• Title/Summary/Keyword: Cultural Consumers

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A Study on Contemporary Fashion Expressed in Haute Couture (오뜨꾸뛰르(Haute Couture) 작품에 표현된 현대패션의 경향 연구)

  • 김선영;임영자
    • Journal of the Korean Society of Costume
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    • v.51 no.6
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    • pp.147-165
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    • 2001
  • Haute couture denotes a luxurious made-to-order dressmaker's shop. In principle, it refers to a place that is registered with the Paris Apparel Association and has met the size and criteria specified by the association. The features of modern fashion expressed in haute couture have been contemplated by categorizing them into mixed impression appearing in haute couture work pieces. turning the collection event into a spectacle and commercialization for the succession of haute couture. Mixed impression manifested in the haute couture has engendered (1) the creative and dynamic feature (2) eclecticism with popular culture (3) mixed impression of reactionism (4) ethnic characteristics. From the above considerations, one could say that the factors drive the very existence of haute couture and comprise three elements of impeccable backgrounds, They are (1) organizing ability and protective policies of the French fashion industry, (2) relentless experimental spirit of the haute couture designers and (3) Paris that supports creativity and fashion fabrication, have coincided with rising up of the value of persistence on originality of work pieces in accordance with diversifying cultural transformations. consumer-oriented patterns by way of capital symbolized by consumers and restructuring of company operation by each shop. This report describes comprehensive understanding of haute couture, creativity and dynamic power of the haute couture work pieces. Akin to the efforts to maintain the existence of high-grade cultures throughout the overall cultures themselves, haute couture, on the basis of these factors, should also become the motive power through which luxurious culture in fashion is created in the days ahead.

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A Study of Minimalism in Environment-Friendly Fashion (환경 친화적 시각에서 본 패션 미니멀리즘에 관한 연구)

  • Shin, Ha-Na;Lee, Min-Sun
    • Journal of the Korean Society of Costume
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    • v.59 no.7
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    • pp.154-171
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    • 2009
  • The purpose of this study is to analyze minimalism in the environment-friendly aspect and to suggest methodology of environment-friendly fashion design. The results of this study are as follows. First, it is possible to create newly fashion-designed goods by re-arranging used goods. This method is environment-friendly, in that it recycles resources and simplifies production process. It can also meet the sense of beauty of consumers by reviving the intrinsic beauty of the used goods. Second, When we produce brand new fashion-designed goods with used goods as raw materials, the new ones reflect specific characters of the used goods which originate from their own times and regions. In this way, this method can be a fashion design which accommodate multi-cultural trends. Third, it is possible to produce goods designed by inspiration from a human body. This fashion-design method includes several ways, such as usage of human body silhouette, composition of colors using natural dyeing, and usage of natural materials. Recognizing a human being as a creature interacting with the nature can broaden range of imagination in design methodology.

Sociocultural Attitudes toward Appearance and Cosmetic Consumption: The Comparison between Chinese and Thai Males

  • Lee, Seung-Hee;Poraksa, Sirin;Xie, Yang
    • Journal of Fashion Business
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    • v.15 no.3
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    • pp.156-165
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    • 2011
  • The purpose of this study was to examine the influence of major variables and their relationship with the males' appearance consciousness that affect the men's cosmetic consumption. Also, the study also intended to verify the differences of men's cosmetic consumption between Chinese and Thai males. The samples consisted of 200 males who ranged in age from 18 to 35 years (M=24.64). One hundred participants were Thai and one hundred were Chinese. Based on literature review, six research questions were proposed. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used for this study. As the results, the sociocultural attitudes of consumers towards their appearance are positively relevant to the self-esteem and public self consciousness. Also, appearance consciousness such as appearance evaluation and appearance orientation led more cosmetic consumption. Chinese males revealed higher scores on public self-consciousness, appearance orientation, and sociocultural attitudes toward appearance than Thai males. Based on these results, some implications for global cosmetic markets would be suggested.

