• Asia pacific journal of information systems
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• v.26 no.1
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• pp.143-162
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• 2016

Social media marketing has gained attention from marketers because of the growing number of social media users. Considering the unique context of each company or organization behind the marketing is necessary when choosing and applying various social media marketing strategies to ensure achievement of better business performance. However, previous studies have focused on context-specific marketing strategies. Accordingly, this study aims to develop context-specific social media marketing strategies. In this study, we first develop a conceptual framework with two items, namely, brand awareness and business orientation of an organization, as criteria, and classify the framework into four contexts. We then propose context-specific social media marketing strategies for each of the contexts. We examine the framework and proposed social media marketing strategies based on multiple case studies. The primary contribution of this study is our context-specific social media marketing strategies.

• KIPS Transactions on Computer and Communication Systems
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• v.3 no.12
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• pp.455-462
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• 2014

In recent years, various services in mobile environments due to the growth of mobile devices and related techniques like wireless networks. Furthermore, as the increasing communication traffic in cellular networks has become a new significant issue, many studies for device-to-device(D2D) communication and D2D-based cooperative services have been performed recently. In this paper, we design a smart agent system for D2D-based cooperative services and propose a dynamic service binding method based on service ontology. We classify roles of mobile devices for cooperative services by defining three types of smart agents, and construct a knowledge base in order to describe properties of 'service' unit. The proposed knowledge model, D2D cooperative service ontology, can enable a autonomous cooperative services between mobile devices by binding a requested service to the appropriate member device according to the real-time context in mobile environments.

• Journal of Institute of Control, Robotics and Systems
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• v.16 no.12
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• pp.1159-1166
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• 2010

Today, detecting the location of moving object has been traced as various methods in our world. In this paper, we preset the system to improve the estimation accuracy utilizing detail localization using radar sensor based on WSN and situational awareness for a calibration (context aware) database, Rail concept. A variety of existing location tracking method has a problem with receiving of data and accuracy as tracking methodology, and since these located data are the only data to be collected for location tracing, the context aware or monitering as the surrounding environment is limited. So, in this paper, we enhanced the distance aware accuracy using radar sensor utilizing the Doppler effect among the distance measuring method, estimated the location using the Triangulation algorithm. Also, since we composed the environment data(temperature, illuminancem, humidity, noise) to entry of the database, it can be utilized in location-based service according to the later action information inference and positive context decision. In order to verify the validity of the suggested method, we give a few random situation and built test bed of designed node, and over the various test we proved the utilizing the context information through route tracking of moving and data processing.

• The Korean Journal of Archival Studies
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• no.79
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• pp.231-270
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• 2024

The purpose of this study is to propose a record service based on the characteristics and production context of presidential records. To this end, we first looked at the design direction and characteristics of the e-jiwon system and then analyzed the structure and characteristics of records produced by the e-jiwon system. There are six types of records to be analyzed: e-jiwon document card, memo, schedule, diary, instruction card, and individual business system_speech DB. Next, through analysis of the Presidential Records Portal's records service, it was pointed out that the current records service does not fully reveal the production context and characteristics of records. Accordingly, as a service strategy based on the characteristics and context of presidential records, a service centered on each record card (e-jiwon document card, etc.) and a service that focuses on structural understanding of records and linkage between records were proposed.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.2
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• pp.807-825
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• 2020

In recent years, business environments have become more complex; therefore, enterprises must be capable of responding flexibly and agilely. For these purposes, effective enterprise systems service monitoring and early decision making based on the same, emerge as core competency of the enterprise. In addition, enterprise system techniques that filter meaningful data are needed to event processing. However, the existing study related with this is nothing but discovering of service faults by monitoring depending upon API of BPEL engine or middleware, or is nothing but processing of simple events based on low-level events. Accordingly, there would be limitations to provide useful business information. In this study, we present an extended event processing model that enables delivery of more valuable and useful business information through situation detection. Primarily, the event processing architecture in an enterprise system is proposed as a definite approach, and then define an event meta-model suitable for the proposed architecture. Based on the defined model, we propose the syntax and semantics of the elements that make up the event processing language include various and progressive event operators, the rules, complex event pattern, etc. In addition, an event context mechanism is proposed to analyze more delicate events. Finally, the effectiveness and applicability of proposed approach is presented through a case study.

