• International Journal of Computer Science & Network Security
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• 제22권7호
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• pp.283-293
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• 2022

One of the important areas of state policy in the socio-economic and cultural development of the country is cultural diplomacy. It contributes to the information dissemination about the country, strengthens interstate relations, and forms a positive image. Through cultural diplomacy, we achieve a positive perception of the world community of the country, determined by its place in the modern system of international relations. The aim of the study is a comparative analysis of cultural diplomacy opportunities for sustainable development at different levels of public relations, as well as the impact of cultural diplomacy opportunities on the indicators of the Global Sustainable Competitiveness Index and the Global Sustainable Development Index. Regarding the results of the research on the impact of cultural diplomacy opportunities on the indicators of the Global Index of Sustainable Competitiveness and the Global Index of Sustainable Development, four groups are identified among the countries of the European Union: countries with a very high level of sustainable competitiveness and sustainable development; countries with a high level of sustainable competitiveness and sustainable development; countries with low levels of sustainable competitiveness and sustainable development.

• 한국콘텐츠학회논문지
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• 제16권3호
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• pp.426-438
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• 2016

본 연구는 공공외교가 이루어지는 소통의 채널에 관심을 두고, 소셜미디어를 이용한 공공외교 활동의 효과를 검증하는데 목적이 있다. 이에 따라 소셜 미디어의 특성이 공공외교 콘텐츠 호감도와 국가 이미지, 국가 브랜드 호감도와 로열티에 미치는 영향 관계를 규명하고자 하였다. 체계적인 실증분석을 위하여 7개 대륙 42개국 외국인 301명을 대상으로 표본을 수집하였으며, 연구 결과, 소셜 미디어 특성 중 상호작용성과 신속성을 제외한 모든 변수가 공공외교 문화 콘텐츠 호감도와 유의한 영향 관계가 있는 것으로 확인되었다. 또한, 공공외교 문화콘텐츠 호감도는 국가 이미지에 유의한 영향을 미치며, 국가 이미지는 국가 브랜드 호감도와 국가 브랜드 로열티에 유의한 영향을 미치는 것으로 나타났다. 이로써 21세기 공공외교 정책의 효과적인 수단으로써 소셜 미디어가 가지는 영향력이 검증되었으며, 공공외교를 수행하는 주체들에게 기초자료를 제공하여 미래 공공외교 활동에 이바지할 수 있는데 시사점이 있다.

• Journal of Contemporary Eastern Asia
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• 제17권1호
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• pp.130-151
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• 2018

China's cultural diplomacy is mostly understood as an endeavour to build and project soft power, which draws on three sources of 'culture, political values and foreign policy' according to Nye. This paper focuses on the debates about the vehicle and agents of China's cultural diplomacy. It starts with a theoretical discussion of the competing views in the Chinese context, and develops an argument that the vehicle of China's cultural diplomacy tries to project soft power on two wheels of culture and political values, to serve the purpose of reshaping China's image away from being the 'cultural other' and 'ideological other' respectively. However, the state-led approach to driving this vehicle is generating some side effects with its sponsorship, censorship and presence in the driver's seat. Then the paper analyses the inherent tensions existing in practice both between the two sources of building soft power and between the two means of doing so, attraction and persuasion, with empirical evidence through a comparative case study of the Confucius Institutes in the US and South Korea. The finding shows that China's attempt at reshaping its image as an Eastern cultural contestant is often disrupted by its authoritarian political values, and the state-led persuasion is often reducing China's cultural attraction. Following this, the paper finishes with some recommendations regarding evolving the cultural diplomacy approach from a vertical one that is government-centred to a horizontal one that is network-based with multiple agents, and localising its practice by engaging the target audiences as stakeholders.

• Journal of Public Diplomacy
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• 제1권1호
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• pp.117-120
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• 2021

• Journal of Public Diplomacy
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• 제1권2호
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• pp.120-122
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• 2021

• Journal of Public Diplomacy
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• 제2권1호
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• pp.97-115
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• 2022

