• Title/Summary/Keyword: Continuance

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Understanding Over The Top(OTT) and Continuance Intention to Use OTT: Impacts of OTT Characteristics and Price Fairness (Over The Top(OTT)의 지속이용의도에 대한 이해: OTT 특성과 가격공정성의 영향)

  • Park, Hyunsun;Kim, Sanghyun;Sohn, Changyong
    • Knowledge Management Research
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    • v.23 no.1
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    • pp.203-225
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    • 2022
  • Competition in the OTT (Over the Top) service market is getting fiercer since global OTT services enter the domestic market and existing platforms are actively reorganized. As powerful competitors with ultra-luxurious content continue to enter the marke with diversity required by users, various efforts are required for OTT service platforms to prevent subscriber churn in order to generate continuous revenue. Thus, this study tried to examine the effect of OTT service characteristics on continuous use intention through an empirical analysis based on Expectation-Confirmation Model(ECM). A total of 386 responses were collected from individuals who have experience or are currently using OTT service and analyzed using AMOS 24. Results show that content curation, content richness, and audience activity had a significant effect on expectation confirmation. Also, expectation confirmation had a significant effect on perceived usefulness and user satisfaction while perceived usefulness had a significant effect on user satisfaction, significantly influencing continuous intention to use OTT. Finally, price fairness was found to strengthen all proposed relationships. The findings are expected to provide useful information for service and content development for subscriber retention, which has the most direct impact on revenue generation of OTT service providers.

A Study on Interior Design Process by approaching Typological Method (유형학적 접근방식에 의한 실내디자인 과정에 관한 연구 (II))

  • 한경희;이선민
    • Korean Institute of Interior Design Journal
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    • no.21
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    • pp.165-172
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    • 1999
  • For the useful method capable of modern expression on traditional residence architecture, a study was performed on the methodological establishment and possibility of typological method could be examinated to interior design process by typological method. First of all, through the establishment verbal of our Korean traditional architecture and further investigation of environmental and cultural idealogical facts, it could be extracted from natural instinct, duality, continuance, flexibility and transitiov. In second process, based on these results, it could be framed and described the individual typological language and, for the sake of drawing for visual and spatial typology, it was made by sketch in terms and view of possibile guidance of prototype, transforming and application method. from these results of investigated sketches, it cold be used for criteria of application method as the parts of visual and spatial typological elements to have an applicable expression of it/s traditionality. Based on above facts, for the subjects of spatial system, form & shape system, circulation system, order system, decoration system, color & material system in interior design fields, we cold propose the practical possibility through the consideration of application method for built-in meaning that could be adaptable for the interior design practices. These facts were extracted from the based on visual & spatial typology, as above mentiov. Also, through preparing and suggesting the criteria of evaluation and measurement of design quality , we could propose the applicable methodology for further & basically Korean traditional embodiment.

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A Study on Constructing the RCM-based Failure Analysis System for Railway Facilities & Equipments (RCM 기반 철도시설물 고장분석시스템 구축 - 서울메트로 -)

  • Jung, Kwan-Soo;Seo, Kwang-Hyuk;Lee, Jung-Joo;Nam, Jin-Geun
    • Proceedings of the KSR Conference
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    • 2011.10a
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    • pp.881-895
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    • 2011
  • Seoul Metro railway facilities' inspection and maintenance tasks cause failure analysis, but if there is trouble the diverse cause investigation and the systematic analysis and management among broken facilities, related facilities and components fell short and the conditions are different. And, excess and insufficiency, under inspection and maintenance, is being raised regardless of the introduction year and the operating environment including the number of use by applying the same facilities in the uniform inspection cycle. In this study, we will analysis systematically facility system information, failures, operational status, performance, fault and maintenance information resulting from the maintenance management of railway facilities and derive the relationship between associated equipment and its components. In addition, optimizing the inspection and the maintenance cycles of railway facilities, we will improve the reliability of operation. Considering the probability of risk, it is possible to predict the occurrence of accidents or faults and to minimize the frequency of breakdown by pre-inspection maintenance. Finally, This paper is to introduce the content of constructing the Seoul Metro RCM-based failure analysis system for railway facilities to support the optimal continuance of operation status of equipments and the securement of the safe operation of vehicles.

