• 제목/요약/키워드: Cultural Management Activities

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A Study on the Art Management and Cultural Activities in China from the K-Wave Case

  • Jia Ning LI;Su SHUAI;Zhang FAN
    • 한류연구
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    • 제2권1호
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    • pp.27-31
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    • 2023
  • The purpose of this paper is to study the relationship between Art management and Cultural activities in China from the K-wave case. Research design, data, and methodology: This study used the method of the cases study survey, with the K-wave case in as the survey objects, 3 valid survey sample case were collected in this paper. Results: The two dimensions of art management and cultural activities differently influences from the K-wave, and the influence of availability on customer satisfaction is not significant. Conclusion: The results of this study will provide useful reference for the Art management and Cultural activities in China from the K-wave case. And improve the development of art management and cultural activities in China by improving the K-wave of service quality. Art management can shape urban commercial space in a beneficial way, create a good consumption atmosphere, and enhance the attractiveness and competitiveness of the city. The introduction of art elements into urban commercial space can create a strong cultural atmosphere, so that the city presents a smart look. Art management has a positive impact on K-Wave production and operation activities, which can promote the shaping of art commercial space, the promotion of urban cultural atmosphere.

기업의 융복합 문화경영이 조직 효과성에 미치는 영향 : 조직 커뮤니케이션의 매개효과를 중심으로 (The Influence of Convergence Corporate Cultural Management Activities upon Organizational Effectiveness: Focusing on the Mediating Effects of Organizational Communication)

  • 주현정;김중규
    • 디지털융복합연구
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    • 제13권8호
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    • pp.191-206
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    • 2015
  • 융복합 시대에 기업의 문화경영 활동이 직원의 조직시민행동과 이직의도 등 조직 효과성에 미치는 영향에 대해 실증적으로 분석하였다. 특히, 조직 커뮤니케이션의 매개적 역할에 주목하여 기업의 문화경영이 조직 효과성의 행동적 차원에 미치는 영향을 구조적 모델을 통해 검증하여, 기업 문화경영의 가치와 중요성을 입증하였다. 분석결과 기업의 문화경영 활동은 조직 커뮤니케이션과 조직시민행동에 유의한 정적인 영향을 미치는 것으로 나타났다. 조직 커뮤니케이션은 기업 문화경영 활동과 조직효과성 간의 관계에서 매개효과를 갖는 것으로 나타났는데, 특히 기업의 문화경영 활동 자체가 이직의도를 감소시키는 것은 아니며, 문화경영 활동을 도입하는 과정에서 이를 뒷받침할 수 있는 조직 커뮤니케이션이 활성화될 때 이직률을 감소시킬 수 있다는 점을 의미한다.

A Study on Cutural Capital Influencing Organization Performance

  • Yookyung Kim;Myoenggil Choi
    • Journal of Information Technology Applications and Management
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    • 제29권6호
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    • pp.95-122
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    • 2022
  • The rapid development of technology, the spread of information, and the implementation of the government's start-up support policy exponentially increase the number of start-up companies. The purpose of this study is to investigate each company's cultural capital's effect on organization performance by promoting knowledge management activities and forming organization habitus based on Cultural Reproduction Theory and Cultural Mobility Theory. As a result of the study, it confirmed that the relationship between cultural capital, knowledge management activities, habitus, and organization performance was significant. The results of this study have academic implications as follows: First, the field of research has expanded by studying the effects of cultural capital on business administration, which is less active than existing education and sociology. Second, it accepts and supports Cultural Reproduction Theory and Cultural Mobility Theory from different perspectives.