What is the relationship between city diplomacy and public diplomacy in the United States? Whilst this question is often raised among scholars and practitioners of public diplomacy, a concrete and systematic response to it seems difficult to locate. This paper addresses the question by relying on earlier research based on empirical analysis of data from semi-structured interviews with city officials with international purview in the United States as well as with current and former officials at the U.S. Department of State who have worked on topics related to city diplomacy. The research and analysis that informs this paper and the diagrams it offers are hinged on design principles and adopt an architecture studio style approach to data analysis. Further, multidimensional scaling and correspondence analysis are used to visualize the convergence and divergence between the functions of public diplomacy, as introduced by Nicholas Cull, and the functions of city diplomacy that this paper introduces. This is done to first, provide a framework for understanding the dynamics between city diplomacy and public diplomacy; and second, uncover the policy intervention space that could guide policies for making U.S. city diplomacy and public diplomacy more strategically aligned.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.415-420
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• 2007

Diffusion of information and communication technologies is a global phenomenon. In spite of rapid globalization there are considerable differences between nations in terms of the adoption and usage of new technologies. Several studies exploring causal factors including national cultures of information and communication technology adoption have been carried out. The focus of this paper is slightly different from other studies in this area. Rather than concentrating on the individual information technology the cyber diplomacy is the focus. This research conducted an analysis of the impact national culture has on adoption of the cyber diplomacy and its components for 95 countries. The national cultural dimensions were identified using Hofstede's model of cultural differences. The research model and hypotheses were formed and tested using correlation and regression analysis. The findings indicate that worldwide cyber diplomacy adoption is related to national culture. The result has theoretical and practical implications.

• Journal of Contemporary Eastern Asia
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• 제17권1호
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• pp.94-111
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• 2018

This study examines Korea's international development volunteer program as a citizen diplomacy initiative. Informed by a cultural perspective of transmission and relational models of public diplomacy, I examine the ways in which volunteer training incorporates cultural-learning into its program. The study finds that volunteer training is largely based on an instrumentalist approach to culture that places emphasis on learning the "explicit" side of culture, such as Korean traditional dance, art, and food as a strategy to promote the country's national image. In contrast, much less covered in the training program is a relational approach to culture-learning that is guided by a reflexive understanding of the "implicit" side of culture, or the values and beliefs that guide the worldviews and behavior of both volunteers and host constituents. Whereas the value of the volunteer program as a citizen diplomacy initiative is in its potential to build relationships based on two-way engagement, its conception of culture is mostly guided by that of the transmission model of public diplomacy. Based on the findings, this study calls for an integrated approach to culture-learning in volunteer training program to move the citizen diplomacy initiative forward.

• 분석과 대안
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• 제5권1호
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• pp.59-85
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• 2021

中国的公共外交在与韩国和台湾等周边国家地区发展关係方面有着很大的贡献。但当东北亚地区发生巨大的秩序变动或与台湾和韩国发生政治安保矛盾时,中国的公共外交却无法发挥缓解紧张关係并提供解决方案的角色。为什么中国公共外交无法在缓解与周边国家的政治安保矛盾中充分发挥其作用？本研究着重于中国的体制特性会对公共外交的目标,战略以及行为人和行为所带来的影响。具体来说,嚮往着与西方国家相反的政治价值与体制的中国通过公共外交所追求的目标以及战略的确与众不同。台湾和韩国以及其他东北亚的周边国家都有着迥然不同的体制。因此,为了在这些国家地区推动公共外交,通常都会利用彼此共有的歷史文化议题。这些特征可以视为说明中国公共外交在政治安保矛盾方面弱点的主要关键。不仅如此,以中国权威主义的政治以及国家-社会关係为由,也可说明中国一丝不乱并具系统性的中国公共外交推进体制以及成果。但另一方面,本论文也会提出为什么中国公共外交在与周边国家发生的政治安保矛盾方面无法有效地起缓衝作用的原因。本研究以此分析框架为基础,并探讨上文所提研究问题的答案。

• 적정기술학회지
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• 제6권2호
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• pp.103-114
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• 2020

적정기술은 해외 개발도상국 지역 주민의 환경과 수요에 맞추어 서로 다른 국가 및 국민들이 상호작용하는 공공외교의 틀로 비추어 볼 수 있을 것이다. 한국에서는 2016년에 공공외교법이 발효 되는 등 비교적 최근에 이르러서야 정부, 기관, 국민들이 참여하고 있으며, 한류 등 문화 분야에 집중되어 있는 현황이다. 이와 관련하여 해외 주요국과 한국의 과학기술 공공외교 현황을 비교해보고, 한국의 강점 및 발전 가능성, 평가 관리에 대해서 고찰해 보고자 한다. 적정기술과 과학기술을 공공외교의 틀에서 접근한다면 한국 및 현지의 각 참여자들이 유기적으로 협력을 도모할 수 있는 기회가 될 수 있을 것이다.