• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.3
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• pp.1344-1361
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• 2016

ICT contents market is globally considered as an industry of high added value, where sustainability is accomplished through stories that cover wide range of consumers. However, the need for long-term internationalization strategy is growing as countless number of applications and games has pushed the local market to its limit. Thus, this research explored on the industrial characteristics and the internationalization of ICT contents firms through acquisition of competency. Based on Resource Dependence theory, the authors studied how pursuit of legitimacy and autonomy functioned in the expansion process of ICT contents firms. A survey analysis of 212 key decision makers of Korean ICT content firms were performed, to reveal that resource environment and interdependence must undergo a thorough consideration.

• International journal of advanced smart convergence
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• v.9 no.2
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• pp.129-139
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• 2020

This study aims to understand the determinants and effects of SNS photo sharing on festival satisfaction among teenage festivalgoers, to derive strategies that festival organizers could employ to maintain long-term relationships with their audience. In this paper, we followed the festival attribute and SNS photo sharing behavior approaches for developing measurement constructs, by investigating previous related studies. Statistical analyses revealed that festival attributes positively impact consumer perceptions of festival value, which in turn influences SNS photo sharing behavior and festival satisfaction. In addition, SNS photo sharing behavior has a significant mediation effect on the process. Moreover, the differing intensities of SNS usage among the festivalgoers resulted in consumers presenting significantly different SNS photo sharing behavior. Our findings offer insights for marketers in the festival business who are interested in gaining a better understanding of the behavior of teenage festivalgoers.

• Proceedings of the Korean Institute of Interior Design Conference
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• 1999.04a
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• pp.126-132
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• 1999

The purpose of this study is to advance apartment houses in quality as a residence through revitalization of tradition and the procedures are as follows: The first procedure is theoretical contemplation. The second procedure is analysis of the traditional residential space that gives a starting point of introspection of it without cease at the stage of formal following or pattern application in revitalizing tradition in the apartment houses. And the third procedure is to select and suggest aspects applicable to developing Korean style apartment houses. The suggest is embodied by a plane figure of 55 pyong type apartment house after selecting the concrete development aspects with approaches such as arrangement and interior space analysis, behavior analysis and space division and design analysis. This study has its meaning in that it suggests a possibility of various approaches other than formal following or pattern application in revitalizing tradition in a new Korean type apartment house, that it gives another selection to diversifying consumers' patterns and that it helps recognize and develop our tradition in this age of cultural nationalism.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.28
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• pp.143-167
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• 2005

This study suggests the necessity of effort to develop representative brands a unique personality in connection with country image. That is, brand personality adds brand identity to reliability and makes for stronger brand in the international market. It also furnishes the differentiation for guilding effective brand marketing. In summary, it is clear that country image and brand personality are strategic factors which should be considered by world enterprises and government in this era of globalization. In addition, the cross-cultural examination of country of origin effect and brand personality in connection with foreign consumers' selection is worthy of study.

• The Korean Journal of Food And Nutrition
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• v.25 no.2
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• pp.348-356
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• 2012

This study aimed to analyze the effect of demographic characteristics of consumers and quality recognition factors on purchase intention of organic wine, and to provide preliminary data necessary for the development of wine industry. By factor analysis of collected surveys, quality recognition factors of both the experienced and non-experienced group of organic wine environment/health, varieties of grapes, price, and four brand elements. First, among demographic characteristics, only income level hae a significant influence on the changes in quality recognition causes. Each of quality recognition causes of organic wine had a significant relation with purchase intent. The result of our analysis suggested that 'environment/health' was most influential for the experienced group, and 'health' was most influential for the non-experienced group. Therefore, this hypothesis is supported.

• Journal of the Korea Furniture Society
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• v.12 no.1
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• pp.131-142
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• 2001

Cultural needs of human have grown enormously. Consumer trend and individual taste have become more individualistic and diversified. Efforts to improve the quality of life have changed the concept of lift space as well as the concept of interior life supplies. Products are no longer standardized and produced in massive scale, thus a shift of value has risen. Damages done by the economical development have made consumers take interests in products that are more natural and in harmony with human beings. It is a tendency that wooden materials are becoming a preference as a specific alternative. There is a great social change with a new paradigm like this. Considering the change, we propose a new vision and activation plan on design development of wooden products through specific and practical studies by the system of educational and industrial cooperation which is an organic association system for developing human resources of educational system and producing profits of industry. From it, we can expect great effects as a competitive design of coming future.

• Journal of the Korean Society of Costume
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• v.56 no.6 s.105
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• pp.132-144
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• 2006

21C, the age of culture, has the effects on the whole aspects in society with its cultural features, and the social changes become the foundation to create the new culture. The W generation, which accounts for Woman, World, Well-being, and Web, etc, leads the trend as 'a new group of powerful consumers' of establishing a new pattern. The W generation prefers psychidelic make-up using pearl through the cyber space, a space for communication like the N generation. In addition, through the Internet, leading the society of fusion or hybrid, with gender and age broken-up, the feminine as well as kidult-like make-up has emerged. On the other hand, with the influence of well-being on the whole society, well-looking appears outside, and lohas inside. The W generation prefers glossy make-up in order to make the skin healthy and polished, and eco-friendly products with lohas.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2003.05a
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• pp.622-627
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• 2003

Until now, product mostly has revealed physical quantities created by the standpoint of engineers. Consumers, however, perceive and evaluate products on the non-physical characteristics, such as feelings, emotions, and experiences in different social and cultural situations. Especially, for the household appliances fur instance air-conditioner or refrigerator, the sound is heavily related to the satisfaction of a customer who is a real user of the product and is very important factor to decide purchasing as well as visual design. Therefore, in this research, the general tendency of consumer's psychology was investigated for the appliances. And also, in order to obtain clear guidelines for sound manipulation, the characteristics of the sound of air-conditioning systems and refrigerators were compared with others. Since it is important to overcome the discrepancy between engineering and marketing, the relevance of sound manipulation must be documented from the consumer's perspective. That is the reason why we conducted a consumer and marketing oriented study.

• Journal of Global Scholars of Marketing Science
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• v.18 no.1
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• pp.157-177
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• 2008

Sportswear, including sports shoes, becomes a common and popular category because it gives young people a more relax lifestyle and greater versatility and comfort. It is believed that consumers prefer products of developed countries to products of developing or underdeveloped countries. This study tries to compare consumer behaviors for sports shoes in China and Korea. Our research model analyzed relationships among country-of-origin, perceived quality, perceived price, brand image and purchase intention for sports shoes in Korea and China. The country-of-origin was not found to play a significant role in Korea. But it was found to positively influence perceived quality in China. Brand image was found to play an important role in influencing perceived quality and perceived price in Korea and China. Perceived quality was found to influence positively purchase intention in both countries. Perceived price was found to negatively influence purchase intention in China. Implications drawn from this study were discussed.

• Journal of Information Technology Applications and Management
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• v.20 no.3
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• pp.61-78
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• 2013

This study was initiated to inquire as to why Wal-Mart failed in the Korean market. For multi-national corporations, environmental differences such as cultural and social differences among countries require business strategies to vary country by country. In Korea, Confucian Ethics are penetrated in every aspect of people's lives. An important aspect of Confucian Ethics is the role and responsibility of women in society. Considering this, businesses need to understand Korean women's preferences as consumers and develop business strategies accordingly. This study emphasizes that IS strategy is one component of the business strategy and, as such, must be rooted in business issues. Understanding that IS strategy should fit to national contexts, this study investigates the underlying process in which IT-based strategic capability is developed according to national context to gain competitive advantages.