• 제목/요약/키워드: Coupon

검색결과 261건 처리시간 0.027초

Corrosion Rate of Buried Pipeline by Alternating Current

  • Song, H.S.;Kim, Y.G.;Lee, S.M.;Kho, Y.T.;Park, Y.S.
    • Corrosion Science and Technology
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    • 제4권1호
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    • pp.1-7
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    • 2005
  • An alternating current (AC) corrosion on buried pipeline has been studied using coupon and ER probe. Coupons and ER probes were applied to the sites from high value of AC voltage to low value based on the survey of AC voltages on buried gas transmission pipeline over the country. Parameters such as AC current density of coupon, AC voltage, cathodic protection potential, soil resistivity and frequency were monitored continually. Corrosion induced by AC was observed even under cathodically protected condition that met cathodic protection criterion (; below -850 mV vs. CSE). Corrosion rate was affected mainly not by AC voltage but by both of frequency and AC current density. An experimental corrosion rate relation could be obtained according to effective AC current density, in which AC corrosion rate increased linearly with effective AC current density, and its slope was 0.619 in coupon method and 0.885 in ER probes.

NFC-based Integrated Mobile Payment System using the mCoupon (NFC 기반의 mCoupon을 이용한 모바일 통합 결제 시스템)

  • Hwang, Yong-Woon;Lee, Dae-Hwi;Kim, Su-Hyeon;Lee, Im-Yeong
    • Proceedings of the Korea Information Processing Society Conference
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    • 한국정보처리학회 2015년도 추계학술발표대회
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    • pp.1061-1064
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    • 2015
  • 모바일 IT기술이 발전함에 따라 비접촉 근거리 무선 통신 기술 중 NFC가 대부분의 스마트기기에 탑재되어 빠르게 확산되고 있다. 특히 스마트폰의 NFC 기능을 이용한 서비스들 중 모바일 결제 서비스가 활성화를 위해 다양한 인프라가 구축되어 있으며 최근에는 금융과 기술이 결합한 '핀테크(Fintech)'가 주목받으면서 NFC를 사용한 모바일 결제에 대한 관심이 높아지고 있다. 기존의 NFC 모바일 결제 시스템은 쿠폰 사용, 포인트 결제 등 다양한 할인혜택을 제공한다. 하지만, 결제 시 할인혜택을 받는 과정에서 쿠폰 사용으로 인해 시간이 다소 소요되며 여러 번 통신으로 결제가 진행되어 사용자들로 하여금 불편하다는 문제가 발생한다. 따라서 본 논문에서는 NFC 환경에서의 mCoupon(mobile-coupon)을 이용한 안전하고 효율적인 통합결제 시스템을 설계하여 사용자들로 하여금 누구나 쉽게 사용할 수 있도록 구현한다.

A study on Effects of Promotion of Coupons in Internet Shopping Mall on the Purchase Behavior of Consumers (인터넷쇼핑몰의 쿠폰판촉이 소비자의 구매행동에 미치는 영향)

  • Choi, Sook-Hee;Ha, Gyu-Su;Kim, Hong
    • 한국벤처창업학회:학술대회논문집
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    • 한국벤처창업학회 2007년도 춘계학술대회
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    • pp.405-433
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    • 2007
  • This study is conducted to examine how purchase behaviors of consumers have affected by the promotion of coupons in internet shopping mall. This study was conducted with the purpose of identifying the differences in purchase behavior based on consumer' s perception and experience of internet shopping mall coupons, and based on consumers' perception of cost and value of coupons, using a theoretic framework presented in previously conducted studies. The results of this study can be summarized as follows. First, based on the perception of coupons, there were significant differences in intent to use and intent to re-use at the time when coupons are offered, and at the time when coupons are offered, no significant differences were found between the level of interest and the importance of coupon at the time of visiting the shopping mall; however, significant differences were found in the overall purchase behavior based on perception of coupons. Second, when overall differences m purchase behavior based on experience in coupon use was observed, having experience in using coupons showed a higher average than did having no experience in using coupons, showing a significant difference. It was found that compared to those without experience in using coupons, those with experience with coupons had higher intent to use at the time when coupon is offered, intent to re-use at the time when coupon is offered, and higher level of purchase behavior in the importance of coupons at the time of visiting the shopping mall. Third, when relationship between purchase behaviors, cost of coupon, and perception of convenience was observed, a clear static relationship was found. This suggests that as the cost and perception of convenience of coupon increases, purchase behavior also increases. Such result suggests that there is a difference in purchase behavior based on experience in coupon use. When relationship of purchase behavior by variables of cost of coupon and perception of convenience is observed, it has a positive relationship with the perception that the use of coupon includes saving money, financial help, enjoyment of use, habitual use, has a short effective date, and has a negative relationship with the perception that it saves little money and is a waste of time. Therefore, it can be seen that purchase behavior has the highest relationship with enjoyment of coupon use and habitual coupon use. Such results suggest that purchase behavior will be significantly influenced based on cost of coupon and perception of convenience.

