• Title/Summary/Keyword: Covariance structural model

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Determinants of the User's Satisfaction and Continued Usage Intention in IPTV Services (IPTV 서비스 이용자의 만족과 지속이용의도에 영향을 미치는 요인)

  • Jung, Chul-Ho;Chung, Young-Soo
    • Journal of Digital Convergence
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    • v.10 no.4
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    • pp.137-146
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    • 2012
  • The purpose of this study is to identify the influecing factors on the user's satisfaction and continued usage intention in IPTV services. For this purpose, a research model and hypotheses are developed based on the relevant literature reviews. Data have been collected from 310 users who have used IPTV and the research hypotheses were tested by covariance structural model analysis. The results of this empirical study are summarized as follows. First, perceived enjoyment was confirmed to have a positive effect on user's satisfaction and continued usage intention, however, we found no evidence of a statistically significant relationship between perceived enjoyment and perceived usefulness. Second, perceived ease of use was found to positve influence perceived usefulness, however, we found no evidence of a statistically significant influece on user's satisfaction. Third, confirmation was found to positively influence satisfaction and continued usage intention. Fourth, perceived usefulness had a positive influence on continued usage intention, and both perceived usefulness and satisfaction had a positive influence on continued usage intention. Based on these findings, we suggested the implications and further research directions.

Introduction of Inverse Analysis Model Using Geostatistical Evolution Strategy and Estimation of Hydraulic Conductivity Distribution in Synthetic Aquifer (지구통계학적 진화전략 역산해석 기법의 소개 및 가상 대수층 수리전도도 분포 예측에의 적용)

  • Park, Eungyu
    • Economic and Environmental Geology
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    • v.53 no.6
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    • pp.703-713
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    • 2020
  • In many geological fields, including hydrogeology, it is of great importance to determine the heterogeneity of the subsurface media. This study briefly introduces the concept and theory of the method that can estimate the hydraulic properties of the media constituting the aquifer, which was recently introduced by Park (2020). After the introduction, the method was applied to the synthetic aquifer to demonstrate the practicality, from which various implications were drawn. The introduced technique uses a global optimization technique called the covariance matrix adaptation evolution strategy (CMA-ES). Conceptually, it is a methodology to characterize the aquifer heterogeneity by assimilating the groundwater level time-series data due to the imposed hydraulic stress. As a result of applying the developed technique to estimate the hydraulic conductivity of a hypothetical aquifer, it was confirmed that a total of 40000 unknown values were estimated in an affordable computational time. In addition, the results of the estimates showed a close numerical and structural similarity to the reference hydraulic conductivity field, confirming that the quality of the estimation by the proposed method is high. In this study, the developed method was applied to a limited case, but it is expected that it can be applied to a wider variety of cases through additional development of the method. The development technique has the potential to be applied not only to the field of hydrogeology, but also to various fields of geology and geophysics. Further development of the method is currently underway.

Effects of Ageism Experience of the Elderly on Depression Mediated by Loneliness (노인차별경험과 우울과의 관계에서 고독의 매개효과)

  • Jeon, Sangnam;Shin, Hakgene
    • 한국노년학
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    • v.31 no.4
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    • pp.925-938
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    • 2011
  • In this study, we investigated the effects of ageism experience of the elderly on depression, where the loneliness was mediated between ageism experience and depression. To investigate the cause and effect of factors, we purposively collected 309 samples from 16 Gyungrodangs evenly located in Jeonju and 291 samples, survived the data screening such as missing values, outliers, normality and covariance conditions, were analyzed by frequency, factor analysis, reliability, confirmatory factor analysis and structural equation model analysis. As the results, first, we confirmed ageism experience positively affected depression of the elderly. Second, ageism experience of the elderly also positively affected loneliness. Third, loneliness positively influenced depression. Fourth, ageism experience had effects directly as well as indirectly on depression medicated by loneliness. Based on the results, in the aged society, combating law, policy, and propaganda against ageism would be helpful to the elderly and individually customized program for ageism victim's mental health would be recommended.

