• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2023년도 제68차 하계학술대회논문집 31권2호
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• pp.709-710
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• 2023

Consumer attitudes and behaviors towards brands are not only related to the perception of corporate brand image but also to factors such as the image of the country of origin, the characteristics of the host country, and consumer individual traits. This article focuses on Chinese multinational companies and aims to study the impact of brand international image and country-of-origin brand image on consumer behavior. A model is constructed with brand international image and country-of-origin brand image as antecedent variables, host country characteristics and consumer traits as moderators, and consumer behavior as the outcome. This study employs a questionnaire survey method targeting foreign residents living in China as participants. The research findings reveal that during the internationalization process, both brand international image and country-of-origin brand image have a significant positive impact on consumer behavior, while host country characteristics and consumer traits play a moderating role. The conclusions of this research enrich the theoretical understanding of brand internationalization and explore the influencing factors of consumer behavior, providing a basis for decision-making for multinational company executives.

• 복식
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• 제32권
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• pp.283-292
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• 1997

The country-of-origin may be used as surro-gate indicator when the consumers do not have confidence on quality evaluation. Since the global sourcing is getting popular in inter-national textile and apparel production the ef-fect of country-of-origin should be examined. The purpose of this study was to determine the effect of country-of-origin on product evaluation and its relation to the consumer characteristics. A questionnaire was distribu-ted to 524 respondents aged 18 through 35. The results indicated that the country-of-ori-gin had significant influence on quality evalu-ation. Furthermore product components such as design price fabric and workmanship were also influenced by the country-of-origin. Price was perceived as more affected variable by country-of-origin than design fabric and work-manship. The interest in country-of-origin was different according to the consumer charac-teristics. Among demographics age and in-come turned out to be significant variables to determine the interest in country-of-origin. Shopping habits of respondents such as pur-chasing price of polo-style knit shirt the place to purchase that shirt the number of shirts they have were significantly different accord-ing to the interest in country=-of-origin. The re-spondent had higher interest in country-of-ori-gin were more fashion-conscious more confi-dent on clothing purchase more brand loyal and more sensitive to price of clothin.

• 아동학회지
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• 제13권2호
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• pp.99-112
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• 1992

The purpose of the present study was to investigate methodological and theoretical problems in measuring the acquisition of national identity of in-country and over-seas Korean adolescents. The subjects consisted of 344 in-country and 89 over-seas (total 433) adolescents. 14 to 26 years of age. Data were collected with the use of two questionnaires. The Cognition of National Characteristics(CNC) and The Measure of National Belongings(MNB). As statistical measures. F-test and Pearson's correlation coefficient were used. The results are disclosed as follows; 1) The concept of national identity organized not only cognition of the national characteristics in multi-dimension which is related each other, but also a sense of belonging. 2) Two measuring methods(CNC and MNB) for this study are closely related. 3) Overseas Korean adolescents performed more than in-country Korean adolescents in 5 sub-national characteristics(language, social norm, history of the nation, & breaking with ideological thinking) except the consanguinity, of CNC and MNB. Crisis hypothesis was supposed as alternative factor to explain that overseas Korean adolescents cognified about the national characteristics and feel a sense of belonging more than the in-country respondents. 4) Some demographic variables, such as age of the respondents, place of birth, level of understanding Korean language, are contributed to acquiring national identity.

• 청정기술
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• 제23권1호
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• pp.15-26
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• 2017

폐자동차는 재활용 자원의 주요 원천이며 폐자동차 재활용 과정은 해체, 파쇄 및 ASR 처리 단계로 구분된다. 폐자동차 해체는 재사용 가능 부품을 수집하는 등 매우 중요한 단계인데, 크게 독립형(island type)과 라인형(line type) 으로 구분할 수 있고 다양한 유형의 해체 시스템이 존재한다. 또한 국가별 법적 규제, 폐자동차 발생량, 인구밀도, GNP 등 국가 별 특성이 다르기 때문에 특성에 맞는 적절한 해체 시스템을 체계적으로 선정하는 방법이 필요하다. 본 연구에서는 퍼지이론 및 변형 QFD를 활용하여 국가 특성에 대한 데이터 퍼지화 및 해체시스템 적합도를 평가하는 방법을 개발하였으며, 관련 데이터를 보유한 대표 국가에 대해 적용하고 결과를 평가하였다.

• 한국의류학회지
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• 제22권2호
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• pp.215-223
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• 1998

The main purpose of this study was to investigate if and how country-of-origin as product characteristics and attitude toward imported brand and brand familiarity as consumer characteristics have impacts on consumer satisfaction with imported apparel. Disconfirmation paradigm was used as a theoretical framework. 570 consumers who had buying experiences of imported apparel were interviewed in department stores. The results showed that the most influential factor on consumer satisfaction with imported apparel was perceived clothing product performance. Country-of-origin and expectations had little effects. Country-of-origin appeared effective on consumer satisfaction only in the case of European products. Consumers were satisfied less as their expectations level were high, which indicated expectations had contrast effects on clothing satisfaction.

• 한국정보시스템학회지:정보시스템연구
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• 제29권2호
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• pp.149-171
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• 2020

Purpose With the advent of the 4th Industrial Revolution, related technologies such as IoT, big data, and artificial intelligence technologies are developing through not only specific companies but also a number of unspecified developers called open collaboration. For this reason, it is important to understand the nature of the collaboration that leads to successful open collaboration. Design/methodology/approach We focused the relationship between the collaboration characteristics and collaboration performance of developers who participating in open source software development, which is a representative open collaboration. Specifically, we create the country-specific network and draw the individual developers characteristics from the network such as collaboration scope and collaboration intensity. We compare and analyze the characteristics of developers across countries and explore whether there are differences between indicators. We develop a Web crawler for GitHub, a representative OSSD development site, and collected data of developers who located at China, Japan, Korea, the United States, and Canada. Findings China showed the characteristics of cooperation suitable for the form of weak tie theory, and consistent results were not drawn from other countries. This study confirmed the necessity of exploratory research on collaboration characteristics by country considering that there are differences in open collaboration characteristics or software development environments by country.

