• 대한인간공학회지
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• 제36권2호
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• pp.123-144
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• 2017

Objective: The objective of this study is to evaluate affection on how users perceive colors viewed from an automotive visual display according to cultural and radical differences including North America, Europe, and Southeast Asia. This study especially aims to identify effects of the variation of tone and chroma of representative color groups by analyzing affection differences depending on cultural and racial differences targeting the colors constituted through variation of tone and chroma, centered on representative colors. Background: The colors of the menu, information display or background viewed through an automotive visual display are an important factor stimulating consumer's affection, and therefore an effort to express the vehicle's brand and product image through colors is made. The studies on colors focus only on the research on unique characteristics of colors, but an affective approach lacks according to cultural and racial differences on colors considering tone and chroma variation within a color from the currently used automotive visual displays. Method: To grasp the visual affection felt by users, this study extracted affective adjectives related with colors through existing literature and a dictionary for adjectives, and presented human affection dimensions on colors through evaluation of various colors. Prior to carrying out affection evaluation, the basic light sources, red (R), green (G), and blue (B) constituting the colors used for automotive visual displays were defined as a representative color group, respectively. When colors in a color group are constituted, the evaluation target of each color group consisted of the colors considering the variation of tone and chroma by changing color sense through RGB values of the remaining two light sources. And then, this study carried out affection evaluation on the constituted colors targeting the subjects with cultural and racial differences. Results: As a result of evaluating the constituted colors with representative affections, there were statistically significant differences between the groups having cultural and racial differences. As a result of S-N-K post-hoc analysis on the colors showing significant differences, North America and Europe were classified as heterogeneous groups. In some cases, Korea was classified as the homogeneous group with North America, but Korea was mainly classified as the homogenous group with Europe. Conclusion: The representative affections on colors from an automotive visual display was drawn as three affective dimensions: passionate, neat, and masculine. Based on these, the affection of Korea and Europe on the constituted colors showed significant differences from that of North America, as a result of affection evaluation on the constituted colors viewed through the visual display by reflecting cultural and racial factors. Regarding representative color groups, bigger cultural and racial differences were revealed in terms of affection on red and green colors than on blue color, and variation of affection was the biggest in the red color. Application: This study analyzed correlations of affection considering the colors constituted through variation of tone and chroma, and the culture and race in the representative color groups constituting a visual display. The results of this study are predicted to be utilized in coordination and selection of colors viewed from an automotive visual display taking into account culture and race.

• 통상정보연구
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• 제19권1호
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• pp.213-234
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• 2017

본 연구는 한 중 미 일 참가자를 대상으로 해외여행과 관련한 오프라인-온라인 설문을 실시 총 707개의 유효한 표본을 수집하고 이를 분석하였다. 이를 통해, 아시아 국가의 경우, 권력거리와 유인동기간 유의한 인과관계와 전체주의와 추진동기 사이에 유의한 인과 관계가 존재함을 밝혀냈다. 즉, 아시아 국가의 관광 전략은 다양한 이벤트와 볼거리를 제공하고 친목 단체 간 유대를 강화하는 상품을 개발하는 것이 유리한 반면, 미국인의 경우, 과시적 상품보다는 실질적 여행 계획을 통한 개인 맞춤형 상품으로 자기만족을 극대화시키는 것이 더욱 효과적이라는 결론을 내렸다. 본 연구는 설문조사를 통한 전형적인 탐색적 분석 방식을 취하여 설문 참가자의 다양한 의견을 제약하는 한계점이 있지만, 홉스테드의 문화차원지수, 동기이론, 고객만족과 재방문 의도에 관한 이론을 활용한 학제적 공헌과 함께 각 국가 간 문화 성향을 동시 비교함으로써 해외여행 상품에 대한 최적의 마케팅 전략을 제시한 실질적 시사점이 있다.

• 임상간호연구
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• 제20권3호
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• pp.267-278
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• 2014

Purpose: This study aimed to examine the differences in Korean nurses' cultural competence perceived by nurses and foreign patients in a general hospital. Methods: The study participants were recruited from outpatient clinics and wards in H General Hospital located in Busan. Cultural competence was measured by the Cultural Competence Scale for Korean Nurses, consisting of 4 subscales: cultural perception, cultural knowledge, cultural sensitivity, and cultural skills. Data were collected from March 31 to April 30, 2014 by distributing and collecting a self-administrated questionnaire set. Data of the 90 foreign patients and 90 nurses were analyzed using PASW statistics 18.0 for independent t-test and ANOVA. Results: The level of cultural competence of Korean nurses perceived by foreign patients was significantly higher than that of nurses. On the cultural awareness dimension, nurses rated themselves more highly than foreign patients did while ratings on the dimensions of cultural knowledge and cultural skill were the opposite. Conclusion: This study indicates that there was a statistically significant difference in the perception of nurses' cultural competence between nurses and foreign patients. The findings can be used for developing education programs to enhance nurses' cultural competence, integrating the perspectives of foreign patients.

