• Journal of the Korean Society of Costume
• /
• v.13
• /
• pp.123-134
• /
• 1989

The purpose of this study was to identify the predictable variables of criteria on clothing selection. Relationships among criteria on clothing selection, psychological variable, lifestyle variable, and demographic variable were tested by Pearsons' correlation coefficients and One-way ANOVA. The predictors of criteria on clothing selection were identified by Regression. The consumers were classified into several benefit-segments by criteria on clothing selection, and then, the character of each segment were identified by Multiple Discriminant Analysis. Data was obtained from 593 women living in Pusan by self-administered questionnaires. The results of the study were as follows; 1. Relationship between criteria on clothing selection and relative variables. 1) The important variables to criteria on clothing selection were "down-to-earth-sophisticated", "traditional-morden", "conventional-different", "conscientious-expendient", need for exhibitionism, need for sex, fashion / appearance. 2) The important factor of clothing selection criteria was comfort and it has significant difference among ages. 3) The higher of social-economic status have the more appearance-oriented selection. 2. Predictors of criteria on clothing selection. There were several important predictors of criteria on clothing selection like lifestyle, need, and self-image. Especially, fashion / appearance in lifestyle variable was very important. 3. Segmentation by the criteria on clothing selection. There are four groups Classified by the criteria on clothing selection, that is practical-oriented group, appearance-oriented group, practical and appearance-oriented group, and indifference group. The significant discriminative variables were Fashion / appearance factor, need for exhibitionism, and need for sex. The result of this study can be used for a enterprise to analysis the consumer and to build the strategy of advertisement clothing.

• The International Journal of Costume Culture
• /
• v.5 no.1
• /
• pp.26-33
• /
• 2002

Re purposes of this study were to determine consumers' selection criteria of fashion shopping area and to examine the effects of clothing consumption value and fashion leadership on the selection criteria of fashion shopping area. In addition, the third purpose was to clarify the relation beかeon the above variables and shopping intent. The data were collected from 198 females in their twenties using questionnaire. The results could be summarized as follows. First, the selection criteria of fashion shopping area were composed of 5 factors: scale & variety of shopping area, convenience of location, entertainment, physical service, and atmosphere. Second, the fashion leadership and clothing consumption value except functional and social values had an effect on the selection criteria fashion shopping area. Particularly, the attractiveness-sought value best explained the selection criteria. Third, the fashion leadership and selection criteria fashion shopping area had an effect on the shopping intent. The effect clothing consumption value was not significant.

• Fashion & Textile Research Journal
• /
• v.15 no.1
• /
• pp.84-94
• /
• 2013

The study analyzes the effects of self-esteem on body satisfaction, clothing satisfaction, and clothing selection criteria, the effects of body satisfaction on clothing satisfaction and clothing selection criteria, and the effects of clothing selection criteria on clothing satisfaction. The questionnaire developed by the researcher was distributed to 160 women between 40 and 65 years of age in Seoul or Gyeonggi-do. One hundred fifty one questionnaires were used in the final analysis. The data were analyzed by common factor analysis, multiple linear regression, t-test, ANOVA, and Tukey's test using SPSS 18.0/Windows. The results demonstrate that clothing selection criteria is classified into design, quality, practicality, and economics. There was a significant effect of self-esteem on body satisfaction, and significant effects of body satisfaction on clothing satisfaction and on factors of design, quality, economics in clothing selection criteria. Factors such as design, practicality, and economics contributed to clothing satisfaction. Significant differences were found in self-esteem between age groups as well as self-esteem and body satisfaction among groups according to education level and monthly income.

• Journal of the Korean Society of Costume
• /
• v.50 no.4
• /
• pp.63-72
• /
• 2000

The purpose of this study was to investigate the effects of lifestyle factors on clothing purchase motives, information use, and selection criteria in male college students. The sample included 241 male college students, and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis and multiple regression. The result of factor analysis showed that lifestyle consisted of six factors : clothing interest, serif-confidence, social participation, planned clothing purchase, family-orientation, and conservativeness. Clothing purchase motives consisted of conspicuous consumption motives, fashion and individuality motives, and economic motives. Clothing information use consisted of four factors: paper/display, personal advice, fashion show/clothing observation, and electronic media. Finally. clothing selection criteria consisted of practicability, fashion/individuality, and conformity, Multip1e regression revealed that there were significant effects of lifestyle factors on clothing purchase motives, information use, and selection criteria. For example, self-confidence factor had a negative impact on conspicuous consumption motive, personal advice information use, and fashion/individuality criteria. The relative importance of lifestyle factors were different according to different dimensions of clothing purchase motives, information use, and selection criteria.

• Journal of the Korean Home Economics Association
• /
• v.40 no.12
• /
• pp.49-61
• /
• 2002

The purpose of this study was to investigate the effect of clothing involvement on the perceived risk in internet shopping and store selection criteria. The subjects used for the study were 210 male and 338 female college students. The clothing involvement consisted of pleasure, symbolism, and selection difficulty factors. The perceived risk consisted of size/defect risk, social psychological risk, privacy risk, delivery risk, and price risk. The store selection criteria had security/service, entertainment/variety, price/convenience factors. The results showed that consumers were segmented by four groups based on clothing involvement factors: clothing pleasure group, symbolism group, confidence group, and low clothing involvement group. The four segmented groups differed in regard to the perceived risk, store selection criteria, and demographics. For example, clothing pleasure group perceived the size/defect risk and social psychological risk higher than did the other groups. Also, the clothing pleasure group considered entertainment/variety more important and had younger female consumers.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.17 no.1
• /
• pp.11-18
• /
• 1993

