• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권5호
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• pp.2122-2140
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• 2020

Proper and precise embedding of commercial ads within Webpages requires Ad-hoc analysis and understanding of their content. By the successful implementation of this step, both publishers and advertisers gain mutual benefits through increasing their revenues on the one hand, and improving user experience on the other. In this research work, we propose a novel multi-level context-based ads serving approach through which ads will be served at generic publisher websites based on their contextual relevance. In the proposed approach, knowledge encoded in domain-specific and generic semantic repositories is exploited in order to analyze and segment Webpages into sets of contextually-relevant segments. Semantically-enhanced indexes are also constructed to index ads based on their textual descriptions provided by advertisers. A modified cosine similarity matching algorithm is employed to embed each ad from the Ads repository into one or more contextually-relevant segments. In order to validate our proposal, we have implemented a prototype of an ad serving system with two datasets that consist of (11429 ads and 93 documents) and (11000 documents and 15 ads), respectively. To demonstrate the effectiveness of the proposed techniques, we experimentally tested the proposed method and compared the produced results against five baseline metrics that can be used in the context of ad serving systems. In addition, we compared the results produced by our system with other state-of-the-art models. Findings demonstrate that the accuracy of conventional ad matching techniques has improved by exploiting the proposed semantically-enhanced context-based ad serving model.

• Journal of Information Processing Systems
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• 제9권2호
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• pp.217-236
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• 2013

Ranking thousands of web documents so that they are matched in response to a user query is really a challenging task. For this purpose, search engines use different ranking mechanisms on apparently related resultant web documents to decide the order in which documents should be displayed. Existing ranking mechanisms decide on the order of a web page based on the amount and popularity of the links pointed to and emerging from it. Sometime search engines result in placing less relevant documents in the top positions in response to a user query. There is a strong need to improve the ranking strategy. In this paper, a novel ranking mechanism is being proposed to rank the web documents that consider both the HTML structure of a page and the contextual senses of keywords that are present within it and its back-links. The approach has been tested on data sets of URLs and on their back-links in relation to different topics. The experimental result shows that the overall search results, in response to user queries, are improved. The ordering of the links that have been obtained is compared with the ordering that has been done by using the page rank score. The results obtained thereafter shows that the proposed mechanism contextually puts more related web pages in the top order, as compared to the page rank score.

• 한국컴퓨터정보학회논문지
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• 제22권10호
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• pp.121-128
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• 2017

In this paper, we propose a multi-label classification method in which multi-label classification estimation techniques are applied to resolving location prediction problem. Most of previous studies related to location prediction have focused on the use of single-label classification by using contextual information such as user's movement paths, demographic information, etc. However, in this paper, we focused on the case where users are free to visit multiple locations, forcing decision-makers to use multi-labeled dataset. By using 2373 contextual dataset which was compiled from college students, we have obtained the best results with classifiers such as bagging, random subspace, and decision tree with the multi-label classification estimation methods like binary relevance(BR), binary pairwise classification (PW).

• 한국문헌정보학회지
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• 제44권4호
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• pp.95-114
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• 2010

Multimedia searching is an important activity on the Web, especially among the younger generation. The purpose of this study aims to examine college students’ multimedia information needs and searching on the Internet. While there is a clear pattern among students with respect to their multimedia uses, searching sources, relevance criteria and searching barriers, some differences exist especially according to searching of different multimedia types such as image, audio and video. For multimedia uses, information/data-focused uses are frequently found in image and video, while the use of audio is mainly for object-focused searches. As multimedia searching sources, audio and video files present a similar pattern of being high in media specific searching sources and low in generic search engines. Browsing through related blogs and homepages is an important part of searching for media files accounting for approximately 20% of total search for each media. The relevance criteria used by study participants when search for image files was primarily concerned with topicality while the contextual and media quality in the audio and video types are also considered important. Searching barriers for audio and video files are categorized into three broad aspects, including access and search quality, preview limitations and collection limitations, while obstacles for image files searching include access difficulties and low qualities of various collection.