• Educational Technology International
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• 제16권2호
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• pp.201-229
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• 2015

Culture is a crucial concept that forms the thinking and behaviors of a group of people, and it influences interactions in learning. Thus, it is also essential to consider cultural sensitivity in online learning technologies and instructional design as education is a set of learning actions based on values and perceptions. MOOCs, the latest online learning platform, are global online learning platforms that provide global learners with free and various learning resources including courses from different world-class institutions. Despite globalization having brought learners closer to sharing similar learning resources, the actual experiences with the resource are expected to vary according to cultures, mainly because learning behavior is a set of outcomes based on cultural differences. Taking this into consideration, this study aims to examine MOOCs from a cultural perspective in order to facilitate global learners, especially Korean learners, to utilize MOOCs with user-friendly services and contents. To achieve this objective, the study first identified and developed an evaluation criteria to examine the cultural sensitivity of MOOCs and conducted case studies on courses from major MOOC providers including edX and Coursera. From the findings, design recommendations of contents and courses on MOOCs were suggested to provide Korean learners with optimal learning experiences.

• 한국의류학회지
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• 제32권1호
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• pp.55-64
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• 2008

This study attempted to identify not only dimensions of clothing brand experience, but dimensions of perceived consumer-brand relationship. In addition, this study investigated the relationships among clothing brand experience, consumer-brand relationship and brand loyalty. 354 questionnaires were distributed to female and male respondents aged 20 to 30, and then analyed by SPSS and AMOS program. The results were as follows. First, it was identified that the dimension of clothing brand experience was composed of two dimensions; individual experience(personal dimension) and relational experience(social cultural dimension). Second, the type of consumer-brand relationship was found out as three dimensions; interdependence, love and passion, and partner. Third, these results showed that individual and relational experience of clothing brand was the most influential factor for love and passion dimension of consumer-brand relationship. Forth, love and passion dimension through clothing brand experience was the most influential factor for brand loyalty. Above results imply that the key of strong brand relationship lies in the emotion of love such as human relationship.

• 한국조사연구학회지:조사연구
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• 제11권1호
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• pp.63-85
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• 2010

이 연구는 다문화사회의 피할 수 없는 과제인 가치관 변화를 위한 출발점을 모색하기 위해 외국인에 대한 감정적 반응의 실체를 밝히고자 하였다. 연구 결과, 소수 민족에 대한 사회적 거리감을 측정하는 데 주로 사용되어 온 보가더스 척도는 '국민'과 '결혼을 통한 친족관계'에 대해 유독 배타성을 보이는 한국인들의 태도를 설명하는 데에는 충분하지 않은 것으로 나타났다. 이를 보완하기 위해 감정조절이론의 평가성과 권력성 그리고 활동성을 기준으로 각 출신지별 외국인에 대한 태도를 살펴보았다. 미국인이 세 차원 모두에서 높게 평가되었고, 일본인은 평가성은 낮고 권력성과 활동성이 높았다. 조선족과 새터민은 평가성은 높으나 나머지 점수가 낮다. 서아시아인은 세 차원 모두에서 부정적으로 평가되었다. 사회적 거리에 영향을 주는 요소들과 그 상대적인 영향력을 파악한 결과 평가성이 모든 집단에 영향을 미치는 공통된 변수였고, 일본인에 대해서는 권력성의 평가가, 중국인과 서아시아인에 대해서는 활동성에 대한 평가가 사회적 거리감에 영향을 미쳤다. 교육수준이 높을수록 미국인을 제외한 모든 외국인 집단에 대한 사회적 거리감이 줄어들었다. 미국인에 대해서는 여성이, 새터민의 경우에는 연령이 높을수록 사회적 거리감이 적었다.

