• The Journal of Economics, Marketing and Management
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• v.6 no.1
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• pp.25-30
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• 2018

Purpose - This paper mainly studied the role of the logistics legal system in promoting international transport logistics, building marine economy international cooperation demonstration zone and deepening the economic and financial cooperation etc between China and Korea. Research design, data, and methodology - The study conducted a survey on China and Korea's 2012-2017 years data. After empirically analyzing the data, we believe that cultural industry in Korea and China will maintain its growth momentum. Results - This study explored the way to establish an integrated logistics system between China and Korea to match the e-commerce certification system, online payment system and logistic distribution, thereby gradually promoting economic development and logistics integration in Asia. Conclusions- China-Korea FTA can encourage private flow to take on enterprises. In terms of improving logistics efficiency, reducing logistics costs and establishing a unified logistics industry standardization system. This will accelerate logistics industry integration in Northeast Asia, build a unified logistics management center in Northeast Asia, and promote a new model of integrated logistics cooperation in Northeast Asia. Therefore, it has a practical and reference significance.

• The Journal of Economics, Marketing and Management
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• v.11 no.6
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• pp.23-34
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• 2023

Purpose: This study conducted an empirical study to identify the current status of real estate managers' ESG awareness and to derive recommendations for improvement. Research design, data and methodology: A survey was conducted among those who actually manage real estate assets regardless of region. Descriptive statistical analysis, paired sample t-test, and IPA analysis were conducted using SPSS 27.0 statistical package. Results: The results of the t-test showed that respondents perceived their on-site management achievements to be lower than their perceived importance in all areas of ESG. In the IPA matrix, the mean of achievement is higher than 3, which is moderate. Environment (E) was found to be relatively low in importance. In the Social (S) aspect, the achievement level was low compared to its importance, and Governance (G) was found to be low in importance. Conclusions: Based on the analysis, it seems that policies are needed to emphasize the importance of environmental issues such as greenhouse gas reduction in the environment (E) sector and to strengthen realistic achievement in the social (S) and governance (G) sectors.

• Journal of Wellbeing Management and Applied Psychology
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• v.7 no.1
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• pp.9-16
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• 2024

Purpose: This study explores the factors affecting purchase intention of smartphones among millennials. The study incorporates factors of brand equity, specifically brand awareness, brand loyalty, perceived quality and their mediation effect in purchase intention. Research design, data, and methodology: This study evaluates the role of brand equity factors in influencing purchase intentions by using structural equation modeling to analyze 197 respondents. Results: The findings indicate that brand loyalty, followed by brand awareness, and perceived quality are significant factors in determining customer purchase intention. Further, brand loyalty mediates the relationship between perceived quality and purchase intention, as well as between brand awareness and purchase intention significantly. Additionally, perceived quality mediates the relationship between brand awareness and purchase intention significantly. Finally, the serial mediation of perceived quality and brand loyalty significantly affects the relationship between brand awareness and purchase intention. Conclusions: This research has provided valuable insights into the relationship between brand equity and purchase intention among millennials supporting the Aaker's Model. Useful theoretical and managerial implications also have been provided.

• Journal of Wellbeing Management and Applied Psychology
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• v.7 no.1
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• pp.35-41
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• 2024

Purpose: This study examines the persistent occurrence of railway accidents despite numerous safety devices, highlighting the multifaceted nature of these incidents. Research design, data and methodology: Utilizing the 4M analysis method, the research investigates a decade's worth of accident reported from the Aviation and Railway Accident Investigation Board to identify risk factors and suggest mitigation measures. Results: The analysis reveals that 57% of railway accidents are attributed to human factors, followed by mechanical (28%), environmental (7%), and management (8%) factors. Conclusions: The study underscores the necessity of prioritizing safety and establishing a unified organizational approach to prevent human error accidents. It calls for an alignment of risk perception between headquarters and field operations, advocating for educational and perceptual changes, as well as systematic improvements to achieve safety goals.

• The Journal of Economics, Marketing and Management
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• v.12 no.4
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• pp.77-85
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• 2024

Purpose: The purpose of this study was to investigate the effect of organizational management competency according to the personality types of Project Management Office (PMO) leader on the Project Performance and to further verify the mediating effect of positive psychological capital. Research design, data and methodology: The collected data of this study was statistically checked using SPSS 25.0 program and AMOS 25.0, and the result analysis and hypothesis verification were conducted by applying demographic frequency analysis, descriptive statistics, model fit, reliability, validity, correlation analysis, and structural equation modeling. Results: The personality types of the project Management Office (PMO) leader had an effect on positive psychological capital and positive psychological capital had a mediating effect between project performance. Conclusion: Since the essence of project Management Office (PMO) leadership for organizational management exists in a smooth mutual relationship between the leader and the project members, it is necessary to expand the leadership education that strengthens the positive psychological capital and to manage the communication ability of the PMO leader continuously in terms of personnel management practice.