Use of a Structural Equation Model for the Long-term Evaluation of Hydrological Cycles in the Seolmacheon and Cheongmicheon Basin (구조방정식모형을 이용한 설마천 유역과 청미천 유역의 장기 수문순환 평가)

  • Kim, Soeun;Yoo, Chulsang;Lee, Munseok;Song, Sunguk
    • Journal of Wetlands Research
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    • v.23 no.4
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    • pp.277-286
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    • 2021
  • This study compares the long-term hydrological cycles of the Seolmacheon and Cheongmicheon basin by applying the structural equation model (SEM). These two basins are found different especially in their land-use pattern. Both basins have the actual evapotranspiration data measured by the eddy-covariance method as well as the rainfall and runoff data. The length of the data considered in this study is nine years from 2010 to 2018. The structure of the SEM is determined by considering the correlations among the data as well as the general knowledge on the hydrological cycle. As a result, a total of three SEMs are applied sequentially to analyze their fittings. As irony would have it, two basins are found to be similar in the application of one SEM, but different in the application of another. Especially, when considering the feedback process between precipitation and evapotranspiration, two basins are found to be very different. That is, the feedback process between precipitation and evapotranspiration is found to be significant in the Cheongmicheon basin where the portion of agricultural area (i.e., paddy) is more than 40%.

The Effects of Perceived Risk Affecting Perceived Value and Repurchase Intention in Electronic Commerce Environment (전자상거래 환경에서 지각된 위험이 지각된 가치 및 재구매의도에 미치는 영향)

  • Duan, Li-Ni;Jung, Chul-Ho;Park, Kyung-Hye
    • Journal of Digital Convergence
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    • v.10 no.3
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    • pp.13-21
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    • 2012
  • The main purpose of this study is to find out how perceived risk elements influence to customer's perceived value and repurchase intention in the electronic commerce environment. To achieve the goal, we set 6 sub-dimension - privacy risk, social risk, time lose risk, economic risk, psychological risk, and performance risk - based on comprehensive consideration of related studies, and established a research model included 2 factors such as perceived value and repurchase intention to measure performance in internet shopping malls. From 174 customers of the electronic commerce shopping malls survey data have been collected and analyzed based on the covariance structural model method. Firstly, four perceived risk characteristics of privacy risk, economic risk, psychological risk, and performance risk are significant effect on perceived value. Secondly, perceived value is very significantly related to repurchase intention in electronic commerce shopping malls. Consequently, we discussed the strategies to create perceived value and repurchase intention in electronic commerce environment. Also, we suggested the implications and further research directions.

The Structural Relationship about Country Image and Corporate Image of Exporting Goods under Global Trade Environment

  • Lee, Bong Soo
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.56
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    • pp.3-27
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    • 2012
  • The purpose of this thesis is to develop a relational model which can explain consumer selection for exporting goods and analyze the effect of corporate image on the relations between country image and consumer selection under global trade environment. The specific objectives are as follows: 1) to suggest a concept of consumer selection and measurement criteria, 2) to analyze correlations among country image, corporate image and consumer selection and 3) to find out the effect of corporate image on the relations between country image and consumer selection. The SPSS program for window and LISREL program were used to analyze the data for this study. The statistical method used in this study was the covariance structure analysis estimating parameters by maximum likelihood method. Path coefficients were tested for t-tests with a statistical significance level of .05. The conclusions of this study are as follows. First, significant correlations were observed among all sub-variables proposed in this study. In addition, significant correlations were detected among country image, consumer selection and corporate image. Second, a hypothetical model proposed in this study was mostly appropriate. Country image had a positive direct effect on consumer selection and corporate image with statistical significance. In addition, it has an indirect impact on consumer selection with statistical significance with corporate image as an intervening variable. Third, corporate image had a significant moderation effect in country image-consumer selection relations. As corporate image levels increased, the effect of country image on consumer selection increased as well. In other words, it has been confirmed that if corporate image levels are high, country image could end up with consumer selection.

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The Effects of Perceived Justice of Service Recovery Efforts on the Customer Relationship Performance in Mobile Social Commerce (모바일 소셜 커머스에서 서비스 회복 노력의 공정성이 대고객 관계성과에 미치는 영향)

  • Yoon, In-Hwan;Lee, Hee-Sang
    • Journal of Digital Convergence
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    • v.14 no.4
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    • pp.267-276
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    • 2016
  • This paper aims to examine the effects of perceived justice of service recovery efforts on the customer relationship performance in mobile social commerce. To this end, we classified cognitive-affective trusts and post-recovery satisfaction into the customer relationship performance. This research employs a field survey of customers who experienced service failures in mobile social commerce and a covariance structural model analysis in order to test hypotheses of our research model. The findings present that all justices of service recovery efforts positively affect the cognitive trust, whereas the only procedural justice significantly influences the affective trust. In addition, the results show that cognitive-affective trusts have a positive effect on the post-recovery satisfaction. Our results suggest practical implications that are used to help managers maintain and improve relations with the customers who experienced service failures and to increase the post-recovery satisfaction.

