• Title/Summary/Keyword: Core Consumer

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Suggestion of developing a subscription on e-commerce platform: Case study of Amazon, Alibaba, Rakuten (쇼핑 플랫폼의 유료 멤버십 개발을 위한 제언: Amazon, Alibaba, Rakuten 멤버십 벤치마킹 사례 연구)

  • Nam, Jiyeon;Rha, Jong-Youn
    • Journal of Digital Convergence
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    • v.18 no.11
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    • pp.99-109
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    • 2020
  • Paid membership is a useful marketing method that can acquire long-term customers. This study benchmarked representative overseas memberships, Amazon Prime, Alibaba 88 Membership, and Rakuten Super Point, so that domestic shopping platform companies can refer to launch the paid membership. The membership services have in common: economic benefits, convenient experiences, and discriminatory treatment. Domestic companies should set the core customer value they want to deliver to consumers and organize the benefits so that paid membership can be operated from a long-term perspective. This study has a high practical contribution and it is necessary to conduct an empirical analysis of experts and a customer user survey in the future.

The Characteristics of Relational Quality and Buying Behavior Depending on Consumer's Internet Shopping Value - Focused on Clothing Purchase - (소비자들의 인터넷 쇼핑가치에 따른 관계품질 및 구매행동특성 - 의류제품 구매를 중심으로 -)

  • Ji, Hye-Kyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.11 no.1
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    • pp.63-75
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    • 2009
  • This study aims to find out the dimension of consumers' shopping values in internet clothing purchase, and the relation of their relational quality with shopping malls and their shopping behavior depending on the type of their shopping values. For this purpose, this study surveyed 343 male and female consumers in their 20s or 30s for empirical analysis who have ever purchased clothing through internet shopping malls. Respondents are selected using the convenience sampling through internet survey in July 2008. For statistical analysis, descriptive statistics, factor analysis, ANOVA analysis, Duncan test, and $X^2$-test are carried out using SPSS for Windows 12.0. The results are as follows. First, consumers' shopping value dimensions in internet shopping for clothes are found 4 factors of fun, economic utility, information, and shopping convenience. Second, based on shopping value dimensions, consumers are categorized into an practicality-seeking, an economic utility/fun-seeking, a fun-seeking, and an information/fun-seeking group. Third, there are significant differences in relational quality, customer loyalty, favorable word of mouth, and repurchase intention depending on shopping value-based consumer types. In particular, the economic utility/fun-seeking and information/fun-seeking group have higher values on relational quality and shopping behavior variables than other groups. Thus internet shopping mall businesses need to recognize these group of consumers as their core customers and develop programs to maintain a long-term relationship with them.

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Korean Fashion Companies' Strategic CSR Implementation with Focus on Incorporation of Consumers' CSR Expectations (한국 패션기업의 전략적 CSR 수행에 있어 소비자의 CSR 기대 반영 양상)

  • Chung, Kyunghwa;Lee, Yuri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.1
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    • pp.26-40
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    • 2016
  • The importance of Corporate Social Responsibility (CSR) implementation is increasing and CSR activity has become a core activity for firms. The increase on CSR activity expenditures also increases the need for strategic. When firms implement CSR strategically, firms need to consider consumers' perspectives toward CSR. This research investigated how Korean fashion companies integrate consumers' CSR expectations into CSR implementation. Through a qualitative study, we researched a firm's consideration of consumers which are reflected in detailed procedures of CSR implementation. We conducted in-depth interviews with executives and managers in charge of CSR and found the following results. First, motivations for CSR implementation were both strategic and moral along with consumers who play a crucial role in CSR motivation. Second, firms conducted various strategic CSR activities differentiating themselves using a specific resource. Third, self-CSR evaluation was not active and structured. Few companies were collecting consumer responses to CSR activities. Last, executives and managers have difficulties to perform CSR activities due to gaps between ethical consumption consciousness and the ethical consumption behavior, measurement of CSR effect, and lack of understanding of strategic CSR. The results of our study show that firm's consideration of consumers is insufficient despite executives and managers who strongly agree with the need for strategic CSR.