The purposes of this study were to identify the most explainable socioeconomic variables influencing clothing selection criteria, and to explore the difference in the clothing seletion criteria among the groups with status inconsistencies. A questionnaire was developed to collect data for clothing selection criteria, and socioeconomic status. Socioeconomic status was measured by education and occupation of husband and wife, and family income. Status inconsistency was defined by the inconsistencies among education, income and occupation. Data were obtained from 369 housewives living in Seoul area. The results of this study were as follows: 1) The education of housewives was the most important variable influencing clothing selection criteria. 2) When the subjects were divided into three groups according to their status inconsistency group, there were partially significant differneces among groups in clothing selection criteria. The "overprivileged" status group attached more importance to the fashionability and psychological dependence than the other status group. The "underprivileged" status group attached more importance to the practicality and ecnomy than the other status group. And when the subject were divided into three groups according to their social mobility, there were sgnificant differences among groups in clothing selection criteria.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.18 no.1
• /
• pp.11-22
• /
• 2016

The purpose of this study was to analyze the statistical differences and the correlation between eco-friendly attitudes and clothing selection criteria according to gender and age. 150 people in their 20s to 50s were surveyed for this study. The results were as follows. The factors to eco-friendly attitudes were drawn as seven factors. The difference analysis result for eco-friendly attitude according to gender and age showed a significant difference. The results of factor analysis showed that there were four factors in clothing selection criteria. The difference analysis result of clothing selection criteria according to gender showed a significant difference. The analysis results for the effect of eco-friendly attitude on clothing selection criteria showed that the eco-friendly group recognized health and eco-friendly property as more important clothing selection criteria, but the non-eco-friendly group recognized aesthetic as more important one. The result of this study will help product planners in the clothing product development and the market segmentation according to eco-friendly attitude.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.13 no.4
• /
• pp.139-151
• /
• 2011

Since personality lead to relatively consistent responses to one's own environment, consumers' distinct personality influences their buying behavior. In order to understand the relationship between consumer's personal characteristics and purchase behavior, the study investigated the effect of consumers' personality trait on the clothing selection criteria and preferred clothing image. Survey was utilized to collect the data and subjects were 333 high school students. Measures consisted of three main constructs: Consumer's extroversion and openness based on the Big-Five personality trait, clothing selection criteria, and preferred clothing image. The data were analyzed using PRELIS 2, LISREL 8.8, and SAS 9.2. The subjects was classified into three groups; Group 1 was a group of intermediate-level in openness and extroversion while Group 2 was a group of high-level in both personality traits. Group 3 was a group of high-level in openness but of low-level in extroversion. Clothing selection criteria were confirmed to have five constructs: other-directed, aesthetic, fashion & conformity-oriented, brand-oriented, and practical. In the buying situation, Group 1 prioritized fashion & conformity-oriented and brand-oriented criteria but regarded other-directed and aesthetic as less important than other groups did. Group 2 considered that all of the clothing selection criteria were important except practical. "The were six factors in the clothing image: elegance, simple, ethnic, masculine, active, and modem. The result showed a significant difference between groups in preferred clothing images. Group 2 liked most of the clothing images but group 3 did not. Group 3 preferred simple clothing image more than masculine or ethnic ones. Overall, the study concluded that the openness and extroversion of Big-Five personality traits could serve as a predictor of clothing selection criteria and preferred clothing image.

• Journal of the Korean Home Economics Association
• /
• v.25 no.4
• /
• pp.33-45
• /
• 1987

The purpose of this study is to analyze the factorial structure of the criteria on clothing selection of the working women, and then to provide the date to develop an instrument to measure the criteria on clothing selection. A total of 877 samples were selected from unmarried female in the twenties. Data were analyzed using factor analysis, Pearson's product-mement correlation coefficients, content analysis and Cronbach's α. The results of the study were as follows; 1. There were identified 7 factors as the clothing selection criteria of the working women; Fashion, Practicality, Modesty, Appearance, Service, Comfort, and Impulse purchase. 2. Comparing with the previous results, we confirmed that the criteria on clothing selection was made up of at least 8 factors; Practicality, Comfort, Brand or price, Impulse purchase, Fashion, Individuality, Modesty, and Service. 3. According to the correlation among 8 factors, they formed two clusters; one cluster contained Practicality, Comfort, and Modesty factor, and the other did Brand or price, Impulse purchase, Fashion and Individuality factor. 4. Service factor was significantly correlated to the other factors, that is, service was the very important criteria on the clothing selection.

• The Research Journal of the Costume Culture
• /
• v.15 no.5
• /
• pp.888-901
• /
• 2007

The purpose of this study was to examine the differences in clothing selection criteria and store selection criteria between each consumer groups by the preference for fast fashion. The data was collected from a questionnaire conducted on 317 female adults. The results were as follows. First, the factor analysis used to identify clothing selection criteria involved the following four factors: fashion, quality/practicality, status symbol, and economics. The consumer group preferring fast-fashion regarded fashion and economics as important factors and the non-preferring group regarded status symbol factor more. Second, five factors(atmosphere, product service/salesperson, shopping convenience, promotion/facilities) of store selection criteria were constructed by factor analysis, The consumer group preferring fast-fashion regarded atmosphere and product as important factors and the non-preferring group considered service/salesperson and promotion/facilities factors more. Third, the consumers who were of low age, low education, low income and unmarried preferred fast fashion brand.