• 디지털융복합연구
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• 제12권1호
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• pp.241-251
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• 2014

모바일 메신저는 모바일 기기를 통해 다른 사람들과 저렴한 비용으로 소통할 수 있는 장점 때문에 큰 인기를 누리고 있다. 카카오톡, 위톡, 라인, 왓츠앱 등 다양한 모바일 메신저 서비스들이 시장 주도권을 확보하고자 노력하고 있으며, 서비스 제공업체들은 사용자 충성도 향상을 통해 고객 유지율을 높이고 마케팅 비용을 줄이고자 하고 있다. 그래서 본 연구에서는 모바일 메신저 사용자들의 충성도에 영향을 미치는 선행 요인들을 살펴보고자 한다. 제공 업체들과 장기적 관계 유지를 위해, 사용자 충성도의 주요 요인으로 관계적 몰입과 사용자 만족을 고려하였다. 그리고 인지된 유용성, 인지된, 즐거움, 기업 이미지가 모바일 메신저 사용자들의 의사 결정 과정에 미치는 영향을 살펴보았다. 카카오톡 사용 경험이 있는 220명의 사용자를 대상으로 제안한 연구 모형을 PLS를 통해 검증하였다. 본 연구 분석 결과에서는 관계적 몰입과 사용자 만족은 사용자 충성도 형성의 핵심적인 역할을 하고 있음을 보였다. 또한, 기업 이미지도 사용자 만족을 통해 관계적 몰입과 사용자 충성도에 영향을 주는 것으로 밝혀졌다.

• 한국콘텐츠학회논문지
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• 제18권9호
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• pp.209-216
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• 2018

본 연구는 국내 기업의 사회적 책임활동(CSR)이 원가의 하방경직성에 미치는 영향을 검증하였다. 기업의 매출감소에 따른 원가감소율이 매출증가에 따른 원가증가율보다 낮게 관찰되는 비대칭적인 원가행태를 원가의 하방경직성이라고 부른다. 본 연구에서는 CSR을 수행한 기업과 그렇지 않은 기업을 구분하여 하방경직성인 원가행태를 비교하였다. 연구결과 CSR을 수행한 기업이 그렇지 않은 기업보다 하방경직적인 원가행태가 보다 강하게 관찰되었다. 이는 기업이 CSR를 통한 가치창출을 위해서는 지속적인 투자가 필요하므로, 매출이 감소하였다고 하여 이에 관련된 자원투입을 즉각적으로 감소시킬 수 없다는 것을 의미한다. 본 연구의 결과는 경영자의 원가에 관련된 의사결정에 기업의 CSR이 영향을 줄 수 있다는 실증증거를 제시하였다는데 자본시장참여자에게 의미 있는 통찰력을 제공할 것으로 기대된다.

• 융합정보논문지
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• 제10권11호
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• pp.302-312
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• 2020

본 연구는 국내 상장시장 간 원가의 비대칭성의 차이가 있는지, 상장기업의 기업 규모에 따라 원가의 비대칭성이 차이가 있는지 검증하였다. 기존의 연구에서는 상장기업만을 대상으로 한 원가의 비대칭성은 살펴보았지만, 상장기업 간의 규모의 차이는 살펴보지 않았다. 그러나 다수의 연구에 따르면 상장시장 간 또는 상장기업이라 할지라도 기업의 특성이나 기업고유의 위험(firm risk)이 서로 다르기 때문에 이와 같은 영향이 기업 내부 자원배분 의사결정에 미치는 영향에 차이가 있을 것이라고 보고 분석을 실시하였다. 이를 위해 2011년부터 2019년까지 유가증권시장과 코스닥시장을 대상으로 Anderson et al.(2003)의 원가행태 모형을 이용하여 분석한 결과, 유가증권시장과 코스닥시장의 원가행태는 차이가 있는 것으로 나타났다. 전반적으로 선행연구와 마찬가지로 원가의 하방경직성이 보고되었으나 유가증권시장의 경우 원가의 하방경직성이 완화됨을 확인할 수 있었다. 기업규모가 클수록 매출액이 감소할 때 유휴자원의 처분의사결정이 더 뚜렷한 것으로 나타났다. 추가적으로 외국인투자자 지분율이 높은 경우, 유가증권시장일수록, 기업규모가 클수록 원가의 하방경직성의 완화는 더 크게 나타남을 관찰할 수 있었다. 본 연구는 원가의 비대칭성에 관한 연구를 확장하고 상장시장 간, 기업규모 간의 차이가 존재함을 밝힌 연구로써 선행 연구와의 차별성을 갖는다.

