• Title/Summary/Keyword: Create the market

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A Study on the Activation of the Fur Fashion Industry in Korea(Focused on the opening domestic Fur Market after 1988) (한국 모피 패션 산업 활성화에 관한 연구 -'88년 모피 내수시장 개방 이후를 중심으로-)

  • 정성혜
    • Journal of the Korean Society of Costume
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    • v.22
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    • pp.45-60
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    • 1994
  • Since 1988 the fur fashion industry in Korea has been difficult in exporting and competition with too many brands after opening the dom-estic fur market. However comparing with the interest of manufactures and consumers there are few of related references and books. So the purpose of this study is to put in order and summurize the manufacture in fur cloth-ing the informations of domestic and oversea fur markets and the other professional references. After all it is to help succeed in domestic and international fur markets and give the new ideas of designing and merchandising to the fur fashion industry. The results were as follows: 1. Contact with fur specialty stores in the international fashion cities and tourist cities directly. 2. Establish oversea factories in the low labor countries. 3. Exploit and invest in Russia china and the East European countries for suppliment of law materials and fur market. 4. Need the market research and promotion for encroachment in Japanese fur market. 5. Create the original brands with inter-national fashion sense. 6. Develop the manufacture line for diverse models in small lots matching with the modern life styles. 7. Need the fashion show exhibition pro-motion with reasonable prices and creative new designing with various color trimming texturizing and combination with the other materials. 8 Subdivide and distinguish labels into different types for avoiding with too much com-petition and comvenience of consumers. 9. Make an effort to weaken the black mar-ket the 30% of the domestic fur market.

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Developing the Jagalchi Marine Tour Complexes - Focusing on Foods - (자갈치 수산관광단지 조성방안에 관한 연구 - 먹거리를 중심으로 -)

  • Yoon, Tae-Hwan;Park, Bong-Gyu;Cho, Yong-Bum
    • Culinary science and hospitality research
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    • v.14 no.2
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    • pp.293-302
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    • 2008
  • The objective of this study is to suggest development methods of marine tour complexes by specializing and modernizing the renowned Jagalchi Fish Market. This study tries to suggest the ways of overcoming limitations of the traditional market place and making a unique tourism destination with affluent attractive culture elements. To preserve its position as the most famous fish market in Korea, Jagalchi market needs to more differentiate its position over competitors. To do that, it needs to avoid over-lapping of product categories among different sectors and specializing each zone according to the assigned theme. Improving tourism environments by expanding entertaining aspects, building landmark facilities and a seaside park, and tourism infrastructures. In addition, the development scheme needs to be planned unified with other city development plans to create a unified image, and a connection program with other tourism resources surrounding the target area needs to be created in order to pursue synergy effects. In the aspect of food, a large seafood center which offers various seafood from all around the world, a traditional night market street, various theme restaurants can be suggested. Successful development of the Jagalchi marine tour complexes not only has ripple effects on the region's culture, society, and other related industries but directly influences related regional tourism and commercial industry.

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Product Innovation Accounting, Customer Response Capability and Market Success: An Empirical Investigation in Thailand

  • SUKANTHASIRIKUL, Kanchana;PHORNLAPHATRACHAKORN, Kornchai
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.10
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    • pp.65-76
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    • 2021
  • This study aims at investigating the effect of product innovation accounting on the market success of instant food and convenience food businesses in Thailand with customer response capability as the mediator. In addition, it examines the effects of management accounting systems, marketing intelligence, and technology orientation on product innovation accounting. The sample for this study is 258 instant food and convenience food businesses in Thailand. To test the research relationships, a structural equation model is used. The results of this study show that product innovation accounting has a significant effect on both customer response capability and market success. Similarly, customer response capability significantly leads to market success while it mediates the product innovation accounting-market success relationship. Testing the antecedents of the research relationships, management accounting system, marketing intelligence, and technology orientation potentially affect product innovation accounting. Accordingly, product innovation accounting is a key source of competitive advantage. Product innovation accounting must be recognized by company management as a strategic tool for competing in markets and environments. They must invest their resources and capabilities to create and develop product innovation accounting principles, as well as encouraging their staff to implement and use these principles in the workplace.

