• Design Convergence Study
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• v.16 no.2
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• pp.63-81
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• 2017

Environmental change of consuming contents has led corporates to acknowledge the possibility of social media as being marketing platform. And as the importance of 'contents' is growing bigger at the same time, 'Content Marketing' is getting attention because 'Content' plays the key role in current marketing since it can deliver meaningful values to the companies and the customers both. Many companies are practicing contents marketing employing YouTube by not only creating their own YouTube channels and YouTube contents but also collaborating with YouTube creators. Purpose of this study is to figure out how domestic standalone beauty brands that are actively practicing content marketing, are exploiting the YouTube and to suggest design direction for future YouTube content marketing. 'Etude', 'Innisfree', 'Misha', 'The Face Shop' were selected for analyzing the content marketing cases using YouTube. As a result, this study could conclude that if the brand has inadequate number of subscribers, it is better to collaborate with the creators. Also, clarifying contents' purpose and distinguishing the way of delivering it is important.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.221-237
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• 2023

This study was conducted as part of a phased study aimed at closely examining the mutual ecosystem between creators and viewers through paying attention to the personal media environment that is in the center of rapid changes in the media industry and particularly exploring the areas of activity of the single-person or minority media creators who lead the mobile media environment that could be accessed, viewed and produced anywhere. In particular, this study aimed to not only pay attention to the situation in which the potential to expand professional YouTuber areas encounters the changing desire and demand of content service users who continue to become more evolved as time passes, but also examine the influence of the reputation of professional YouTubers on users' loyalty and subscription intention, examine the moderating effect of sincerity on the relationship between YouTubers and users, and demonstrate such relationship formation process based on concrete data. In the conclusion section, implications that can be drawn from the study results and suggestions for further studies in the future were proposed.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.2
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• pp.149-160
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• 2024

For examining Web3.0 video streaming (VS) platforms in terms of the decentralized technology, tokenization and decentralized autonomous organization (DAO), we look at four platforms like DLive, DTube, Livepeer, and Theta Network (Theta). As a result, DLive which firstly partnered with Medianova for CDN and with Theta for peer to peer (P2P) network and migrates to Tron blockchain (BC), receives no commission from what creators earn, gives rewards to viewers by measuring engagement, and incentivizes participation by allowing 20% of donation & fees for funding development, 5% to BitTorrent Token (BTT) stakeholders (among these 5%, 20% to partners, 80% to other BTT stakeholders). DTube on its own lower-layer BC, Avalon, offers InterPlanetary File System (IPFS), gives 90% of the created value to creators or curators, and try to empower the community. Livepeer on Ethereum BC offers decentralized CDN, P2P, gives Livepeer Token (LPT) as incentive for network participants, and delegators can stake their LPT to orchestrators doing good. Theta on its native BC pulls streams from peering caching nodes, creates P2P network, gives Theta utility token, TFUEL for caching or relay nodes contributors, and allows Theta governance token, THETA as staking token. We contribute to the categorization of Web3.0 VS platforms: DLive and DTube reduce the risk of platform censorship, promote the diverse content, and allow the community to lead to more user-friendly environments. On the other hand, Livepeer and Theta provide new methods to stream content, but they have some differences. Whereas Livepeer focuses on the transcoding layer, Theta concentrates both on the video application layer and content delivery layer. It means, Theta tries to deliver value to all participants by enhancing network quality, reducing CDN cost, and rewarding users in utility tokens for the storage and bandwidth they provide.

• The Korean Fashion and Textile Research Journal
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• v.26 no.3
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• pp.279-288
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• 2024

Fingernail-related content on YouTube is gaining popularity. This study aimed to present a new direction for nail content marketing and video production by identifying the current status of nail-related content on YouTube and factors affecting views. As for the research method, the study used the YouTube website, and the elements under analysis were classified into YouTuber characteristics (verbal characteristics, age group, gender, professional status, and celebrity status) and content characteristics (nail field, editing elements, and content). The results showed that standard language and terminology were generally used, and the proportion of YouTubers in their 30s was high. All nail-related content creators on YouTube were women, and they were found to be experts who worked as nail artists and nail content creators. As for the content characteristics, the proportion of art videos was high, and the video length was found mostly to be between 10 and 20 minutes. The editing elements included images, videos, and subtitles, and sound effects and background music were used frequently. Finally, it was found that the proportion of videos providing nail tips and know-how, product information, and procedures was high. This study identified factors that influence the number of views for nail videos. As a result, the study was able to present video production ideas for newcomers starting a nail-content YouTube channel, and this will be helpful in the development of nail content.

