• 디지털산업정보학회논문지
• /
• 제8권4호
• /
• pp.263-272
• /
• 2012

Lately, as domestic smart phone users exceeds 10 millions, Korea entered into real smart era in which smart contents market grows very quickly. One of feature for smart contents market is that there is few entry barrier for market penetration. So, it is essential for domestic digital contents providers to transform existing digital contents into smart contents to protect the entry of foreign firms into domestic market and to take advantage of opportunities to advance to foreign contents markets. The objective of this study is analyzing strategies of abroad companies which has penetrated into smart contents market successfully and classifying them systematically and the way to execute the proposed strategies. Future works of companies and governments to expand smart contents markets can be summarized as follows. First, they must prepare reliable data to elicitate proper market penetration strategies. Second, it is highly desirable to fuse contents industry and culture industry together. Third, it is urgent to formulate policies to promote SOHO contents companies.

• 한국경영과학회지
• /
• 제31권3호
• /
• pp.53-62
• /
• 2006

Many information providers in the electronic market struggle to attain revenue from their information goods including contents or other services and they tend to charge for their contents or services since they are confronted with difficulties in attaining revenue from online advertising. This study examines why they begin to charge for their contents or services and explores Pricing strategies for their contents. Also, this paper explores business strategies when conventional offline contents firms enter the online contents market and draws some implications for the condition of entry of offline contents providers into the online market.

• International Commerce and Information Review
• /
• 제1권1호
• /
• pp.57-66
• /
• 2008

The best value proposition for the customers of satellite-DMB (hereinafter referred to as the "S-DMB") business in an environment of fierce competition shall be securing the best killer contents and distribute them in reasonable price as a mobile contents platform provider. In an era of merging the broadcasting with the communication, although many new players tapping into the market with state-of-the-art media such as digital convergence, the key to success in the market is dependent on whether the respective digital contents providers retain competitive digital contents which suit the taste of customers. Considering such market conditions, the purpose of this study is to look over the management examples of Korean S-DMB providers which is carrying out business in digital multi-media market and opening up the market, and to analyze the management strategies of domestic S-DMB companies to be the champion in the market.

• 통상정보연구
• /
• 제9권1호
• /
• pp.427-449
• /
• 2007

The question of what our cultural goods might have known in a major exporting market, has intrigued investigators since 2000 year. Actually, Maybe Korean cultural assets just didn't have time to get to know International or Asia market. But now, a new euphoria can be tasted, on the lips of the small but growing Korean Contents Mania, as New Korean Wave-Crust begin to welcome the priciest contents from korea. Given Asian's surging population for our entertainment contents-drama, movie, music, character, etc., and the sense of a positive response its newly international market, it is hardly surprising. Now, Korea Wave must play an important roles in our country- economy, business, specially. This paper is seeking in OSMU on Korean Contents in East-North Asian Market, and is developing about Korean Wave study model. and It also points to a different strategy for exporting cultural contents, suggesting it should be effected for model to OSMU.

• 통상정보연구
• /
• 제7권4호
• /
• pp.287-303
• /
• 2005

Mobile Business Companies open its music service and enters into the contents market. The entry of mobile business companies will be able to give diverse benefits to consumer. But, M&A between mobile business companies and contents companies may bring decreasing effect of number of creative industries. For the protection of small company producing cultural contents in contents market, fair transection competition order should be improved as soon as possible.

• International Journal of Internet, Broadcasting and Communication
• /
• 제11권2호
• /
• pp.67-75
• /
• 2019

"No IP, No Content" has become a phenomenon in the content industry, high-quality IP has a strategic importance. It has become a Trinity in the movie-anime-game basic package, Competition is more intense. However, there is a tremendous amount of know-how hidden behind the use of IP to operate games well. We are worth exploring in detail. The research and analysis of digital IP market, the advantages and disadvantages will be the focus of our pragmatic research. As an emerging market in the digital industry, China has great research value. This paper analyzes the status quo of the current Chinese market by comparing the mature US and Japanese markets. For example, the research of American Disney Company analyzes the mature market structure of Japan. compared with the excellent case of the Chinese market legend of qin. By studying the current situation of China's digital market, analyzing the interest trends of the customer base, discovering existing problems and improving the accuracy of the prediction and judgment of the Chinese digital market in the future.According to the survey, the IP heat is mainly concentrated in six categories of games, animation, TV, variety, movies, and novels. At present, the most popular IP of manufacturers have three major categories. This article will conduct research and analysis on digital IP, and analyze the market status of China, the United States, and Japan and the research on outstanding representative works in the market.