Relationship Management of Multinational Enterprises and its Performance: An Empirical Study of Foreign and Japanese Multinationals (다국적기업의 관계관리와 효과에 관한 실증연구 - 재일외자기업(在日外資企業)과 일계다국적기업(日系多國籍企業)을 대상으로 -)

  • Rha, Hye-Su;Kim, Jung-Uk
    • International Commerce and Information Review
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    • v.10 no.2
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    • pp.391-410
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    • 2008
  • Emphasis on relationship management might be found out from Williamson (1975), who tried to elucidate why an organization exists. According to his transaction cost theory, an organization is established to evade opportunistic actions of the market and build up a hierarchy of value chain. However, judged from the perspective of exchange relationship in a trade, the transaction cost theory was likely to approach to buyer-seller relationship by the mechanism of competition. Therefore, an organization exists to control the competition of the market. Relationship management suggested by relationship marketing focuses on cooperation between buyers and sellers, rather than competition against each other. Relationship management aims to provide a framework for making a market relationship that might become an asset or a resource of the firm. In the process of maintaining and strengthening long-term and cooperative relationship with all stakeholders included customers, suppliers and staff, they continue to create new values. The purpose of this empirical research, by investigating how relationship management of multinational enterprises influences on their competitive advantages and performances, is to suggest that a cooperative relationship established for a long time in the market, so-called quasi-market relationship, substitutes for an organization.

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The Business Model of IoT Information Sharing Open Market for Promoting IoT Service (IoT 서비스 활성화를 위한 IoT 정보공유 오픈 마켓 비즈니스 모델)

  • Kim, Woo Sung
    • Journal of Information Technology Services
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    • v.15 no.3
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    • pp.195-209
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    • 2016
  • IoT (Internet of Things) is a collective term referring to application services that provide information through sensors/devices connected to the internet. The real world application of IoT is expanding fast along with growing number of sensors/devices. However, since IoT application relies on vertical combination of sensors/devices networks, information sharing within IoT services remains unresolved challenge. Consequently, IoT sensors/devices demand high construction and maintenance costs, rendering the creation of new IoT services potentially expensive. One solution is to launch an IoT open market for information sharing similar to that of App Store for smart-phones. Doing so will efficiently allow novel IoT services to emerge across various industries, because developers can purchase licenses to access IoT resources directly via an open market. Sharing IoT resource information through an open market will create an echo-system conducive for easy utilization of resources and communication between IoT service providers, resource owners, and developers. This paper proposes the new business model of IoT open market for information sharing, and the requirements for ensuring security and standardization of open markets.

Technology Management and Challenges of Vietnamese Enterprises in the International Market

  • Tuan, Nguyen Anh;Thanh, Nguyen Minh;Loc, Tran Thi
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.1
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    • pp.43-52
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    • 2018
  • This research aims to evaluate the current state of technology of enterprises in Vietnam in comparison with several countries in the AEC economic community, thereby to propose several recommendations to Vietnamese enterprises in order able to promote technology innovation activities, create competitiveness with enterprises in the region. Qualitative research methods are used through statistics and comparative descriptions from data collected from various sources: WEF, World Bank, CIEM, General Statistic Office. The study results show that Vietnamese enterprises still have many limitations in technology, originated from their small business scale (capital and labor), the current research capacity is still low, the funding for this activity is not high and the accessibility of the capital is still difficult. According to the Global Competitiveness Index, Vietnam's science and technology indexes are low compared to other AEC-developed countries including the availability of the latest technology; the acquisition of technology at the enterprise level; the capacity of improvement; quality of scientific research organizations..., which shall be a major barrier for Vietnamese enterprises to have to overcome to be able to create the competitiveness when entering the global market. From then on, the authors proposed solutions for two subjects, enterprises and government, to help Vietnamese enterprises to overcome this barrier.

