• The Journal of Economics, Marketing and Management
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• v.11 no.5
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• pp.29-44
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• 2023

Purpose: This study analyzed the effect of the perceived value of the OTT platform on consumers' technology acceptance, continuous use intention, and WOM using the Expanded TAM. Research design, data and methodology: A survey was conducted targeting OTT platform users in their 20s to 40s nationwide from August 10 to 16, 2022, and a total of 208 people were used in the final analysis. To verify the research model, frequency analysis, CFA, and SEM analysis were performed using SPSS and AMOS. Results: First, the perceived value of the OTT platform was found to have a positive effect on consumers' technology acceptance (perceived usefulness, perceived ease of use, and perceived enjoyment). Second, the perceived ease of use of OTT platform consumers was found to have a positive effect on perceived usefulness and perceived enjoyment. Third, it was found that the perceived usefulness and perceived enjoyment of OTT platform consumers had a positive effect on the continuous use intention, and WOM. Fourth, it was found that the continuous use intention the OTT platform had a positive effect on the WOM. Conclusions: Word of mouth and continuous use of existing customers are important for OTT platform companies to retain existing customers and secure new customers. Through the perceived value of the OTT platform, efforts should be made to provide various contents that consumers can enjoy along with usefulness and convenience of functions.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.115-125
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• 2016

Recently, there has been a demand for high quality services as the number of stores that use IT devices increases, and the importance regarding that matter has been emphasized. This study analyzed the factors that influence the effects of Store-IT Management Service. With customers who experienced Store-IT Management Service Quality as targets, it figured out the effects that Store-IT Management Service Quality had on Service Confirmation, Customer Satisfaction, and Continuous Intention. As a result, looking closely at the effects that Store-IT Management Service Quality had on Service Confirmation, it turned out that empathy, reliability, tangibility, and assurance had positive effects. As for the effects that Store-IT Management Service Quality had on Customer Satisfaction, empathy, reliability, and tangibility turned out to be important factors that had positive effects. In addition, Service Confirmation and Customer Satisfaction to Store-IT Management Service Quality turned out to have positive effects on Continuous Intention. With these results, given factors of Store-IT Management Service Quality, via Service Confirmation and Customer Satisfaction, were verified to have positive effect relationships with Continuous Intention. The result of this study is expected to help enhance Store-IT Management Service Quality.

• Journal of the Korean Society of Industry Convergence
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• v.7 no.4
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• pp.433-441
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• 2004

This paper presents a strategy for the quality assurance of the continuous preflex composite girder bridge through the camber management of the girder during construction. The construction stages which require welding, balanced preflexion loads at the ends, etc. may cause unexpected large deformation to the preflex girder. Furthermore, these defects can be detected by measurements and analyses of the girder behavior which is sometimes time consuming. In the present study, preflex girder's camber data at equally spaced nodes in each construction stage are obtained and analyzed for the quality control of thee span continuous preflex girder composite bridge.

• Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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• 2009.04a
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• pp.75-78
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• 2009

As a digital map is tile based of 2D, it is difficult to be satisfied with accuracy and up-to-date. In this study, we analyzed requirements of an object-oriented continuous digital map and designed the system. The digital map is 3D continuous object and has the accuracy and up-to-date, and designs with management system, transfer system, change information management system, frequent updating system and, same time updating system.

• Industrial Engineering and Management Systems
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• v.15 no.2
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• pp.148-155
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• 2016

Existing power plants may consume significant amounts of fuel and require high operating costs, partly because of poor electrical power output estimates. This paper suggests a continuous conditional random field (C-CRF) model to predict more precisely the full-load electrical power output of a base load operated combined cycle power plant. We introduce three feature functions to model association potential and one feature function to model interaction potential. Together, these functions compose the C-CRF model, and the model is transformed into a multivariate Gaussian distribution with which the operation parameters can be modeled more efficiently. The performance of our model in estimating power output was evaluated by means of a real dataset and our model outperformed existing methods. Moreover, our model can be used to estimate confidence intervals of the predicted output and calculate several probabilities.

• The Journal of Society for e-Business Studies
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• v.26 no.3
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• pp.133-153
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• 2021

Recently, organizations are making significant technology investments to build a centralized content management system. However, high-quality technology adoption can conversely create techno-stress in the user and cause negative behavior. The purpose of this study is to suggest the negative effects and mitigation directions of enterprise content management system(ECMS) related techno-stress. In order to verify the hypothesis, this study conducted a questionnaire survey on employees of organizations that adopted content management technology and conducted structural equation modeling. As a result of the analysis, ECMS related techno overload and complexity decreased the intention of continuous use of ECMS. But, internal communication activities reduced ECMS related techno stress and task-technology fit moderated the relationship between techno-stress and intention of continuous use of ECMS. The study has implications in terms of suggesting a strategic direction to minimize the negative causes of the use of content management systems.