A Framework of the Convergent Service Development Process in the Public Sector : The Smart Transportation Card Service of Seoul City and the Call for Collaboration Case in Singapore (공공분야 융합 서비스 개발 Framework에 대한 연구 : 서울시 스마트교통카드 서비스와 싱가포르 CFC 사례를 중심으로)

  • Lee, Jin-Hui;Lee, Suke-Kyu
    • Journal of Information Technology Services
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    • v.12 no.2
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    • pp.387-410
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    • 2013
  • Due to the development of information technology, Convergence and Creative Economy became hot issues. For example, products become more intelligent and services are likely to be connected and integrated around core services or provided as bundle solution. Meanwhile products and services are integrated in the context of mutual supplementation, which leads to Servitization of Products and Productization of Services in many industries. Previous studies have addressed Convergence with different terms and definitions such as Convergent, Multicategory Multifunctional Product, Clouding Service, Bundle and so on from one perspective such as consumers, suppliers or technology according to a wide range of academic approaches. Thus, this study attempted to suggest the most typical convergence products released in the convergence environment and categorize those products. Furthermore, this study has pointed out the problems in the New Product Development Framework discussed in the studies on marketing by taking the situation of the public sector into account and then suggested "New Service Development Framework in the Public Sector" that are different from traditional e-Gov. approach basically and will enable the government to create public information service and provide them to enterprises or citizens. It also emphasized the importance of Business Conceptualization Stage in the framework; argued that there is a necessity of an integrative study from the perspective of technology on the basis of the approach from the perspective of marketing and Policy such as a study of consumer behaviors, design and marketing channel and Policy Integration for the development and dissipation; and furthermore suggested the cases-the development/Diffusion of Transportation Card Service in Seoul and CFC (Call for Collaboration) in Singapore-in order to verify the framework. There is a need to supplement New Service Development Framework so it is able to reflect the distinct characteristics of the public sector from the academic perspective and be used as practical guidelines for SI (System Integration) business to shift into IT Service business. Last but not the least, this study has suggested the limitations and the directions for the future studies.

Tag Identification Time Reduction Scheme of Back-End Server for Secure RFID Privacy Protection Protocol (안전한 RFID 프라이버시 보호 프로토콜을 위한 백엔드 서버의 태그 판별 시간 절감 기법)

  • Yeo Sang-Soo;Kim Soon-Seok;Kim Sung-Kwon
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.16 no.4
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    • pp.13-26
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    • 2006
  • RFID technology is evaluated as one of core technologies for ubiquitous environment, because of its various characteristics which barcode systems don't have. However, RFID systems have consumer's privacy infringement problems, such like information leakage and location tracing. We need RFID privacy protection protocols, that satisfy three essential security requirements; confidentiality, indistinguishability and forward security, in order to protect consumer's privacy perfectly. The most secure protocol, that satisfies all of the three essential security requirements, among existing protocols, is the hash-chain based protocol that Ohkubo proposed. Unfortunately this protocol has a big disadvantage that it takes very long time to identify a tag in the back-end server. In this paper, we propose a scheme to keep security just as it is and to reduce computation time for identifying a tag in back-end server. The proposed scheme shows the results that the identification time in back-end server is reduced considerably compared to the original scheme of Ohkubo protocol.

Proposal of a sustainable K-Culture Festival Strategy (한국문화축제 전략 제언)

  • Kim, Hyejn Joy
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.4
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    • pp.213-217
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    • 2022
  • It is a time when a sustainable Korean Culture Festival strategy is needed. The Korean Culture Festival is a Hallyu Culture Festival that comprehensively introduces various Korean cultures such as Korean food, beauty, and fashion with the focus on K content, which has been leading the global craze since 2020. As the core project of the promotion of Neo Hallyu by the Ministry of Culture and Gymnasium, the 2021 Korean Culture Festival, which was based on the World K-Pop concert and the K-Culture Fan Fair, including holding the first face-to-face concert that applied the stage of real-world content after Covid-19, as well as conducting and exhibiting various fan participation challenges, must now make the leap to the global Hallyu Culture Festival. To this end, it can consist of drama, K-pop, K-Culture Fan Fair, K-Meetup, K-Culture Parade, and Awards. This distinction shows a classic festival program centered around the prosumer content that drives the Korean Wave, and in order for this philosophy to be effectively linked to its contemporaries, a Business to Business (B2B) and Business to Consumer (B2C) 'Techtainment Strategy' is needed to acquire potential customers through learned playfulness.