• The Journal of Economics, Marketing and Management
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• v.12 no.4
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• pp.87-99
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• 2024

Purpose: This research examines the elements that affect Chinese tourists' trip experiences and behaviors in Japan and South Korea, focusing on destination image, digital engagement, and sustainability practices awareness. Research design, data and methodology: Data were collected from 414 Chinese tourists through an online survey and analyzed conduct confirmatory factor analysis and structural equation modeling. Findings indicate a positive destination image significantly influences revisit intention but not travel satisfaction. Travel satisfaction positively affects revisit intention, while digital engagement and sustainability practices awareness both enhance travel satisfaction. Results: The results highlight the importance of leveraging digital engagement and promoting sustainability practices to boost satisfaction and repeat visits. Conclusions: The study provides practical insights for tourism stakeholders to develop targeted strategies, emphasizing customer service, sustainable practices.

• Journal of Wellbeing Management and Applied Psychology
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• v.7 no.3
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• pp.43-53
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• 2024

Purpose: his study aims to explore how healthcare provider service characteristics in telemedicine services, which have become more common since the pandemic, affect rapport formation and service satisfaction with healthcare providers. Research design, data and methodology: A group of actual telemedicine users underwent data collection and empirical analysis. After analyzing reliability and validity, hypotheses were tested using a structural equation model. Results: Key perceived attributes of healthcare providers in telemedicine services were identified as doctor effort, doctor listening, and doctor expertise. Each of these variables had a significant positive impact on trust in telemedicine. Moreover, these attributes significantly positively impacted rapport formation and user service satisfaction, which was mediated by trust. However, the direct impact of rapport formation on service satisfaction was not supported. Conclusions: The study's findings have academic and practical implications for expanding telemedicine services. As an initial empirical study on telemedicine services, it confirms the importance of trust and rapport formation even in non-face-to-face medical situations. In order to overcome the limitations of non-physical contact, telemedicine services should strive to develop UI/UX designs that are more interoperable and boost trust in service apps.

• The Journal of Economics, Marketing and Management
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• v.12 no.5
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• pp.41-51
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• 2024

Purpose: This study explores the distinctive characteristics of virtual influencers compared to human influencers and examines how parasocial relationships with human consumers affect brand attitude. The hypothesis suggests that virtual influencers can overcome social distance barriers, emphasizing their role in fostering engagement. Research design, data and methodology: A structural model based on the source credibility model and unique traits of virtual influencers analyzes these dynamics. An online survey conducted in April 2024 garnered responses from 286 participants. Results: Findings reveal that virtual influencers positively impact parasocial interactions, which in turn enhance parasocial relationships and brand attitudes. However, the proposed effect of novelty on brand attitude through parasocial interaction was not statistically supported. Conclusions: This study highlights the unique attributes of virtual influencers, such as anthropomorphism, empathy, and novelty, which enhance consumer engagement through parasocial interactions and influence brand attitude. It provides a comprehensive framework for leveraging virtual influencers in marketing, offering significant advantages in maintaining consistent brand messaging and reducing risks associated with human influencers.

• The Journal of Economics, Marketing and Management
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• v.12 no.5
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• pp.9-20
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• 2024

Purpose: This study aims to analyze the application of Industry 5.0 technologies to improve residential welfare, focusing on vulnerable groups such as the elderly and one-person households. Research design, data, and methodology: Through a literature review and SWOT analysis, it examines both the strengths and challenges of these technologies, which include AI, IoT, energy management solutions, and personalized systems. Results: The application of Industry 5.0 technologies in residential welfare offers opportunities for enhanced personalization, energy efficiency, and security, especially for vulnerable groups like the elderly and one-person households. However, challenges such as high costs, data privacy, infrastructure limitations, and technological inequality must be addressed to ensure equitable access and widespread adoption. Conclusions: The research identifies key areas for improvement, including data privacy, infrastructure limitations, and the need for equitable access to advanced housing solutions. By addressing these areas, the adoption of Industry 5.0 technologies can help create a more resilient, inclusive, and efficient residential welfare system for future generations.

• The Journal of Economics, Marketing and Management
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• v.12 no.4
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• pp.37-49
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• 2024

Purpose: This research is motivated by the rise of live-streaming commerce in service industries, aiming to explore factors affecting service product purchases in live-streaming commerce. Extracted independent factors include information provision, vicarious experience, social interaction, visibility, and emotional transmission. Additionally, this study aims to discern the moderating effect of brand reputation in the relationships between independent factors and customer intention to purchase service products in live-streaming commerce. Research design, data and methodology: This study employed a questionnaire survey to collect data and analyzed collected data with statistical analysis methods, including exploratory factor analysis and multiple regression analysis. Results: The analysis results say three factors significantly influenced purchase intentions in live-streaming commerce: information provision, emotional transmission, and price discount. Brand reputation also significantly affects customers' intention to buy service products in live-stream commerce.