• 인터넷정보학회논문지
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• 제16권6호
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• pp.79-88
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• 2015

The web search engines are exposed to the issue of uncertainty because of ambiguous queries, being input for retrieving the accurate results. Ambiguous queries constitute a significant fraction of such instances and pose real challenges to web search engines. Moreover, web search has created an interest for the researchers to deal with search by considering context in terms of location perspective. Our proposed disambiguation approach is designed to improve user experience by using context in terms of location relevance with the document relevance. The aim is that providing the user a comprehensive location perspective of a topic is informative than retrieving a result that only contains temporal or context information. The capacity to use this information in a location manner can be, from a user perspective, potentially useful for several tasks, including user query understanding or clustering based on location. In order to carry out the approach, we developed a Java based prototype to derive the contextual information from the web results based on the queries from the well-known datasets. Among those results, queries are further classified in order to perform search in a broad way. After the result provision to users and the selection made by them, feedback is recorded implicitly to improve the web search based on contextual information. The experiment results demonstrate the outstanding performance of our approach in terms of precision 75%, accuracy 73%; recall 81% and f-measure 78% when compared with generic temporal evaluation approach and furthermore achieved precision 86%, accuracy 71%; recall 67% and f-measure 75% when compared with web document clustering approach.

• 컴퓨터교육학회논문지
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• 제14권3호
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• pp.37-49
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• 2011

사용자는 시맨틱 웹 브라우저를 이용하여 시맨틱 웹 상의 자원들을 사용할 수 있다. 본 논문에서는 시맨틱 웹 브라우저들의 기능들을 교육에 활용할 수 있도록 잘 알려진 시맨틱 웹 브라우저인 Tabulator, Contextual Search Browser (CSB), Magpie, Piggy Bank의 기능들을 비교하였다. 시맨틱 웹 브라우저들을 교육에 활용하기 위해서는 각각의 특성들을 정확히 이해해야 하며 본 논문의 결과는 교사와 학생 모두에게 도움이 될 수 있다. Tabulator는 RDF 데이터 브라우저로서 학습을 위한 자원의 사용 가능성과 연관성을 확인하는데 도움을 준다. CSB는 학습 주제를 기술한 콘텍스트 문서를 설정하여 학습자원의 검색이 용이하고 검색된 시맨틱 웹 자원을 트리플 형식(triple-set)과 음영 기능으로 보여주어 학습 자원의 이해를 돕는다. Magpie는 글로서리(glossary)파일 기반 자원의 해석과 관련 배경 지식을 제공하여 기초지식이 없는 학습자가 학습 자원을 이해하는 것을 지원한다. Piggy Bank는 기존 웹 자원을 시맨틱 웹 자원으로 생성할 수 있고 생성한 시맨틱 웹 자원을 다양한 뷰로 브라우징 지원 및 자원의 공유를 제공한다.

• 의학교육논단
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• 제22권3호
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• pp.163-172
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• 2020

Medical treatments as universal care have been turning into delivering medical technology. Coping with death, which is prevalent in all medical circumstances, without comprehensive understanding results in missing out on significant aspects between life and death. This makes doctors surrender easily to a conventional and binary division of life and death and reduces the chance of including death as a part of the medical realm. Furthermore, in terms of medical education, we need to have the opportunity to consider such subjects that can benefit from special planning and consideration. Through reviewing articles in a variety of disciplines such as medicine, philosophy, psychology, literature, and anthropology, we can better understand death, condolences, and the relevance between them in a contextual way. In order to seek a better approach, this study also aims to survey and review the recent state of death education in diverse fields of medicine in Korea. In conclusion, if it is complicated for us to explain or understand death in general, focusing on condolences as a human response to death could be one meaningful way that deserves contemplation. It is possible to regard condolences as a touchstone and a prerequisite in death education itself.

