• Journal of Korea Port Economic Association
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• v.31 no.4
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• pp.227-240
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• 2015

Asia's cruise industry is growing rapidly with the number of tourists increasing every year. This growth has encouraged intense competition among leading port cities in Asia to retain cruise tourists and cruise lines. The purpose of this study is to analyze the development of the cruise industry around Busan as a hybrid port city and propose new strategies for improving Busan's competitiveness. To achieve these goals, factor analysis and Importance-performance analysis (IPA) are used. The analyses results suggest that the development possibility of Busan as a cruise center is dependent on the improvement of certain factors, including the variety of inland tour options, unique experience, direct service infrastructure, tourist attractions, wide accessibility to other modes, and strong connection to attraction. In addition, the city needs to meet other requirements, including developing various tours, tourist products, and fly & cruise packages and hosting international festivals that can represent Busan and cater to potential cruise customers. Moreover, the city desperately needs to expand its commercial and cultural space by redeveloping its cruise terminals.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.11
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• pp.4251-4259
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• 2010

This study investigates the needs of cruise tourists for building customer oriented ubiquitous tourism services. Through the field survey, the relationship between cruise tourism motivations and ubiquitous cruise services were analyzed. In this study, cruise tourism motivations mean destination attraction, family friendship, socialization, education/novelty and escape from daily routine. And ubiquitous cruise services are consists of boarding service, security service, safety service, customization service, and payment services. The results are as follows; cruise tourists with more socialization motivation get more use intention of ubiquitous payment service; cruise tourists with more destination attraction have more use intention of ubiquitous customization service.

• Asia-Pacific Journal of Business
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• v.2 no.2
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• pp.101-118
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• 2011

The cruise tourism industry is viewed as a promising growth industry in the 21st century. But legislative framework to allow the cruise tourism industry to develop in China have not yet been fully prepared. Therefore, this study is intended to propose a industry policy for Chinese cruise tourism industry. The policies that Chinese central government implements that should drive growth for development of the cruise tourism industry are as follows: First, government must establish industry policy to slow cruise infrastructure construction. second, government must improve industry policy for attracting visits by cruise vessels. Third, the government must take steps to support cruise product development. Fourth, the government must take steps to support cruise business and social groups. Last, government must intensify the out abroad tourist screening system and cruise casino management.

• Journal of Engineering Education Research
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• v.15 no.5
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• pp.82-86
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• 2012

These days, the cruise tourist industry is one of the most dynamic and fastest growing components of the leisure industry in the world. Therefore, the cruise ship with ubiquitous technology is expected to enhance the operation efficiency of the ship. It can also provide valuable addition to the ship's service as well as high quality of life to crews and passengers. Since a large number of passengers are dwelling in cruise ship, all passengers are not easy to use ship's facilities, such as restaurants, fitness center, swimming pool and spa at anytime they want. In this paper, passenger service system in ship environment is tested in similar environment and under ship operation condition. We have proposed three applications of ubiquitous technology using Zigbee communication and LabView program.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.389-397
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• 2009

The objectives of this study are to analyze the effects of major factors influencing cruise ship passengers' satisfaction with a port of call on overall satisfaction with it and the differences in satisfaction with the domestic port of calls. To achieve these objectives, as a conceptual framework of the study, cruise tourism and tourist satisfaction were reviewed, and the empirical studies on cruise ship passengers's perceptions toward the Korean port of calls were conducted. According to the findings of this study, the following suggestions were presented to the local governments with the port of calls. The local governments are required to improve the food services provided around the port of call areas, and in addition, in case of Cheju, improvement of tourism information service which is verified as the most significant factor affecting passenger's overall satisfaction with the port of call is needed as well.

• Journal of Navigation and Port Research
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• v.38 no.5
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• pp.519-525
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• 2014

The study was to investigate the effect of the environmental factor on the emotion and satisfaction at the waiting lounge of the Busan International Cruise Terminal. This study focus on tourist at the waiting area in the Busan International Cruise Terminal. The data was collected through self-administered questionnaires and the research performed to face-to-face interview. For data analysis, used SPSS 18.0 and AMOS 18.0 of a structural equation model. The results of the study were found as follows: first, the physical environmental factor of the lounge influenced on the positive emotion. Second, the social factor affected the positive emotion. Finally, emotion affected the positive satisfaction. This study suggested that environmental factor was totally affected by emotion and thus environmental management depended on an individual characteristics of the individual place. The port authority will need more efforts to make a better waiting lounge setting for higher tourist satisfaction.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.37-46
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• 2020

The aim of this research is to analyze the concentration and deconcentration development of cruise ports in the Mediterranean area by utilizing the concentration ratio (CR), the Herfindahl-Hirschman Index (HHI), the Gini coefficient, and shift share analysis (SSA). The results of analysis indicated a concentration trend in the West Mediterranean. The cruise ports located in Venice, Piraeus, Naples and Livrno in Adriatic and East Med region lost cruise passengers, while the those in West Mediterranean gained the passengers and showed the trend of concentration. This paper providing the shifting passengers among cruise ports that indicates the competitiveness of cruise ports for industrial stake holders to better understand the cruise ports such as tourist boards, ship agents, and port agents.

• Journal of Global Scholars of Marketing Science
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• v.16 no.1
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• pp.73-91
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• 2006

This study was conducted for market segmentation of cruise tourist according to launching the "T" in Busan. Benefit segmentation was used to identify attributes of cruise services; importance of ship's physical appearance and importance of service and activities. 24 attributes were distilled to 5 factors: 'Facility & Service', 'Atmospherics of cruise ship', 'Escape', 'Choice', 'Safety'. A K-means cluster analysis identified three clustered segments for five importance factors in which high loyalty customers were found to be the most important segment. Based on the findings, three distinct groups were formed: 'Moderators', 'High Loyalty', 'Spurious'. The most important factors by high loyalty groups were identified 'Safety', 'Facility & Service', 'Atmospherics of cruise ship', 'Choice', 'Escape' in order. The results of the study showed statistically significant differences among the three groups in terms of demographic and behavioral variables. Especially, the target market should be considered by 'High Loyalty' group and 'Moderators' group in order. Positioning strategies and marketing mix strategies for effectively targeting the segments were discussed.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2014.06a
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• pp.210-211
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• 2014

The study was to investigate the effect of the environmental factor on the emotion and satisfaction at the waiting lounge of the international cruise terminal. The results of the study were found as follows: first, the physical environmental factor of the lounge influenced on the positive emotion. Second, the social factor affected the positive emotion. Finally, emotion affected the positive satisfaction. This study suggested that environmental factor was totally affected by emotion and thus environmental management depended on an individual characteristics of the individual place. The port authority will need more efforts to make a better waiting lounge setting for higher tourist satisfaction.

• The Journal of Fisheries Business Administration
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• v.50 no.3
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• pp.59-71
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• 2019

In terms of coastal and marine tourism, Busan's Haeundae had the nation's representativeness, and is pushing for many kinds of related policies to revitalize the special tourism zone. Due to a drop in the number of beach users, it is inevitable for the Haeundae Special Tourist Zone to face active responses to new trends emerging in the global tourism market. Therefore, the purpose of this study is to present a tourism strategy for making the Suyeong River as a more competitive ourist resource along the zone. First, a language network analysis is conducted through interviews to understand the ideas of interest groups for the river cruise activation project. Second, the frame structure of stakeholders is used to analyze solutions by comparing the similarities and differences in recognition frames of interest groups. Third, we intend to analyze the detailed frame types of stakeholders and present new alternatives based on the structure of relationships between types.