• 한국산학기술학회논문지
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• 제17권2호
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• pp.272-281
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• 2016

자원이 부족한 벤처기업이 풍부한 자원을 가진 대기업과의 경쟁에서 승리하기 위해서는 자원의 효과적 사용이 중요하게 작용한다. 자원을 효과적으로 사용하기 위해서는 자원투입의 방향성과 일관성이 확보되어야 하므로 결과적으로 자원상의 강점과 기업이 추구하는 전략 간에 적합성이 요구된다. 이에 따라 본 논문은 기업이 어떤 자원상의 강점을 가졌는지에 따라 전략이 결정되며, 설정된 전략에 의해 자원투입의 방향이 정해짐으로써 효과적인 자원투입이 이루어져 성과향상으로 이어진다는 논리에 입각하여 가설을 제시하고 실증분석을 통해 검증하였다. 실증분석 결과에 따르면, 연구개발능력은 기술 혁신차별화전략에, 마케팅능력은 마케팅차별화전략에, 재무능력과 생산능력은 저원가전략에 긍정적인 영향을 미치는 것으로 나타나, 자원에 따라 유효한 전략이 달라짐을 확인할 수 있었다. 또한 연구개발능력과 마케팅능력은 저원가전략에, 생산 능력은 기술차별화전략에 부정적인 영향을 미치는 것으로 나타났는데, 이는 자원상의 강점에 따라 어느 한 전략을 배타적으로 선택하는 것이 성과향상을 가져올 수 있음을 의미한다. 본 논문은 벤처기업에 있어 자원과 전략 간의 적합성이 성과에 중요한 영향을 미침을 실증적으로 입증했다는 점에서의 의의를 가진다.

• 유통과학연구
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• 제12권10호
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• pp.123-128
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• 2014

Purpose - The purpose of the study is to reexamine the price fairness as practiced by low cost airlines, as a consumer has to experience such inconveniences as inferior airport transportation, extra fees on in-flight meals, and non-negotiable seats, and consumers evaluate such experiences keeping in mind their total costs. This evaluation includes price fairness and allows a reasonable and overall consideration of factors of low cost airlines. It tries to set up a measurement of the indicators consumers' perceptions of price fairness academically as it adapts price fairness to airline services which are renowned for price volatility. Research design, data, and methodology - The research proposes an alternative pricing strategy for the long term profit of low cost airlines after going over conflicts between the traditional theory of consumers' price perception mechanism and flexible fair policy of low cost airlines. It was meaningful when it relates to the early stage of the business, while it enhances the risks relating to the long term survival of low cost airlines. In addition, it is significant as it highlights the negative influences on consumers' perceptions of price fairness, as low cost airlines run on extremely low cost perspectives. Results - The results of the research provide insight into four perspectives, as consumers' perceptions of price fairness are influenced by the frequency and range of price changes and services. The first perspective is that it would lead to positive price evaluation when a low cost airline cuts prices frequently with little changes than one big change. It also would lead to the same result when it comes to necessary services. The second perspective is that one big increase of price would rather undermine the negative aspects of price changes than those of several smaller ones. The third perspective is that additional services would be good to consumers' perceptions of price fairness as compared to discount benefits with respect to the cost. Finally, a low cost airline should consider that consumers will change airlines or defer their flight schedule if the flight fares increase beyond their limits. Conclusions - Low cost airlines should reconsider their pricing policies for services that were provided free earlier. A consumer would not like discount benefits when made to pay for services that were, for long, free of charge. If a low cost airline can provide services with no charge, it should improve volumes if the costs are standardized and, moreover, should consider the charging fees. Alternatively, a consumer can choose between services and fair discount. Low cost airlines are implementing sales promotion strategies, as the competition is more intense than it used to be. In these days, they should regard services over sales promotion, as consumers may prefer to spend money on good premium services. Some differentiation in services could create a good market position for the airlines and, hence, good financial performance.

• 기술혁신연구
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• 제10권2호
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• pp.107-129
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• 2002

Expansion and enhancement of information and communication infrastructure can create a market closer to an ideal type for a perfect competition, utilizing a cyber space in the network (with the expanded usage of Internet and e-commerce) and it could be a market of a monopolistic form. The government can take one of the two approaches responding to this monopolization of the digital market. First, the government maintains laissez-faire policy since the monopoly cannot be maintained over a long period of time due to an increasing in the production, decrease in the price, profit resulting from this and rapid technology evolution. Second, the government can actively interrupt the monopolization of the digital market. Monopolization in a digital market can lead to a market failure. Unstable market structure and too much frequent merger and acquisition contribute to making the digital market very dynamic. Information goods exchanged in the digital market have the features of very low marginal cost required to copy the original product whereas its initial fixed cost is very high. This explains why the information products are not priced based on the existing marginal price determination principles and why companies producing them have various product sales strategies (price/product differentiation strategy, and other sales strategies).