• 유통과학연구
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• 제16권10호
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• pp.55-64
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• 2018

Purpose - The most important goal of corporate management is the maximization of firm value in the market. Executives of companies are making effort to increase corporate value and initiate various management strategies, which is to develop the products or service with value. Through these efforts, consumer satisfaction grows and loyalty increases, which leads to the positive change of customer satisfaction index. The purpose of this research is to find out the abnormal return after the KCSI(Korean Customer Satisfaction Index) is announced. Research design, data, and methodology - This research data is collected from 11 years' stock price in KOSPI market and KCSI. The authors analyze the abnormal return triggered by the announcement of KCSI through the event study. Results - First, newly enlisted companies in the KCSI show statistically significant short-term abnormal rate of return. Second, the value of the customer satisfaction index is not the level of customer satisfaction but the direction of the change in the CSI. Conclusion - Customer satisfaction has the important intangible asset in the marketing area. However, firms' investment for CS is not an easy decision, because of the difficulty to measure the effect on corporate market value. This research investigates the change of the market value after the announcement of KCSI. Based on the results, firms have to keep trying to increase KCSI relative to the previous year. And the small company has to struggle for being newly listed in the KCSI.

• 경영과정보연구
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• 제11권
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• pp.1-21
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• 2002

Corporate culture is being recognized as essential managerial resources in the future business management and in recently the attempts, though weak, of developing the corporate culture which is corresponded with their own structure and needs are being carried on by some major companies. Then, corporate culture research, drawing attention in nowadays, indicates that it attempts to analyze and search the organization matters in the basical dimension in regard to the assumptions, values and beliefs of organization and provides the solution of organizational negative effects, which have not been settled in the previews research methods of organizational behavior, and that present turbulent management environment demands the whole conversion from the previews hard style to the soft managerial style. For this reason, this study aim at identifying organizational structure and corporate culture in the business group. Futhermore, the influence of organizational structure and organizational culture are examined. The objective of this paper attempts to analyze the ways and results of strong and special culture on the organizational structure and culture. To accomplish this purpose, this study gathers in-depth data form various secondary courses. First, uncertainties in market and technology are the main sources of mimetic isomorphism. Due to the high level of uncertainty is market and technologies. Smallness in size is responsible for the low level of complexity in organizational structure. The rapid changes in market, contents of service, and tastes of customers are responsible for the low level of formalization, which enhances swift decision making and responses.

• 한국건설관리학회논문집
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• 제2권2호
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• pp.68-80
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• 2001

건설시장의 세계화, 다양한 조달시스템의 부각 및 정보기술의 발전 등에 따라 해외건설사업을 겨냥한 건설업체들의 시장확대 및 수익창출의 기회가 증가하고 있다. 하지만 방대한 량의 계약문서, 장기적인 투자회수기간 및 자금조달 등의 부담과 더불어 환율, 이자율, 물가상승, 신용 등의 다양한 해외건설사업의 리스크 또한 현저하게 증가하고 있어 이들을 사업대상으로 하는 종합건설업체에게는 상기 리스크들에 대한 적극적인 관리가 요구된다. 본 연구는 다수의 해외건설사업을 수행하는 종합건설업체의 측면에서 최적의 사업포트폴리오 선정을 위한 의사결정모델을 제안한다. 여기에는 프로젝트 레벨과 기업레벨의 리스크를 통합적으로 관리하기 위한 기업수준의 리스크 관리 시스템을 대상으로 하여 건설산업에 포트폴리오 및 VaR(Value at Risk) 개념을 소개하고 기업의 전략적 목적에 근거하여 의사결정을 위한 다기준(Multi-criteria)이 제안된다. 의사결정 과정에서 정량적 분석과 더불어 의사결정자의 리스크 태도에 의한 정성적 평가가 가능하도록 해당 건설기업의 효용개념을 도입하였다. 또한 수집된 해외공사 실적자료를 기반으로 시나리오 분석을 통하여 상기 의사결정 방법론에 대한 검증을 실시하였다.

• 경영과학
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• 제24권2호
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• pp.157-176
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• 2007

Fuzzy cognitive map(FCM) has long been used as an effective way of constructing the human's decision making process explicitly. By taking advantage of this feature, FCM has been extensively used in providing what-if solutions to a wide variety of business decision making problems. In contrast, the goal-seeking analysis mechanism by using the FCM is rarely observed in literature, which remains a research void in the fields of FCM. In this sense, this study proposes a new type of the FCM-based goal-seeking analysis which is based on utilizing the genetic algorithm. Its main recipe lies in the fact that the what-if analysis as well as goal-seeking analysis are enabled very effectively by incorporating the genetic algorithm into the FCM-driven inference process. To prove the empirical validity of the proposed approach, valid questionnaires were gathered from a number of experts on software sales, and analyzed statistically. Results showed that the proposed approach is robust and significant.

