• 문화기술의 융합
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• 제8권4호
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• pp.375-380
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• 2022

본 연구는 빅데이터를 활용하여 편의점 간편식에 대한 소비자들의 인식과 의미를 알아보기 위한 목적이 있다. 이 연구를 위하여 네이버(NAVER)와 다음(Daum)에서 뉴스, 지식인, 블로그, 카페, 지식인(팁), 웹 문서를 대상으로 분석하였고 자료 검색을 위한 키워드로는 '편의점 간편식'을 사용하였다. 자료 분석 기간은 2019년 1월1일부터 2021년 12월 31일까지 3년으로 선정하였다. 자료수집 및 분석을 위해서는 텍스톰(TEXTOM)을 사용하여 빈도 및 매트릭스 데이터를 추출하였고 UCINET 6 프로그램의 NetDraw 기능을 이용해 네트워크 분석과 시각화 분석을 실시하였다. 그 결과 편의점 간편식을 소비자들의 선택속성에 따라 건강성, 다양성, 간편성, 경제성으로 군집화 하였다. 직접 조리한 음식에 뒤떨어지지 않고 한 끼 식사로 그 종류가 다양하며, 적절한 가격, 할인 쿠폰, 이벤트 등 편의점 간편식에 대한 소비자들의 의미와 선택속성을 바탕으로 간편성과 편의성을 추구하는 변화된 생활방식에 맞는 새로운 간편식 메뉴 개발에 기초 자료가 되기를 기대한다.

• 한국조리학회지
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• 제24권3호
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• pp.204-214
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• 2018

The study set up research models and hypotheses to examine the influence of HMR selection attributes on satisfaction and repurchase intention by distribution channels(convenience store/large market), verify the research hypothesis through empirical analysis, respectively. The purpose of this study is to investigate the convenience sampling method of HMR purchase from convenience store and large market in Seoul and Gyeonggi area. The survey was conducted from January 8, 2018 to January 26, 2018, and 300 questionnaires were distributed and 289 of them were used as an effective data. For the empirical analysis, SPSS 20.0 was used. The results of the analysis are as follows. First, product quality only has a significant effect on satisfaction among HMR selection attributes at convenience store, and product safety and convenience have no significant effect on satisfaction. Second, only the convenience of HMR selection attributes in the large market has a significant effect on satisfaction, and product safety and product quality have no significant effect on satisfaction. Third, HMR satisfaction in convenience stores and large markets has a significant effect on repurchase intention. The purpose of this study is to investigate the relationships among HMR selection attributes, satisfaction, and repurchase intention, which are important in the existing HMR research, by each distribution channel(convenience store/large market). It is meaningful to help them establish an effective sales strategy for each segment.

• 한국프랜차이즈경영연구
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• 제14권3호
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• pp.53-67
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• 2023

Purpose: This study aims to explore the shopping motivations of consumers at South Korean convenience stores and create distinct consumer segments based on these motivations. Additionally, the research seeks to propose tailored marketing strategies for convenience stores by analyzing consumer demographics and satisfaction levels within each segment. Research design, data and methodology: Using factor analysis, we identify three primary shopping motivation factors: "social/leisure," "functional," and "convenience." Subsequently, we use cluster analysis to group convenience store consumers into three categories: the "convenience-seeking group," the "function/convenience-seeking group," and the "multipurpose-seeking group." To gain a deeper understanding of each consumer segment, we investigate how demographic factors relate to their levels of satisfaction. Results: These findings offer valuable insights for adapting to shifting consumer preferences and the increasingly competitive landscape of South Korean convenience stores, especially in the expanding services offered by online businesses. Conclusions: This research emphasizes the significance of developing marketing strategies tailored to address the distinctive needs and preferences of individual consumer segments. These strategies empower convenience stores to establish a competitive advantage in the market.

