• Journal of Digital Convergence
• /
• v.11 no.1
• /
• pp.267-273
• /
• 2013

Recently, coupons are distributed in various ways such as paper, Internet, and mobile phone, with the development of the information and communications technology. Coupon users benefit from the use of these coupons. For example, they can get a discount for the product that they wanted to buy and can be offered additional services. However, paper and Internet coupons have a risk of loss since users have to cut them out and keep them separately. Mobile coupons also don't provide users with user convenience, because coupon users first look for coupon data from their mobile phone and show it to the counterperson. To solve these problems, this study proposes a NFC-based mobile coupon system under which we can use coupon data only with mobile device access.

• Journal of Korea Game Society
• /
• v.5 no.4
• /
• pp.39-48
• /
• 2005

The gift coupon system was introduced in the AWP(Amusement With Prize) Game Industry in February 2002 to revitalize the sluggish domestic game industry and establish the cultural industry base. Today, however, speculations regarding these coupons are fast becoming a serious social issue. Therefore, this study proposes the establishment of the MCTF Management System as a possible solution to the analysis and resolution of the problem of gift coupons aimed at promoting the AWP Game Industry and ensuring its soundness as well as bridging the gap between the domestic and international game markets in terms of the industrial structure; thus securing global competitiveness. Unlike any other measure taken to date to prevent speculations, the MCTF Management System can eradicate problems related to coupons offered for free in the AWP Game Industry. This strategic system consists of Merchandise Coupon Management, Central Management, Tripartite Guarantee Management, and Fund Management System. Finally, this system is expected to help root out the problems related to gift coupons.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.11 no.8
• /
• pp.2888-2898
• /
• 2010

It has been over a decade since the business consulting services by SMBA started in order to build up competitiveness through supporting small and medium enterprises under the business environment of globalization. No matter how there is no post empirical data of evaluation. Therefore, this study is focused on analysing the practical performance of Coupon System Management Consulting(CSMC) by comparing the financial condition for a few years before and behind since the companies have been involving in. As a result, the statistical significances of research hypotheses were rejected for the most part. Moreover, the growth rates of sales and total assets of which each of them is one of the indicators concerning growth and activity, are negatively significant, which means that CSMC the needs comprehensive consideration about its efficiency and in all its aspects.

• Journal of Digital Contents Society
• /
• v.8 no.2
• /
• pp.205-211
• /
• 2007

The marketing using coupons policy is using in various business departments. The coupon marketing gives advantages to consumers and stores, too. The coupon policy gives discount to consumers. The stores can reduce cost of advertisement. It activates the motivation of consumers to give his loyalty to the specific store. Although the coupon marketing has these merits, there are too many coupons in the purse of consumers. The consumers should collect their coupons in their purse. The shops have to calculate the points of each consumer's coupons differently. The processing process of coupons is too complex to manage. This paper implements the managing system to control stamps in mobile devices. "Collecting Stamp" resolves those problems and enables to manage various coupons in mobile environment.

• Journal of Digital Convergence
• /
• v.11 no.3
• /
• pp.389-395
• /
• 2013

More sales of food and beverage coupons have been made using SNS on social commerce recently. If one buys coupons on social commerce, he/she can enjoy products at a lower price; however, there are drawbacks that one must consider such as location, service hours, and discount rate. Thus, this paper suggests a system that recommends food and beverage coupons on social commerce for users that considers a user's personal context of location, time, and purchase history. In order to reflect a user's context awareness and continuous preference, this paper suggests a method based on the Bayesian network. In order to reflect personalized weighting on the standard of coupon selection to match a user's preference, a measurement and classification of weighting preferences is performed on the basis of AHP. 20 experiments in one month involving 12 students were carried out to verify the effectiveness of the system, resulting in an 80% satisfaction level.

• Journal of the Korean Society of Fisheries and Ocean Technology
• /
• v.58 no.1
• /
• pp.75-84
• /
• 2022

Since South Korea did not adopt the recreation fishing using right (coupon) system, there were no recreation fishing statistics. This study selected 480 fishing vessels (10.4%) of a total of 4,611 fishing vessels (as of December 2019) as a survey sample using stratified sampling. Unlike other research institutes that conducted surveys related to the amount of tide on a one-time, this survey was conducted for five months (from May to October 2020, except the month of August). The captain investigated about types of fish, size, weight, etc. to anglers. A difference from previous studies was that about 7.0 million angler population (fishing more than three times a week) had 19.4 kg of catch per person for a year while other studies showed about 25.5-52.0 kg, respectively. The total fisheries resource catch amount was analyzed to be about 95,000 tons in this study and 116,000-166,000 tons in other studies. So there was a difference of about 1.2 to 1.8 times. This study aims to lay the foundation for the development of the fishing industry by preparing accurate statistical data and securing reliable basic statistics related to the fishing industry. Also, it could be usefully used as basic policy data such as introduction of a fishing using right (coupon) system.

