• Journal of Venture Innovation
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• v.7 no.2
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• pp.101-123
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• 2024

Since COVID-19 crisis, health concerns and the need for interpersonal activities have driven many people to engage in leisure activities, which has naturally led to a steady increase in the participation rate of life sports. However, the start-up rate of sports facilities is decreasing and the closure rate is steadily increasing, and to survive in the over-competitive situation, sports facility operators need to develop and provide services with competitive advantages and come up with differentiated marketing plans. The purposes of this study were to (a) identify rapport-building behaviors for bring about relationship quality, customer satisfaction and customer trust, to a service provider in the sports leisure service environment (b) examine the ways in which customer satisfaction and customer trust induces positive behavior intentions in the sports leisure service environment, and (c) empirically verify the path of rapport- building behaviors through customer quality to continuance intention and WTPP(willing to pay premium price). The proposed conceptual model was empirically tested via structural equation modeling analysis using data collected from 350 adults who enjoy sports leisure services nationwide. Based on data analysis, firstly, attentive behavior, connecting behavior, courteous behavior, and information sharing behavior, were found to have a positive effect on relationship quality ,customer satisfaction and customer trust. Second, customer satisfaction was found to have a positive effect on both continuance intention and WTPP. Third, customer trust, a subcomponent of relationship quality, was found to have a positive effect on continuance intention, but not on WTPP. The findings of this study show that, first, rapport building with customers is important for sustainable growth management in the increasingly competitive sports and leisure service environment.

• Journal of Distribution Science
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• v.22 no.3
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• pp.1-10
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• 2024

Purpose: The current study focused on work performance of distribution department of AMC (asset management company) industry in China, outlines the challenges faced by distribution employees of Chinese four biggest national AMCs, aiming to enhance the ability of Chinese national AMCs to succeed in the face of external challenges such as economic, social, and technological changes. Research design, data and methodology: This study adopted quantitative methods, questionnaire was collected from 248 general distribution department employees of four national AMCs of China, these employees are from the top 5 developed cities in China, and software Smart PLS 3.0 and SPSS 25 was applied to data analysis. Results: The result of this current study through Smart PLS 3.0 has revealed that the significant effect of affective commitment on contextual performance, affective commitment on task performance, continuance commitment on contextual performance, normative commitment on contextual performance, and effect of continuance commitment on task performance and normative commitment on task performance were found to be non-significant. Conclusions: According to the important role of distribution department, managers in China's national AMCs can leverage the study's findings to enhance organizational commitment among employees of distribution department, and further positively influences distribution department employees' work performance.

• The Research Journal of the Costume Culture
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• v.27 no.6
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• pp.553-568
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• 2019

This study examined motivation to use omni-channel services on mobile devices in fashion stores and the effects of such usage motivation on brand purchase intention through continuous and affective commitment. Data were collected on consumers in their 20s and 30s who experienced omni-channel services during shopping for or purchasing fashion products. An online survey asked 413 consumers to rate their brand purchase intention. Sub-levels of each variable were examined using SPSS 25.0, followed by confirmatory factor analysis using AMOS 19.0. In addition, path analysis using structural equation modeling was applied to analyze associations between variables. The statistical results were mixed. First, only two dimensions of usage motivation for omni-channel services, hedonic and relational motivation, had positive effects on continuous and affective commitment. Second, continuous commitment had a greater effect on purchase intention of brands that provided omni-channel services than it did on affective commitment. Third, of the dimensions of usage motivation, utilitarian motivation had a direct influence on purchase intention in the modified model, while social motivation did not affect service commitment and purchase intention. Finally, our findings suggest that brand loyalty can be built by encouraging service commitments through hedonic and relational motivation, based on the usability of omni-channel services.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.12
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• pp.578-585
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• 2020

The purpose of this study was to investigate the Effects of Happiness on Organizational Commitment According to the Socio-demographic Characteristics of Teachers of Infants and Toddlers. The study subjects were 167 infant teachers in Ulsan. The collected data were analyzed through frequency analysis, reliability analysis and correlation analysis on SPSS 22.0 program, and multiple regression analysis was conducted for the causal relation between variables. The analysis results revealed that self-regulating happiness, a sub-factor of happiness of infant teachers, had a significant effect on their affective commitment, but factors of internal and external happiness did not significantly affect affective commitment. Second, self-regulating happiness had a significant effect on their continuance commitment. Third, the self-regulating happiness had a significant effect on their normative commitment. This study is considered to provide the basic data for preparing a practical intervention plan for improving the organizational commitment of infant teachers.