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A Study on the Effect of Brand Familiarity and Brand image on Intending Purchase and Revisiting by Coupon Property. -Focused on Chicken Speciality Store- (쿠폰특성에 따른 브랜드 친숙도와 브랜드 이미지가 구매 의도와 재 방문 의도에 관한 연구 - 국내 치킨 산업을 중심으로 -)

  • Shin, Gun-Chu;Jang, Jae-Nam
    • Journal of the Korea Academia-Industrial cooperation Society
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    • 제11권1호
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    • pp.295-306
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    • 2010
  • The company have get the most out of coupon that is very useful to draw on consumer with sensitive the price, low the br loyalty to induct the direct buying intention. The effect of the coupon is a hard fact to an aid of working out successful strategy by the results that many scholar studied for long time. But the results of research was centered upon examining to influence br image company's sales, gains for guessing exchange action of coupon. Antecedent researches of our country is a lot of coupon combination discount card for drawing on revisiting making new consumer. The purpose of the study is to identify how to influence br familiarity br image into intending purchase revisiting by coupon property. In this study, collage man, worker located in Seoul Kyunggi province were sampled by convenience sampling. As a result, Br familiarity br image affect affirmatively intending purchase revisiting by coupon property.

The Effects of the Characteristics of Coupons Purchased through a Social Shopping Site upon Customer Satisfaction and Future Behavior Intention - Focusing on Family Restaurants - (Social Shopping Site를 통해 구입한 외식업체 쿠폰 특성이 고객만족도와 향후 행동의도에 미치는 영향 - 패밀리레스토랑을 중심으로 -)

  • Song, Min-Kyung;Yoon, Hye-Hyun
    • Culinary science and hospitality research
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    • 제17권5호
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    • pp.92-107
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    • 2011
  • The purpose of this study was to understand the effect of the characteristics of coupons purchased through a social shopping site upon customer satisfaction and future behavior intention. Based on total 332 samples who had bought franchise restaurant coupons and used them before, this study reviewed reliability and fitness of the research model and verified total 4 hypotheses with AMOS and SPSS program. The hypothesized relationships among the models were tested simultaneously by using a structure equation model(SEM). The proposed model provided an adequate fit to the data, ${\chi}^2$=309.795(df=103, p<.001), CMIN/DF=3.008, RMR=.103, GFI=.912, NFI=.927, CFI=.950, RMSEA=.074. The result showed that the coupon proneness(${\beta}$=.645) and price sensitivity(${\beta}$=-.315) had a significant influence on restaurant satisfaction(p<.001) and only coupon proneness(${\beta}$=1.040) had a significant influence on coupon satisfaction(p<.001). Also, restaurant satisfaction had a positive significant influence on restaurant customers' revisit intention(${\beta}$=.603, p<.001) and coupon users' repurchase intention(${\beta}$=.335, p<.001). Furthermore, coupon satisfaction had a positive significant influence on coupon repurchase intention(${\beta}$=.353, p<.001) but had a negative significant influence on restaurant revisit intention(${\beta}$=-.263, p<.001). Limitations and future research directions were also discussed.

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A Study on Awareness, Attraction, Satisfaction of Women Customers in Family Restaurant Marketing Activity (패밀리레스토랑의 마케팅 활동에 대한 여성고객의 인지, 매력, 만족에 관한 연구)

  • 이재련
    • Culinary science and hospitality research
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    • 제9권1호
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    • pp.81-100
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    • 2003
  • This study performed a analysis of customer purchasing behavior in family restaurant. The type of family restaurant marketing activity was classified to free gift promotion, special menu promotion, discount promotion, membership program, coupon, co-marketing promotion were assumed to stimulus. The awareness of stimulus and exposure, attention, comprehension process was assumed to attraction and the contribution of stimulus was assumed to satisfaction on this study. A sample of study is assigned women customers are core customer group not family restaurant but all of industry. The study has showed co-marketing is the most outstanding marketing activity in family restaurant all of aspects and the awareness and attraction of co-marketing is higher than satisfaction. A result of t-test for awareness and attraction of discount and coupon promotion is attended. Attraction of them is higher than awareness. But satisfaction of them is lower than attraction means that family restaurants should makes an effort to develop the customer satisfaction to ensure customer loyalty through the discount and coupon promotion. On one-way ANOVA of awareness, attraction and satisfaction by age, discount and coupon promotion is related to it Speciality as low age as sensitive in awareness, attraction, satisfaction of discount promotion.

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Nitride/Oxide Etch Spectrum Data Verification by Using Optical Emission Spectroscopy (OES를 이용한 질화막/산화막의 식각 스펙트럼 데이터 분석)

  • Park, Soo-Kyoung;Kang, Dong-Hyun;Han, Seung-Soo;Hong, Sang-Jeen
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • 제25권5호
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    • pp.353-360
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    • 2012
  • As semiconductor device technology continuously shrinks, low-open area etch process prevails in front-end etch process, such as contact etch as well as one cylindrical storage (OCS) etch. To eliminate over loaded wafer processing test, it is commonly performed to emply diced small coupons at stage of initiative process development. In nominal etch condition, etch responses of whole wafer test and coupon test may be regarded to provide similar results; however, optical emission spectroscopy (OES) which is frequently utilize to monitor etch chemistry inside the chamber cannot be regarded as the same, especially etch mask is not the same material with wafer chuck. In this experiment, we compared OES data acquired from two cases of etch experiments; one with coupon etch tests mounted on photoresist coated wafer and the other with coupons only on the chuck. We observed different behaviors of OES data from the two sets of experiment, and the analytical results showed that careful investigation should be taken place in OES study, especially in coupon size etch.