• 산업경영시스템학회지
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• 제42권3호
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• pp.142-156
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• 2019

[Purpose] It aims to suggest the differential factors to enhance the customer satisfaction and to activate the shopping in the convenience store (CVS). [Methodology] Convenience store service convenience (CVS SERVCON) was developed at the first time and the gap of relative importance level between the owners and the consumers was assessed by AHP analysis method..[Findings] First, the importance of access convenience was assessed as the first priority in both CVS owners' group and the consumers' group, while the detailed elements showed the differences which required the improvements. Based on the consumers' assessment, the importance of location was relatively low. They assessed relatively high on 24 hours operation of CVS and personal services. Second with respect to the transaction convenience, CVS owners' group rated it as the fourth priority while the consumers' group rated as the second, which requires the improvement. Third in terms of benefit utility and value-added service of post-benefit convenience which are the sub-factors of benefit convenience, the rate on the importance from the consumers showed higher than that from the owners, which requires the improvement. [Implications] Based on this study results, CVS operating companies are anticipated to be able to satisfy the customers, moreover, to secure the loyal customers if they concentrate the resources to develop the differentiation strategy on the areas where the consumers' demands are high while performs the maintenance strategy on the areas where their demands are low. In addition, this study contributed the theoretical expansion of SERVCON upon development of CVS SERVCON to comply with its definition.

• 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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• 제11권3호
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• pp.41-49
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• 2005

The purpose of this study is to analysis of convenience facilities for disabled in the municipal buildings. The physically disabled based on comparative analysis of disabilities code in Korea. For this objective, the code and guideline were analysed, and based on the analysis the checklist was developed for field observation. Convenience facilities ought to consider various aspects like size, and spatial composition of facilities, safety factors. and the present conveniences facility regulation. The research was conducted for municipal buildings located in Jeonbuk province. The procedures for research was made to investigate the finding of architectural related code and faculty standards. The results of investigation should be complemented and clarified guidelines in terms of accessibility and convenience which in detail. If the disabled would be convenient to use municipal buildings facilities, there should be no difficulties. As a result, convenience facilities for disabled in the municipal buildings has been improved that the design concept for the disabled person in general architectural planning.

• 패션비즈니스
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• 제11권3호
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• pp.46-58
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• 2007

The purpose of this study was to identify the physical surroundings and the salesperson's service in apparel stores, and to examine their effects on customer satisfaction and the intention to repurchase. The data was collected from a questionnaire conducted on 312 female adults who had just finished shopping, and was analyzed by frequency analysis, factor analysis, reliability analysis, regressive analysis and ANOVA analysis with SPSS 10.0. The results were as follows: (1) As a result of the factor analysis, five factors were identified with regard to physical surroundings: spatial layout and functionality, presentation and aesthetics, ambience, convenience, and information. The factors pertaining to the salesperson's service in apparel stores were divided into four dimensions: knowledge and assurance, convenience and responsiveness, etiquette, and empathy. (2) As far as physical surroundings are concerned, spatial layout and functionality, presentation and aesthetics, ambience, and convenience were all found to influence customer satisfaction. In terms of salesperson's service, convenience and responsiveness, etiquette, and empathy each had an influence on customer satisfaction. (3) Furthermore, physical surroundings and the salesperson's service influenced the intention to repurchase. The intention to repurchase is influenced by spatial layout and functionality, ambience, convenience, and information with regard to physical surroundings, by knowledge and assurance, convenience and responsiveness, and empathy with regard to the salesperson's service. (4) It was revealed that the significance of the physical surroundings and salesperson service factors varies depending on the consumer's age, level of education, and income.

• 한국식품조리과학회지
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• 제15권4호
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• pp.327-337
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• 1999

This study was conducted on a sampling of 700 mixed college students from seven different schools nationwide by written questionnaire to evaluate the value system of convenience foods among Korean college students. Korean students put value on the following categories of convenience foods in order; convenience, taste, price, appearance, appliance to daily life, variety, locality, nutritional value, originality, improvement required, cleanliness and tradition. Significant differences between the sexes occurred in categories as cleanliness and convenience, since females considered convenience foods as convenient but not so clean (safe to eat). This study also conducted factor analysis on 24 individual convenient foods. Noodles laid emphasis on nutritional value; where refrigerated foods, ready to eat (RE) side dishes, on-the-spot kimbab, and sandwiches focused on cleanliness. Noodles. cereal, and instant soup focused on price. Frozen pizza, noodles, retort, RE meat, ham, fish cakes were dependent on locality and traditionality. Noodles, instant food, and packed kimchi scored highly on convenience. Frozen fried rice, retort, instant porridge, instant rice, RE meat, cereal, instant soup, and RE side dishes on consumption on a regular basis. Cereal, refrigerated foods, and RE side dishes laid emphasis on taste. Noodles, instant rice, cereal, ham, and RE side dishes focused on variety. Retort, RE meat, ramen, cereal, ham, and on the spot sandwiches looked to originality, while canned foods was recognized as ‘needing improvement’.

