• 한국프랜차이즈경영연구
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• 제15권1호
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• pp.11-27
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• 2024

Purpose: This study empirically examines the bandwagon effects on the adoption of Kiosks for the restaurants' owners. Utilizing Davis (1989)'s Technology Acceptance Model as a framework, this study contributes to the literature by adding a bandwagon effect variable. Bandwagon effect has been studied extensively on the consumer marketing domain in terms of end-user behavior, but not on the business owners' willingness to invest on the new technology. Research design, data, and methodology: Davis (1989)' Technology Acceptance Model with added a bandwagon effect variable was set as a theoretical model. Data was collected via survey instrument from restaurants' owners who purchased or are considering a Kiosk. Structural Equation Modeling was used to empirically test the proposed model. Results: Results show that bandwagon effect is indirectly affecting to the adoption of Kiosks via perceived usefulness, trustworthiness, and interests. The bandwagon effects are NOT directly affecting the adoption of Kiosks. Conclusion: The findings suggest that buyers of Kiosks as storeowners (not end users) consider buying them after storeowners check perceived interests and trustworthiness from others. Thus, there could be a practical implication that it is important to illustrate perceived interests for the business to the storeowners when marketing new technology.

• 디지털융복합연구
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• 제2권2호
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• pp.101-118
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• 2004

Many IT specialists say that ERP (Enterprise Resource Planning) is the best way to manage resources in enterprise effectively Lots of companies are using ERP solutions in the hope of getting competitiveness and employing global standard business practice. Wishing to take advantage of ERP S/W, companies have a preference for purchasing it and outsourcing ERP project. This paper focuses on ERP Package assessment model in business firms. This paper finds out what differences there are in purchasing ERP S/W for organization characteristics and building characteristics, and suggests some guidelines of S/W development to vendors. The results would be strong implications for ERP vendors. Especially this paper identifies what the reasons and the checkpoints are when firms introduce ERP S/W. To do this, this paper uses empirical data obtained from companies in South Korea and analyzes it using statistical software.

• 디지털융복합연구
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• 제7권3호
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• pp.93-102
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• 2009

Recently, concerns regarding ubiquitous health have been on the increase according to development of ubiquitous technology and growth of health industry. This study suggested a necessity for market segmentation for the creation of new markets of ubiquitous health business under this background. This paper also analyzed possibile health service industry with characteristics of customers by making an analysis of market segmentation. It was grouped into 4 parts by factor analysis and cluster analysis with raw data collected, the results showed that they would be main potential ubiquitous health service industry. However, some are not significant in statistics, which means that since ubiquitous health industry has not yet been experienced, it probably shows uncertainty about its favour. Finally, the study suggested that a future study should build up more detailed market segmentation data with continuous supplementation.

• 디지털융복합연구
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• 제3권1호
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• pp.115-148
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• 2005

This study is intended to suggest a more reasonable and practical method of estimating discount & capitalization rate for valuation of closely-held culture content business, that is, to modify the Buildup Summation Model(which is recommended for the closely-held business by the NACVA) by adopting the weighted ratings in the CT Project Investment Evaluation of the Korea Culture Contents Association to risk factors of the Buildup Summation Model. This method is ease to apply for closely-held culture content business and has advantages in applying the weighted rates based on the characteristics of respective culture contents. And it can make up for the Weighted Average Cost of Capital (WACC) which shows generally low discount rates.

• 문화기술의 융합
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• 제7권4호
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• pp.823-831
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• 2021

인터넷 시대에 접어들면서 디지털 문화 산업이 크게 발전하고 있으며, 창업 회사가 인터넷 시장이라는 레드 오션에서 자리를 잡기 위한 혁신적인 비즈니스 모델은 많은 기업들이 직면한 중요한 도전과 기회이다. 본 연구는 가상 아이돌 하츠네 미쿠를 출발점으로 하여 기술 혁신, 가치 주장, 자원 조합, 경영 프로세스와 마케팅 모델 등을 분석한다. 구체적으로 크립톤(Crypton) 회사의 1세대 소프트웨어 Meiko와 2세대 소프트웨어 하츠네 미쿠의 차이에 대한 비교를 통해 비즈니스 모델의 구성 요소를 연구하고, 이를 통해 해당 비즈니스 모델의 특징과 장점을 탐구하며, 경영 모델과 창의적 부분에 대한 심층 분석으로 기타 전자 상품과 소프트웨어 개발 회사의 비즈니스 모델 구축에 실질적인 참고를 제공하고자 한다.

