• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.9-15
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• 2021

Purpose: Prior literature posits that leadership of coach influences athletes' performance via delegate interactions. The purpose of this study is to investigate the effect of the type of instructor on the exercise stress of university athletes and to provide instructors with informative coaching methods especially for their leadership. Research design, data, and methodology: In order to achieve the purpose of the research, Seoul and Gyeonggi Province Materials University athletes were selected as a sample, 360 college athletes participated in the survey and data were screened and finally 314 were analyzed. The collected data were analyzed via descriptive analysis and multiple regressions. To examine the validity and reliability of the survey items, factor analysis and Cronbach's α were computed. Results: Coaches' leadership types are found to influence university athletes' exercise stress significantly. In specific, transformational leadership negatively influences teaching Complaints. Transformational leadership also negatively influences time constraints. However, transformational and transactional leadership do not have any effect on career concerns. transformational and transactional leadership also do not influence functional instability of college athletes. Conclusions: Overall, leadership types of coach partially influence exercise stress of athletes. These findings posit that transformational leadership contribute in developing reliable relationship between athletes and instructors. Further implications were discussed.

• Journal of Wellbeing Management and Applied Psychology
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• v.5 no.2
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• pp.1-9
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• 2022

Purpose: This study looked at perfume buying patterns among 328 adolescents. Research design, data and methodology: The purchasing behaviors and attitudes of adolescents were divided into clusters and whether the purchasing behaviors and attitudes of each cluster had a moderating effect on purchasing behavior factors was analyzed. Results: Group classification according to attitude toward perfume purchasing behavior was divided into group 1, which purchases perfume according to one's own subjective opinion, and group 2, who purchases perfume according to external factors. Among the six purchasing behavior factors, the internal pleasure-seeking (p.<001) and fashion-seeking (p.<001) factors were statistically significant in both clusters 1 and 2, and in cluster 2, economic feasibility (p.<001)) internal product. It was found to be statistically significant other than pleasure and trend-seeking, indicating that there is a difference between the two groups. Conclusion:Adolescents consider economic feasibility when purchasing perfume, so it is necessary to set low prices and diversify products for marketing plans for perfume products

• The Journal of Information Systems
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• v.31 no.2
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• pp.45-62
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• 2022

Purpose Smart farms play a leading role in changing the safety food culture for the citizens. The purpose of this study is to investigate the factors that are important to covid 19-response in the case of ICT smart farm. To do so, we classified the factors as operating effect aspect and industrial wave effect aspect of the smart farm. Design/methodology/approach This study was conducted by visiting Geumsan County, which is attempting to perform a smart farm. Through interviewing farmers representatives based on their operational effect expectations on the smart farm, we derived the industrial crash effect factors and thereafter designed the research model. This study applied AHP, which is an expert decision-making method cans be used to measure relative importance for determining priorities. After interviewing the experts with smart farm, we obtained the factors which are important to smart farm development. Findings According to analysis, the productivity improvement factor was ranked as the most important among the operational effect items. This is consistent with the ultimate goal of smart farms with ICT convergence technology, which is increase the profitability of agriculture. The second place is the factor in the development of infrastructure and infrastructure, and the third and fifth positions were export expansion, environmentally friendly management, and job creation in terms of operational effectiveness.

• The Journal of Economics, Marketing and Management
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• v.11 no.3
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• pp.37-46
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• 2023

Purpose: The purpose of this study is to analyze the elderly friendliness of the serious game for dementia prevention and to seek out the influence factors for enhance the friendliness. Research design, data and methodology: It measured the elderly friendliness of the serious game for dementia prevention, run with multi-touchscreens, for 300 elderly people using the Seoul-based General Social welfare centers located at Seoul, and participants evaluated the elder-friendliness of the serious game, by responding to a questionnaire survey. In addition, it analyzed the influence relationship between the elderly friendliness (EF) and the influence factors of the serious game, by setting the factors as the game level (GL), the demand of expectations for demand (DoE) and the prevention & usefulness of cognitive decline (PUCD). Results: the findings show that most of participants positively evaluated the EF of the serious game, regardless of their socio-demographic characteristics. Moreover, it can be found that the more the 'GL DoE and PUCD', the more the 'EF'. The EF was most strongly affected by DoE, followed by PUCD, and then GL Developing and running the serious game by actively reflecting such factors may be one of ways for enhancing the participation in the serious game for dementia prevention and facilitating the sustainable use of it.