• Asian Journal for Public Opinion Research
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• 제10권1호
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• pp.51-73
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• 2022

This study investigated 3.50 million Facebook reactions collected from 9,429 Bangladeshi news items about rape shared on social media from 2016 to 2021. The primary aim of this study was to understand users' different reaction patterns based on the five major Facebook reactions (i.e., love, haha, wow, sad, and angry). Based on the theories of emotion, we quantitatively answer one research question: How do social media users react to rape with the five major Facebook reactions? The results suggest that users are more likely to express disdain toward rape and sympathy toward the victims using Facebook reactions by using the angry button, along with the sad button. In rape news, both reactions are consistent and maintain a strong positive correlation, meaning they increase and decrease together. Although many users tend to mock and laugh at rape incidents and the victims, trend lines suggest that such expressions may not be consistent with time. Despite contextual relevance, we presume that in socially and morally unacceptable events like rape and war, the valences of reactions alter to some extent: angry and sad usually become positive, while love, wow, and haha become negative. Some strengths and limitations of the study are discussed as well.

• 인지과학
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• 제4권2호
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• pp.5-28
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• 1994

본 연구의 목적은 한국 현대시 텍스트가 독자에게 전달하는 시적 효과를 담화,텍스트 언어학및 인지적 화용론의 관점에서 분석하는 것이다.담화-텍스트 언어학은 텍스트의 언어 자료자체보다는 이를 생산하고 수용하는 인지과정에 주목하는 인지과학의 한 분야이며,적합성 원리로 요약되는 인지적 화용론은 텍스트 언어학에서 규명하는 바 여러 인지적 조작 절차드의 심리학적 근거가 된다.많은 인지적 책략 및 조작 절차들이 집약되어 있는 한국 현대시 텍스트를 인지-화용론적 관점에서 분석한 결과,이제까지 모호하게 개진되어 오던 많은 시적 효과가 텍스트 언어학 및 인지적 화용론의 분석한 장치에 의해서 명코ㅔ하게 설명될수 있음이 밝혀졌다.즉 정보성의 격상및 격하,각별한 결속구조의 사용및 그 수용과정, 작가의 상황 점검과 상황관리 과정에 의한 전국적 인지 패턴의 활성화및 수정등의 인지적 절차를 통해서 독자의 맥락이 수정, 확장되는 효과가 일어나고 바로 이것이 궁극적 으로는 시적 효과를 낳는다는 점을 설명할 수 있다.

• 경영정보학연구
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• 제8권2호
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• pp.29-49
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• 2006

디지털 경제가 도래하면서 정보를 생성 거래하는 새로운 시장이 형성되고 많은 기업들은 고객에게 차별화된 정보를 제공하는 정보 비즈니스를 수행하고 있다. 정보 사용자는 자신이 직면한 정황과 일치하는 정보를 유용하게 인식하지만, 정황은 개인의 역할, 시간, 장소 등에 따라 끊임없이 변하기 때문에 이러한 동적 정보를 생성하고 실시간으로 전달한다는 것은 매우 어려운 일이다. 본 연구는 모바일 시스템이 동적 정황을 인지하여 사용자 요구와 일치하는 정황 정보를 실시간으로 생성 및 전달함으로써 정보 가치의 제고에 기여할 수 있을 것이라 판단하고, 정보 비즈니스 중 그 중요성이 점차 부각되고 있는 모바일 광고를 대상으로 실증 분석을 실시하였다. 분석 결과를 통해 정황 관련성이 모바일 정보 가치에 직접적인 영향을 미치지는 않지만 정보 가치를 결정하는 주요 변수인 정보 유용성을 높여줌으로써 사용자의 지각된 모바일 정보 가치를 향상시키는 결정적 역할을 담당한다는 것을 확인할 수 있었다. 또한, 정황 관련성은 부정적 자극의 영향을 극복할 수 있는 기회를 제공하고 있다. 마지막으로 의사 결정을 지원할 수 있는 정보의 제공뿐만 아니라 사용자의 오락적 욕구를 충족시킴으로써 모바일 광고 가치를 향상시킬 수 있다.