• Journal of Digital Convergence
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• v.16 no.1
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• pp.327-336
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• 2018

The purpose of this study was to analyze the coupon attitude plays a mediating in the relationship between brand image, brand preference, and information reliability of 'KakaoTalk Plus Friend' and also the coupon attitude plays a mediating role in the relationship between user satisfaction and continuous usage intention. A questionnaire was used the samples of totally 170 people, who is currently using the 'KakaoTalk Plus Friend'. According to analysis, first, the coupon attitude has been shown to be partly mediating effect on the relationship between brand image and information reliability. Second, the coupon attitude has been shown to be not mediating effect on the relationship between brand preference and use satisfaction. Third, the coupon attitude has been shown to be partial mediating effect in relation to user satisfaction. As a result, the coupon attitude has been shown to be mediating effect on the user attitude. This result can help the understanding user attitude and the coupon attitude in the 'KakaoTalk Plus Friend'.

• Journal of the Korean Home Economics Association
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• v.46 no.10
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• pp.107-117
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• 2008

The purpose of this study was to analyze customer attraction effects of restaurant promotion for kids. The questionnaires were distributed to 300 parents who have children under 12 years old and a total of 269 questionnaires were collected and used in analysis(usage rate 90.0%). The data was analyzed using SPSS 12.0 for descriptive analysis and paired t-test. The major results were as follows; First, customers mainly got information on coupon from mail. In case of premium and membership, the information was obtained when customers were visiting restaurants. Second, among the types of promotion for kids, coupon was mostly preferred by customers. 'Discount coupon' for the coupon, 'free gift' for the premium and 'pay-back' program for the membership were more preferable than other types of kids promotion. Third, A 'discount coupon' was more effective than 'free coupon'(p<.0l) in term of customer inducement. In case of premium, 'free gift' was more effective than 'lottery'(p<.05) and in case of membership, the customer attraction effect was not significantly different according to the types of membership. In case of coupon and membership, it was more effective in family restaurant than fastfood restaurant(p<.05), but the effect of premium was not significantly different in family vs fastfood restaurant. The results of the study revealed that 'coupon' was the most preferred type of promotion for kids and specifically customers preferred 'discount coupon', 'free gift' and 'pay-back program'.

• Journal of the Korean Graphic Arts Communication Society
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• v.30 no.1
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• pp.21-33
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• 2012

This research attempts to analyze the effect of printed-saving coupons distributed by major discount store on consumer purchasing intention. Those consumers having used printed-saving coupon in major discount store in Daejeon were selected as respondents. 121 copies were retreated from 150 questionnaires. For data analysis, frequency analysis for respondents' characteristics, Cronbach's alpha for reliability of analysis, and $X^2$ test of multi-regression analysis for testing hypothesis were utilized. The result of analysis shows 1) the way of using coupon is respectively different according to sex, age group, marital status, term of coupon, and the number of using coupon; 2) Attributes of coupon partially influence on purchasing intention of consumers. Only shopping cost cutting is insignificant, while keeping convenience, impulse buying, scheduled purchasing are significant. The most effective variable is scheduled purchasing, keeping convenience, and impulse buying influence on purchasing intension of consumers. Therefore, offering printed-coupon by major discount store is useful tool to induce consumers to planned purchasing.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.2
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• pp.1388-1397
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• 2015

Recently, an application business model was proposed to implement an M-coupon system using the NFC-based mobile devices. In this paper, the security requirements were surveyed for a secure M-coupon system and to analyze the threats on the existing NFC-based M-coupon protocols. After considering the implementation efficiency and security, this paper presents a novel M-coupon protocol based on the Diffie-Hellman key agreement scheme. This protocol can be an alternative to solve the security problems related to the PKI (Public Key Infrastructure) and secret key distribution. Furthermore, this M-coupon protocol is designed to provide user authentication and counteract the relay attack.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.1 no.2
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• pp.101-134
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• 2006

This study is conducted to examine how purchase behaviors of consumers have affected by the promotion of coupons in internet shopping mall. This study was conducted with the purpose of identifying the differences In purchase behavior based on consumer's perception and experience of internet shopping mall coupons, and based on consumers' perception of cost and value of coupons, using a theoretic framework presented in previously conducted studies. The results of this study can be summarized as follows. First, based on the perception of coupons, there were significant differences in intent to use and intent to re-use at the time when coupons are offered, and at the time when coupons are offered, no significant differences were found between the level of interest and the importance of coupon at the time of visiting the shopping mall; however, significant differences were found in the overall purchase behavior based on perception of coupons. Second, when overall differences In purchase behavior based on experience in coupon use was observed, having experience in using coupons showed a higher average than did having no experience in using coupons, showing a significant difference. It was found that compared to those without experience in using coupons, those with experience with coupons had higher intent to use at the time when coupon is offered, intent to re-use at the time when coupon is offered, and higher level of purchase behavior In the importance of coupons at the time of visiting the shopping mall. Third, when relationship between purchase behaviors, cost of coupon, and perception of convenience was observed, a clear static relationship was found. This suggests that as the cost and perception of convenience of coupon increases, purchase behavior also increases. Such result suggests that there is a difference in purchase behavior based on experience in coupon use. When relationship of purchase behavior by variables of cost of coupon and perception of convenience is observed, it has a positive relationship with the perception that the use of coupon includes saving money, financial help, enjoyment of use, habitual use, has a short effective date, and has a negative relationship with the perception that it saves little money and is a waste of time. Therefore, it can be seen that purchase behavior has the highest relationship with enjoyment of coupon use and habitual coupon use. Such results suggest that purchase behavior will be significantly influenced based on cost of coupon and perception of convenience.

