• 한국조사연구학회지:조사연구
• /
• 제11권1호
• /
• pp.63-85
• /
• 2010

이 연구는 다문화사회의 피할 수 없는 과제인 가치관 변화를 위한 출발점을 모색하기 위해 외국인에 대한 감정적 반응의 실체를 밝히고자 하였다. 연구 결과, 소수 민족에 대한 사회적 거리감을 측정하는 데 주로 사용되어 온 보가더스 척도는 '국민'과 '결혼을 통한 친족관계'에 대해 유독 배타성을 보이는 한국인들의 태도를 설명하는 데에는 충분하지 않은 것으로 나타났다. 이를 보완하기 위해 감정조절이론의 평가성과 권력성 그리고 활동성을 기준으로 각 출신지별 외국인에 대한 태도를 살펴보았다. 미국인이 세 차원 모두에서 높게 평가되었고, 일본인은 평가성은 낮고 권력성과 활동성이 높았다. 조선족과 새터민은 평가성은 높으나 나머지 점수가 낮다. 서아시아인은 세 차원 모두에서 부정적으로 평가되었다. 사회적 거리에 영향을 주는 요소들과 그 상대적인 영향력을 파악한 결과 평가성이 모든 집단에 영향을 미치는 공통된 변수였고, 일본인에 대해서는 권력성의 평가가, 중국인과 서아시아인에 대해서는 활동성에 대한 평가가 사회적 거리감에 영향을 미쳤다. 교육수준이 높을수록 미국인을 제외한 모든 외국인 집단에 대한 사회적 거리감이 줄어들었다. 미국인에 대해서는 여성이, 새터민의 경우에는 연령이 높을수록 사회적 거리감이 적었다.

• 한국콘텐츠학회논문지
• /
• 제22권9호
• /
• pp.339-348
• /
• 2022

블렌디드 러닝은 능동적 학습을 촉진하고 학생의 학습 효과를 향상하기 위해 교육에서 가장 많이 사용되는 방법의 하나로 꼽히며 대학이 학습자를 유치하는 가장 효과적인 방법의 하나로 간주한다. 이 논문은 문화차원 이론을 바탕으로 문화적으로 유사하면서도 차이점을 보유하고 있는 한중 양국에서 블렌디드 러닝이 이루어지는 연구 동향을 분석한다. 연구 방법은 키워드 분석 및 시각화를 이용하였고 데이터는 WoS, KISS, CNKI에서 1990년부터 2022년 6월까지 게재된 블렌디드 러닝 관련 논문을 수집하여 분석을 진행했다. 연구 결과에 따르면, 보편화된 연구주제였던 블렌디드 러닝이 코로나 발생 이후부터 다양한 연구 분야 클러스터가 형성되어 세분되고 있다. 한국과 중국도 글로벌 연구 동향과 흡사하면서 각자 색다른 연구 동향이 보인다. 문화차원이론으로 분석하면 특히 절제와 장기지향적인 공통된 패턴이 보인다. 이 연구의 기대효과는 국가 문화가 교육과 연구의 패턴을 형성하는데 어떤 역할을 하는지에 대해 파악할 수 있다는 것이다. 또한 다문화 교육환경 속에서 효과적인 학습효과를 지닌 블렌디드 러닝을 개발하는데 유의미한 시사점을 제시할 수 있다.

• 한국의류산업학회지
• /
• 제22권3호
• /
• pp.335-348
• /
• 2020

This study examines the cultural differences in Korea and the United Kingdom, and how they affect consumer complaint behavior(CCB). Technological advances allow consumers to easily access information anywhere in the world using the internet thus they demand even higher expectations from the sellers. Consumers from different cultural backgrounds, especially the millennial generation, have different ways of expressing a dissatisfying shopping experience. For this comparative study, in-depth interviews were conducted based on the methodology set by grounded theory. The results of the axial coding produced by recombining the data from open coding were visualized as a paradigm model. The main phenomenon of attitude towards complaining was formed following the causal conditions of dissatisfaction that occurred after purchasing fashion products online. The contextual condition, which is the cultural factors, affects the formation of the attitude towards complaining; and the intervening conditions, which are personal value and amplifications of dissatisfaction, had a moderating effect between the causal condition and the main phenomenon. Complaining costs, the likelihood of successful complaint, attribution, and the importance of the product were the determinants of the complaining behavior after the attitude towards complaining was formed. As a result, there were three classifications of consumer complaining behavior: no action, private action, and public action. This research will serve as a guide for online companies that wish to enter the UK fashion industry with a competitive edge.