Entry to Chinese Market for Korean Fashion Brands: Current Situations and Suggestions of Marketing Strategies (국내 의류브랜드의 중국진출 현황 및 마케팅전략 제안)

  • 고은주;송윤아
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.2
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    • pp.212-223
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    • 2004
  • The purpose of this study is 1) to identify Chinese environment for investment and apparel market, 2) to analyze the current situations of Korean fashion brands'entry to Chinese market, 3) to analyze the marketing strategies to China according to product category, and 4) to identify merits and problems of Chinese market. For data collection, secondary resources were collected, and the telephone interview with merchandisers were implemented with brand managers. Twenty-one fashion brands were included for the study. Results of the study were as followed: 1) China was a big potential apparel market due to its rapid economic growth. Apparel purchase behavior and clothing preference of Chinese consumers were various by regional groups. 2) The motives of entry to China were to competition in domestic markets, saving raw material cost. The entry modes to China were direct export, license and regional manufacturing system. 3) Marketing strategies were to pursue high quality branding, high pricing and placing strategies with high-class department stores. Also star marketing were used with "Han Rue". Also various promotion strategies were implemented such as fashion show and unique VMD. 4) The merits of Chinese market were high potential market for export, close proximity, cultural similarity and Han-Ryu syndrome. Problems of Chinese market for export were lack of experts on Chinese market, fierce competition in China, and unstable economic policies.

Relationships among the Country Image, Product Image and Purchase Intention (국가이미지, 제품이미지 및 구매의도의 관계)

  • Xiong, Jian-Yong;Wu, Yan-Yan;Kim, Won-Kyum
    • The Journal of the Korea Contents Association
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    • v.10 no.12
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    • pp.267-273
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    • 2010
  • This study is about to reveal the connections and the importance of China's country image, product image, and purchase intention. Following are the results of the empirical analysis summary. First, in country's national image, except political image, economic image and cultural image have a positive (+) impact on the product image is true. Secondly, a country's product image have a positive (+) impact on purchase intention. Therefore, consumer tend to improve purchase intention when China's product image increase. In summary, consumers' purchase intention can obtain the best positive result, when a country's national image is set as the core factor, which combines and improves concurrently with one's product image.

Generational malling culture in multi-complex shopping malls - Entertainment experiences - (복합쇼핑몰에서의 세대별 몰링문화에 관한 연구 - 엔터테인먼트 경험을 중심으로 -)

  • Park, Minjung
    • The Research Journal of the Costume Culture
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    • v.21 no.5
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    • pp.726-741
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    • 2013
  • Malling culture, which refers to the enjoyment of shopping in multi-complex malls with shopping, cultural, and leisure facilities, has emerged as a major trend in society. However, few studies have researched malling culture in depth. This study classified people who go to multi-complex shopping malls as belonging to the baby-boom generation, X-generation, or Y-generation to investigate consumer culture in malls, with an emphasis on user satisfaction and entertainment experiences. Consumers who had shopped in a multi-complex shopping mall during the last 6 months were surveyed. Data were collected through a research company, and responses from 417 subjects were used in the analysis. Among the 417 subjects, 130 were baby-boomers, 136 were from the X-generation, and 151 were from the Y-generation. Investigating the components of multi-complex shopping malls that stimulate entertainment experiences, this study found that exploratory, emotional, and leisure experiences were enhanced when users were more satisfied with the image, atmosphere, and events of shopping malls. In addition, mall image and atmosphere contributed to the improvement of social experiences. With regard to generation, baby-boomers and subjects from the X-generation were generally more satisfied with mall atmosphere, image, and events and had more exploratory and leisure experiences. This study holds significance in that it examined malling culture from a wider perspective than simply the younger generation and presented scholarly and marketing implications based on insights into generational malling culture.

An Analysis of Contents on Written Clothing Described in Advertisement of Women's Underwear (여성 속옷 광고에 나타난 문자의상의 내용 분석)

  • 김미영;한명숙
    • The Research Journal of the Costume Culture
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    • v.5 no.2
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    • pp.181-193
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    • 1997
  • The purpose of this study is to review, from the point of view that the advertisements are cultural system which transfers the life styles or value systems of a certain time, the expression styles by analyzing written clothing described in underwear advertisements of women's magazines targeting the women aged from twenties to forties, that advertisements are trying to represent. Accordingly, this study is intended to provide the underwear industry with useful information for implementing sales strategies by verifying the determining factors in selecting and wearing of underwear. The result of this study is as follows : First, the headlines of advertisements could be analyzed through merchandise, situation and consumers and were categorized by the fourteen different expression styles such as functionality, sense of beauty, tradition, future, family, exotic, globalization, environment, sensuality, youth, individuality, health, newness and top-class. Therefore, the advertisers choose and provide the various expression styles in order to maximize the delivering power of the underwear advertisements. Second, frequently used expression styles have been analyzed through frequency analysis of expression styles and, as a result, the important factors of choosing and wearing underwear have been verified. In addition, the fact that the ways of thinking of modern society and value systems are implied in the expression of underwear advertisements has been found.