기업의 문화마케팅이 브랜드 이미지 및 브랜드 충성도에 미치는 영향 - 네이버라이브러리, 별마당도서관, 현대카드라이브러리를 중심으로 - (The Effect of Corporate Cultural Marketing Activities on Brand Image and Loyalty - Focused on Naver Library, Starfield Library and Hyundai Card Library -)

  • 정은아;최승리;최정일
    • 품질경영학회지
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    • 제46권4호
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    • pp.1015-1028
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    • 2018
  • Purpose: This study attempts to find how the cultural marketing activities utilizing cultural space affect firm's brand image and brand loyalty, and whether this culture marketing technique is recognized as a social contribution activity by potential customers and thereby influence brand image and loyalty. Methods: The data was collected by using the structured questionnaires to consumers who have experience using the Naver Library, Starfield Library, and Hyundai Card Library. The proposed research model is tested using 178 valid questionnaires using Smart PLS 2.0. Results: This research indicated that among cultural marketing factors, cultural support and cultural promotion have little impact on brand image, whereas culture firm influence brand image. Brand image also had an impact on brand loyalty, but it was found that public libraries operated by companies were not recognized as corporate social contribution activities, nor did they have an impact on the formation of the company's brand image. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between cultural marketing and brand image and loyalty and confirmed the coordinating effect of social contribution activities between a cultural firm and its brand image.

제3세계 음식전문점의 문화마케팅 활동이 방문동기와 재방문의도에 미치는 영향 - 베나레스를 중심으로 - (Culture Marketing Activities of the Third World Food Restaurant on Visit Motivation and Revisit Intention : The Case of "Benares")

  • 이성희;이한명;이성훈
    • 한국프랜차이즈경영연구
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    • 제6권1호
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    • pp.91-111
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    • 2015
  • This paper aims to examine the effect that cultural marketing influences on visit motivation and customer responses. We found that cultural marketing promotion activities by Benares, Indian restaurant had a positive effect on motivation to visit the store. Also research showed that the cultural direction and positioning marketing activities of Benares' cultural marketing had a statistically significant positive effect on all items of customer responses, that is service, atmosphere, brand but cultural promotion and cultural support marketing activities had a positive effect only on brand, except service, atmosphere. In addition, research showed that while all items of customer responses had a positive effect on revisit intention. In other words, it was proven that cultural marketing promotion activities by the Third World restaurant influence on visit motivation and customer responses and it provides practical implications to business marketers that foodservice companies' marketing associated with cultural marketing activities can be efficient marketing strategies that influence on revisit intention.

커피전문점의 문화 마케팅이 고객만족에 미치는 영향 : 제주도 카페를 중심으로 (The Effects of Cultural Marketing on Customer Satisfaction of Coffee Shops: Focused on Jeju Island Cafe)

  • 이진주;왕채연;현미희;한상호
    • 한국프랜차이즈경영연구
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    • 제10권1호
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    • pp.33-42
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    • 2019
  • Purpose - Since the number of cafés operated by using cultural marketing in Jeju Special Self-Governing Province is increasing, this study emphasizes the necessity of cultural marketing, which is a different strategy of specialty coffee shops, focusing on Jeju Island. The purpose of this study is to investigate the effect of positive effects of service quality and brand image on customer satisfaction through cultural marketing. Research design, data, and methodology - It emphasizes the necessity of cultural marketing of specialty coffee shops, and how the positive effects of service quality and brand image brought through cultural promotion, culture support, cultural support, cultural enterprise influence customer satisfaction. The results of this study are as follows. In order to verify the research hypothesis of this study, Jeju residents who have experience using cultural marketing conducted in coffee shops in Jeju Island are targeted. The cafe in Jeju area, which runs from April 4 to April 14, 2018. A total of 110 copies of the questionnaire were distributed, and the final 100 copies were used as final empirical analysis data. Result - The results of the study are as follows. First, promotion and culture business activities have positive influence on brand image. Second, production and cultural business activities had positive effects. Third, brand image has a positive effect on customer satisfaction. Fourth, service quality has a positive effect on customer satisfaction. Conclusions - The implications of this study are following as: First, if you want to grow into a cultural enterprise in the province by enhancing your brand image, you need to prioritize cultural direction and business direction for cultural companies among sub-factors of cultural marketing. Second, it is necessary to improve the customer satisfaction through the improvement of the brand image considering the composition of the stores in the city, the facilities and the atmosphere, and the consumer tendency such as product and customer age.