• Journal of Sport and Applied Science
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• v.7 no.2
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• pp.13-19
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• 2023

Purpose: The purpose of this study is to provide directions and implications related to eco-friendly marketing and products of outdoor brand companies by empirically analyzing the influence of outdoor brand's eco-friendly activities on brand image and word of mouth. Research design, data, and methodology: In this study, a survey was conducted on those who have purchased outdoor brand products through the convenience sampling method, and a total of 470 effective samples were collected. Frequency analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis were conducted based on the collected data. Results: As a result of the analysis, first, it was found that eco-friendly marketing among the eco-friendly activities of outdoor brands did not have a positive effect on the brand image. Second, among the eco-friendly activities of outdoor brands, eco-friendly products were found to have a positive effect on the brand image. Third, it was found that the brand image had an effect on word of mouth intention. Conclusions: Academic and practical implications were discussed based on the research results that eco-friendly marketing of outdoor brands does not have a positive effect on brand image, eco-friendly products have a positive effect on brand image, and brand image affects word of mouth.

• Journal of Wellbeing Management and Applied Psychology
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• v.7 no.2
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• pp.31-37
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• 2024

Purpose: Pop-up stores have emerged in the retail industry in recent years, offering consumers a new shopping experience for a limited time and location, and are used for a variety of purposes, including driving purchase behavior. In particular, they have become an important marketing tool among Gen MZ consumers who are quick to acquire information and sensitive to trends. Therefore, this study aims to analyze the impact of pop-up store characteristics on the purchasing behavior of MZ consumers. Research design, data and methodology: Based on a qualitative research approach, the study analyzed successful pop-up stores in Korea to closely examine how the limited operating period and experience-oriented marketing strategy of pop-up stores affect the perceptual attitudes and purchase decision process of Generation MZ. Results: The results of the case study revealed that selling limited edition items, maximizing customer experience factors, and differentiated concepts are the main factors that positively influence the purchase behavior of Gen MZ consumers. These factors contribute to the enhanced purchasing behavior of Gen MZ, making pop-up stores an effective marketing strategy. Conclusions: Pop-up stores are more than just a sales space, but an important communication channel that can strengthen the emotional connection with Gen MZ and effectively communicate brand values. This study provides useful insights for brands and companies to develop marketing strategies for MZ.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.125-130
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• 2014

The competitiveness in today's global market forces many companies to develop families of products to provide enough variety for the marketplace. The challenge when designing a product family is in resolving the tradeoff between product commonality and distinctiveness. Simultaneously it is necessary to consider environmental performance to design a product family as well as to shorten lead-times, improve quality and reduce costs. This paper proposes a metaheuristic algorithm based redesign methodology for green product family considering environmental performance. The proposed method uses a genetic algorithm as metaheuristic algorithm and green product family index (GPFI) to support green product family design. In addition, it provides the redesign methodology such as product family level and component level. A case study used table lamps as an product family's example shows the verification and effectiveness of the proposed method.

• Journal of the Korean Society for Precision Engineering
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• v.27 no.11
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• pp.63-71
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• 2010

FormFactors is one of the most critical design factors in early development of mobile phone, and proper selection of FormFactors is necessary for smoothness of product development and customer satisfaction. Especially, emergence of mobile convergence added so various functions besides its original call function that importance of selecting FormFactors has increased because multiform FormFactors are needed. However there is problem such as frequent change of decision making in existing process because established process picks out FormFactors sensibly and arbitrarily through idea pull and so forth. We proposed FormFactors selection process by Axiomatic Design, set approach method and block approach method for reasonable and systematical FormFactors selection. First of all, we set the purpose of mobile phone development, and it is examined by Axiomatic Design. FormFactors design matrix is deduced through this process, the numbers of axes and rails are proposed using set approach method, and then patterns of FormFactors are embodied by block approach method. Particularly process application was tried through case study of mobile phone development, and we ensured that new FormFactors can be presented to a designer by systematical verification if change of customer requirements occurs through our process.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.19 no.40
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• pp.15-22
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• 1996

Methods to find an optimal solution that is the function of the design variables satisfying all constraints have been studied, there are still many difficulties to apply them to optimal design problems. A method to solve the above difficulties is developed by using Genetic Algorithms. but, several problems that conventional GAs are ill defined are application of penalty function that can be adapted to transform a constrained optimization problem into an unconstrained one and premature convergence of solution. Thus, we developed an modified GAs to solve this problems, and two examples are given to demonstrate the effectiveness of the methodology developed in this paper.

• Journal of Electrical Engineering and Technology
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• v.7 no.3
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• pp.436-442
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• 2012

This paper develops a design methodology of a decentralized fuzzy load-frequency controller for a large-scale nonlinear power system with valve position limits on governors. The concerned system is locally exactly modeled in Takagi-Sugeno's form. Sufficient design condition for uniform ultimate boundedness of the closed-loop system is derived based on the overlapping decomposition. Convergence of all incremental frequency deviations to zero is also investigated. A simulation result is provided to visualize the effectiveness of the proposed technique.