• Journal of Digital Convergence
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• v.17 no.7
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• pp.35-41
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• 2019

This study aims to analyze the cosmedical cosmetics market and the nature of customer through the social big data analysis. More than 80,000 posts were analyzed using R program. After data cleansing, keyword frequency analysis and association analysis were performed to understand customer needs and competitor positioning, formulated several implications for marketing strategy sophistication and implementation. Analysis results show that "prevention" is a new and essential attribute for appealing target customers. The expansion of the product line for the gift market is also suggested. It has been shown that there is a high correlation with products that can be complementary to each other. In addition to the traditional marketing technique, the social big data analysis based on evidence was useful in deriving the characteristics of the customers and the market that had not been identified before. Word2vec algorithm will be beneficial to find additional.

• Journal of Korean Society for Quality Management
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• v.47 no.2
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• pp.237-254
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• 2019

Purpose: The purpose of this study is to analyze correlation of perceived cosmetics brand apps attributes and use intentions, mediating role of customer satisfaction, and relationship between customer satisfaction and continuous usage intention. Then provide basic data for development management strategy of beauty industry and enhancement of competitiveness corresponding to smart era. Methods: The questionnaires were surveyed by an online company(EMBRAIN). After data collection, frequency analysis was performed on the general attributes of questionnaire survey using SPSS 22.0, and data conclusions were derived by verifying reliability and validity of data and hypotheses. Results: First, perceived cosmetic brand app attributes have a positive effect on customer satisfaction, Second, perceived cosmetic brand app attributes have a positive effect on continuous usage intention. Third, customer satisfaction was found to have a mediating role in the effect of perceived cosmetic brand app attributes on continuous usage intention. Fourth, involvement proved to control the relationship between perceived cosmetic brand app attributes perceived interactivity and customer satisfaction. Finally, Involvement has proven to control the relationship between cosmetic brand app attributes perceived interactivity and continuous usage intention. Conclusion: Consumers buying products from cosmetics brand apps will be more likely to use cosmetics brand apps if they feel comfortable with calculation process, search, booking confirmation and payment methods.

• Design & Manufacturing
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• v.7 no.1
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• pp.40-44
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• 2013

My company develops, manufactures injection mold and produces thin-walled cosmetics and food containers. Without high quality and low production cost, it is hard to compete in the market. To be competitive, a company has to utilize mold with as many cavities as possible to lower manufacturing cost. Eject plate abrasion and deformation cut down mold lifespan, troubles during injection lower productivity and foreign substances in molds cause abrasion. This study focuses on how to improve mold life and productivity, and to slow down mold abrasion.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.399-407
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• 2018

The influence of SNS platform in the mobile environment has grown greatly. Among the various social networking services(SNS), this study analyzed the question of 311 women to investigate whether any difference exists between reliability of contents information, informativeness and playfulness as well as how attributes of contents information influence user attitude depending on the difference in type of providing information provided by "Innisfree" Cosmetics, the company account of Instagram. According to analysis, first, no difference exists between reliability of contents information, informativeness and playfulness depending on the type of providing information. Second, reliability and the playfulness of contents information influence purchase intention. Third, contents information "informativeness" and "playfulness" influence loyalty. Fourth, the "informativeness" and "playfulness" of contents information influence User Satisfaction. Considering such result, it is confirmed that the type of providing information provided by company does not influence account attributes and the "playfulness" of contents information is significant factor which influences all user attitude.

• Journal of Korean Society for Quality Management
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• v.42 no.2
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• pp.221-234
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• 2014

Purpose: The Purpose of this study is to develop a model for predicting agent churn group in the cosmetics industry. We develope two models, pattern model and matrix model, which are compared regarding the prediction accuracy of churn agents. Finally, we try to conclude if there is statistically significant difference between two models by empirical study. Methods: We develop two models using the part of RFM(Recency, Frequency, Monetary) method which is one of customer segmentation method in traditional CRM study. In order to ensure which model can predict churn agents more precisely between two models, we used CRM data of cosmetics company A in China. Results: Pattern model and matrix model have been developed. we find out that there is statistically significant differences between two models regarding the prediction accuracy. Conclusion: Pattern model and matrix model predict churn agents. Although pattern model employed the trend of monetary mount for six months, matrix model that used the amount of sales per month and the duration of the employment is better than pattern model in prediction accuracy.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.31 no.1 s.49
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• pp.1-11
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• 2005