A Study on role of Science Museum for STEAM Education (융합교육에 있어서 과학관의 역할 연구)

  • Yoon, Young-doo;Choi, Hun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.6
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    • pp.1353-1358
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    • 2015
  • The creative economy is the industrialization era, the information age, knowledge-based economy, linking the new economic paradigm. The core words of the creative economy are stand for creativity, innovation, consumer protection and utilization of intellectual property. Creative ideas are combined with software technology will make innovative ecosystem-based structured market such as Apple, Google, Facebook. Intangible assets attributable to creativity than ever before in human history that is important as the economic value. In addition, innovative ideas, creativity and economic growth beyond the knowledge and information society is required. Because the core has a fusion of science and technology, industry, culture and industry convergence, various genres of creative activity support, and cultural and high-tech fusion industries, such as content creation and job creation through economic traction is needed. In this study, we analyze the case of the US Smithsonian Institution proposes the direction of Science Museum in creative workforce.

A Study on Developing the Talent Model and Major Competence of the LIS (문헌정보학과의 인재상 및 전공역량 설정에 관한 연구)

  • Noh, Younghee;Shin, Youngji
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.27 no.4
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    • pp.21-62
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    • 2016
  • Since talent model and core competence based training are in demand, this study aimed to develop proper talent model and major competencies for the Department of Library and Information Sciences at K University and propose appropriate educational subjects based thereon. To this end, related documents were analyzed, expert opinions were obtained, and a consumer survey was conducted, which yielded the following results. First, the talents required at the Department of Library and Information Sciences were broken down into different areas, such as curation, intelligence, service, technology, and professionalism. Second, fifteen major competencies were demanded from these talents, such as collection (in terms of collecting documents and information), organizational, and preservation skills. Third, in order to realize these talents and major competencies, K University has implemented additional subjects in its curriculum. Furthermore, it appears that the librarians' talents and their competencies in the field should be developed at the national level, while NCS core competence based training should also be developed and implemented.

A study on the Design of Drum Type Automatic Tool Changer (드럼형 자동공구교환장치의 설계에 관한 연구)

  • Choi, Hyun-Jin;Lee, Han-Gyu
    • Journal of the Korean Society of Manufacturing Process Engineers
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    • v.19 no.7
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    • pp.52-59
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    • 2020
  • Automatic tool changers (ATCs) can be divided into drum and chain types. Drum-type ATCs contain a magazine, where the tools are mounted, and a cam gearbox, which swaps the tools via roller gear and grooved plate cams. Drum-type ATCs are advantageous in that the operating time for the tool magazine is more rapid than that of chain-type ATCs and the length of the unit is shorter. Thus, drum-type ATCs can be fabricated into various shapes and forms depending on the number of tools and the magazine size in accordance with machining center requirements and consumer demand. In particular, the price competitiveness of a machining center with a drum-type ATC is higher, while drum-type ATCs are more rigid with fewer parts, possibly reducing the need for regular servicing. This study aims to verify the structural stability and design validity of the magazine base, which is the main structure of a drum-type ATC, using finite element analysis. This study kinematically verifies the specifications of the selected drive motor and reducer and assessed the design of the cam gearbox. It also conducts a structural analysis of the roller camp, which is the core component of the cam gearbox, based on the results of the kinetodynamic analysis, thus validating the structural design.

International Legislative Trends on Responsible Business Conduct (RBC) and its Implications on Policy (기업책임경영(RBC)의 국제입법동향과 정책적 시사점)

  • AHN, Keon-Hyung;JOE, In-Ho;KWON, Hee-Hwan
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.75
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    • pp.199-224
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    • 2017
  • As Multi-National Enterprises expanded their investments to foreign countries, numerous controversies and disputes arose from their negative impacts, such as violations of human rights and damage to the environment of the host countries. In response, International Organizations such as the OECD have considered various ways to prevent these negative impacts and search for more efficient dispute resolution methods. It is recognized that the OECD Guideline is one of the tools they created for this purpose. The OECD Guideline is contrastable from Corporate Social Responsibility (CSR) initiatives which are regarded as a corporation's charity activities apart from their core business functions. However, Responsible Business Conduct (RBC) like the OECD Guideline can be understood as a concept moving forward from CSR, due to its requirements that corporations carry out their duties in a responsible manner within the field of their core business, such as tax, global supply chain or consumer protection. RBC which is binding in nature, has even been implemented through legislation in developed countries such as the USA, France, Switzerland, and the UK. The discussion in Korea, however, has not reached that level. Discussions for legislation center singularly on CSR efforts, with a dialogue only recently forming around the topic of legislation concerning RBC. Small and medium sized enterprises (SMEs) who lack certain financial and other resources to adequately develop RBC initiatives may find this more obstacles to implementation through legislated RBC, than if it were presented in Korea through other means. It's necessary to admit that RBC is a critical issue in international business. However, time is required to consider its application directly to SMEs.

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