• 한국의류학회지
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• 제23권2호
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• pp.284-295
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• 1999

The purpose of this study was to investigate characteristics on Department stores consumers and to compare consumer characteristics among shopper types and department store types. For this purpose an ethnographic approach which is a kind of qualitative analysis was performed first. And then The data were collected from 600 female consumers over twenties and residing in Pusan Finally 499 data were used for the statistical analysis. 1. The results of clothing shopping orientations study were as follows : As a result of qualitative analysis those who patronize department stores were recreational/convenience shoppers. From quantitative analysis clothing shopping orientations were factor analyzed. which resulted in eight factors ; Recreational Shopping Convenience Shopping. Sensibility Seeking Well-Known Brand Preference Fashion Seeking Economic Shopping Sel-confidence in clothing shopping Convenient store shopping. 2. The results of store choice criteria study were as follows: As a result of concentrative observation eight store choice criteria dimensions were categorized : Service Store Atmosphere Promotion/Facilities Product Convenience Advertisement VMD Traffic/Location Convenience. From quantitative analysis eight store choice criteria factors emerged; Service Store Atmosphere Promotion/Facilities Assortment Shopping Convenience Advertisement VMD Traffic/Location Convenience. 3. According to the factor scores of recreational shopping and Convenience shopping consumers were segmented into four shopper types ; High Shopping-involved Shopper Recreational Shopper Convenience Shopper and Low Shopping-involved Shopper. Department types were divided into a large enterprise department stores and local department stores. Consumer characteristics such as clothing shopping orientations store choice criteria purchase behavior variables and demographic variables were significantly different in shopper types and department store types were significantly different in clothing shopping orientations and tore choice criteria.

• 대한산업공학회지
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• 제42권4호
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• pp.296-303
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• 2016

In public transportation, smart cards have been introduced for the purpose of convenient payment systems. The smart card transaction data can be utilized not only for the exact and convenient payment but also for civil planning based on travel tracking of citizens. This paper focuses on the analysis of the transportation convenience using the smart card big data. To this end, a new index is developed to measure the transit convenience of each region by considering how passengers actually experience the transportation network in their travels. The movement data such as movement distance, time and amount between regions are utilized to access the public transportation convenience of each region. A smart card data of five working days in March is used to evaluate the transit convenience of each region in Seoul city. The contribution of this study is that a new transit convenience measure was developed based on the reality data. It is expected that this measure can be used as a means of quantitative analysis in civil planning such as a traffic policy or local policy.

• 한국의류학회지
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• 제25권6호
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• pp.1057-1068
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• 2001

The purpose of this study was to clarify service quality of apparel stores and find out related variables. The related variables are contained customer's characteristics (shopping orientation, demographic characteristics), store types and store patronage behavior in apparel store. The subjects selected for the final analysis were 363 females aged from 20 to 59 who lived in Taejon. And the data were collected using a questionnaire and analyzed through factor analysis, ANOVA, cluster analysis, regression, Duncan test, Tukey test. The results of this study were as follows; 1. Services quality of apparel stores consisted of seven dimensions ; ability of salesperson, belief in policy, convenience of facility, attractiveness of physical environment, convenience of using credit cards, convenience of space movement. and apparence of salespeople. 2. Shopping orientation consisted of four dimensions; recreational shopping orientation, rational shopping orientation. convenience-oriented shopping orientation, price-conscious shopping orientation. Shopper types consisted of three dimensions ; recreational-economical type shopper, rational type shopper, convenience-oriented type shopper. Significant relationships were found out between those shopper types and service quality. Significant difference was caused by demographic characteristics(age, marital status, education, income. job) except for places of residence and service quality. 3. The significant difference was found out between store types and service quality. 4. Service quality(ability of salespeople. belief in policy, convenience of facility, convenience of using credit cards. apparence of salespeople) were influenced store patronage behavior.