• 한국산림과학회지
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• 제89권3호
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• pp.356-367
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• 2000

본 연구는 4개의 산악형 국립공원을 대상으로 탐방객들의 주요 방문 동기요인(push factor)과 이들 국립공원의 유인요인(pull factor)을 도출하고, 규명된 방문요인과 유인요인간의 입체적인 관계규명을 통하여 효율적인 산악형 국립공원 관리정책에 활용될 수 있는 기초자료를 제공하고자 수행하였다. 그 결과 동기요인으로는 가족중심의 자연 문화체험 일탈성 건강, 사회성 신기성의 4개 요인이 도출되었으며, 유인요인으로는 시설 문화재, 자연자원, 접근성의 3가지 요인이 도출되었다. 이들 방문 동기요인과 유인요인간의 상호 연관성을 통계적으로 확인한 결과, 동기요인과 유인요인들은 상호 연관관계가 존재하는 것으로 나타났다. 이러한 결과를 유인요인을 기준으로 동기요인들과의 관계를 살펴보면, 국립공원의 시설 문화재 유인요인은 자연 문화체험 동기와 사회성 신기성 동기에 양(+)의 영향을 받는 것으로 나타났으며, 자연자원 유인요인은 자연 문화체험, 일탈성, 건강, 사회성 신기성 등 모든 동기요인에 양(+)의 영향을 받는 것으로 나타났다. 그러나 접근성 유인요인에 있어서는 건강동기에 양(+)의 영향을 받는 반면, 자연 문화체험 동기에는 음(-)의 영향을 받는 것으로 나타났다.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.151-164
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• 2021

The paper identifies the enablers (drivers) and inhibitors (barriers) influencing e-customs implementation in Vietnam (known as a developing country with a lower technological environment) along with determining the impact of e-customs on firm performance. The survey was conducted with the representatives (managers) of firms in five cities and provinces dominating Vietnam's international trade. The data was analyzed using structural equation modeling (SEM). The findings show two significant drivers (enablers) - relative advantages and national culture, while compatibility and ease of use are the barriers. Previous studies showed that cultural dimensions related to 'uncertainty acceptance' and 'individualism' encourage innovation; however, this paper demonstrates that 'uncertainty avoidance' and 'collectivism' promote e-customs deployment in Vietnam. Previously, Vietnamese culture was known for scoring high on cultural dimensions related to 'power distance' and 'short-term orientation'. However, today, as an emerging country, Vietnamese has switched to 'low distance' and 'long-term orientation', especially in terms of e-customs innovation. Additionally, the paper also emphasized that e-customs implementation had a positive influence on firm performance in Vietnam. Based on the results of the paper, policy-makers can devise essential solutions to enhance e-customs implementation as well as managers of firms can set-up strategies to adapt to the modernized environment.

• 한국생활과학회지
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• 제19권3호
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• pp.537-553
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• 2010

Culture represents forms of life appeared in various dimensions. Advertisements which represent these forms of life show the most important social and cultural phenomenon. The necessity of research on the cultural characteristics of society has been raised because the effectiveness of advertisement could have been varied depending on the cultural value. Moreover, within a society, values reflected by advertisements tend to vary in different eras. Thus, this study aims to clarify the differences between cultural values from different eras through an analysis of cultural characteristics and symptoms with consideration of the time flow. This study also examines the meanings of cultural characteristics highlighted by the study. For the investigation, two Korean women's magazines were selected, from 1955 to 2008. Data were analyzed using chi-squared test which was conducted with Crosstab using the PASW statistics 17.0 Program. The results were as follows: there were changing aspects from traditional values to modern values by years. Additionally, each period was described using several keywords. The keywords were divided by decade: in the '50s keywords were 'lifestyle change', 'material value increase' and the 'challenge to traditional values', in the '60s keywords were 'American culture acceptance', 'material success', in the '70s keywords were 'the rise of nonmaterial value', 'rationalism' and 'egalitarianism', in the '80s 'individualism', 'Life style and culture group differentiation', 'conspicuous consumption', in the '90s 'globalization', 'emphasis on personality sensitivity', 'health-oriented', 'improve the quality of life', while in the '00s keywords were 'spread of digital life', 'rational consumption patterns', 'the 3rd distribution'. Through the research, important changes in the cultural characteristics of Korea were observed. Furthermore, we may be able to think of the most effective way of advertising by identification of the cultural characteristics of the society.

• International Journal of Computer Science & Network Security
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• 제22권7호
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• pp.397-403
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• 2022

Enterprise resource planning (ERP) is widely adopted among enterprises and organizations. In recent years, researchers have become increasingly interested in factors related to ERP implementation success. In this paper, top management members, IT professionals, and end-users were interviewed in the study. The study used Hofstede's main cultural dimensions as a theoretical framework to identify cultural characteristics and their influence on ERP implementation within public organizations in Saudi Arabia. The study followed a qualitative methodology approach to carry on the study to investigate the national culture characteristics in Saudi Arabia that may influence ERP implementation success. The study found some culturally related factors that could influence success in ERP implantation projects in Saudi Arabia..