• Title/Summary/Keyword: Convergence Platform

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Shopping on Fashion Vertical Platforms: The Mediating Effect of Platform Satisfaction and The Moderating Effect of Consumer Innovativeness (패션 버티컬 플랫폼 쇼핑: 플랫폼 만족의 매개효과와 소비자 혁신성의 조절효과)

  • Yu Ju Sung;Kyu Hye Lee
    • Journal of Fashion Business
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    • v.27 no.4
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    • pp.38-49
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    • 2023
  • Fashion vertical platforms offer various content and events to consumers and have established a strong customer base. Especially, they cater to the sensibilities of young customers. This study analyzed the characteristics of a sensuous fashion vertical platform, which enhances expertise and provides customized services. In addition, this study aimed to find out whether consumer innovation modulates the relationship between fashion vertical platform, platform satisfaction, and continuous shopping intention. An online survey was conducted targeting consumers in their 20s and 30s who had experience using fashion vertical platforms, and 222 samples were analyzed. Factor analysis and structural equation model were analyzed using the SPSS 29.0 and Smart-PLS. Smart-PLS analysis results showed that exclusivity, convenience and informativeness did not directly affect continuous shopping intention but showed a complete mediating effect through platform satisfaction. Both the high and low innovative groups demonstrated significant effects of exclusivity on platform satisfaction, and platform satisfaction showed significant effects on continuous shopping intention. A high level of innovation among the consumers showed significant mediating effects on exclusivity, personalization, and continuous shopping intention, as reflected by information on platform satisfaction, and low level of innovation among the consumers showed significant effect on convenience. This study's findings highlight the importance of enhancing exclusivity, convenience, informativeness, and esthetics in fashion vertical platforms, and improving platform satisfaction. These findings will be used to develop marketing strategies that can lead to continuous shopping intentions and provide opportunities for the industry.

A Study On XML Based Open Service Platform For Demand-Side Resource Management (XML 기반의 수요자원 관리 개방형 서비스 플랫폼에 관한 연구)

  • Yoon, Jae-Weon;Um, Dae-Jin;Choi, Jung-In;Lee, Ingyu
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.28 no.10
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    • pp.43-48
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    • 2014
  • With the energy paradigm shift from supply side management to demand side management, many researches have been done on demand side resource management and demand response. At the same time, Obix, BacNet-WS and OPC-UA are popularly used in buildings and industry energy management system. However, it is not easy to interchange the data and information among the systems cause a variety of protocols are used in buildings and factories. Therefore, in this paper, we are proposing an open business platform not only to integrate and manage the demand resources using various protocols and standards, but also to allow to plug-ins a new business service on top of the platform.

Development and Implementation of Smart Manufacturing Big-Data Platform Using Opensource for Failure Prognostics and Diagnosis Technology of Industrial Robot (제조로봇 고장예지진단을 위한 오픈소스기반 스마트 제조 빅데이터 플랫폼 구현)

  • Chun, Seung-Man;Suk, Soo-Young
    • IEMEK Journal of Embedded Systems and Applications
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    • v.14 no.4
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    • pp.187-195
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    • 2019
  • In the fourth industrial revolution era, various commercial smart platforms for smart system implementation are being developed and serviced. However, since most of the smart platforms have been developed for general purposes, they are difficult to apply / utilize because they cannot satisfy the requirements of real-time data management, data visualization and data storage of smart factory system. In this paper, we implemented an open source based smart manufacturing big data platform that can manage highly efficient / reliable data integration for the diagnosis diagnostic system of manufacturing robots.

A Case Study on Private Led Digital Platform for Activating the Private Investment Software Market (민간투자형 소프트웨어 시장 활성화를 위한 민간주도 디지털 플랫폼 사례 연구)

  • Yoon-Mo Jung;Hye-Jin Park;Kyu-Ii Jeon
    • Journal of the Korean Society of Industry Convergence
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    • v.26 no.4_2
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    • pp.553-559
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    • 2023
  • In the case of a government's digital platform, that is exploring public software for the first time through private investment, it's important to conduct a feasibility analysis and select appropriate methods before promoting digital projects. Looking ahead, it's crucial to provide direction for the private-invested public software market to enter the global software market.

The Security Life Cycler Energy Service Platform for Universal Middleware (유니버설미들웨어기반 생명주기 보안에너지 서비스플랫폼 연구)

  • Lee, Hae-Jun;Hwang, Chi-Gon;Yoon, Chang-Pyo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.21 no.6
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    • pp.1197-1202
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    • 2017
  • Security services that support electric energy service gateway require relatively high reliability. In particular, the application services that accompany communications and data are run organically. Each of the security services should support a secure service platform that supports a secure, scalable life cycle for existing services which should be extends security layer of Universal Middleware. In this convergence platform, it is the study of security transfer modular services that allow independent life cycle management of systems through Universal middleware. First, It is modular in terms of energy consumption service and data, enabling real-time operation, communications, remote management and applications. Second, the life cycle of the secure module to support start, stop and updating of the security module by applying the security policy module layer concept. It is modular system enabling to design of dyanmic models in the smart grid, the service was intended to be standardized and applied to the security service platform.

