• Journal of Distribution Science
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• v.16 no.10
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• pp.39-46
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• 2018

Purpose - this research is to examine the relationship between Franchise's experiential value, lovemarks, respectful recognition, and brand loyalty focusing on the control variables. Control variables such as age, occupation, education, monthly income, and kinds of restaurant are included to measure influence on these as well. Research, design, data, and methodology - 500 questionnaires were distributed from June 10th to July 10th, 2017. 225 respondents were totally included in this analysis using SPSS and AMOS program. In order to test hypothesis, factor analysis and reliability verification firstly were employed, and then covariance structure analysis was used. Results - Empirical results are as followed. First, it can be mentioned that the esthetics of dessert cafe is analyzed to have a positive effect on the perception of love and respectful perception. Second, playfulness has a positive effect on perception of love. Third, respect perception has a positive effect on brand loyalty. When variables such as age, occupation, education, monthly income, and restaurant type were used as control variables, only monthly income had a significant effect on respect recognition. This shows that the control variable has a significant effect on the causal relationship of the variables. Conclusions - In summary, it can be stated that it is necessary for marketers to establish marketing strategies in order to boost customers' experiential value such as esthetics of franchise and also to strengthen lovemarks for respectful recognition and brand loyalty.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.697-705
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• 2014

Recently, university advertising was increasing with the educational circumstance changes. This study purposed to find out the effect of university ads satisfaction on enrolled students's university loyalty as an internal customer's loyalty not on existing external customer's perspectives. And we want to see more about the mediation effect of perceived image of the student and expected image of the student's relatives. Through the research model design and survey on students, we analysed proposed path hypotheses using the covariance structural equation analysis method with AMOS7.0 tool. As research results, all the hypotheses are accepted. University ads satisfaction was influenced to the perceived image and expected image, and finally to the university loyalty of the student. So, it is need to expand the university advertising coverage to the internal customer of enrolled students and his relatives.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.10
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• pp.7126-7137
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• 2015

This study explored the quality of nursing services in relation to a nurse's psychosocial factors (type A behavior pattern, self-esteem, locus of control, and anxiety), job stress, and fatigue. This study targeted 503 nurses who currently work at six different general hospitals in Daejeon city, The data was collected by self-administered questionnaire which was surveyed from April 1 to June 30, 2014. As the result of analysis of covariance, psychosocial factors affect the quality of nursing services more than job stress or fatigue. In addition to that, as parts of psychosocial factors, high self-esteem and low fatigue, job stress, and anxiety increase the quality of nursing services. The research above implies that the quality of nursing services of nurses who work at the general hospital has a correlation with not only the psychosocial factors but also job stress, and fatigue.

• Korea Journal of Hospital Management
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• v.13 no.2
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• pp.36-63
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• 2008

This study carried out a covariance-structural analysis to verify formed causations between general variables and the influences of Medical Social Work Service of officers and NCOs in Korean Community Military Hospitals. The subjects were 7 hospitals, 337 military hospital executives in rear area, and the results of the survey are as below. First, about empowerment level, culture in the organization turned out to be the primary direct influential factor, and personal, organizational, and functional character were influential factor. There was no indirect influential factor present. Second, in Medical Social Work Service, empowerment level was significant on direct effect. In case of personal character indirect effect was important. It showed that the significant influence factor that affects Medical Social Work Service in total effectiveness is personal character and empowerment level. It's productive to suggest the possibility of application of furnish the outcome as a basic data for Military Medical Social Work Service revitalization plan. On the basis of the result, we propose several suggestions for Military Medical Social Work Service as follow. First, to educate empowerment increase program of officers and NCOs in Military Hospital, specific system which allows entrust education to a certain civil education institution or KAMTSW(Korean Academy of Military Social Welfare) is required. Second, need to provide the medical social work service that matches with Military Hospital and distinct from usual hospital. Last, for specific study we expect various follow-up researches on the basis of this study, which can develop concrete empowerment model by inquiring research, would come out.

• Journal of Distribution Research
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• v.10 no.4
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• pp.69-87
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• 2005

Recently, Japan's territorial claims over the Dokdo Islands and history distortion have provoked the national sentiment of the Koreans. These events make worse political and economic relations between two countries and carry out a demonstration urging a boycott of Japanese goods. This study examines the effects of Korean consumers' ethnocentrism and animosity toward Japan on the product satisfaction perceived after using the Japanese products and repurchase intention. The author hypothesize that animosity toward Japan will affect negatively repurchase intention and positively consumer ethnocentrism, and ethnocentrism will affect negatively product satisfaction as well as repurchase intention Covariance structural equation modeling supports the model and animosity has significant impacts on repurchase intention and consumer ethnocentrism respectively.

