• Title/Summary/Keyword: Continuance Model

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Influence of Trust, Uncertainty, Transaction Cost, and Individual's Neuroticism on Continuous Purchase Intentions in the Context of Multi-channels Shopping (멀티채널 쇼핑상황에서 신뢰, 불확실성, 거래비용 및 뉴로티시즘이 지속구매의도에 미치는 영향)

  • Jeon, Hyeon Gyu;Lee, Kun Chang
    • Science of Emotion and Sensibility
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    • v.19 no.4
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    • pp.41-54
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    • 2016
  • Recently, in the arena of online shopping, the gap between offline channel and online channel tends to be narrowed significantly. Though previous studies also represent this trend, it still remains ambiguous how much offline trust has a significant influence on user's online shopping behaviors. Furthermore, those research issues such as how individual neuroticism, uncertainty, and transaction cost plays an important role in explaining user's online shopping satisfaction and continuance intention. In this sense, this study aims to organize a new research model including offline trust, uncertainty, transaction cost, satisfaction, and continuance intention. Especially, we are interested in investigating how much moderating effects the individual neuroticism possesses for the paths among the rest of constructs. By using 406 valid questionnaires, we found empirically that transaction cost affects user's online shopping continuance intention, but it has no influence on satisfaction. The individual neuroticism has full moderating effects on the paths on the rest of constructs included in the proposed research model.

The Relation of Organizational Justice to Organizational Cynicism and Organizational Commitment (조직공정성과 조직냉소주의 및 조직몰입의 관계)

  • Kim, Yong-Jae
    • Journal of Industrial Convergence
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    • v.7 no.2
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    • pp.17-31
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    • 2009
  • The purpose of the present is to investigate the relation of organizational cynicism to organizational justice and organizational commitment. Questionnaire data were collected from 185 employees. To test the hypotheses, structural equation model was employed. The model showed adequate fit to the data. Results showed that organizational justice(distributive justice and procedural justice) were negatively related to organizational cynicism. Also, results supported the hypothesized relationship between organizational cynicism and organizational commitment(affective and continuance commitment). Organizational cynicism negatively affected organizational commitment. Implications are discussed and future research directions are outlined.

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The Relationship between Technostress and Continuance Commitment within Organizations : The Moderating Effects of Involvement Facilitation and Technical Support Provision (조직 내 테크노스트레스와 지속적 몰입의 관계 : 참여 촉진과 기술적 지원 제도의 조절효과)

  • Kim, Geuna;Kim, Sanghyun
    • The Journal of Society for e-Business Studies
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    • v.20 no.1
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    • pp.153-166
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    • 2015
  • The main purpose of this study is to develop and empirically validate the research model that examines the relationship between technostress and employees' continuance commitment at their jobs. In addition, the moderating effects of involvement facilitation and technical support provision were examined as enhancing factors on the relationship among the proposed constructs. The data from 179 employees at various organizations were analyzed to test proposed hypotheses. Results show that all proposed hypotheses were supported. This study contributes to IS community in terms of theoretically research framework as well as understanding of technostress at a workplace.

A Study Factors Affecting Continuance Intention of Internet Only Bank: Using Task-Technology Fit Theory (인터넷전문은행의 지속 사용 의도에 영향을 미치는 요인에 대한 연구: 업무-기술 적합성 이론을 활용하여)

  • Yoo, Hyein;An, Jaeyoung;Lee, Choong C.
    • The Journal of Society for e-Business Studies
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    • v.23 no.3
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    • pp.111-128
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    • 2018
  • Today the paradigm of the financial services industry is shifting to mobile banking, and each financial company provides a variety of mobile banking services. Because of the innovation of mobile banking service, the Internet Only Bank has been launched recently. However, the actual number of users is far less than the number of subscribers. The purpose of this study is to investigate the factors affecting the intention to use of Internet only banking service by applying Task-Technology Fit (TTF) theory. In order to carry out this research, we conducted a survey on the user of the Internet only banking services, tested the measurement validity/reliability analysis and derived structural equation model. The results indicate that there are significant correlations between technology characteristics and task-technology fit and between task-technology fit and continuance intention. The results of this study are expected to provide implications for securing and maintaining the users of Internet banking providers.

The Role of Digital Literacy and IS Success Factors Influencing on Distance Learners' Satisfaction and Continuance (디지털 리터러시와 정보시스템 성공요인이 원격학습자의 만족도와 지속 사용 의도에 미치는 영향)

  • Kim, Yong-Young;Joo, Yeon-Woo;Park, Hye-Jin
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.53-62
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    • 2021
  • Distance learning (DL) has become a major issue in the educational field with the spread of COVID-19. In order to enhance the satisfaction of DL learners, efforts to cultivate learners' competencies, as well as investment to build IT infrastructure, and activities to support high-quality content provision should be comprehensively considered. Based on a survey of 221 college students, this study verified that digital literacy (knowledge, skill, and mind) and information systems success factors (system, information, and service quality) all positively affect DL satisfaction, in turn, which positively influences on DL continuance. This study is meaningful in that it comprehensively considered learner's ability and IT infrastructure and analyzed the effect on the satisfaction and intention of continuous use of DL. In the future, it is necessary to expand the target of not only college students but also elementary and secondary students and instructors, and to further consider interaction, which is a major factor in the distance learning process.

