• Journal of Korea Entertainment Industry Association
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• v.13 no.4
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• pp.139-147
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• 2019

This study conducted bibliometric analysis on studies of Korean intangible cultural heritage dance in the Seoul area and it aimed to figure out the tendencies of that research. For this, a list of Korean intangible cultural heritage dance studies of 24 events was collected and analysis was conducted through the big data analysis solution of TEXTOM. Text mining was used as the method for analysis. Research results showed that first, most of the studies were conducted on the Bongsan Talchum and studies on teaching and learning methods were especially actively conducted. On the other hand, there were not many studies on Gut and the need for research vitalization in that area was confirmed. Second, in studies on Cheoyongmu events, the term'contemporary Cheoyongmu' was used frequently. This can be considered the use of meaningful terms with regard to intangible cultural heritage dance that has changed throughout history. At this, the vitalization of research that can reveal the typicality of dance is demanded from research of other events as well. Third, there was a notable amount of research that compared and analyzed dance styles with regard to the Munmyoilmu. This was seen as the result of discussions in the Korean dancing world regarding archetypal dance styles expanding into academic discussions. Therefore, it was revealed that academic discussions can connect to academic outcomes apart from whether the matter is right or wrong.

• Journal of the Economic Geographical Society of Korea
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• v.6 no.2
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• pp.339-353
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• 2003

In recent, events tourism of community festival is a particular form of tourism which has experienced considerable growth in Korea, and is become the important strategy for tourist inducement and revitalization of regional economy. Many events of community festival were mainly established since 1995, and most of local government such as city and county adopted the events of cultural tourism festival. Among these community festival, Hampyeong Butterfly Festival of Hampyeong-gun of Jeollanamdo, is recognized as one of famous events all over the country. In particular, Hampyeong Butterfly Festival to be held since 1999, attracts over 1 million tourists annually, and provides a lot of opportunities educational shows and exhibitions, including ecology experiences and learning sites, as well as environmentally-friendly agriculture learning sites, folklore customs, cultural heritage and traditional plays. Therefore, the purpose of this study focuses on the tourist behaviour of Butterfly Festival 2002. Most tourist have positive attitude and evaluation about festival, in particular, tourists present show high satisfaction with many programs of festival. However, in order to strengthen the competitiveness of festival, Hampyeong-gun have to concern with some improvements such as the expansion of tourists' facilities, active publicity activities, and matketing of special products of Hampyeong-gun.

• Korean Architects
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• s.489
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• pp.14-14
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• 2010

• Cross-Cultural Studies
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• v.43
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• pp.289-326
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• 2016

The strategy of "soft power" in the foreign and internal policies of modern Russia is one of the important factors in the implementation of public policies, and the influence of soft power is increasingly becoming stronger and gaining new forms and methods of implementation. The Russian government exerts efforts to form a positive image of Russia in the international arena, in order to strengthen the country's competitiveness, based on active use of "soft power." Currently, Russian cultural policy is developing in two main directions. In the internal policy sphere, the Russian government emphasizes national unity and civic solidarity, and fosters a sense of patriotism and national pride. In the sphere of foreign policy, the Russian government is attempting to regain its status as a great power and to create a new image of Russia that is different from that of the former Soviet Russia. In this article, we examine and analyze various aspects of the hidden political mechanisms involved in mega-sporting events, in particular the Sochi Olympics, from the viewpoint of Russian internal and foreign policy. We address the major functions of mega-sporting events and their influence in the political realm. The political impact of mega-sports projects can even compensate for economic losses incurred during the preparation and hosting of the Olympic games. In this respect, we can define mega-sporting events as one of the main components of soft power; such events reflect the basic directions of internal and foreign policy in post-Soviet Russia, which are to form and promote an image of Russia using national branding. In order to fairly and objectively analyze the recognition and perception held by Russians of the significance of mega-sporting events, in this work, we carefully studied the results of various surveys conducted by the Russian research organization VCIOM (Russian Public Opinion Research Center) before and after Russia hosted the Winter Olympic games in Sochi (2014) and the Summer Olympic games in Kazan (2013). Furthermore, on the basis of the ranking of national brands by Simon Anholt (Anholt Nation Brands Index - NBI), and on the basis of the ranking of 100 national brands conducted by the British consulting company "Brand Finance" (Brand Finance Nation Brands 100), we minutely trace the development and qualitative change in Russia's image and the role of the mega-sporting projects. This article also examines the Kremlin's internal and foreign policies that were successfully carried out in practical terms. This study contributes to the understanding of the value of mega-sporting events from the point of view of cultural policy of the current ruling party of Russia. This standpoint allows us to outline the main directions of Russian cultural policy and to suggest perspectives on the branding strategy of modern Russia, including strategies related to consolidating Russia's position in the international arena.

