• Title/Summary/Keyword: Cultural Management

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Study on the Cultural Marketing Factors of Tourism Destination in the Era of Convergence : Focusing on the Brand Attitude and Brand Equity Differences by segmented groups (융복합시대의 관광지 문화마케팅에 관한 연구 : 세분집단별 브랜드태도 및 자산 인식 차이를 중심으로)

  • Yoon, Yeong Hye;Kim, Mi Seong;Kang, Hwa;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.37 no.2
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    • pp.205-217
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    • 2019
  • This study began with the focusing the growth of importance of cultural marketing and its successes by applying to branding in a phase in which the cultural production era has arrived after the industrial production era. This study aimed to reveal the effect of cultural marketing, which are used as marketing strategy in the tourism field, on brand attitude and awareness. Therefore, this study tried to investigate the brand equity and attitude in accordance with the cultural marketing factors by survey Chinese tourists visiting Korea. The result and contents of the study are as follows. First, it was confirmed that the research question on the possibility of market segmentation in accordance with cultural marketing factors; the market segments were classified as Cluster 1 general involvement perceived group, Cluster 2 high involvement perceived group, Cluster3 middle involvement perceived group. Second, it revealed significant differences on brand attitude among the segments; Cluster 2 showed high brand attitude and Cluster 3 showed average level on brand attitude. Third, it found a statistically significant differences in the perception of brand equity including perceived quality, brand awareness and brand image of tourism destination. In conclusion, this study was able to identify market segments in accordance with cultural marketing factors of tourism destination and revealed significant differences in the segments by brand attitude and brand equity. This could provide practical implication that various cultural marketing activities to generate positive results on brand equity and brand attitude and cultural marketing strategies is also needed to increase foreign tourists' awareness of these cultural marketing activities.

Korean to Korean Translation Based Learning Contents Management System for Parents of Multi-Cultural Family (다문화 가정 학부모를 위한 한한변환 기반 학습콘텐츠 관리 시스템)

  • Kang, Yunhee;Kang, Myungju
    • KIPS Transactions on Software and Data Engineering
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    • v.6 no.1
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    • pp.45-50
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    • 2017
  • One of the main reasons of information divide of multi-cultural family is caused by language barrier that is associated with low education level. In addition the social problem can be triggered by the information divide that may increase the gap of economic inequality. With respect to the overall capability of accessibility of digital devices and the level of data utilization, the parent of muiti-cultural family's level is inferior to that of the parents of an ordinary family. However the traditional learning contents management system for those parents is not appropriate to decease the gap of the information divide. To handle this problem, it is necessary to construct a customized learning contents management system that is used to support the education of the parents of multi-cultural family depending on the level of understanding the learning contents written in korean. In this paper we design the korean to korean translation based learning contents management system and show the result of its prototype.

The Analysis of Efficient Disk Buffer Management Policies to Develop Undesignated Cultural Heritage Management and Real-time Theft Chase (실시간 비지정 문화재 관리 및 도난 추적 시스템 개발을 위한 효율적인 디스크 버퍼 관리 정책 분석)

  • Jun-Hyeong Choi;Sang-Ho Hwang;SeungMan Chun
    • The Journal of the Korea institute of electronic communication sciences
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    • v.18 no.6
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    • pp.1299-1306
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    • 2023
  • In this paper, we present a system for undesignated cultural heritage management and real-time theft chase, which uses flash-based large-capacity storage. The proposed system is composed of 3 parts, such as a cultural management device, a flash-based server, and a monitoring service for managing cultural heritages and chasing thefts using IoT technologies. However flash-based storage needs methods to overcome the limited lifespan. Therefore, in this paper, we present a system, which uses the disk buffer in flash-based storage to overcome the disadvantage, and evaluate the system performance in various environments. In our experiments, LRU policy shows the number of direct writes in the flash-based storage by 10.7% on average compared with CLOCK and FCFS.