• Journal of Distribution Science
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• v.16 no.7
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• pp.77-86
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• 2018

Purpose - In the insurance distribution channel, the salespeople plays a role of representing the company, and recognizes the needs of the customers and plays a role in responding to them. Therefore, their turnover can have a great influence on the company performance. The purpose of this study is to investigate the structural relationship between salespeople's personal - environmental fit and organizational commitment and turnover intention. Research design, data, and methodology - Data collection was conducted a self-filling questionnaire for salespeople for about one month from July 24, 2017 to August 30, 2017. The subjects of the questionnaire were the insurance salespeople who work in the sales line such as K life, S fire. A total of 450 copies were distributed and 432 copies of the questionnaire were used for final analysis. The analysis program used SPSS 22.0 and AMOS 22.0 programs. Analysis method was Frequency Analysis, Reliability & Confirmatory Factor Analysis, Correlation Analysis and Structural Equation Model(SEM). Results - As a result of Hypothesis 1, Person-Supervisor Fit had significant influence only on Continuance Commitment. Person-Job Fit did not have a significant effect on Organizational Commitment. Person-Coworker Fit had a significant effect on Continuance Commitment and Affective Commitment. Person-Organization Fit had a significant impact on Affective Commitment. Therefore, only , , , , were adopted. As a result of Hypothesis 2, Continuance Commitment had a significant effect on turnover intention. Therefore, only was adopted. Conclusions - This study suggests that it is necessary to manage the human resources in the sales field through studies related to salespeople's extension of the research scope and salespeople's turnover intention. Based on the results of this study, the conclusion suggests some implications for the efficient human resources management of insurance companies in sales channels. It is expected that it will be helpful for the salespeople to find out what kind of Person-Environment Fit affects the organizational commitment and how to manage the organizational commitment among the three dimensions of organizational commitment to reduce turnover intention.

• Management & Information Systems Review
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• v.30 no.1
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• pp.107-128
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• 2011

This study has two primary purposes, firstly to identify how job dissatisfaction and continuance commitment influence to creativity, secondly to explore how coworker helping and support, and perceived organizational support moderate between interaction of job dissatisfaction and continuance commitment, and creativity. The first part of the study, based on literature study on creativity, provides insight into what are antecedents and moderate variables in creativity. In the second part of the study, a comprehensive research model and hypothesis were empirically tested based on data from 322 employees in Korean organizations. The results of statistical analysis show the following. First, job dissatisfaction has positive effect on creativity. Second, interaction of job dissatisfaction and continuance commitment does not have positive effect on creativity. Third, there was not any moderating effects between interaction of job dissatisfaction and continuance commitment, and creativity in this study. The last part of this study, a theoretical and practical implication of the study, and the future research agenda are presented.

• Proceedings of the KIEE Conference
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• 2006.10c
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• pp.366-368
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• 2006

Electronic warfare Support(ES) system measures pulse characteristics for received RF signals that received from all directions. ES system discriminates the pulse trains that have a rule, correlationship, continuance from collected data and analyze the characteristics of the data, and identify the emitters by comparison with emitter identification data(EID). Because pulse density is very high and various signal source exists at modem signal environments, high-speed and accurate signal analysis is needed for realtime countermeasure to emitters. Grouping alleviates the load of signal analysis process and supports reliable analysis. In this paper, we suggest an adaptive clustering scheme regarding signal patterns.

• The Journal of the Korea Contents Association
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• v.10 no.6
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• pp.404-414
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• 2010

The primary purpose of this paper is to identify the influencing factors on the post acceptance behavior of user in internet banking. For this purpose, a research model and hypotheses are developed based on the relevant literature reviews. Data have been collected from 248 users who have used internet banking and the research hypotheses were tested by covariance structural model analysis. The results of this empirical study are summarized as follows. First, security, confirmation, and perceived ease of use have positive influence upon user's perceived usefulness. Second, security, economy efficiency, and confirmation have positive influence upon user's satisfaction. Third, loyalty incentives have positive influence upon continuance intention. Lastly, user's perceived usefulness have positive effect on the satisfaction, and user's perceived usefulness and satisfaction positively related to continuance intention in internet banking. The findings have significant implications for internet banking service providers.

• The Journal of the Korea Contents Association
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• v.9 no.3
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• pp.345-352
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• 2009

The glass ceiling is defined as a barrier so subtle that it is transparent, that it prevents women and minorities from moving up in the management hierarchy. Individuals in the minority may perceive the presence of a glass ceiling within their social context, a barrier put in to place by those in the advantaged majority. This study has testified pragmatically the influence of glass ceiling perceived by the female employees of travel agency on their work attitudes(organizational commitment, turnover intention). Data were collected by 202 full time female employees. The results of analysis is as follows: First, it is revealed that glass ceiling has no influence on turnover intention. Second, this study show that the higher glass ceiling is perceived by the female employees of travel agency, the more they have negative influence on their affective commitment. Contrary to our expectation, however, it is revealed that glass ceiling has no influence on continuance commitment. That is, glass ceiling have significant effects on affective commitment whereas the effects are not significant for continuance commitment. Third, affective commitment have significant effects on turnover intention. However, it is revealed that continuance commitment has no influence on turnover intention.

• Information Systems Review
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• v.25 no.2
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• pp.163-180
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• 2023

Based on the Technology-Organization-Environment (TOE) model, this study proposed a research model that explains the continuance intention of users in the with Covid-19 era considering the technical, organizational, and environmental aspects of Remote Work Solution (RWS). To verify the research model and hypothesis, an online survey was conducted on domestic RWS users. Partial least squares (PLS) were utilized to analyze the collected 411 data. As a result of the analysis, it was found that functionality and security level had positive impacts on both productivity improvement and satisfaction. However, it was also confirmed that organizational readiness had a positive effect on productivity improvement but did not affect satisfaction. Furthermore, the results revealed that government support had a positive relationship with continuance intention, but the health concerns did not. Finally, the correlations between productivity improvement, satisfaction, and continuous intention were confirmed to be significant. Therefore, 9 out of a total of 11 hypotheses were supported.