• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.5
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• pp.111-119
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• 2017

The purpose of this study was to examine the effect of discrimination on thereutilization intentionfor dental services among patients who visited the dental clinic. The questionnaire was administered to 432 patients aged 20 years or older who visited Dental Clinic in J city, Chungcheongbuk-do. Day to March 31, 2015, and the following results were obtained. The important variables that affected the reutilization intention were quality of medics, kindness, hospital image, convenience, service value and discrimination of dental care service. These variables explained 78.2% of the aggregate. Thehigher the quality of service value, medics, environment facilities, convenience, kindness, and hospital image, the more significant was the relevance with reutilization intention. As well as high-educated respondents, ones with monthly household income amounted to 4 million won, group of white-collar job, people who visited for implant treatment and ones by introduction of acquaintances. Therefore the dental care service providers are required to take effortsto recognize the discrimination and to reduce it through good quality of dental care service.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.8
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• pp.103-112
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• 2016

This study used a job demand-resources model as the basis to examine the effects of job demand and job resources on health problems and turnover intention. A total of 320 nurses who were employed at university hospitals in Seoul participated in the study. The results showed that job demand and job resources had a direct effect on the levels of work burnout and work engagement. Work burnout had a direct effect by increasing the levels of health problems and turnover intentions of nurses; conversely, work engagement had no direct impact on either of the two levels. Job demand and job resources had an indirect effect on increased levels of health problems and turnover intention. The results can be used by hospital administrations to confirm the organizational significance of job resources in increasing job performance and work involvement, as well as to understand the consequences of perceived job demand by nurses.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.2
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• pp.523-528
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• 2008

Franchising is a business sector which can be enlarged to a large scale in retailing business. Franchising has expanded its realm of business into realestate business and education business, starting from hospitality business. In franchising, the management of customers is a critical issue, so many franchising companies actively implement the CRM system to improve customer relationship. Therefore, this research focuses on the intention of franchising companies about the implementation of the CRM system. The information system used for managing franchising business is defined as Franchising Information Systems(FIS). In this research, the impact of technological level, educational level and utilization strategy of FIS on the ability of FIS use were analyzed. In addition, the impact of the ability of FIS use on the intention of franchising companies about the implementation of the CRM system was analyzed. The results from the research reveal that the utilization strategy of FIS does not affect the ability of FIS use, but technological level and educational level have an effect on the ability of FIS use. The ability of FIS use has influence on the intention of franchising companies about the implementation of the CRM system.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.4
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• pp.698-709
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• 2016

Career maturity and the acquisition of entrepreneurial knowledge are important in entrepreneurship education for youth, and the environments surrounding youths influence their mental state and academic achievement. This study aims to analyze the influences of an educational program and environment in entrepreneurship education for youths on the mindset and the entrepreneurial intention for proper career decisions according to the education climate and entrepreneurial knowledge. A total of 216 questionnaires were collected from students who participated in a creative and entrepreneurial tour of Incheon. After excluding 30 questionnaires with unreliable responses, 186 were empirically analyzed using SPSS 18.0 and Amos 18.0. The results show that the quality of education service and education environment decide the education climate, and the entrepreneurial knowledge has a positive influence on entrepreneurial intention. This research is significant because it strategically establishes directions for entrepreneurial education and as practical research for achieving outcomes of entrepreneurial education.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.11
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• pp.7310-7320
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• 2015

The purpose of this study is to examine the factors influencing usage intention of Location-Based Advertising (LBA) and moderating effects of gender. This model tests various theoretical research hypotheses relating to LBA, service and individual characteristics, and Technology Acceptance Model (TAM). The target population of this study was LBA users. The results of hypothesis testing are as follows. First, personalization and ubiquity positively influence attitudes toward LBA and irritation negatively influence attitudes toward LBA. Second, coupon proneness and flow experience positively influence attitudes toward LBA. Finally, personalization and ubiquity to attitudes toward LBA for females are significantly larger than those for males. And coupon proneness and flow experience to attitude for males are significantly larger than those for females. The results of this study will provide various implications to improve usage intention of LBA.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.5
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• pp.3308-3314
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• 2015

The purpose of this study is to investigate the casual relationships among purchase decision factors of medical devices, satisfaction and repurchasing intention. Data of this study is a 2012 survey on medical institutions using medical devices of MW(ministry of health and welfare) and We analyzed 116 medical institutions having ultrasound imaging system lager than general hospitals among data. For empirical analysis, we carried out confirmative factor analysis and path-analysis using AMOS 21.0 package. Main results of this study are as follows: First, brand has positive influence on satisfaction and satisfaction has positive impaction on repurchase intention. Second, although not statistically significant, performance and service have positive impaction on satisfaction and price has negative influence on satisfaction. The significance of this study is to provide empirical basis on establishment of efficient marketing strategy and enhancement of competitiveness for the medical device industry.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.5
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• pp.3257-3267
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• 2015

The purpose of this study was to investigate the effect of Workplace Bullying and Ego-resilience on the Turnover Intention of Nurses in the Public Hospital and presents basic data for helping positive working environment to nurses. A survey was held to Nurses of a Public Hospital in Seoul from November 20 to December 3, 2014. of 236 copies of the questionnaire distributed, a total of 216 copies were in the final analysis. For data analysis, SPSS 21.0 for Window was used. As a result, there were correlations between variables, the Turnover intention of Nurses of the Public Hospital were affected by the Workplace Bullying and Ego-resilience. and the largest effect was the Work-related problem. In conclusion, It is need to development program for preventing Workplace Bullying and Intervention for decreasing Turnover intention of nurses in the Public Hospital.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.8
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• pp.3586-3596
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• 2012

The purpose of this research is to provide basic data to find a solution for the problem related with job satisfaction, organizational attachment, and intention to change their occupations by job category. The collection was done by self-administered questionnaire conducted by 360 employees from Nursing Division, Medical-support Department, and General Affair for 20 days since August. 15 in 2008. According to the result, for Nursing Division, intention to change their career is still high due to opportunity of external employment although their job-satisfaction or the attachment to the job is high. For Medical-support Department, intention to change their career is low compared with work-satisfaction or the attachment to the job is high. However, there are still intentions to change due to opportunity of external employment and excessive quantity of duty. General affair has the lowest work-satisfaction and the highest attachment to the job. However, intention of change is the highest than the others because of their negative-mind.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.11
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• pp.4251-4259
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• 2010

This study investigates the needs of cruise tourists for building customer oriented ubiquitous tourism services. Through the field survey, the relationship between cruise tourism motivations and ubiquitous cruise services were analyzed. In this study, cruise tourism motivations mean destination attraction, family friendship, socialization, education/novelty and escape from daily routine. And ubiquitous cruise services are consists of boarding service, security service, safety service, customization service, and payment services. The results are as follows; cruise tourists with more socialization motivation get more use intention of ubiquitous payment service; cruise tourists with more destination attraction have more use intention of ubiquitous customization service.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.9
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• pp.2306-2312
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• 2009

Todays, telecommunications companies tried to transform CDMA users into 3G service, WCDMA users. However, the WCDMA market growth is postponed by the lack of difference between CDMA and WCDMA service, customer's switching barriers such as loyalty program and handset, etc. Therefore, in this study, we tried to identify the relationship between the customer's satisfaction to the WCDMA services and the intention to uses using the WCDMA users' data. Additionally, we set the customer's attitude of technology adoption as a moderating variable between the customer's satisfaction to the WCDMA services and the intention to use. We expect that our results will be useful in planning the strategies of WCDMA service.