• 농업과학연구
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• 제46권4호
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• pp.915-930
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• 2019

The purpose of this study was to investigate how subcategories of the country-specific-advantage (CSA), which has been discussed in previous studies, affect the buying intention of Korean rice. After reviewing existing studies and examining research models based on them, a research model was verified by questionnaires and statistical analysis. The results of the surveys and statistical analyses reveal that the CSA factors presented in previous studies can also be applied in the context of Korean rice products. The results show that environmental resource, cultural resource and visual element factors influenced the buying intention through perceived quality. In addition, cultural resource perception factors have a direct effect on buying intention. This is consistent with previous studies showing that emotional communication approaches are ineffective for products that are perceived to have functional characteristics. Based on the results of this study, it was confirmed that CSA factors are suitable for the product and export target area. Strategic implications are suggested in that it is necessary to build marketing strategies to improve the perceived quality by the four factors. The theoretical implications are as follows. The sub-factors that constitute COI may have a negative effect and a positive effect; thus, it is necessary to utilize CSA when considering the product and country characteristics. The CSA factors revealed in previous studies are also significant in other regions and products. Finally, the theoretical implication is that consumers use CSA as a clue to evaluate quality.

• 지역과문화
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• 제7권1호
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• pp.183-208
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• 2020

국제 행사에서 개최지역 문화와 국제사회의 흐름에 부합하는 상징적 개념을 제시하면 세계인의 호응을 얻어 개최지역의 이미지도 올릴 수 있다. 국제 행사 마스코트는 개최지역의 고유한 문화를 상징적으로 나타내며, 구성원의 소속감과 자긍심을 높이고 개최지역의 이미지를 대외적으로 친근하게 나타낼 수 있는 좋은 수단이다. 본 연구는 국제축구연맹(FIFA)의 축구월드컵 행사 마스코트에 반영된 지역 특성과 상징 표현 요소에 대하여 고찰하였다. 1966년부터 2018년까지 개최된 축구월드컵 행사 마스코트는 총 14개로 이들의 소재는 동물, 식물, 사람, 창작 등으로 나누어볼 수 있다. 마스코트에는 지역의 특산물, 개최 지역의 국기, 상징적인 복장, 개최지역 언어, 사회적 논점 등의 지역 특성이 적용되었으며, 마스코트의 복장, 자세, 소품과 행사 관련 문자가 상징 표현 요소로 사용되었다. 연구를 통해 도출된 시사점은 첫째, 마스코트는 지역 특성보다는 행사 주제인 '축구'상징 요소를 더 강하게 표현하고 있었다. 둘째, 지역 특성 표현 요소 중에는 '국기'를 활용한 사례가 돋보였다. 셋째, 마스코트 소재는 '동물'이 선호되었다. 넷째, 마스코트가 '문화향품'과 접목하게 되고, 사회적 경각심을 불러일으키는 등의 확장된 역할을 하게 되었다. 이 연구에서 제기한 특성 및 상징 표현 요소 분류에서 도출된 시사점은 국제 행사 마스코트 기획의 기초자료로 활용될 것이다.

• 수산경영론집
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• 제28권1호
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• pp.27-49
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• 1997

The purpose of this paper is to widen the viewpoint of fisheries trade which has been discussed under the coventional comparative advantage theory based on price difference between exporting country and importing country. therefore the paper tries to find out \circled1 the characteristics of several factors which has enabled fisheries trade compared to manufactured goods trade. \circled2 the development pattern of such factors and the present influence of such factors on current fisheries trade. \circled3 the present characteristics of fisheries trade especially fisheries import under the context of the logic of international fisheries trade.

• 국제지역연구
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• 제13권2호
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• pp.475-504
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• 2009

본 연구는 한국의 소비자들과 수입명품과의 실증관계를 분석하는 것으로 소비자가 구매하려고 하는 수입명품에 대한 원산지 이미지, 브랜드 이미지, 객관적인 제품 특성, 주관적인 소비자 특성 등의 속성(Product Attributes)이 소비자 제품구매의도와 제품선호도에 왜, 어떻게, 얼마나 영향을 실증적으로 미치는가를 계량적으로 분석하는 데에 있다고 할 수 있다. 이를 위한 세부적인 연구방향 다음과 같다. 첫째, 원산지 이미지와 브랜드 이미지가 수입명품의 선호도에 미치는 각각의 영향을 파악한다. 둘째, 소비자가 수입명품을 선택할 때, 구매리스크가 다른 제품특성이 소비자의 제품선호도에 영향을 미치는 원산지효과의 차이를 분석한다. 셋째, 제품선호도에 영향을 미치는 원산지 이미지와 브랜드 이미지의 중요도를 상호 비교함으로써 제품특성이 다른 제품 간의 차이를 규명한다. 넷째, 한국소비자의 구매태도를 분석하여 상호 비교함으로써 연구결과의 보편성을 조사하고 입증하는데 초점을 맞춘다. 분석에 사용된 실증분석방법은 구조방정식모델링이며 통계프로그램으로 Lisrel 7.0을 활용하였다.