• Journal of Intelligence and Information Systems
• /
• v.16 no.4
• /
• pp.1-19
• /
• 2010

In offline environment, unlike traditional advertising model through TV, newspaper, and radio, online advertising model draws instantaneous responses from potential consumers and it is convenient to assess. This kind of characteristics of Internet advertising model has driven the growth of advertising model among various Internet business models. There are, conventionally classified, CPM (Cost Per Mile), CPC (Cost Per Click), and CPS (Cost Per Sales) models as Internet advertising expenditure model. These can be examined in manners regarding risks that stakeholders should stand and degree of responsibility. CPM model that is based on number of advertisement exposure is mechanically exposed to users but not actually recognized by users resulting in risk of wasted expenditure by advertisers without any advertising effect. While on aspect of media, CPS model that is based on conversion action is the most risky model because of the conversion action such as product purchase is determined by capability of advertisers not that of media. In this regard, while there are issue of CPM and CPS models disadvantageously affecting only one side of Internet advertising business model value network, CPC model has been evaluated as reasonable both to advertisers and media, and occupied the largest segment of Internet advertising market. However, CPC model also can cause fraudulent behavior such as click fraud because of the competition or dishonest amount of advertising expenditure. On the user aspect, unintentionally accessed advertisements can lead to more inappropriate expenditure from advertisers. In this paper, we suggest "CPCD"(Cost Per Coupon Download) model. This goes beyond simple clicking of advertisements and advertising expenditure is exerted when users download a coupon from advertisers, which is a concept in between CPC and CPS models. To achieve the purpose, we describe the scenario of advertiser perspective, processes, participants and their benefits of CPCD model. Especially, we suggest the new value in online coupon; "possibility of storage" and "complement for delivery to the target group". We also analyze the working condition for advertiser by a comparison of CPC and CPCD models through advertising expenditure simulation. The result of simulation implies that the CPCD model suits more properly to advertisers with medium-low price products rather than that of high priced goods. This denotes that since most of advertisers in CPC model are dealing with medium-low priced products, the result is very interesting. At last, we contemplate applicability of CPCD model in ubiquitous environment.

• Journal of Korean Society of Environmental Engineers
• /
• v.33 no.4
• /
• pp.258-266
• /
• 2011

Scale induced by hardness materials in water must be controled because of it can be result in remarkable damages of pipeline as well as water quality deterioration. Especially hot water system is one of scale management required facility as scale formation can be accelerated by temperature. The scale control performance of frequency driver (FD) was tested instead of existing methods such as chemical, physical and electromagnetic methods which needs chemicals and electric power. Three kinds of pipe coupons were submerged in test water with 500 mg/L of hardness for 33 days and XRD and SEM were analysed for comparing scale formation characteristics of these coupons. Calcite ($CaCO_3$) which came from hardness of water was formed on only cast iron pipe coupon and this coupon showed higher corrosion rate than copper and stainless steel pipe coupon. Hot water circulating system connected cast iron pipe with and without FD was operated with 300 mg/L of hardness water at $50^{\circ}C$ for monitoring of scale formation and water quality with and without FD. XRD showed that FD leaded to magnetite ($Fe_3O_4$) scale which is good scale for preventing corrosion than calcite and SEM image also indicated the scale control effect of FD. Scales of 16% on pipe joint, 14% on pipe length, and 42% on heat exchanger decreased with FD comparing scales of those parts without FD. From the results of water quality, FD reduced crystallization of hardness material without chemical reaction in water and it can indicate that FD is safe and proenvironmental technology for scale reduction.

• Journal of Korea Multimedia Society
• /
• v.18 no.8
• /
• pp.968-979
• /
• 2015

In this paper, we study a vibration bell App which shows waiting sequence numbers by utilizing smartphones to solve an inconveniently long waiting time from ordering to getting foods in restaurants and coffee shops. Unlike existing independently developed hardware and software, the vibration bell App is developed to manage and integrate customer management service, POS service in shops, and group shop management services. The functions of the vibration bell App include two-way communications based on NFC- issuing waiting sequence numbers and electronic coupon, showing event information, and transferring user information. Furthermore, the user's personal information is minimized by recognizing the pre-existing information of the user's smartphone. Replacing the shop's vibration bell system with the vibration bell APP, the shops can reduce the cost of construction and maintenance by up to 1/10, compared to the cost of for existing vibration bell systems. Moreover, the customer's preference and current sales trend can be easily figured out. Thus, it will have a great effect on the future marketing strategies.

• Journal of Korean Institute of Industrial Engineers
• /
• v.32 no.4
• /
• pp.291-297
• /
• 2006

Since the six sigma strategy was first introduced to Korean enterprises in 1997, it has been taken as an important business strategy to strengthen the competitiveness of major Korean companies under the global competitive environment. These major companies also demand their suppliers to implement six sigma. But small and medium sized companies have several barriers to overcome for successful implementation of six sigma. First, the financial status is not so sound to support initial expenses for launching six sigma. Second, physical and human resources are not sufficient for driving six sigma. And finally, the infrastructure is not well established to manage and support the six sigma program. In this paper, we suggest a method to overcome these barriers and propose a model for establishing six sigma in a small and medium sized company. We also provide some practical case studies.