• Korean Association of Arts Management
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• no.51
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• pp.75-102
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• 2019

This study aims to figure out the progression of Hyundai motor's corporate cultural marketing by conducting semantic network analysis. Although the previous research has focused on conception, categorization, impact, and performance of cultural marketing, they hardly pay attention to changes in cultural marketing over time. To explore the identified gap, we collected 2,315 articles concerning Hyundai motor's cultural marketing on daily newspapers printed from 2001 to 2018. The 18-year time period was classified into four periods, and lists of words were extracted and analyzed by Korean language analysis program, Textom and social network analysis program, called 'UCINET'. The outcome of our analysis indicates that Hyundai Motor's cultural marketing has been developed from the strategy of merely increasing sales to the means of distinguishing their corporate and brand identity. In the early 2000s, the words 'customer', 'The Age of Great Paintings: Rembrandt and the 17th century Dutch paintings', and 'performances' were extracted with high frequency. It shows Hyundai Motor held performance-oriented events and provided benefits to specific consumer groups under the type of 'Cultural Promotion'. In addition, as the exhibition sponsored by Hyundai motor was reported in the media with high publicity effect, the concept of 'Cultural Support' is also emerged. In the late 2000s, the top exposures were 'Seoul Arts Center' and 'Seoul Metropolitan Symphony Orchestra'. Under the concept of 'Cultural Support', both organizations and cultural events were sponsored by Hyundai motor. Hyundai Motor has the tendency to cooperate with high profile parties who have already accomplished high publicities to attract social interests and issues. In the early 2010s, Hyundai Motor created cultural marketing brand and space ('Brilliant' and 'Hyundai Art Hall') that broadened the potential target groups, which represented both 'Cultural Support' and 'Cultural Enterprise'. In the middle and late of the 2010s, as shown by the high frequency of 'brand' and 'global', Hyundai Motor has focused on the global market and viewpoint has expanded to brand building focusing on the type of 'Cultural Enterprise'.

• English & American cultural studies
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• v.14 no.1
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• pp.53-71
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• 2014

This paper is about some aspects of the late-modern representation of antiquity in Western countries. The timeframe is mostly the decades since the 1980s, but some works are also mentioned from previous phases. Some information is given on the late-modern historical novel, characterized by mixture of genres and intertextual references to historical events and contemporary varieties of discourse. Eclecticism would seem to be a characteristic feature, and it mainly consists of a mixture of real events and imagination, cohabitation of ancient settings and modernized characters, and interaction between high and low culture. Commercialization often accompanies novels on antiquity in the $21^{st}$ century. And ideologies such as romanness, germanism and barbarianism are employed by some authors to refer to contemporary realities. A number of films and novels are mentioned. More specific analysis focuses on Valerio Manfredi's The Last Legion and the film based on the book; Simon Scarrow's Gladiator: The Fight for Freedom; and Robert Harris's Pompeii.