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A Study on Improving Fun Factor of Psychotherapy Game (정신 치료 게임의 재미 요소 향상 방안)

  • Lee, Myoun-Jae
    • Journal of Digital Contents Society
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    • v.13 no.1
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    • pp.13-20
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    • 2012
  • Game is an excellent media to easily access and immerse for most people. According to these characteristics, many games which are combined game's fun with original educational purpose have been developing in various fields. In case of developing the game, game designer should balance game's fun and educational purpose in each filed. In this paper, we analyze psychotherapy games to improve accessibility of treatment and continuance of treatment sessions in face-to-face treatment by particularly fun factors in commercial games. And, then we present methods to increase fun of psychotherapy game. This paper can help psychotherapy game developers to increase game experience.

The Aesthetic Values of Formalism Art to Wear (형식주의 예술의상의 미적 가치)

  • 서승미;양숙희
    • The Research Journal of the Costume Culture
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    • v.11 no.1
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    • pp.118-134
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    • 2003
  • The first purpose of this study is to take a better look it the background of Formalism art in the cultural society and to examine the aesthetic value of the formative arts of formalism architecture that are ail basically founded upon the study of Formalism. Secondly, it analyzes the aesthetic value of Formalism Art to Wear, Which can be explained as a mixture of art and fashion, by investigate to the features of art history. The results are as follows; First, Formalism Art to Wear of Simultaneity does not represent continuance but simultaneous. In other words. inside the same time and place of dimension, events art visualized without transformation. Secondly, formalism Art to Wear of Geometrical Aesthetics deals with a purely genuine atmosphere that pursues absolute perfection, composed abstract of geometrical shapes. Thirdly, Fomarlism Art to Wear of Deformation breaks analysis from balance and symmetry showing extreme transformation nil new vitality. Fourthly, Formalism Art to Wear of Space Extension experiments with post-corporeality. Post-corporeality centers the human body extension that is open to various boundaries of implosion and electronic technologies, providing us with a new Cyborg of the digital body.

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The Impact of Learning Motivation on Continuous Use in the Mobile Game - Focusing on Chinese Mobile Game

  • Chen, Xueying;chang, Byenghee
    • International Journal of Contents
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    • v.16 no.2
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    • pp.78-91
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    • 2020
  • In this study, an investigation was conducted into the influencing factors for the learning motivation of players in the game, including experience, vicarious experience, the need of achievement, the need of power, and mastery motivation. Then, a discussion was conducted regarding the role played by learning motivation, learning performance, and satisfaction with continuous use. A survey was conducted with 519 players, most at the intermediate gaming level in . As demonstrated by the results of this study, experience, vicarious experience, the need of power, and the mastery of motivation have significant positive association with the players' motivation of learning the game. Learning performance and satisfaction have a positive impact on the continuity of use. Additionally, the correlation between the need of achievement and learning motivation is insignificant. Overall, the research results confirm the significance of the social-cognitive theory relative to the learning motivation. Players began to transform, satisfied with their achievements in the game, as well as gradually evolving toward self-improvement to achieve satisfaction. It offers a new explanation and crucial reference for mastering the gaming trend among the contemporary players.

Development of Mesh Generation Program for the Primary System of Nuclear Power Plant (원자력 주요기기 해석을 위한 자동요소망 생성프로그램 개발)

  • Jang, Dong-Min;Kim, Yeong-Jin;Choe, Seong-Nam;Seo, Myeong-Won;Jang, Gi-Sang
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.24 no.2 s.173
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    • pp.386-393
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    • 2000
  • Fracture mechanics analysis (FMA) is an essential work for integrity evaluation of nuclear power plant. The flaws inspected by In-Service Inspection(ISI) should be confirmed by FMA for the decision of the operation status of stop or continuance. The basic data for FMA are the stress of the interested area. The purpose of this research is to develop a system which can obtain stress data efficiently based on various database. Mesh generation program generates mesh using MSC/PATRAN and provides input file for finite element analysis according to the databases (shape, dimension, transient and material). The stress data from the finite element analysis are stored to be stress database so that it can be applied to FMA. As an example, the system developed by this study is applied to pressurizer nozzle and confirmed to be a useful tool for efficient FMA.