산업클러스터 단위 지식경영에서 지역 및 산업간 문화적 차이와 지식교류촉진활동의 성과 간 관계에 대한 연구 (A study on the Relationship between Cultural Differences and Performance of Knowledge Exchange Promoting Activities in Regional Innovation Cluster)

  • 조성의
    • 한국경제지리학회지
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    • 제15권2호
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    • pp.240-257
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    • 2012
  • 혁신클러스터는 산, 학, 연 기능 간 그리고 입주기업 간 지식공유와 교류활동을 통한 기업의 혁신추구와 밀접하게 관련된 개념이다. 그러나 개인간 기업간 지식 공유와 교류활동은 그 주체가 소속된 조직 또는 지역의 문화적 특성과 밀접하게 관련돼 있다. 따라서 지식경영을 위한 관리활동은 조직, 또는 지역의 문화적 특성에 따라 다르게 적용될 필요가 있다. 본 연구는 혁신 클러스터에서 지역, 산업의 문화적 특성과 지식교류촉진활동 성과 간의 관계를 연구해 본다. 연구를 위해 지역, 산업의 문화적 특성을 반영한 요인을 추출해 내고 이들 요인과 지식교류촉진활동 성과 간의 관계를 통계적 분석기법을 이용해 파악해 본다.

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다문화가정 결혼이주여성 가족 구성원의 여가유형을 통한 가족화합애를 위한 여가활동 방안 (A Study Family Harmony Leisure Activities of Migrants women Multi-Cultural Family)

  • 구경여
    • 아태비즈니스연구
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    • 제6권2호
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    • pp.97-114
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    • 2015
  • This study classify and compare leisure activities migrants women multi-cultural family member includes husband and children. Their common leisure activities is normal daily activity life comparable non leisure daily activity life. Those of common leisure actives is watching type of leisure such as reading book, eat out, visit relatives which reflect passive and egocentric. Therefore need to ownself active, self creative, as well as its family harmony oriented is more signigicant. Future study will be find out the barrier of cultural activities and advanture activities leisure for multi-cultural family.

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Investigation of Factors Influencing Loyalty Toward Cultural Arts Events in Korea: A Logit Model Approach

  • Young Hee Park;Hyeon-Cheol Kim
    • International journal of advanced smart convergence
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    • 제13권2호
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    • pp.94-102
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    • 2024
  • This study examines the factors influencing loyalty to cultural arts events using data from the Survey Report on National Culture and Arts Activity in 2022 and 2023. The dependent variable is a binary variable representing the intention to revisit in the future, which serves as a proxy for loyalty. Given that the dependent variable is binary, the logit model specification is employed to estimate the average marginal effects. The estimation results indicate that audience satisfaction exerts the strongest influence on loyalty in both years. It can be observed that participation in cultural arts events is the second most important variable in determining loyalty. This suggests that the government should support the expansion of the scope of these activities and the diversification of programs in order to facilitate greater participation in a wider range of cultural arts activities.

An Empirical Study on the Correlation among Innovative Strategies, Motivation, Level of Implementing Innovative Activities and Business Performance in Taiwan's High-tech Manufacturers

  • Chung, Yi-Chan;Hsu, Yao-Wen;Chiu, Chung-Ching;Chen, Ching-Piao;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • 제9권3호
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    • pp.93-112
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    • 2008
  • This study explores the influence of Taiwan's high-tech manufacturers' innovative strategy and innovation motivation concerning the implementation of innovative activities, as well as the influence of innovative activities implementation on business performance. The two intermediate variables, industry group and enterprise scale are also considered. Through a review of the relevant literature, a theoretical model of the influence relationship is developed, while an empirical analysis is simultaneously conducted on Taiwan's high-tech manufacturers. The research result shows that the internal driving force of innovative activities has a significant impact on the level of implementing technological innovative activities and cultural innovative activities. The external driving force of innovative activities has a significant impact on the level of implementing market innovative activities and management innovative activities. Companies adopting self-developed technology and purchased as well as self-developed technology strategies, perform better than those adopting purchased new technology or those with neither purchased nor self-developed technology strategies, at implementing technological innovative activities and cultural innovative activities. The level of implementing innovative activities has a significant influence on business performance (cost reduction and product/service differentiation). For the intermediate variables of "industry group" and "enterprise scale", it is proven in this study that they have no significant influence on the level of innovative activity implementation or business performance.