• Journal of Distribution Science
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• v.12 no.12
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• pp.101-106
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• 2014

Purpose - This study reviews the achievements of a pilot project for the revitalization of a commercial district performed for three years after its establishment in 2011. The project for the revitalization of the commercial district was performed to create a new local community space in connection with the traditional market and nearby districts. Although it was a pilot project, the project for the revitalization of the commercial district has been performed for almost three years. Therefore, this seems a proper time to conduct an interim evaluation of the project. This study aims to review and evaluate how the government support policy is influential for the revitalization of the commercial district. In other words, this research aims to identify what projects positively affected consumers' intention to revisit the downtown commercial area among the commercial district revitalization projects-promotion events, promotion activities, education, merchants cooperation system, IT projects, cultural events, and residents' communication. Research design, data, and methodology - This study designated seven management improvement projects affecting commercial district revitalization based on preceding studies. The survey of the degree of satisfaction on seven management improvement projects was executed targeting consumers who visited the commercial areas. Additionally, visitors' revisit intentions regarding currently visited commercial areas were also investigated. Therefore, revisit intention was set as a dependent variable and the satisfaction degrees of the respective management improvement projects were set as the independent variables. A total of 1,209 consumers were examined in six districts in the country. Result - Multiple regression analysis results showed that cultural events, education, the merchants' cooperation system, and IT projects brought statistically significant effects to the revisit intentions of consumers. In contrast, promotion events, resident communication projects, and promotion activities did not affect the revisit intentions of consumers. Particularly, the residents' communication project did not show significant influence because of consumers' recognition that it is similar to a cultural event. Conclusion - The following implications for the revitalization of business districts in the urban central area are drawn. From a general perspective, the businesses of culture, education, and cooperative system among seven businesses play positive roles regarding the intention to revisit so that the project is required to be promoted periodically through unique performances differentiated for each district, the merchant training reinforced for professionalism, and the expansion of joint events of merchants. Moreover, the sales promotion project and public relations activity are shown to be not influential to the intention to revisit. Therefore, while short-term sales promotion such as one-time gift events are required, sales promotion and public relation activities to induce revisits by mileage savings and accumulated gift presentation to attract long-term customers are required. The IT business is positively influential to the intention of revisit. Therefore, detailed information on the revitalized commercial district should be provided and additional functions such as discount coupons for continuous utilization should be included in the mobile app and the website.

• Asia-Pacific Journal of Business
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• v.1 no.2
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• pp.47-64
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• 2010

This paper presents an analysis of death rituals in West Sumatra, Indonesia. The death rituals become social events as a family and society members help each other to organize a funeral, hold Koran recital, and manage fundraising for the events. In addition, such rituals are also part of religious and cultural teaching that should be conducted by its followers. The rituals change from time to time in terms of fundraising management and holding the ceremonies. This paper, therefore, observes the changes of the death rituals from being sacred to profane involving social parties in the events and views the events as socially formed rituals. There are also economic practices in celebrating the rituals, where people have to gather funds and manage manpower in the event.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.10a
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• pp.47-50
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• 2000

This study is about the conceptual design steps in cultural knowledge content development. This study proposes the method called situational decomposition Modeling Technique. It is based on the events which are the sum of related processes. Processes are the sum of related actions. This event has a position in specific time and space, and each event has objects. Users can search events using objects and find any processes or actions one desires.

• Journal of Family Resource Management and Policy Review
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• v.9 no.2
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• pp.185-197
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• 2005

Every one hopes for the strong or healthy families and happy society, The Healthy Families Act legislated on February 9, 2004, and three centers were appointed to perform as a model, before the law has been in force from January 1, 2005. The major services or programs at the Center performed last year were as follows; educational programs, counseling for prevention of family problems, and cultural events for strengthening the family functions. This study presented the general situations of Seoul Yongsan-gu Sookmyung Women's University Center for Healthy Families last year, evaluated the product of cultural events or programs, and proposed better ideas for managing cultural services or programs. In 'the division of Home Culture', the community networks were established, and diverse events or programs provided drew high satisfaction among attendants. In the future, some services or programs at Seoul Yongsan-gu Sookmyung Women's University Center for Healthy Families hoped to be helpful and made a basis for activating services or programs for other centers.