A Study on the Characteristics of Interior Coordination of Wedding Spacesin First Grade Hotels in Korea (국내 특급호텔 웨딩공간의 인테리어 코디네이션 특성에 관한 연구)

  • Shin, Shu-Hyun;Jeong, Yoo-Na
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2008.05a
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    • pp.159-162
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    • 2008
  • The main consumers of wedding market are young people. They prefer differentiated and unique wedding and with the deregulation of using five-star hotels as wedding spaces in 1999, the wedding market has entered into an era of new competition. Under the background like above, this study tries to provide the basis for the effective and systematic interior coordination of wedding spaces. For this study, large banquet halls at 16 five-star hotels in Seoul were selected. Theoretical and field examinations, and interviews were conducted. The elements of wedding space include the architectural elements of floor, walls, and ceiling and lighting, color, fabric, table setting, and flower coordination. This study found that uniformity or repetition is used for the walls while modules are used for the ceiling. Unlike the past, LED is used for lighting to create diverse colors and the range of colors used has been broadened. In addition, fabric, table setting, and flowers are used actively to create overall atmosphere of the space. When these elements are aggregated and analyzed by hotel for interior design style, Hotels H and S have modern style, Hotels L and P have elegant style and Hotel IP have classical style.

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Customer Monitoring for Customer Value Creation (고객가치 창출을 위한 이용자 모니터링)

  • Yang, Hee-Jin;Lee, Myung-Sun
    • The Journal of the Korea Contents Association
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    • v.8 no.1
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    • pp.86-92
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    • 2008
  • With the improvement in digital and Internet, the market is changing from a supplier-centered form to consumer-centered one. It is important for companies to accurately understand and offer customer value to cope with such environment. Since customer value exerts great effects on an increase in performance, many companies are doing various marketing activities to create customer value. To create customer value, it is most of all necessary to monitor changes in market environment and customer needs on a continuous basis. Therefore, this study aims at determining how to understand and offer elements of changing customer value through customer monitoring activities to make contributions to better service.

Development of Market Distribution through Digital Marketing Transformation Trends to Maximize Sales Turnover for Traditional Beverage Products

  • Basrowi;Pertiwi UTAMI
    • Journal of Distribution Science
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    • v.21 no.8
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    • pp.57-68
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    • 2023
  • Purpose: The research aims to investigate the development of market distribution through digital marketing transformation trends with the support of universities. This development strategy is to maximize sales turnover of limited liability companies' typical traditional beverage products. Research design, data, and methodology: The research design uses descriptive qualitative methods. Data were obtained by participatory observation, in-depth interviews, FGDs, and documentation. Results: The result shows that the partner's traditional product market distribution strategy has been carried out by adopting science and technology and expertise possessed by partner universities. Universities that are Partners have benefited from the implementation of the Independent Campus program. Conclusions: The conclusion from the findings is that business actors must collaborate with universities through the Kedaireka Matchmaking Fund Program. The collaboration will create the right strategy development for the business. The government needs to provide more access to finance in the future. The hope is that the traditional beverage industry and higher education can realize the ease of synergy contributing to national development and the vision of the Indonesian Ministry of Education and Culture's independent campus.

Evaluation of the Social Effects of the Biomass Use (바이오매스 이용의 사회적 평가)

  • Jung, Man-Chul;Kang, Choong-Kwan;Park, Min-Su
    • Korean Journal of Organic Agriculture
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    • v.12 no.4
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    • pp.359-375
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    • 2004
  • Recently, many researches on the biomass of the agricultural and livestock wastes are being conducted in several respects. The use of biomass is of benefit to the curtailment of oil import, environmental pollution decrease, global warming mitigation and so on. And, in the agricultural sphere, making use of agricultural byproducts can contribute to the revitalization of the agricultural industry and rural community. In other words, making new products or energy by using biomass have a possibility to be developed as a new industry. The industry can create new businesses and job opportunities for rural dwellers. Also, major 3 positive effects of market formation for the agricultural wastes, increase of the idle land use and creation of the new business are expected. However, the use of biomass may be difficult to secure a proper right as a market good in the autonomic market economy. It is necessary to establish or amend related laws or systematic tools for the revitalization of the biomass use. Also, it is required for the government to bear partial costs of the facilities and others in the beginning stage.

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