In Study on Investigate the Distress in Multi-Cultural Families with Hill's ABCX Model (ABCX모델에 근거한 다문화가족의 디스트레스(Distress) 연구)

  • Chang, Jin-Kyung;Jun, Jong-Mi;Shin, Yoo-Kyung
    • Journal of Families and Better Life
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    • v.27 no.4
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    • pp.103-116
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    • 2009
  • This study aims to investigate the process of family distress to family crisis in multi-cultural families based on Hill's ABCX model. For this study, the qualitative study with depth interview was conducted with 8 multi-cultural families(e.g. husband, wife, child and elderly parent). The depth interview contents were marriage process, family relation or family interactions, social adaptation process, and social services needs. Results showed the followings: First, multi-cultural families had multiple distressors so that these distressors made multi-cultural families vulnerable to family crisis. Second, Hill's ABCX model explained the process of family distress to family crisis in the multi-cultural families in that they had few resources(both individual resources and family resources) and even worse they had negative cognitions about their own multi-cultural family systems. This situation made them difficult to solve their problems and to cope with their distressors. Third, major distressors in multi-cultural families were founded in this study. These were different cultural gap, communication difficulties, social discrimination to multi-cultural families, and lack of social support networks. Discussion will address suggestions about effective family policies for multi-cultural families in order to make them resilient to family crisis and help to well-adjusted in the korean society.

A Comparison of Time Use between Korean and the USA Families (한.미 양국간 가족의 시간사용 비교 연구)

  • 이연숙;이기영;김외숙;조희금;주인숙
    • Journal of Families and Better Life
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    • v.20 no.3
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    • pp.139-156
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    • 2002
  • The purpose of this study is to compare the patterns of time use between Korean and USA families. The data for 353 Seoul-based Korean families with two children living in Seoul and 130 USA families with two children living in the State of Utah were collected using a structured questionnaire and time diary. The major findings were as the following: 1. The Korean couples spent more time at personal care, paid work, and travel than the USA couples did, while the USA couples spent more time at housework and social-cultural activities than the Korean couples did. 2. The Korean wives spent more time doing food and clothing related housework than the USA wives did. Compared with the Korean wives, however, the time spent at house cleaning and management, family care and shopping and home management were longer than USA wives. The time U.S. husbands engaged in housework was much greater than by the Korean husbands. 3. Regardless of sex and school level, the Korean children spent less time at sleeping/rest, housework and socio-cultural activities and more time at eating and learning than those of U.S. These time use patterns of the families in both countries may reflect the differences of the cultural contexts, social norms, life styles, and the degrees of urbanization. To fully explain the findings, further study on the differences in social and cultural factors between the two countries is needed.

Leadership as a Driver of Employees' Innovation Performance: The Mediating Effect of Cultural Diversity in UAE Universities

  • ALMASKARI, Tariq Humaid;MOHAMAD, Effendi;YAHAYA, Siti Norbaya;JALIL, Muhammad Farhan
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.8
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    • pp.271-285
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    • 2021
  • The aim of this research was to look into the relationship between leadership; transformational leadership, transactional leadership, and employee innovation, as well as the mediating impact of cultural diversity between leadership and employee innovation. Structured questionnaire was used to collect the data from 633 public and private universities' employees in the United Arab Emirates (UAE) with the help of the stratified sampling technique, and hypothesis verified through structural equations modelling (AMOS-21). Findings of the study shows that leadership has positive impact on employee innovation and cultural diversity partially mediates the relationship between leadership and innovative performance of UAE universities' employees. Practical implication of the study is to understand how universities can enhance their employees' innovation which is crucial for their competitiveness and survival. Moreover, the increasing prevalence of cultural diversity, as work arrangements in universities, raises the question of how to successfully manage employees. Although few studies have looked into how transformational and transactional leadership styles affect employees' innovation performance, this study expands on the topic by concentrating on sub-dimensions of leadership that foster innovation through idea generation and execution at the United Arab Emirates universities. This study offers valuable insights for educational leaders and throws light on the main characteristics of leadership which helps the employees to perform better in terms of innovation.