• 융합정보논문지
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• 제10권7호
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• pp.14-19
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• 2020

확장성 보고서 언어인 XML기술을 회계보고 영역에 응용한 인터넷 표준인 XBRL에 기초한 회계정보처리 모형을 제안하고자 한다. 기업마다 문서의 특성이 상이하기에 의사결정자에게 유용한 정보를 제공하여야 한다는 회계의 목적에 비추어 그 중요성이 크다. 본 연구는 X-Hive 데이터베이스 내에 XBRL로 저장된 XML 계층구조를 기반으로 하는 데이터 마이닝 모형을 제안하고자 한다. 데이터마이닝 분석은 연관규칙으로 실험되었고 XBRL을 기반으로 DC-Apriori 데이터마이닝 방법을 Apriori알고리즘과 X쿼리를 결합하여 제안한다. 마지막으로 제안 모형의 타당성과 유효성에 대해서는 실험을 통해 검증하였다.

• International journal of advanced smart convergence
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• 제9권4호
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• pp.179-183
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• 2020

The online education platform market is developing rapidly after the coronavirus infection-19 pandemic. As school classes at various levels are converted to non-face-to-face classes, interest in non-face-to-face online education is increasing more than ever. However, the majority of online platforms currently used are limited to the fragmentary functions of simply delivering images, voice and messages, and there are limitations to online hands-on training. Indeed, digital transformation is a traditional business method for increasing coding education and a corporate approach to service operation innovation strategy computing thinking power and platform model. There are many ways to evaluate a computer programmer's ability. Generally, piecemeal evaluation methods are used to evaluate results in time through coding tests. In this study, the purpose of this study is to propose a comprehensive evaluation of not only the results of writing, but also the execution process of the results, etc., and to evaluate the programmer's propensity habits based on the programmer's coding experience to evaluate the programmer's ability and productivity.

• 지능정보연구
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• 제25권2호
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• pp.57-75
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• 2019

본 논문에서는 4차 산업혁명 핵심기술 중 가장 활발하게 산업화가 진행되고 있는 사물인터넷 산업을 대상으로 비즈모델 혁신방향 중심의 연구를 수행하였다. 글로벌 트렌드 분석을 위해 PEST분석을 활용하여 정책적, 경제적, 사회적, 기술적 이슈를 도출하였고, Gartner, International Data Corporation 등 ICT관련 조사 분석기관의 사물인터넷산업에 대한 미래전망을 제시하였는데, 사물인터넷은 인프라 및 플랫폼을 기반으로 산업인터넷(IIoT), 소물인터넷(IoST) 등으로 네트워크 기술경쟁이 이슈가 될 것으로 전망하였다. 4차 산업혁명으로 인해 급변하는 산업계에 대응하기 위해 기존의 비즈니스 모델 혁신을 위한 다양한 경영학적 방법론들을 검토하였고, '적용성', '민첩성', '다양성', '연계성' 4가지 기준을 가지고 전문가 설문조사를 수행하여 Business Model Canvas 모델이 비즈니스 모델 혁신 방법론으로 가장 적합하다는 AHP 분석결과를 도출하였다. Business Model Canvas는 비즈니스 모델 혁신을 위한 방법론으로 비교적 최근에 제시된 경영전략이며, 9개의 블록 접근 방식을 통해 비즈니스모델의 가치를 식별하며, 비즈니스의 4대 핵심 영역인 고객, 주문, 인프라, 사업타당성 분석 등을 포괄한다. 결론적으로 ICT융합산업 분야에서 어떠한 Business Model Canvas 모델을 방향으로 적용할지에 대한 고찰을 기술하였다.