A Study On The Effects Network Externalities and Experiential Value Perceived from MIMService on Continuous Intention (MIM서비스에서 지각된 네트워크외부성과 경험가치가 지속적 사용의도에 미치는 영향에 관한 연구)

  • Li, Long;Gim, Gwang-Yong
    • Journal of Information Technology Services
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    • v.12 no.1
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    • pp.51-67
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    • 2013
  • Mobile Instant Messenser (MIM) Market With the market is enlarging and attracting more and more companies. With the market expanding and number of users increasing, the competition in this area will be fierce. In order to gain competitive advantage, it is important to develop a strategy to maximize user value and to grasp the continuous usage intention of users. However, there are currently not enough researches done in this field. Therefore, this paper to study the effects of network externalities and perceived experiential value on perceived usefulness, user satisfaction, and continuous usage intention. The research results showed that the perceived experiential value and vertical compatibility significantly affected user satisfaction, but the perceived network size did not. The perceived network size and vertical compatibility did not affect the perceived usefulness. Also, the economic value, which is a sub-factor of the perceived experiential value, did not affect the perceived usefulness, but the functional value and hedonic value did significantly. The perceived network size significantly affected continuance usage intention, but the perceived network compatibility did not.

Recurred Cases Related to Operation and Stress Immediately after Recovery of Recent Sensorineural Hearing Loss -Two cases- (돌발성 난청 완치 직후 수술 및 스트레스로 재발된 임상경험 -2예 보고-)

  • Yeo, Jung-Eun;Song, Sun-Ok;Seo, Dong-Hyeok
    • The Korean Journal of Pain
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    • v.10 no.1
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    • pp.113-116
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    • 1997
  • Sensorineural hearing loss(SNHL) is defined as a sudden hearing impairment which was develope over a period of hours to days. The definitive cause of SNHL is unknown in most cases. Disturbance of the blood flow of the inner ear is a main causal hypotheses. Most symptomatic treatment is focusing to improving the blood flow of the inner ear. At our hospital, most patients are recommended to bed rest, vasodilators(nicotinic acid, antihistamines) and stellate ganglion block(SGB) for two weeks. We experienced two cases of recurrence immediately after recovery from SNHL. They discontinued SGB after initial recovery. due to associated pain with operation and or psychologic stress. One patient resumed SGB and medication treatment, but the second who gave up treatment was not recovered. Therefore, we recommend to continuance of treatment of stellate ganglion blocks to improve recovery rate of SNHL and avoid further trauma and psychologic stress during the recovery period of SNHL.

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Graft-taking Characteristics of Watermelon Grafted Seedlings as Affected by Blue, Red and Far-red Light-emitting Diodes (수박 접목묘의 활착 특성에 미치는 청색, 적색 및 원적색 발광다이오드의 영향)

  • 김용현;박현수
    • Journal of Biosystems Engineering
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    • v.28 no.2
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    • pp.151-156
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    • 2003
  • This study was performed to investigate the effect of light quality on evapotranspiration and graft-taking characteristics of watermelon grafted seedlings using blue, red and far-red light-emitting diodes (LED). At initial stage of graft-taking, blue light increased the evapotranspiration rate (EVTR) of grafted seedlings as compared to effects of red and far-red on EVTR of grafted seedlings. Grafted seedlings graft-taken under red and blue LED showed the high graft-taking of 100% and 96%, respectively. However, grafted seedlings graft-taken under far-red LED showed the graft-taking of 80% and survival of 60% with low seedlings quality after hardening. The stem of grafted seedlings graft-taken under red light was elongated but blue light suppressed the stem elongation. The leaf area of grafted seedlings graft-taken under red light was increased. It is concluded that the effect of light quality using LED on graft-taking of watermelon grafted seedlings was significantly recognized. Considering the duration of quality of grafted seedlings graft-taken under artificial lighting, LED could be used as an effective lighting sources to validate the continuance of seedling quality.