A Study on convergence of Mobile Learning UX Platform Service for English Learning (영어학습을 위한 모바일러닝 UX플랫폼서비스 융합 연구)

  • Kim, Byung-Wan
    • Journal of the Korea Convergence Society
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    • v.7 no.5
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    • pp.155-160
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    • 2016
  • The education applications for English learning have been developing consistently by utilizing the smart-phone owing to the development of internet and ICT. Smart technology based study platform, the mobile learning which enables for the students to study beyond the time and space is expected to bring forth new paradigm of education in tune with the environment change and trends. But it is found that the current applications are mostly the contents patterned for English study institution information with single channel or made for thinking study concept with only the simple language learning once they were checked. Therefore, the understanding on the English study process shall be changed and the study on the platform service is required by accessing in the viewpoint of thinking exercise learning. This study is purposed to explore the scope and strategy of mobile learning UX platform development and suggest the service model via prototype for English study.

Prioritizing SOC Facilities for Applying BIM/GIS Integrating Platform to Local Governments (지방자치단체에 BIM/GIS 통합 플랫폼 적용을 위한 SOC 시설물 우선순위 선정방안)

  • Youn, Jun Hee;Lee, Woo Sik;Choi, Hyun Sang;Kang, Tae Wook
    • Spatial Information Research
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    • v.21 no.5
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    • pp.7-14
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    • 2013
  • Recently, BIM(Building Information Model) is widely applied to all stages of SOC (Social Overhead Capital)facilities life cycle from planning to maintenance. While BIM is an analysis tool focussing the inner space of facilities, GIS is principally applied to analyzing relationship between facilities. Therefore, integrating BIM and GIS, we expect to get a potential synergy effect in aspects of effective information management and various analysis for SOC facilities. This paper deals with prioritizing SOC facilities for applying BIM/GIS integrating platform to local governments. First, investigate facilities required by law, and identify SOC facilities suitable for SOC characteristics. Second, analyze the effectiveness and applicability of BIM/GIS integrating platform applying each facility. For the purpose, we quantify effectiveness and applicability in aspects of UIS management and GIS functions. Lastly, prioritize the SOC facilities applying BIM/GIS integrating platform.

A Study on the Business Model of a Fan Community Platform 'Weverse'

  • Song, Minzheong
    • International journal of advanced smart convergence
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    • v.10 no.4
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    • pp.172-182
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    • 2021
  • We look at the business model development of a fan community platform 'Weverse' from two-sided platform (TSP) to multi-sided platform (MSP) and investigate its platform business model. From the Rocket Model's theoretical perspective, the results reveal that Weverse firstly focuses on inviting artists as many as possible starting from BTS, then attracts new artists' fans naturally. For success of this TSP, it forms MSP, 'Weverse Shop' to meet two sides' relevant needs timely and filtered. In third stage of connection, various partnerships are attempted in terms of open platform strategies. For instance, by combining 'VLive' and Weverse, Naver's fan platform business is transferred to Weverse. For core transaction through direct and indirect monetization, several cobranding activities are tried. Lastly, regarding optimization, newly born Weverse being launched in the first half of 2022 is supposed to create further synergies with Naver's R&D capabilities in data, AI, and other technologies like metaverse platform 'ZEPETO' which already sells clothing items of Weverse artists.

Two-sided 마켓 관점에서 분석한 통신방송융합 환경하의 방송매체 플렛폼 경쟁

  • 황준석;김기현;장태진
    • Proceedings of the Technology Innovation Conference
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    • 2006.02a
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    • pp.78-102
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    • 2006
  • Networks, services and industries have been converging with the advent of digital convergence by technology advancements of digitalization, broadband and interactivity in the areas of information-communication and broadcasting technologies. Especially, this convergence of technology and market has been blurring the boundary of telecommunication and broadcasting sectors, and the severe competition seems to be inevitable due to the lack of the differentiation in broadcasting media and contents. In this study, we regard the competition phenomenon in the digital convergence between telecommunication and broadcasting as the platform competition in two-sided markets which have been actively studied since 2000, and analyzed it using modified Hotelling's location model. According to the analysis of platform competition on the effects of the differentiation of platform (t) , killer component $(\mu)$ and component compatibility $(\theta)$ , it is shown that two differentiated platforms are simultaneously used in case of the decrease of substitution effects, and the profit of platform with killer contents is increased, but the profit of platforms with higher compatibility is decreased. The policy implication is that it is especially necessary to modify the policy and regulation on media contents considering the growing competition in media. On the other hand, differentiated and reasonable policy is required to make fair competition and active market environment.

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Design of Bi-directional Recommend Calligraphy Contents Open-market Platform (양방향 추천 캘리콘텐츠 오픈마켓 플랫폼 설계)

  • So, Kyoungyoung;Lee, Yoonhan;Moon, Kyounghee;Ko, Kwangman
    • Journal of Korea Multimedia Society
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    • v.18 no.12
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    • pp.1586-1593
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    • 2015
  • Calligraphy contents(shortly called, CalliContents) depict the feature of communication media with artistic sentences or drawings before being processed into digital contents to become printed advertisement, visual design and entertainment products. As a fast growing business model, they can be applied to every single scope of all fields these days and each application case presented excellent effects to grab consumers' attention immediately. In this paper, we designed and produced an emotional bi-directional recommendation DIY calligraphy contents platform to consume created cultural contents and boost personalized contents industry that meets consumer's needs through both wired and wireless-based software with convergence of artistic and emotional calligraphy contents and ICT. For this works, we established for DIY calligraphy consumers a foundation of a virtuous circle of the CalliContents where various CalliContents are provided in on and offline environment and a third party target is opened at the CalliContents platform