• 한국프랜차이즈경영연구
• /
• 제11권1호
• /
• pp.31-44
• /
• 2020

Purpose: The baby boomers and the millennials, who make up the largest share of the market, are showing the gap in their differentiated cultural styles. The purpose of this study is to study the consumption propensity and purchasing determinants of the baby boomers generation and the millennials generation, which have become a very important key pillar in shaping the market based on the cultural dimension model theory of h(=>H)opstead, and to identify the difference Research design, data, and methodology: In order to verify the research hypotheses, The data was collected from the baby boomers and the millennials using online questionnaires. The pre-test was conducted from October 10 to 12, 2019, and the main survey was conducted from October 15 to 25. A total of 230 copies were recalled, and the final 219 copies were used for the final analysis. Results: The consumption propensity between the baby boomers and the millennials differed in resource saving purchase propensity and impulse buying propensity. The baby boomers showed higher resource saving purchase propensity than the millennials, while the millennials showed higher impulse buying propensity. There was a difference in the determinants to purchasing only in the evaluation factor. Results of gender differences by generation, baby boomers differed in their planned purchase propensity, and women were higher. The millennials generation differed in resource saving purchase propensity and awareness propensity for others, all higher in men. In determinants to purchasing, the baby boomers did not differ in gender, and the millennials did differ in product factors. A canonical correlations analysis of the relationship between the baby boomers and the millennials showed a significant relationship between consumption propensity and determinants to purchasing. Also, the baby boomer generation has the biggest link between impulse buying propensity and evaluation factor. The millennials generation showed the biggest link between resource saving purchase and product factors. Conclusions: This study compared consumption propensity and determinants to purchasing of baby boomers and millennials on the basis of Hopstead's cultural dimension model theory to identify differences between generations, presenting practical and theoretical implications for establishing a correct understanding and specific marketing strategy among generation.

• Asian Journal for Public Opinion Research
• /
• 제10권1호
• /
• pp.23-50
• /
• 2022

This study examined the perceived contingent factors that affect South Korean citizens' image of the city they reside in. The respondents in this study perceived the image of their city through two dimensions--leading and safe--during the COVID-19 era. When respondents perceived the openness and expertise of the local government, the transformational and transactional leadership of the government leader, liberal political orientation of the leader, lower degree of law compliance of the mayor, high degree of citizenship, and high level of living infrastructure and competitiveness as attributes of the city, they were more likely to perceive the city as having a "leading" image. The perceived cultural characteristics of the local government, specifically the factor of hierarchy and regulation, the perceptions of citizenship, and all three variables regarding the perceptions related to city attributes (i.e., environmental, cultural, and living infrastructures and competitiveness) positively influenced the perception of a "safe" city image. Based on the results, various theoretical and practical implications were discussed in this study.

• International Journal of Human Ecology
• /
• 제5권2호
• /
• pp.13-29
• /
• 2004

Ryff's(1989) psychological well-being measure is used to assess and sometimes compare Korean and American adults, however, there is no information regarding whether its dimensions are psychometrically invariant across, whether its items provide sufficient information for, and whether each item measures identical trait levels in, the two nations. Confirmatory factor analysis on response 1,696 Korean and 3,669 American adults, gave to the measure revealed lack of fit and absence of factorial invariance across the two nations. Item response theory revealed significant variance for items on each factor across two countries that most items yielded limited psychometric information. And that each item measure different trait levels, suggesting that in its present form, the measure might lead to misleading results for, and across the two nations.