• 대한산업공학회지
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• 제32권4호
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• pp.382-392
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• 2006

Vendor-managed inventory policy(VMIP) is a supply-chain initiative where the supplier is authorized to manage inventories of items at retail locations. In VMIP, the supplier monitors sales and stock information at retail locations and makes decisions of inventory replenishment and transportation simultaneously. VMIP has been known as an effective supply chain strategy that can realize many of benefits obtainable only in a fully integrated supply chain. However, VMIP does not always lead to lower the supply chain cost. It sometimes generates the total supply chain cost higher than the traditional retailer-managed inventory policy (RMIP). In this paper, we perform a comparison study on RMIP and VMIP in the retail supply chain which consists of a single supplier and a number of retailers. We formulate mixed integer programming models for both RMIP and VMIP with vehicle routing problems and perform computational experiments on various test problems. Furthermore, we derive the conditions which guarantee the dominant position for VMIP with respect to total supply chain cost in the simple retail supply chain.

• 한국정보통신학회논문지
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• 제17권8호
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• pp.1761-1768
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• 2013

디지털 선박 생산기술은 조선소에서 필연적으로 발생하는 재계획 및 재작업에 따른 비용과 시간을 절감할 수 있는 기술이다 이 기술을 효율적으로 적용하기 위해서는 적용 가능한 . 분야에 대한 전략수립이 반드시 이루어져야 한다. 본 논문에서는 조선소 생산계획 업무 프로세스를 분석하여 디지털 선박생산 기술을 적용하기 위한 전략을 수립하는 것을 목표로 한다. BPR방법론을 기반으로 현행 생산계획 업무프로세스를 분석하고, 워크플로우를 모델링하여 병목프로세스를 도출한다. 도출된 병목프로세스를 심도있게 분석하여 핵심개선기회 다이어그램을 작성하고, 프로세스시뮬레이션을 수행하여 적용시나리오 생성뿐만 아니라 기대효과도 산출한다. 디지털 선박생산기술의 적용전략은 조선소에서 양질의 제품에 필요한 건조 비용 및 시간을 줄일 수 있는 밑그림을 제공할 것으로 사료된다.

• 복식문화연구
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• 제17권1호
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• pp.177-188
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• 2009

SCM as the important marketing strategy enhance the firm's efficiency and compatibility in global market environment such as global outsourcing. Firms adopted SCM realized the need to evaluate precisely the performance of SCM. In spite of importance of SCM, there was not much intention and research to measure SCM performance in textile fashion industry. Therefore, the purpose of this case study was to measure performance of supply chain management in textile fashion business using BSC(Balanced Score Card) to measure not only financial perspective but also non-financial perspectives such as customer perspective, internal business perspectives, financial perspective, and innovation & learning perspective. The questionnaire developed by the reviews of the literature was adopted for this study. The results of this study showed that SCM performance was enhanced from the point of customer perspective(cost, quality, time, service), financial perspective(cash cycle time, inventory turn over, inventory obsolescence, return on asset, return on investment, capacity utilization), and innovation & learning perspective(cost for human resource management, service for human resources). But there was same performance level regarding internal business perspective(lead time, cost for manufacturing process, product quality control, productive flexibility for time, quantity, and variety). Therefore, we should keep close relationship and two way communication among supply chain members to promote better SCM performance.

• 패션비즈니스
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• 제2권4호
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• pp.21-27
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• 1998

This study is regards to merchandising in terms of paradigm shift on marketing and cost reduction. All research was done to trace the change of customer's purchasing trend taking examples through two of major women fashion brand, Katharine Hamnett and Cynthia Rowley since Korea has been in IMF controlling. The conclusion is as following; 1. After IMF controlling, young character casual and middle-low priced unisex mode have mainly been in '98 fashion trend. On item terms, cross coordination with reasonable prices was formed as main stream. 2. Shortened production lead-time made it possible to reduce its cost. Also new types of fashion business has been introduced to customers. 3. Speedy action are more emphasized through the benefits of simplified marketing channel and shortened payment terms. 4. It used to be a typical style to enjoy the high margin with an famous overseas brand paying license fee. Currently, the trend is extended to re-export to overseas for the licensed OEM goods.