• Proceedings of the Korean Vacuum Society Conference
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• 2012.02a
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• pp.433-433
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• 2012

As the requirement in patterning geometry continuously shrinks down, the termination of etch process at the exact time became crucial for the success in nano patterning technology. By virtue of real-time optical emission spectroscopy (OES), etch end point detection (EPD) technique continuously develops; however, it also faced with difficulty in low open ratio etching, typically in self aligned contact (SAC) and one cylinder contact (OCS), because of very small amount of optical emission from by-product gas species in the bulk plasma glow discharge. In developing etching process, one may observe that coupon test is being performed. It consumes costs and time for preparing the patterned sample wafers every test in priority, so the coupon wafer test instead of the whole patterned wafer is beneficial for testing and developing etch process condition. We also can observe that etch open area is varied with the number of coupons on a dummy wafer. However, this can be a misleading in OES study. If the coupon wafer test are monitored using OES, we can conjecture the endpoint by experienced method, but considering by data, the materials for residual area by being etched open area are needed to consider. In this research, we compare and analysis the OES data for coupon wafer test results for monitoring about the conditions that the areas except the patterns on the coupon wafers for real-time process monitoring. In this research, we compared two cases, first one is etching the coupon wafers attached on the carrier wafer that is covered by the photoresist, and other case is etching the coupon wafers on the chuck. For comparing the emission intensity, we chose the four chemical species (SiF2, N2, CO, CN), and for comparing the etched profile, measured by scanning electron microscope (SEM). In addition, we adopted the Dynamic Time Warping (DTW) algorithm for analyzing the chose OES data patterns, and analysis the covariance and coefficient for statistical method. After the result, coupon wafers are over-etched for without carrier wafer groups, while with carrier wafer groups are under-etched. And the CN emission intensity has significant difference compare with OES raw data. Based on these results, it necessary to reasonable analysis of the OES data to adopt the pre-data processing and algorithms, and the result will influence the reliability for relation of coupon wafer test and whole wafer test.

• Journal of the Korea Convergence Society
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• v.6 no.6
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• pp.105-110
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• 2015

Since a smart phone has been popular, 91% of the internet users are utilizing the technology in all places for chatting and messenger which overtake share of voice and visual call utilization. The phenomenon is remarkable to young generations between teenager and thirties, which leads to mobile messenger shopping such as mobile digital voucher and coupon buy. In this research, we clarify whether traditional gift-giving motivations works on digital coupon gift-giving, and two technology acceptance model factors: perceived usefulness and ease of use affects between motivations and intention to gift-giving. The result shows three traditional gift-giving motivations: experiential, obligated and practical attitude affects intention to digital mobile coupon gift-giving and ease of use of the digital mobile coupon works parameter of the relation rather than usefulness. In other words, gift-giving purpose digital coupon users give a gift with traditional gift-giving motivation but has the stronger intetnion to gift-giving by technology ease of use.

• Journal of the Korean Statistical Society
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• v.35 no.2
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• pp.193-199
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• 2006

We consider a zero coupon bond that is at the risk of multitype multiple defaults. Assuming defaults occur according to k Cox processes, we find a price process for zero coupon bonds. To derive this process we follow the Lando (1998)'s method which uses conditional expectations instead of the traditional methods.

• Proceedings of the Korean Society For Composite Materials Conference
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• 2001.05a
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• pp.60-64
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• 2001

In this paper, the tension-compression fatigue test method and the fatigue life characteristics of carbon fabric/epoxy laminate coupon are presented. To avoid the buckling during the compression, a proper design for the test coupons is essential. The critical buckling loads for the coupons are calculated by assuming the coupons as columns under two types of fixed conditions. The first is that both ends of each coupon are perfectly clamped, the second is that both ends of each coupon are simply supported. The strain-load curves are obtained by compressing the representative coupons, on each surface of which a strain gage is attached. The buckling loads obtained from the tests are all between the two calculated critical buckling loads. All the coupons are broken by the compression during the fatigue tests. It is estimated to be the reason that the fatigue load causes delamination before the eventual failure of each coupon, and sequentially the micro-buckling in the delaminated region drives each coupon into fatigue failure during the compression. The S-N curve, the fatigue life characteristics of carbon fabric/epoxy is obtained.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.733-736
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• 2009

In this paper, we proposed the coupon recognition system using vision techniques. In the proposed system coupon information represented by the ID in the database. We use the camera to acquire images which contains coupon information. By using the ID we get information from the database. The performance of proposed system is verified through many mobile phones.