• 유통과학연구
• /
• 제15권7호
• /
• pp.73-83
• /
• 2017

Purpose - The purpose of this paper is to explore the CSR activities of small enterprises in hospitality and tourism industry in South Korea. Since previous research on CSR activities has considerably focused on large enterprises whereas small enterprises have relatively less attention, this study aims to explore the characteristics of small enterprises in hospitality and tourism industry and their CSR activities. Research design, data, and methodology - The population of interest for this study was social enterprises registered in Korea Social Enterprise Promotion Agency (2016), and it was used to verify the social enterprises which has a certification for social enterprises. From 1672 companies in total, the sampling frame was a database with 117 companies in hospitality and tourism industry. This study investigates social enterprises' CSR activities on the company's official websites (e.g., company reports, magazines, the news articles, and interviews). The websites of the selected enterprises in hospitality and tourism industry were analyzed for examining CSR activities by the quantitative content analysis. All of the CSR activities in small social enterprises were classified into six dimensions based on the stakeholder theory. Results - The findings of this study provide the characteristics of the 117 small social enterprises and their specific CSR initiatives. A total of eight main business lines were identified: 1) fair travel, 2) leisure/sports, 3) accommodation/camping, 4) medical tourism, 5) exhibitions/art events/cultural events, 6) leisure activities for vulnerable social groups, 7) Korean traditional culture, and 8) ecotourism/agricultural tourism. The CSR initiatives were classified into six dimensions: 1) environment, 2) employment, 3) multicultural families and vulnerable social groups, 4) local community, 5) economic prosperity, and 6) product. Conclusions - This study revealed the special CSR initiative examples of small enterprises in hospitality and tourism industry. Small social enterprises participate in CSR activities mainly related to their own business lines. Moreover, these enterprises are more closely embedded in their local community development, job creation and education for local residents and vulnerable social groups, and traditional heritage preservation. The findings of this study provide theoretical and practical implications and they can contribute to enrich CSR with literature for small enterprises in hospitality and tourism industry.

• 한국의류학회지
• /
• 제34권12호
• /
• pp.1992-2005
• /
• 2010

Emotion directly affects consumer buying behavior. This study examines Chinese consumers' emotion elicitation process toward a U.S. apparel brand in the Chinese market. Employing a cognitive appraisal theory, this study proposed and tested a conceptual model incorporating three factors of consumer global orientation as antecedents of consumer emotion and purchase intention as a consequence of emotion. Among the ten proposed hypotheses, eight were supported. Of the three antecedents of consumer emotion, exposure to global mass media and cultural openness positively increased Chinese consumers' appraisals of a U.S. apparel brand. Unlike these two antecedents, the effects of exposure to mass migration on consumer appraisals were found to be non significant. The relationships between appraisal dimensions and positive emotion were all supported. Finally, this study confirmed that positive emotions increased Chinese consumers' purchase intentions of a U.S. apparel brand. Theoretical and managerial implications were discussed based on the findings.

• 디자인학연구
• /
• 제17권3호
• /
• pp.431-440
• /
• 2004

문화의 사전적 의미를 보면 인간이 개선 내지 향상의 여지가 있는 대상, 특히 인간 자신의 삶의 활동을 돌보고 완성시키는 것을 뜻한다. 홉스테드는 문화에 대해서 지울 수 없는 정신 소프트웨어라고 말한 바 있다. 문화는 인간 공동체 내에서 생성되며 문화의 산물인 유용성의 산출(산업 제품들)은 공동체의 필요에 의해 만들어지고 또 역으로 만들어진 유용성의 산출이 인간 문화 생활에 영향을 미친다. 한 인간 공동체가 가진 문화에 적합한 철도 실내를 디자인하기 위해서는 철도 차량 실내의 문화적 요소와 그 내부에서 사물과 사람이 가지는 관계에 대해 규명해볼 필요가 있다. 본 연구는 홉스테드(Hofstede)의 5가지 문화 차원과 애드워드 홀(Edward Hall)의 10가지 문화 요소 모델을 토대로 한 통합 문화 이론 모델을 기초로 하여 철도차량 실내 공간을 규명하고자 하였다. 또한 프랑스에서 제작된 KTX가 한국 이동 문화에서 어떻게 사용되는지 관찰 조사하고 TGV와의 비교 평가를 통하여 한국 철도 차량 실내 디자인의 가이드라인을 도출하였다.

• 무역학회지
• /
• 제45권3호
• /
• pp.91-117
• /
• 2020

This study aimed to understand the relationships among the institutional pressure and the level of compliance and corporate value. The research focuses on four main variables, which are regulatory pressure, normative pressure, and cultural-cognitive pressure as the institutional pressure, and the CSR score as the level of the firm's compliance. We examined the impact of the institutional pressure on the firm's compliance-level, together with the effect of compliance level on the corporate value. We analyzed the 3,792 CSR data listed in China's A market and 31 province and city-level data from China. Results showed that institutional pressure had a positive influence on the firm's compliance level. The corporate value was greater with a high compliance level when the institutional pressure was high. The firm's compliance level negatively influenced corporate value when the institutional pressure was low. This study took into account a level of institutional pressures in three dimensions when investigating the effect of CSR compliance level on the corporate value. Thus, this study has a unique academic contribution by demonstrating that CSR activities can have a positive or negative effect depending on the institutional environment for each firm. The findings of this study also provide valuable insights to industry practitioners by suggesting the importance of considering the institution-specific condition when deciding to comply with the institutional pressure.