An Empirical Testing of Employee Attchment Model: A Comprison of South Korean and U.S. Teachers (조직유착모형의 경험적 적합성에 관한 고찰 - 교사들의 경우를 중심으로 한 한 . 미간 비교연구 -)

  • 조동기
    • Korea journal of population studies
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    • v.19 no.1
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    • pp.139-159
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    • 1996
  • This study comparatively examines a causal model of employee attatchment which focuses on employee's organizational commitment and intent to stay with an organization. This study is based on two separate studies of employee attachment among teachers : the U.S. case of the Chicago Public Schools (CPS) and the South Korean case of the Seoul Educational District (SED). The main purpose of this study is to replicate in Korea the CPS study. A revised model based on the unique characteristics of Korean teachers is also developed and estimated. The Price Mueller model of employee attachment provides the basic theoretical framework for this study. It includes five general classes of variables : 1) employee responses to work variables : job satisfaction, commitment, and intent to stay; 2) psychological stress variables: role ambiguity, role conflict, work overload, and quality of students; 3) social structural variables: autonomy, routinization, distributive justice, and legitimacy; 4) economic structural variables: pay, job security, promotional opportunities, and job opportunities; and 5) work orientation variables : career commitment, normative commitment, work motivation, affectivity, work values, and met expectations. The data was collected through questionnaire survey and a sample of 649 secondary school teachers in Seoul, South Korea, was included in the final analysis. Covariance structure analysis (LISREL) was used to estimate the causal model. The results indicate that the endogenous variables of job satisfaction and commitment play a considerably less important role than in the U.S. model in mediating the effects of the exogenous variables on intent to stay, and the model fails to explain the majority of the variance in intent to stay. In addition, the new variables added to the revised Korean model do not bave significant effects on intent to stay. The structural characteristics of the employment relationship and labor markets associated with Korean teachers forced mobility and closed external markets - are largely accountable for the major differences between the Korean and the U.S. cases. The study suggests that conceptual and empirical work on what produces employee attachment under these structural constraints needs to receive more attention in future studies.

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Evaluation of the Forestry Mechanization Project Using LISREL Model (LISREL모형을 활용한 임업기계화 사업의 평가)

  • Park, Sang-Jun;Lee, Joon-Woo
    • Journal of Korean Society of Forest Science
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    • v.97 no.6
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    • pp.661-668
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    • 2008
  • This study was conducted to provide the policy information on implementing forestry mechanization through analyzing the project results and policy effectiveness. Study method adopted LISREL (Linear Structural Relationships) model which is the covariance structural equation model. Data was collected by questionnaires on the executors who are actually executing the forestry mechanization project. The analysis results on project outcome, policy satisfaction, and education and training showed the average. But the policy consistency, the consolidation of law and system and the spreading of forest machines showed bellow the average. Therefore, it is necessary to implement the consistent policy through the consolidation of law and system, and to increase the spreading ratio of forest machines in the forestry mechanization. In forestry mechanization project, the policy basis, the spreading of forest machines, and the education and training showed the positive affect on the policy outcome, respectively. The policy outcome had the positive affect on policy satisfaction. Accordingly, although the forestry mechanization policy system is important, it is necessary to spread the forest machines and to increase the training and education of operators for the successful forestry mechanization in the future.

A Study on Consumer Acceptance toward the Commercialized Smart Clothing (상용화된 스마트 의류제품에 대한 소비자의 수용도)

  • Chae, Jin-Mie;Cho, Hyun-Seung;Lee, Joo-Hyeon
    • Science of Emotion and Sensibility
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    • v.12 no.2
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    • pp.181-192
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    • 2009
  • The purpose of this study was to explain the attitudes and acceptance toward the smart clothing adopted by the TAM(Technology Acceptance Model). A theoretical model on consumer acceptance of the commercialized smart clothing was constructed on the basis of previous studies and a review of literature and tested the path analysis. For the data analysis, statistical methods of confirmatory factor analysis, correlation, and covariance structural analysis using AMOS 5.0 package were employed. The results from a web-based survey of 557 online consumers indicate that the TAM by Davis(1989) adopted by perceived value according to market price was able to explain consumer acceptance of smart clothing substantially well. Using structural equation modeling, eight of the six hypotheses investigated in this study were supported. The results of the testing of the hypothesis were as fellows: First, perceived ease of use had a side effect on attitude through perceived usefulness. In addition, the attitude was found to affect consumer acceptance. Second, perceived usefulness was found to affect consumer attitude on perceived value, however, had not significant effect on consumer acceptance toward smart clothing. Third, perceived value was found to affect both consumer acceptance and attitude toward smart clothing. Finally, the attitude toward smart clothing had a direct effect on the consumer acceptance.

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