• 디지털융복합연구
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• 제14권3호
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• pp.199-207
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• 2016

다문화 가정의 증가는 전세계적으로 일어나고 있는 현상이다. 이에 정부와 자방자치단체에서도 다문화 관련 정책을 시행 및 지원을 하고 있다. 그러나 다문화 구성원에게 필요한 서비스라기 보다는 정책적인 사항으로 진행이 되고 있어 정작 수요자인 다문화 구성원들이 정부나 지방자치단체가 지원하고 있는 정책에 대해 얼마나 필요성을 느끼고 하고 있으며, 필요한 서비스가 무엇인지 등에 대한 욕구를 전혀 파악하지 못하고 있는 실정이다. 또한 다문화와 관련된 연구들은 많이 진행되고 있으나 아직까지 다문화 비즈니스 모델에 관한 연구는 거의 없는 실정이다. 이에 본 연구에서는 국내의 다문화 정책 및 사례를 전문가 인터뷰와 다문화 구성원 인터뷰를 통해 다문화 구성원에게 필요한 비즈니스 모델을 설계하고 이를 비교 분석하여 최종적인 비즈니스 모델(교육기관 다문화구성원 간 자녀학습 관리 온라인 서비스 사업, 다문화 자녀 대상 학습 콘텐츠 제공 사업, 다문화 구성원 간 온라인 소통서비스 사업, 다문화 콘텐츠 공유/교류 서비스 지원 사업, 다문화 구성원 직업역량 개발 콘텐츠 제공 사업)과 전략 방안을 제시하였다.

• 유통과학연구
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• 제10권11호
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• pp.89-99
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• 2012

Purpose - Mobile devices, especially mobile terminals capable of telecommunication and wireless connectivity, are leading the advancements in consumer electronics. Digital convergence drives the functions of various devices, such as cellular phones, MP3 players, personal digital assistants, and gaming, into a single device. This trend would continue and applications such as digital audio and video streaming (including personalized content delivery mechanisms) would soon be on a handheld device. As customers want mobile convergence devices, manufacturers are driving new initiatives in the emerging mobile device market. Given the roles played by device design and service content in user satisfaction of a mobile convergence device, this study focuses on identifying and measuring the constructs for the process by which user satisfaction is achieved. This study synthesizes the expectation-disconfirmation paradigm with empirical theories in user satisfaction. Device and service levels are separated, and nine key constructs for user satisfaction of mobile convergence devices are proposed. Insight into this process could help web-based businesses to improve user satisfaction, thus enhancing the effectiveness of e-commerce for sellers and buyers. Research design, data, methodology - This study draws on three users of mobile convergence devices as examples. To test there search model and hypotheses, survey questionnaires were sent to 607 mobile device users. Mobile device users were initially identified from several members, and subjects were randomly drawn. Data from 577 survey responses were finally analyzed. The unit of measurement and analysis in this research study is at a personal level. Results - The measurements for the constructs were developed and tested in a two-phase study. In the first phase, the device and service dimensions were identified, and instruments for measuring them were developed and tested. In the second phase, using the salient dimensions of the device and service as the formulating first-order factors, instruments were developed and empirically tested to measure satisfaction of the device and service. In measuring satisfaction of mobile convergence devices, the critical tasks are to identify the key constructs of such user satisfaction and to develop validated instruments to measure them. Hence, the results of this study have immediate implications for businesses and for research in user satisfaction of mobile convergence devices. Conclusions - This study provides reliable instruments for operationalizing key constructs in the analysis of user satisfaction of mobile convergence devices within the expectation-disconfirmation paradigm. Hence, convergence device makers will be able to examine whether their websites meet their customers' expectations by examining the device aspect of the mobile convergence device customers, and the service aspect expectations and disconfirmation. Moreover, the introduction of expectation and disconfirmation constructs brings the marketing aspect of convergence devices into focus for such retailers, an aspect crucial to the effective design of websites for online businesses. In addition,this study provides the metrics required to initiate future studies on user satisfaction of mobile convergence devices.