The changes of cosmetic industry regulation in the leading countries, such as E.C., America, Japan, initiated our research to suggest the direction of our cosmetics regulation. These countries are strengthening the post-monitoring system for the safety and cosmetic industry development. We propose the agenda for the development of the industry; the extension of cosmetics range, deregulation of the advertisement, implementation of the ingredient labelling, introduction of the product expiring date. Ultimately. it is necessary to introduce and extend current CGMP to enhance the company responsibility and to reinforce the post-monitoring.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.21 no.1
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• pp.149-162
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• 2021

This paper established a new smart factory based on manufacturing data for an introductory company focusing on the personalized cosmetics manufacturing industry. We build on an example of a system that collects, manages, and analyzes documents and data that were previously managed by CGMP-based analog for data-driven use. To this end, we have established a system that can collect all data in real time at the production site by introducing artificial intelligence smart factory platform LINK5 MOS and POP system, collecting PLC data, and introducing monitoring system and pin board. It also aims to create a new business cluster space based on this project.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.171-176
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• 2014

Due to the recent increase of online shopping mall, there were many changes in consumer lifestyle. and the luxury and foreign cosmetics are well sold in nowadays department store online shopping mall sites. Although not all products are sold through online shopping, consumers tend to purchase more inexpensive brand products through online shopping mall. Thus, department stores tend to sell the brand goods through their online sites In this thesis, First, the trust of shopping mall caused a positive effect to the trust of parent company. Second, the trust of shopping mall had a positive impact on satisfaction. Without satisfying parameters, The trust of parent company did not itself affect satisfaction of shopping mall.

• Asia Marketing Journal
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• v.14 no.4
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• pp.95-116
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• 2013

AMOREPACIFIC has rapidly grown to become a successful global brand by persistently seeking and achieving success in foreign markets. In 2011, AMOREPACIFIC was ranked as one of the global top 20 cosmetics companies. What makes AMOREPACIFIC's global success noteworthy is that AMOREPACIFIC challenged the France and the US market, where competition level is the toughest. Lolita Lempicka, AMOREPACIFIC's perfume brand, was chosen as one of the top seven most popular brands in the women's perfume market in France. In addition, Amorepacific, AMOREPACIFIC's namesake skincare brand, is currently recognized as a top prestige brand in the USA. Their success played a significant role as a bridgehead for AMOREPACIFIC in becoming a global cosmetics company. The main object of this case study is to analyze how AMOREPACIFIC became a global cosmetic company through building key brands such as Lolita Lempicka and Amorepafic, among others. Therefore, this study reviewed AMOREPACIFIC's unconventional approach in launching Lolita Lempicka in France, and Amorepacific in the US by focusing on how they foresaw the future opportunities and employed innovative marketing strategies. Specifically, we focused on Amorepacific's marketing strategy under the critical period when AMOREPACIFIC achieved great success in France with Lolita Lempicka (between 1997 and 2004) and in US with the brand, Amorepacific (2003-2008). The case of AMOREPACIFIC's success in the global markets can give valuable lessons to companies that want to extend their businesses to foreign countries and ultimately become global. One such lesson is the importance of building a successful pioneer brand in a powerful bridgehead market. While domestic competitors first entered into less competitive markets such as those in South-East Asia, AMOREPACIFIC challenged the toughest markets such as the French and US markets where the incumbent companies waged the most intensive and severe battles against Lolita Lempick and Amorepacific. Through the success in France and US market, however, AMOREPACIFIC built a powerful base for its successful global expansion. Another valuable lesson is the importance of foresight in uncovering great opportunities hidden behind the trends without losing focus on the brand's core character and values. Lolita Lempicka and Amorepacific showed excellence in foresight competition, which led them to succeed against the intense competition from Goliath companies. If Lolita Lempicka and Amorepacific had just followed the popular market trend at the time, they would have never succeeded.

• Herbal Formula Science
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• v.14 no.1
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• pp.30-41
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• 2006

Recently. the herbal industry has expanded into the herbal dietary supplements industry, the herbal cosmetics industry, etc. But still the main form of herbal drug usage is water extraction- packaging after herb preparation in private clinics. There was no report or data of investigations about industrial herbal preparations. To search for a better plan of herbal drug improvement and popularization. we surveyed the present state of Korean herbal preparation production. We made an industrial herbal preparation list, investigated the total amount of production, the chief items of manufacture. names of prescriptions each item is based on. scales of each production company, etc., and report on them on this article.