A Review of Cross-Cultural Design to Improve User Engagement for Learning Management System

  • Farhan Hanis Muhmad Asri;Dalbir Singh;Zulkefli Mansor;Helmi Norman
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.18 no.2
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    • pp.397-419
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    • 2024
  • Online learning has become a widespread practice for students and teachers in acquiring and delivering knowledge. Education platforms have become prominent in the 21st century with the evolution of technology and the accessibility to online learning. As a result, various learning management systems (LMSs) have been introduced to facilitate online interaction between users. For instance, communication between students and teachers at school. However, there is a need to emphasise user engagement in LMS to enhance the online learning experience amongst students since the design of LMS affects user engagement. This study utilised a systematic literature review (SLR) that examined 74 articles published between 2014 and 2023, focusing on cross-cultural design (CCD), user-centred design (UCD), and usability in LMS design. This study aimed to review CCD and its association with UCD, user interfaces (UI), and user experience (UX) in the context of LMS. CCD has been introduced as an approach to design that embraces different cultures, languages, and social contexts, while UCD plays a significant role in defining user engagement for LMS. All elements in CCD and UCD help create a better user experience for LMS. Besides, this study reviewed the usability of selected LMS to give insights to developers in creating a positive user engagement. An insight into cultural factors that influence the usability of LMS has revealed their value for LMS design, such as the UI/UX elements. Initially, this study may guide future researchers in improving education quality by emphasising CCD and LMS usability, which can enhance user engagement.

Characterization of Termite Inhabitation Environment on Wooden Cultural Heritages (목조문화재 흰개미 서식환경 특성 연구)

  • Seo, Min Seok;Jo, Chang Wook;Kim, Soo Ji;Kim, Young Hee;Hong, Jin Young;Lee, Jeung Min;Jeong, So Young
    • Journal of Conservation Science
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    • v.31 no.4
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    • pp.387-393
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    • 2015
  • Damages of wooden cultural heritages caused by various bio-species have been a trend that is increasing on climate change. The decay and bio-damage caused by microbial organisms or insect species are also known to factors of the shape changes and structural problems of wooden cultural heritages. There are so many phenomenons of damage and weathering in wooden cultural heritage for many years and particularly termite can threaten seriously wooden cultural heritage. We investigated with respect to internal and external environment and termite inhabitation around the wooden cultural heritage in Jeollanam-do, Jeollabuk-do, and Jeju-do. As this investigation results, we confirmed that there were the difference in between resident and non-resident about temperature, humidity, moisture contents of wooden building. Resident building is high temperature but humidity and moisture contents is low and these factors are sources of inhabitation condition change about insects as termites. Now we suggest to carry out in parallel to the target wooden cultural heritage and the surrounding habitat for wooden cultural heritage termite damage investigation. Also with the chemical control methods, we must consider necessary to present eco-friendly control management such as construction of heating facilities, residential status, periodic management.

The Ontology-Based Intelligent Solution for Managing U-Cultural Heritage: Early Fire Detection Systems (U-문화재관리를 위한 온톨로지 기반의 지능형 솔루션: 화재조기탐지 시스템)

  • Joo, Jae-Hun;Myeong, Sung-Jae
    • Information Systems Review
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    • v.12 no.2
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    • pp.89-104
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    • 2010
  • Recently, ubiquitous sensor network (USN) has been applied to many areas including environment monitoring. A few studies applied the USN to disaster prevention and emergency management, in particular, aiming to conserve cultural heritage. USN is an useful technology to do online real-time monitoring for the purpose of early detection of the fire which is a critical cause of damage and destruction of cultural heritages. It is necessary to online monitor the cultural heritages that human has a difficulty to access or their external appearance and beauty are important, by using the USN. However, there exists false warning from USN-based monitoring systems without human intervention. In this paper, we presented an alternative to resolve the problem by applying ontology. Our intelligent fire early detection systems for conserving cultural heritages are based on ontology and inference rules, and tested under laboratory environments.