• The Journal of the Convergence on Culture Technology
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• v.10 no.4
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• pp.47-63
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• 2024

The purpose of this study was to be arranged as part of the phased study to examine a mutual ecosystem between creators and viewers by being interested in individual media environments which have led big changes as a tool of the new concept for obtaining information as well as aspects of information acquisition and availability and exploring activity areas of a minority of media creators. Especially, the purpose is to take note of desires and demands of users of YouTube travel content services which have rapidly grown due to a pike in recent users' interest, examine a study on a relationship among perception of information attributes of Youtube travel content, information satisfaction, and behavior intention and the vividness' moderating effects to form in their relationships, and prove the process to form these relationships through specific data. In conclusion, implications which can be inferred based on the results of the study and suggestions for further studies of the future were presented.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.4
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• pp.42-47
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• 2020

YouTube, the online video streaming platform, has become popular and influential around the globe. Due to the development of science and technology, people without expertise in filming can now easily produce their videos with unique content. Many people are more eager to become a popular YouTube creator because they can earn money by placing commercials or Products in Placement (PPL) in their video clips. However, it is yet unknown what genres of YouTube videos are popular. YouTube creators have their channels where they upload videos of a certain type of genre. This study investigates video genres of the top 250 YouTube channels in English-speaking countries (United States, Canada, United Kingdom, and Australia) using Social Blade, which is a research website. The ranking is set based on the number of times people watched a video ("Video Views"). We handsomely analyze popular genres of the channels and also the YouTube ecosystem, and it will be meaningful for today's new media era.

• Journal of Korea Technology Innovation Society
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• v.8 no.spc1
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• pp.323-336
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• 2005

Digital content industry is growing rapidly because of the property of high-speed networking and greater demand for digital fulltext-image. However, we know the fact that it is many difficulty in production and supply for good quality of content. Hereupon, we suggest digital fulltext-image service framework to protect copyright. More concretely, we propose integrated model and reference model to securely serve digital fulltext-image by recompositing core objects and reconstructing the value-chain structure of digital content industry to framework including the process(from its production (creators or copyrighters) to consumption (users or consumers)). Also, we construct the digital fulltext- image service system based on reference model and reconstruct its interface that occurs between core subjects.

• Journal of Computing Science and Engineering
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• v.7 no.3
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• pp.159-167
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• 2013

Creativity is a long cherished and widely studied aspect of human behavior that allows us to re-invent the familiar, and to imagine the new. Computational creativity (CC) is a newly burgeoning area of creativity research that brings together academics and practitioners from diverse disciplines, genres and modalities, to explore the potential of computers to be autonomously creative, or to collaborate as co-creators with people. We describe here an architecture for creative Web services that will act as a force magnifier for CC, both for academic research, and for the effective deployment of real CC applications in industry. For researchers, this service-oriented architecture supports the pooling of technologies in a robust interoperable framework, in which CC models are conceived, developed and migrated from lab settings to an industrial strength platform. Industry developers, for their part, will be able to exploit novel results of CC research in a robust, low-risk form, without having to re-implement algorithms from a quickly moving field. We illustrate the architecture with the first of a growing set of creative Web services that provide robust figurative language processing on demand.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.1
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• pp.405-412
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• 2011

This paper analyzes the requirements of an ideal augmented-reality contents authoring tool that can allow non-programmers as content creators to author contents easily and quickly. To satisfy the requirements, we employ the approach using formal and visual specification techniques. In this paper, we also introduce an integrated augmented-reality framework for the ideal authoring tool, and demonstrate the effectiveness of our research results by illustrating an example content.

• Journal of Korea Multimedia Society
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• v.20 no.6
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• pp.918-926
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• 2017

Various types of media services are emerging due to the development of Internet and digital media production and distribution technologies. Various DRM technologies are being developed to prevent illegal copying of media contents and to protect the rights of content creators. There is a problem that the DRM provider and the content service provider must provide services in a mutually dependent manner through individual contracts. In this paper, we propose a cloud-based DRM market system which can be used only by content service providers when necessary for various DRM. The DRM market system is expected to show the effect of service activation for related small and medium sized companies by providing an interface that satisfies the requirements of DRM providers and contents service providers by using multi DRM technology.