• 한국항해항만학회지
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• 제29권8호
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• pp.709-714
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• 2005

본 논문의 목적은 우리 항만이 동북아 거점항만으로 변신하는데 필요한 항만공급사슬전략을 도출하여 거점항만으로의 발전전략의 적합성을 분석하였다. 경쟁항만의 발전 잠재력을 충분히 고려하고 우리 항만의 시설${\cdot}$서비스수준의 미흡성을 하루속히 보완하는 유연한 항만 공급능력의 확보, 항만리드타임(접안시간, 양하역시간 등)의 최소화와 뭍류서비스를 극대화${\cdot}$다양화할 수 있는 모듈방식의 항만운영의 다양화가 필요함을 검증하였다. 특히, 거점항만 개발전략에서 다양한 부가서비스의 제공과 실질적인 부가가치를 창출할 수 있는 방향으로 항만배후부지 개발이 매우 중요한 것으로 나타나고 있다.

• Strategy21
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• 통권39호
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• pp.5-46
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• 2016

North Korea's 4th nuclear test on Jan. 6 and following developments once again awakened the world into seriousness of the nuclear matters on the Korean peninsula. On March 2, UNSC adopted Resolution 2270 which is complemented by Seoul government's measures such as withdrawal from the Gaesung Industrial Complex (Feb. 9) and announcement of unilateral sanction (March 8). Seoul government also strongly urged the international community to strangle North Korea's 'financial resources.' The U.S., Japan, China, and other countries have issued unilateral sanctions to complement the UNSC measure. South Korea and the U.S. conducted their annual joint military drill (Resolve-Foal Eagle) in the largest-ever scale. North Korea, however, responded with demonstration of its nuclear capabilities and announcement of de facto 'nuclear-first' politics. North Korea test-fired a variety of delivery vehicles, threatened nuclear strikes against South Korea and the U.S., and declared itself as an 'invincible nuclear power armed with hydrogen bombs' at the 7th Workers 'Party Congress held in May, 2016. Considering the circumstantial evidences, the North's 4th nuclear test may have been a successful boosted fission bomb test. North Korea, and, if allowed to go on with its nuclear programs, will become a nuclear power armed with more than 50 nuclear weapons including hydrogen bombs. The North is already conducting nuclear blackmail strategy towards South Korea, and must be developing 'nuclear use' strategies. Accordingly, the most pressing challenge for the international community is to bring the North to 'real dialogue for denuclearization through powerful and consistent sanctions. Of course, China's cooperation is the key to success. In this situation, South Korea has urgent challenges on diplomacy and security fronts. A diplomatic challenge is how to lead China, which had shown dual attitudes between 'pressure and connivance' towards the North's nuclear matters pursuant to its military relations with the U.S, to participate in the sanctions consistently. A military one is how to offset the 'nuclear shadow effects' engendered by the North's nuclear blackmail and prevent its purposeful and non-purposeful use of nuclear weapons. Though South Korea's Ministry of Defense is currently spending a large portion of defense finance on preemption (kill-chain) and missile defense, they pose 'high cost and low efficiency' problems. For a 'low cost and high efficiency' of deterrence, South Korea needs to switch to a 'retaliation-centered' deterrence strategy. Though South Korea's response to the North's nuclear threat can theoretically be boiled down into dialogue, sanction and deterrence, now is the time to concentrate on strong sanction and determined deterrence since they are an inevitable mandatory course to destroy the North' nuclear-first delusion and bring it to a 'real denuclearization dialogue.'

• 한국건설관리학회논문집
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• 제7권2호
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• pp.109-117
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• 2006

건설산업의 경쟁은 신규 건설시장 축소, 최저가 입찰제도, 주 5일근무제도, 후분양제도의 도입 등에 따라 더욱 심화되고 있다. 이러한 건설환경의 급격한 변화는 산업의 주축을 이루고 있는 건설사들로 하여금 변화에 적응하고 더 나아가 새로운 환경을 선도하기 위한 다각적인 노력을 요구하고 있다. 그러나 건설공사는 공기지연을 유발하는 수많은 불확실성이 존재하고 있으며 이러한 불확실성에 대한 인식과 그에 따른 체계적인 전략수립과 관리가 부진한 경우 건설공사의 공기경쟁력을 확보하는 것은 매우 어렵다. 이에 본 연구는 적정 공사기간의 확보, 공기단축의 필요성, 기존의 공정전략 수립에 대한 연구가 부족함을 인식하고 건설사의 전반적인 전략 수립이 아닌 공기경쟁력 확보 측면에서 연구의 범위를 한정하였다. 본 연구는 건설산업의 대내외적 환경 분석과 SWOT 분석을 통하여 공기경쟁력 확보를 위한 전략을 수립하고 이를 이행하기 위한 선결과제를 도출하는 것을 목적으로 한다.