Consumer responses towards mobile coupon characteristics perception and causal relationships among variables (모바일 쿠폰 특성 지각에 따른 소비자 반응과 변인간 인과관계 연구)

  • Kim, Jae-Hee;Yoh, Eunah
    • The Research Journal of the Costume Culture
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    • 제28권1호
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    • pp.15-29
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    • 2020
  • Purpose of the study is to explore the effect of the types of mobile coupons(text- vs. image-focused coupons; free-gift vs. discount coupons) on characteristic perception of mobile coupons, and the causal relationships among characteristic perception, attitude, and use intention of mobile coupons. A total of 140 university students participated in experiments with questionnaires including one of the four stimuli. Important findings are as follows. First, image-focused mobile coupons generated more enjoyment than did text-focused coupons. However, the text/image-focused coupons were not different in perception of informativeness and credibility of mobile coupons. Second, enjoyment perception was significantly increased when image-focused contents were combined with discount coupons whereas enjoyment perception was decreased when text-focused contents were combined with free-gift coupons. This interaction effect reflects that the level of enjoyment of consumers can be changed in terms of the combination of the value-provision types of coupons and the text-image focused contents. Third, it was found that consumer perception of coupon characteristics formed attitudes toward mobile coupons, and use intention of mobile coupons was determined by attitudes toward mobile coupons. Study findings may fill the void of research investigating the effect of text-image contents and the types of coupons on consumer reponses toward mobile coupons. Mobile coupons have limited quantity of information within a small size of mobile phone screen, therefore, the results were not consistent with prior research tested with mobile advertisements indicating the effect of text-image contents on perception of informativeness and credibility.

Corrosion Rate of Buried Pipeline by Induced Alternating Current (교류가 유도되는 매설배관에서의 교류 부식속도 측정에 관한 연구)

  • Song H. S.;Kim Y. G.;Lee S. M.;Kho Y. T.;Park Y. S.
    • Journal of the Korean Institute of Gas
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    • 제5권3호
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    • pp.63-72
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    • 2001
  • An alternating current (AC) corrosion using coupon and electric resistance (ER) probe has been studied. Coupon coupled with ER probe were applied in terms of AC voltage from high value to low value through the survey of AC voltages on buried gas transmission pipeline over the country. Parameters such as AC current density of coupon, AC voltage, cathodic protection potential, soil resistivity and frequency were monitored continually. Corrosion induced by AC was observed even under cathodically protected condition that met cathodic protection criterion (below -850mv vs. CSE). Corrosion rate was affected mainly not by AC voltage but by both of frequency and AC current density. An experimental corrosion rate relationship could be obtained statistically, In which AC corrosion rate increased linearly with effective AC current density and its slope was 0.619 in case of coupon and 0.885 in case of ER probe.

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Evaluation of interest rate-linked DLSs

  • Kim, Manduk;Song, Seongjoo
    • Communications for Statistical Applications and Methods
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    • 제29권1호
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    • pp.85-101
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    • 2022
  • Derivative-linked securities (DLS) is a type of derivatives that offer an agreed return when the underlying asset price moves within a specified range by the maturity date. The underlying assets of DLS are diverse such as interest rates, exchange rates, crude oil, or gold. A German 10-year bond rate-linked DLS and a USD-GBP CMS rate-linked DLS have recently become a social issue in Korea due to a huge loss to investors. In this regard, this paper accounts for the payoff structure of these products and evaluates their prices and fair coupon rates as well as risk measures such as Value-at-Risk (VaR) and Tail-Value-at-Risk (TVaR). We would like to examine how risky these products were and whether or not their coupon rates were appropriate. We use Hull-White Model as the stochastic model for the underlying assets and Monte Carlo (MC) methods to obtain numerical results. The no-arbitrage prices of the German 10-year bond rate-linked DLS and the USD-GBP CMS rate-linked DLS at the center of the social issue turned out to be 0.9662% and 0.9355% of the original investment, respectively. Considering that Korea government bond rate for 2018 is about 2%, these values are quite low. The fair coupon rates that make the prices of DLS equal to the original investment are computed as 4.76% for the German 10-year bond rate-linked DLS and 7% for the USD-GBP CMS rate-linked DLS. Their actual coupon rates were 1.4% and 3.5%. The 95% VaR and TVaR of the loss for German 10-year bond rate-linked DLS are 37.30% and 64.45%, and those of the loss for USD-GBP CMS rate-linked DLS are 73.98% and 87.43% of the initial investment. Summing up the numerical results obtained, we could see that the DLS products of our interest were indeed quite unfavorable to individual investors.