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Objectified Body Consciousness and Appearance Management Behaviors of Korean and Chinese Female University Students (한국과 중국 여대생의 객체화 신체의식과 외모관리행동)

  • Lee, Mi-Sook;Jun, Ji Hyun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.1
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    • pp.147-162
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    • 2017
  • The purposes of this study were to investigate objectified body consciousness and appearance management behaviors, and to analysis the differences on this two variables between Korean and Chinese consumers. The subjects were 700 Korean and Chinese female university students. The research method was a survey and the measuring instruments consisted of objectified body consciousness scale, appearance management behaviors items, and subjects' demographics attributions. The data were analyzed by frequency analysis, cross tabs analysis, $x^2$ test, Cronbach' ${\alpha}$, factor analysis, t-test, and regression analysis, using SPSS statistical program. The results were as follows. First, three factors(body surveillance, body shame, and control belief) were emerged on objectified body consciousness, and Korean students showed the higher level of objectified body consciousness than Chinese students. Second, Korean students had much more experience and a higher intention to perform various appearance management behaviors than Chinese students. Third, body shame and control belief factors had important effects on appearance management behaviors of both country students. However, body surveillance was an important factor on only Korean students' appearance management behaviors. This study showed that objectified body consciousness is an important variable to affect appearance management behaviors, and there are many differences on objectified body consciousness and appearance management behaviors by cultural environments.

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A Comparative Study of the Utilization Condition and Typical Characteristics after the Closed School in Japan (일본 폐교 이후 활용 현황과 유형적 특징 비교)

  • Sung, Lee-Yong
    • Journal of the Korean Institute of Educational Facilities
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    • v.27 no.3
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    • pp.25-31
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    • 2020
  • The reasons for studying the case of Japan are as follows. First, the increases in the aged population is similar to the case of Korea, and consumers are aging as the population ages. Second, the structure of industry in Japan is very similar to Korea, which describes the fact that the share of the manufacturing industry decreases but the service industry (e.g., medicine, finance, and insurance) increases. Third, Japan is considered as the best predictive model for forecasting the future of closed schools in Korea because the GNI gross income per capita is relatively close to the one of Korea among the several neighboring countries. The purpose of this study is to analyze the current extent of utilizing closed schools in Japan and, based on the analysis, to provide basic data on the use of closed schools in Korea in the future. The types of closed schools can be classified into education facilities, social welfare facilities, cultural facilities, public sports facilities, income growing facilities, and others. Based on the classification, the analyses of the characteristics of each type for the facilities are presented. and When the utilization status of closed schools in Japan is analyzed, 363 schools were utilized (51.4%) in 2003, means the lowest utilization rate of the target year, after that 4198 schools (70.6%) were utilized in 2015. The utilization ratio is steady increased.

The Role of Residents for the Sustainable Ecopolis and Ecovillage (지속가능한 생태도시 및 생태마을에서의 거주자의 역할)

  • 곽인숙
    • Journal of the Korean Home Economics Association
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    • v.39 no.6
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    • pp.109-122
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    • 2001
  • This study was performed to identify the roles of residents for the environmentally sound and sustainable development, taco-polis(kologisches Bauen), eco-village and Symbiotic Housing. These buildings will achieve energy efficiency through design strategies such as passive solar heating system, natural cooling and day lighting. Their infrastructure will feature parking on the periphery, extensive pedestrian paths, outdoor ground lights that preserve stellar visibility, and environmentally sensitive technologies such as low writer use fixtures. And they will restore biodiversity while protecting the wildlife, wetlands, forests, soil, air and water. Their houses wile be designed to support home-based occupations, offering high-speed Internet access and other options to promote a localized, sustainable economy. To support and encourage the evolution of sustainable settlements, it is necessary to prepare constructing the physical facilities and the social functions relating with residents. The roles of residents are important to provide a high Quality lifestyle and to integrate a supportive social environment with a low-impact way of life. This study concluded the four main roles of residents for the sustainable of Eco-polis and Ecovillage. 1. Residents assist transition towards a sustainable society as eco-conscious consumers in the planning stage. 2. Residents live in a ecological way for the sustainable ecovillage. 3. Residents exchange information and education for increasing the community glue as a communication network. 4. Residents support and transmit their cultural vitality and tradition for the next generation. So, users are expected to encourage resident's participation in the planning, design, ongoing management and maintenance of the sustainable ecovillage.

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