Factors Influencing the User's Satisfaction on Biosafety Portal Sites (사이트 사용자 만족도 및 사용의도에 영향을 미치는 요인에 관한 실증연구;바이오안전성포탈을 중심으로)

  • Song, Woo-Yong;Hwang, Kyung-Yeon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.1 no.2
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    • pp.1-25
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    • 2006
  • The purpose of this research is to examine the major determinants affecting the user's satisfaction and usage intention on Biosafety Portal Site. The development of the research model is based on the empirical studies on the web site. Five hypotheses are derived and tested using regression analysis. The results from regression analysis suggest that technology, content, design and navigation all contributed significantly to the user's satisfaction. In addition, user's satisfaction with portal had a very significant influence on the continuance intention.

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Effects of usage motivation for omni-channel services on continuance and affective commitment and brand purchase intention (옴니채널 서비스 이용 동기가 지속적 몰입과 정서적 몰입 및 브랜드 구매의도에 미치는 영향)

  • Choi, Mi Young
    • The Research Journal of the Costume Culture
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    • v.27 no.6
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    • pp.553-568
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    • 2019
  • This study examined motivation to use omni-channel services on mobile devices in fashion stores and the effects of such usage motivation on brand purchase intention through continuous and affective commitment. Data were collected on consumers in their 20s and 30s who experienced omni-channel services during shopping for or purchasing fashion products. An online survey asked 413 consumers to rate their brand purchase intention. Sub-levels of each variable were examined using SPSS 25.0, followed by confirmatory factor analysis using AMOS 19.0. In addition, path analysis using structural equation modeling was applied to analyze associations between variables. The statistical results were mixed. First, only two dimensions of usage motivation for omni-channel services, hedonic and relational motivation, had positive effects on continuous and affective commitment. Second, continuous commitment had a greater effect on purchase intention of brands that provided omni-channel services than it did on affective commitment. Third, of the dimensions of usage motivation, utilitarian motivation had a direct influence on purchase intention in the modified model, while social motivation did not affect service commitment and purchase intention. Finally, our findings suggest that brand loyalty can be built by encouraging service commitments through hedonic and relational motivation, based on the usability of omni-channel services.

The Effect of Mobile Network Social Gamers' Altruism on Continuous Usage Intention: The Mediating Effect of Social Relational Capital (모바일 소셜 네트워크 게임 사용자의 이타주의적 행위가 게임 지속성에 미치는 영향: 사회 관계적 자본의 매개효과를 중심으로)

  • Chae, Seong Wook;Kang, Youn Jung
    • The Journal of Information Systems
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    • v.25 no.1
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    • pp.201-223
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    • 2016
  • Purpose As social network games (SNG) enjoy rapid growth in the market and become a major sector of the gaming industry, it is of great interest to examine the how users continuously use SNG. In SNG, the users' social interaction is the most prominent advantage of the social network, as well as the entertainment afforded by the game. This study explores the relationship between altruism, which is considered the most prominent characteristic of SNS, and the continuance usage intention, as well as the moderating role of social capital. Based on social capital theory and organizational citizenship behavior, this research model considers social bonding and bridging that are divided by social capital. Design/methodology/approach An AMOS analysis based on survey data from 223 SNG users indicated that SNG with greater altruism enhance social capital (social bonding, social bridging), which is related to the user's satisfaction and the continuance intention of SNG. Findings Social bonding is positively related to the user's satisfaction with SNG. In other words, social bridging positively affects the continuous usage intention of SNG. These findings help managers in developing and implementing altruistic relationships and social capital for continuous usage of SNG.

A Study on User Satisfaction and Continuance Use Intention of Mobile Easy Payment Service User (간편결제 서비스 사용자의 사용만족과 지속사용의도에 관한 연구 - ECM과 UTAUT을 중심으로)

  • Yea-rim Lee
    • Korea Trade Review
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    • v.45 no.2
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    • pp.103-119
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    • 2020
  • As the easy payment service is popularized and the competition in the service market is fierce, research on factors affecting users' continuous use of the easy payment service is becoming increasingly important. However, in the existing studies, the discussion of the continuous intention to use the consumer's simple payment service has not been sufficiently conducted. Existing research remains on the way of listing technology and consumer characteristics. To bridge this research gap, this study aims to integrate and modify ECM and UTAUT to consider factors influencing the continuous use of easy payment services. The user's expectations and the confirmation were considered as important factors to decide. For empirical analysis, a survey was conducted for 236 users who had experience with domestic easy payment service. As a result, it was verified that confirmation, performance expectancy, effort expectancy, social influence, and habit in regard to easy payment services are important for continuous use intention. Through this study, it is expected that the consumer's technology acceptance mechanism on the continuous use of simple payment will be grasped in more detail to develop academic discussions in the field. Implications from the results as well as limitations of the study are presented.

Exploring Barriers Affecting e-Health Service Continuance Intention in India: From the Innovation Resistance Theory Stance

  • Arghya Ray;Pradip Kumar Bala;Yogesh K. Dwivedi
    • Asia pacific journal of information systems
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    • v.32 no.4
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    • pp.890-915
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    • 2022
  • Although existing studies on e-health have usually focused on e-health services adoption intention, there is a dearth of studies on the barriers that affect e-health services retention intention especially in India. Additionally, although studies have mostly focused on utilizing expectation-confirmation model to understand innovation related barriers, innovation resistance theory (IRT) has been overlooked. As Indian e-health service providers face stiff challenges due to customer's unwillingness to continue using the service, there is a need to bridge the research gap that exists in this context. This mixed-method study, based on responses received from 289 participants and 1154 online negative reviews from e-Health providers in India, examines the barriers from the IRT stance. Results of this study reveal a notable negative association between tradition, value and financial barrier and intention to continue using e-health services. Additionally, continuance intention affects recommendation. The study concludes with various implications and scope for future research.