• 동아시아경상학회지
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• 제5권1호
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• pp.10-26
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• 2017

This paper explains the concept of Economic Value Added (EVA) that is gaining popularity in India. We also examine whether EVA is a superior performance measure, both for corporate disclosure and for internal governance. Of late, companies in India have started focusing on shareholders wealth creation by adopting value-based models for measuring shareholder value that helps to align managerial decision-making with the firm preferences. In recent years, the EVA framework is gradually replacing the 'traditional' measures of financial performance on account of its robustness and its immunity from 'creative' accounting. Even though some leading Indian companies have already joined the band wagon of their American counterparts in adapting the EVA-based corporate performance systems, many other are hesitating as there is no strong evidence that the EVA system works in India. Till now, EVA disclosures are "not mandatory for the Indian companies." Also, we examine the value-creation strategies of selected Indian companies by analyzing whether EVA better represents the market-value of these companies in comparison to conventional performance measures. The study indicates that "there is no strong evidence to support Stern Stewart's claim that EVA is superior to the traditional performance measures in its association with MVA." As part of this study, we have also extensively surveyed the EVA disclosures in the Annual Reports made by the same sample group of 500 corporations from India.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 1999년도 추계학술대회-지능형 정보기술과 미래조직 Information Technology and Future Organization
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• pp.111-120
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• 1999

Although the concept of viewing knowledge as a critical resource has been widely accepted in prior studies, it is not fully understood how to acquire available knowledge in order to improve organizational effectiveness. However, it si sure that organizational knowledge management should pursuit the achievement of the business goal by delivering relevant and useful information to the right person at the right time. Group Support System (GSS) can play an important role to transfer scatter information into meaningful business knowledge for supporting strategic corporate decision-making. This study proposes a fuzzy GSS framework for acquiring workgroup knowledge from individual memory and aggregating workgroup knowledge to organizational knowledge. This study also proposes an architecture to support the fuzzy GSS framework. The architecture consists of user agents, information management agents, and a fuzzy model manager. To illustrate how the fuzzy GSS framework can be used to support the whole process of organization knowledge acquisition, an Internet-based GSS was developed and applied in a marketing decision process. It showed that the framework was effective for acquiring organizational knowledge.

• Journal of Korea Trade
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• 제24권4호
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• pp.71-94
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• 2020

Purpose - Multi-National Enterprises (MNEs) tend to face a high level of institutional pressures in regions with high institutional development level. When complying with institutional pressures, firms try to make decisions to maximize profit while minimizing the risks to them. The purpose of this study is to investigate the influence of the institutional development level on institutional compliance timing by MNEs and the relationship between compliance speed and corporate performance. Design/methodology - The research focuses on three main variables, which are the institutional development level (as a determination of the institutional pressure level), the firm's compliance speed (as a determination of the compliance timing), and the firm's financial performance (as a determination of the corporate performance). We collected 19,869 firm-level data from CSMAR (the China Stock Market and Accounting Research), 6,922 CSR data from RKS (the Rankins CSR Ratings), and province and city-level data from the NERIM (National Economic Research Institute Index of Marketization) and NBSC (National Bureau of Statistics of China). The firms in China were chosen for analysis, and the analysis period was from 2008 to 2017. Random Effects GLS Regression was used to test the relationships among the variables. Findings - This study examined the effect of the institutional development level on the firm's compliance speed, together with the effect of compliance speed on the firm's financial performance of the MNEs in China. We found that the institutional development level positively influenced firms' financial performances, which means the firms' financial performances are better in the region with a high institutional development level. The compliance speed of institutional practice by firms was faster in the higher level of institutional development. However, the firm's delayed compliance led to better financial performance. Originality/value - Studies in the resource dependence view of Institutional Theory often fall short in understanding the theory by overlooking the firm's active decision-making. Thus, the findings do not present a full scope of corporate performance in this regard. This study not only found a way to test the role of a firm's independent decision-making (i.e., compliance timing) when facing the institutional pressure but also prove the significant role of the compliance timing on corporate performance. Also, we were able to test the effect of institutional development level, controlling location-specific variables because we used CSR performance data for MNEs operating in China. Lastly, by doing the above, the findings of this study suggest practical implications to the industry practitioners in MNEs.