• Journal of Smart Tourism
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• v.3 no.1
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• pp.41-47
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• 2023

Tourism and hospitality have encountered significant changes in recent years as a result of the rapid development of information technology (IT). Customers now expect more expedient services and customized travel experiences, which has intensified competition among service providers. To meet these demands, businesses have adopted sophisticated IT applications such as ChatGPT, which enables real-time interaction with consumers and provides recommendations based on their preferences. This paper focuses on the AI support-prompt middleware system, which functions as a mediator between generative AI and human users, and discusses two operational rules associated with it. The first rule is the Information Processing Rule, which requires the middleware system to determine appropriate responses based on the context of the conversation using techniques for natural language processing. The second rule is the Information Presentation Rule, which requires the middleware system to choose an appropriate language style and conversational attitude based on the gravity of the topic or the conversational context. These rules are essential for guaranteeing that the middleware system can fathom user intent and respond appropriately in various conversational contexts. This study contributes to the planning and analysis of service design by deriving design rules for middleware systems to incorporate artificial intelligence into tourism services. By comprehending the operation of AI support-prompt middleware systems, service providers can design more effective and efficient AI-driven tourism services, thereby improving the customer experience and obtaining a market advantage.

• Journal of the Korean Institute of Intelligent Systems
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• v.14 no.4
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• pp.512-516
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• 2004

Context-aware computing has been attracting the attention as an approach to alleviating the inconvenience in human-computer interaction. This paper proposes a context-aware system architecture to be implemented on an SoC(System-on-a-Chip). The proposed architecture supports sensor abstraction, notification mechanism for context changes, modular development, easy service composition using if-then rules, and flexible context-aware service implementation. It consists of the communication unit, the processing unit, the blackboard, and the rule-based system unit, where the first three components reside in the microprocessor part of the SoC and the rule-based system unit is implemented in hardware. For the proposed architecture, an SoC system has been designed and tested in an SoC development platform called SystemC and the feasibility of the behavoir modules for the microprocessor part has been evaluated by implementing software modules on the conventional computer platform. This SoC-based context-aware system architecture has been developed to apply to mobile intelligent robots which would assist old people at home in a context-aware manner.

• Journal of Internet Computing and Services
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• v.9 no.5
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• pp.73-83
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• 2008

This paper proposes an implementation of an orchestration service of web services, which work as context aware applications in Ubiquitous Computing. The proposed method alms to decrease the cost of adapting to the context changes. UC requires the context adaptation more than any other computing environments, and it works based on networks of various heterogeneous platforms. Web services on SOA could be one of the solutions for the requirements. This paper proposes the way how to implement an orchestration service of SOA to handle the context adaptation while keeping the performance high. We develops an implementation model of orchestration services of web services, and the model decreases the number of code lines of the orchestration service. This paper also shows a simple empirical study, and it also analyzes two different method implementing the polymorphism, overloading and overriding.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.2
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• pp.101-106
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• 2014

Information and Communication Technology environment has been developing rapidly and variety of services are in service. As data becomes increasingly sophisticated. These data was applied techniques of visualization in order to visualize efficiently. Various agencies are providing the map based data in real-time. However, traffic information is getting more complex and users are having a difficulty to understand with convential visualization techniques. This study was designed and implemented in the web service of traffic information using Focus+Context. Web service implemented HTML5(Hyper Text Markup Language 5), and it runs on browser of either desktop or mobile devices. This study sets an example as web application from a user perspective by combining information visualization and traffic information.

• Journal of Distribution Science
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• v.15 no.1
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• pp.15-20
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• 2017

Purpose - Other customers within the same service environment do influence a customer' attitude and behavior toward a service firm. Specially, other customers' misbehaviour and various service problems stemmed from them could make the other customers suffer some bad experiences. However, there are few studies to answer how the spillover effect of a service failure arisen from other customers' misbehavior. This study is aimed to examine how service failure due to the dysfunctional behavior of other customers has negative effects on customer evaluation with the service provider. Research design, data, and methodology - Data were collected from a survey based on consumers' retrospective experiences in airline service context. The hypothesized relationships were tested conducting structural equation modeling. Results - Our results show that the attribution of a firm responsibility for other-customer failure has a positive influence on customer's recovery expectation, in turn, it is negatively related to customer satisfaction. Furthermore, perceived service provider's efforts positively influence customer satisfaction. Conclusions - Although a service failure was caused by other customer's misbehavior, employees should be able to alleviate any bad feelings of the affected customers. Furthermore, service providers should provide proper recovery efforts for solving problems caused by the other customers for the wounded customers.