• Journal of the Korea Safety Management & Science
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• v.12 no.2
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• pp.89-97
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• 2010

The most important concern in the internet service organizations in competitive market circumstances is to focus on formation and maintenance of continuous relationship with customers. The purpose of this study is to verify the effect of perception of the fairness - procedural fairness for recovery, interactional fairness, fairness for reward on customer's satisfaction and trust, behavior when the internet service company failed to service such as disclosure of personal information. This study aims to apply justice theories to service recovery. As a result, first, the customer's perceived justice had a significant effect on the customer satisfaction and trust in service recovery. Second, the customer's satisfaction positive effect on trust. Third, customer's satisfaction formed by service recovery had a effect on the customer's behavior such as continuous usage intention. Therefore, this study was reveal how the extent of justice perception felt by customers in the service recovery process, causes positive causation relationship which affect customer behavior intention.

• Journal of Information Processing Systems
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• v.17 no.5
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• pp.972-988
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• 2021

At present, DevOps environments are getting popular in software organizations due to better collaboration and software productivity over traditional software process models. Software artefacts in DevOps environments are vulnerable to frequent changes at any phase of the software development life cycle that create a continuous integration continuous delivery pipeline. Therefore, software artefact traceability management is challenging in DevOps environments due to the continual artefact changes; often it makes the artefacts to be inconsistent. The existing software traceability related research shows limitations such as being limited to few types of artefacts, lack of automation and inability to cope with continuous integrations. This paper attempts to overcome those challenges by providing traceability support for heterogeneous artefacts in DevOps environments using a prototype named SAT-Analyser. The novel contribution of this work is the proposed traceability process model consists of artefact change detection, change impact analysis, and change propagation. Moreover, this tool provides multi-user accessibility and is integrated with a prominent DevOps tool stack to enable collaborations. The case study analysis has shown high accuracy in SAT-Analyser generated results and have obtained positive feedback from industry DevOps practitioners for its efficacy.

• Journal of the Korea Safety Management & Science
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• v.24 no.3
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• pp.93-103
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• 2022

This study investigated the method of continuous improvement of small-medium company production processes through POSCO's QSS(Quick Six Sigma) activities. QSS is a field operation technique that encompasses the advantages of Six Sigma, TPS(Toyota Production System), TQM (Total Quality Management), and IE(Industrial Engineering). Through this, POSCO not only encourages activities centered on related small and medium-sized partners, etc., but is also expected to contribute to the continuous improvement of the company's own production process through QSS activities. In this study, rather than unconditionally carrying out activities according to the needs of large companies, the research is to help the continuous improvement of the actual production process of small and medium-sized enterprises by effectively applying and spreading QSS activities in consideration of the characteristics and environment of the company. For this purpose, empirical research is conducted on the process improvement activities and QSS activities of company Y, which has less than 100 assembly and production quality and inspection processes among SMEs. The changes in the production process improvement of SMEs through the application of the final QSS were investigated through empirical studies.

• Knowledge Management Research
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• v.15 no.3
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• pp.37-66
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• 2014

Since social network service (SNS) has been widely used as a effective way for people to connect and communication with each other, the use of corporate SNS account also has increased. However, compared to a private SNS account, only few people have a continuous relationship with their corporate SNS account because the use of corporate SNS account tends to be one-time and temporary activity whenever the users just need events and information. Given the psychological side effects of using SNS, the relative lack of empirical studies on the impacts of emotional factor in SNS prevents the deeper understanding of the intention to continuous using corporate SNS account. Therefore, this study aims to explore key determinants of the intension to continuous using the corporate SNS account from a habit and emotional perspective. To bridge research gap, we attempt to divide emotional factor into the following 5 factors based on Mehrabian and Russell model (1974): intimacy, enjoyment (positive factor), privacy concern, anxiety (negative factor), arousal (arousal factor) and (dominant factor). The basic model is proposed to explore the effects of habit and emotional factors on the intension to continuous using the corporate SNS account. We then examine how the effects of habit and emotional factors differ depending on social media types (e.g., facebook and twitter). The results indicates that habit is related to emotional factors, and each emotional factor differently influences the intension to continuous using the corporate SNS account. The results also confirm that the effects of the habit and emotional factors on the intension to continuous using the corporate SNS account differ according to social media types. This study provides practical and useful guidance and the strategic marketing insight for managers in maintaining and improving the intension to continuous using the corporate SNS account.