 공포를 통해 플레이어들이 가장 공포를 느끼는 효과적인 연출 방법을 사용하여 개발한 게임인 '사이코메트리 psychometry'를 연구 재료로 20대 여성 FGT(Focus Group Test)를 통해 나타난 설문을 바탕으로 어떤 요소들이 플레이어들에게 두렵게 다가왔는지를 파악하고 그 이유에 대해 작성, 또 문제의 더 나은 해결 방법을 제시하였다.

• Asian-Australasian Journal of Animal Sciences
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• v.11 no.5
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• pp.586-596
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• 1998

The relevance and importance of buffalo production under coconut plantations in the North Westen Province of Sri Lanka was studied in three districts (Bingiriya, Pannala, Kuliyapitiya). The objective of the study was to collect baseline information on socioeconomic and cultural aspects of buffalo production, with a view to promote and disseminate new technologies. The survey technique used consisted of a formal survey using a structured questionnaire (71 households) and rapid appraisal (55 households). The results indicate the existence of a wide stratification of dariy farmers which ranged from skilled dairy operators with high levels of production and management of efficiency to marginal subsistence farmers with low levels of productivity. The most frequent family size of households ranged from 4-5 members (58%), and the average family size was 4.7. The actual average land ownership accounts to 2.4 ha of upland and 0.5 ha of lowland, but when their accessibility to common property resources are taken into account, the land availability was assessed at 13 ha and 0.7 ha of upland and lowland, respectively. The highest average monthly income (Rs. 13,590) was received by farmers with off-farm employment (primary) who are also engaged in livestock production (secondary), and livestock contributed 43% of the total income. Livestock farmers who practised integrated crop farming as a secondary source of income received a monthly income of Rs. 10,843, and those involved in crop production as the primary source received the lowest average income (Rs. 7,295). The survey revealed a high investment cost on concentrate feeds (47%) for milk production. However some farmers obtained higher milk yields (11 litres/cow/day) at lower ration costs, and this could be attributed to the entrepreneurship skills and management efficiency. The study area had a well developed market infrastructure for fresh milk, principally due to the existence of the Nestle's company and the Coconut Triangle Milk Union. On an average the producer collected Rs. 10 per litre of milk marketed.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.9_10
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• pp.1342-1351
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• 2007

Using a data set drawn from 1419 college students, this study analyzes what implications clothing or fashion has on self-expression or image management in Korean society and who are more likely to use fashion as a image management tool in the process of interacting with others. Employing Pierre Bourdieu's concept of capital, we discuss three theories concerning correspondence between class and fashion: the theory focusing on economic capital in emphasizing the correspondence; the theory focusing on cultural capital in emphasizing the correspondence and the theory emphasizing relationships between fashion and other factors rather than class. Based on the theoretical examination, we select independent variables that can be grouped into status/class variables, or economic capital variables(such as subjective status, income, father's education, father's occupation) and socio-cultural variables, or cultural capital variables(such as possession of cultural capital, desire for upward mobility). Upon regressing strategic use of fashion on independent variables, we find that both status/class variables and socio-cultural variables are statistically significant in explaining the strategic mobilization of fashion for one's image production or social success. It shows that class as a form of economic capital has important effects on the strategic use of fashion, and cultural capital also has effects independent of economic capital.

• Korean Institute of Interior Design Journal
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• v.20 no.2
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• pp.94-101
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• 2011

As the existing paradigm of consumption has changed, companies have been actively engaged in targeting culture-oriented emotion, creating added values through appealing to customers' emotion and improving the values of culture and art. Each company has created differentiated space and inner space to lead trends, and has provided space for various experiences as an innovative marketing area to attract customers and promote consumption. In this aspect, we should focus on space marketing which considers cultural background or emotion as a main target Therefore, this study selected a cultural program as a strategic means to identify space marketing in terms of experience. The study speculated marketing in terms of space experience and analysed space for cultural programs with differentiated experiences in order to use the results as basic data for identifying the marketing values of the cultural programs and their uses. The results of the study are presented as follows: when space experience is a factor of marketing and the cultural program is a tactic in terms of marketing, their specific relations are speculated through a certain module. The order of using the cultural program for space experience, features of space representation and tactics for experience were different and the strategies evoked very complicated and mixed experiences.

• Journal of Korea Technical Association of The Pulp and Paper Industry
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• v.42 no.3
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• pp.43-49
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• 2010

Recently, the use of fumigants for pest control of paper cultural heritages are limited because of the high toxicity of fumigants and the production of environment-harmfully compounds. Therefore, many non-chemical methods have been discussed and experimented. And it is recently focused on gamma radiation, which is one of non-chemical methods, for pest control of paper cultural heritage in Korea. In this paper, we carried out a gamma ray irradiation of papers including Hanji, copy paper, filter paper and then analyzed a physical properties and optical properties of paper sample to estimate the effect of gamma ray irradiation on paper properties. In result, gamma radiation have adverse effect on a physical properties and optical properties of paper, especially Hanji. Therefore, we have to carefully consider about using of gamma ray for pest control of paper cultural heritages.