• Korean Journal of Occupational Health Nursing
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• v.23 no.2
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• pp.55-66
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• 2014

Purpose: The purpose of this study is to analyze the structural model on the Nursing Task Performance of Hospital Nurses. Methods: Data collection was done by the 200 hospital nurses from May 1st to May 20th, 2013 in Seoul city. The sample variance-covariance matrix was analyzed using AMOS 19.0 and the maximum likelihood minimization function. The goodness of fit was evaluated using the SRMR, RMSEA and its 90% confidence interval, CFI, and TLI. Results: First, hospital nurses' organizational justice and empowerment was not found to have a significant direct effect on nursing task performance. Second, organizational justice and empowerment had a direct effect on job satisfaction and organizational commitment. Third, organizational commitment was found to have a significant direct effect on nursing task performance. Forth, hospital nurses' empowerment was found to have a significant direct effect on nursing task performance. Conclusion: Nurses' nursing task performance was influenced by organizational justice, empowerment, and organizational commitment. In order to increase the degree of nursing task performance in hospital nurse, it is necessary to develop the nursing program and its application considering hospital nurses' organizational justice and empowerment and organizational commitment.

• Journal of the Korea Society of Computer and Information
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• v.20 no.5
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• pp.141-150
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• 2015

The object of this study is finding out the relational effect of perceived crowding of international airport on emotional response and revisit intention. The data of this study was collected by questionnaire and based on Incheon international airport visitors. A total 260 validity sample was analyzed a frequency analysis, reliability analysis, exploratory factor analysis and correlation coefficient analysis from SPSS 21, a hypothesis through out confirmatory factor analysis and structural equation modeling from AMOS 7.0. As a result of this study, visitors' human perceived crowding of international airport and positive emotional response showed a significant effects on revisit intention.

• Journal of the Korea Society of Computer and Information
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• v.19 no.5
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• pp.99-107
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• 2014

In the past decade, Pine & Gilmore set out the vision for a new economic era, the experience economy, in which consumers are in search for extraordinary and memorable experiences. The purpose of this study is to investigate the relationships among walking tourist's experiences, walking tourist satisfaction and revisit intention as the social interest on walking tour has risen. A total of 250 respondents completed a survey. Using structural equation modeling (SEM) technique, the results reveal the effects of Esthetics(indulged in environments) and Escapism(diverging to a new self) that impact on walking tourist satisfaction and on revisit intention indirectly. Overall, finding of this study enhance the theoretical progress on the experiential concept in walking tour and offer important implication for walking tour marketers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.11
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• pp.4995-5004
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• 2011

This study was performed to determine the levels of depressive symptoms among community elderlies and to reveal its related factors, specifically aimed at revealing factors such as social support, family support and physical function. The interviews were performed, during the period from April 1st, to June 30th, 2010, to 995 elderlies in Daejeon city. As a results, social support, family support, ADL and IADL was found to be in a positive correlation with depressive symptoms. With the analysis of covariance structure, social support was more influential on the level of depressive symptom than family support and physical function. It was found to have the inter-relational effects that the greater the social support, family support and physical function, the lower the level of depressive symptoms.

• Journal of the Korea Convergence Society
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• v.10 no.5
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• pp.71-78
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• 2019

This study attempted to identify convergent influence on depression and its association with job seeking stress, academic burnout and anxiety among college students. Data collection was carried out using a self-administered questionnaire from Nov. 12, 2018 to Dec. 14, 2018 and the target was randomly selected 304 students from colleges located in J area. Depression was positively correlated with job seeking stress, academic burnout and anxiety. The covariance structure analysis showed that the job seeking stress, the higher academic burnout and the higher anxiety tend to increase depression. These results show that to lower college students' depression, it is necessary to try to lower job seeking stress, academic burnout, and anxiety. These results are expected to be utilized for employment counseling, academic counseling, and expansion of resources for psychological stability and various interventions that lower the depression of college students. In future studies, the survey about additional factors of influence on the depression of college students will be needed.