• 아태비즈니스연구
• /
• 제14권4호
• /
• pp.115-128
• /
• 2023

Purpose - Due to the spread of COVID-19, non-face-to-face transactions are widely growing. In particular, the development of streaming and network technology has rapidly grown the one-person broadcasting market, an influencer market using YouTube and Instagram. However, prior research on the influencer in Mogolian market is very scarce. Therefore, this study aims to identify the factors influencing consumer purchasing behavior in Mongolian market. Design/methodology/approach - We tested a research model of our study through the analysis using survey data of experienced users in Mongolian influencer market. In this study, reliability test and factor analysis, multiple regression were conducted using SPSS. Findings - We found that the characteristics of an influencer and contents in Mogolian market are positively related with brand reliability and contents authenticity, respectively. In addition, the brand reliability and contents authenticity are positively associated with the customer's purchase intention. Research implications or Originality - Since it is the first study of the influencer market in Mongolia, it is expected that it will serve as a guide study for the follow-up studies in the future and serve as a reference for the strategic direction of related companies.

• 한국콘텐츠학회:학술대회논문집
• /
• 한국콘텐츠학회 2006년도 춘계 종합학술대회 논문집
• /
• pp.43-46
• /
• 2006

본 연구는 게임 및 e-business컨텐츠 등을 중심으로 한 디지털컨텐츠업종의 주가가 해외주식시장 모멘텀에 어떻게 반응하는지를 분석하였다. 분석 결과, 국내 KOSDAQ 시장 내 디지털컨텐츠업종의 시장가치가 미국 디지털 IT 관련기업 중심의 NASDAQ시장에 유의한 (+)의 관계로 동조하는 것이 확인되었다. 따라서 국내에서 디지털컨텐츠업을 영위하는 기업이라 할지라도 자신의 시장가치가 미국 NASDAQ시장의 등락에 영향 받아 변동될 수 있음을 인지하여야 할 것이며, 나아가 그에 기초한 기업가치 관리를 행하는 것이 바람직할 것이다. 한편 일본의 대표적 주가지수인 NIKKEI225지수와의 동조화 여부를 분석한 결과, 양자간의 유의한 인과관계는 발견되지 않았다. 이는 NIKKEI225지수가 디지털 IT기업을 중심으로 구성된 지수가 아님에 따른 결과로 이해되었으며, 따라서 일본시장과 관련한 디지털컨텐츠 기업 시장가치 변동을 이해하는데 있어서는 NIKKEI225 지수 동향에만 의존하여서는 안 될 것이라는 시사점이 도출되었다.

• 정보화정책
• /
• 제22권1호
• /
• pp.96-117
• /
• 2015

정보통신기술 발전과 함께 무형제품인 콘텐츠의 수요는 점점 늘어나고 있다. 하지만 이에 비해 유료 콘텐츠 시장은 활성화 되어있지 않으며 특히 사업추진이나 업무에 필요한 비즈니스 콘텐츠를 거래하는 시장은 더욱더 저조하다. 기존 연구에서는 사업자 측면에서의 비즈니스 모델을 제시함으로서 유료 콘텐츠 시장을 활성화 시키는 방안을 탐색했다. 본 연구는 이용자의 관점에서의 비즈니스 콘텐츠 거래 시장의 비활성화 이유를 찾아보고자 직장인, 자영업자 등 비즈니스 콘텐츠 이용자 125명을 대상으로 심층인터뷰를 실시하여 개선방안을 모색하는 질적 연구를 수행하였다. 비즈니스 콘텐츠를 구매하는 이유, 구매하지 않는 이유와 비즈니스 콘텐츠 시장의 문제점에 대한 심층 질의응답을 통해 비즈니스 콘텐츠 구매에 가장 큰 영향을 미치는 요인들을 찾아냈다. 본 연구는 유료 비즈니스 콘텐츠 시장의 활성화를 위해 각 요소에 제시된 문제들에 대한 개선방안 그리고 사업자, 관련 정부, 이용자등 각 유료 비즈니스 콘텐츠 시장 참여자들의 역할을 도출하였다.

• 통상정보연구
• /
• 제10권4호
• /
• pp.251-275
• /
• 2008

South Korea has spend billions planing for entertainment contents development, exporting contents, developing strategies for overseas marketing. But one piece of the plan may be missing: The ability of corporations to continue to provide vital services. Over the years, a number of studies have examined korean waves and have reached the same conclusion: starting a activity without reasonable strategies tends to have effects on merchandising, income, image, etc. For the purpose of analysis, this study has adopted SWOT matrix, Japan's market, for instance, is mixed by variation factors-opportunities, threats, strengths, weakness. Fortunately, Because Japan's market, the most world's cultural contents, has an environmental condition of advanced level, If Our en-contents have a high level, through localization and strategic alliance, the marketing strategies for japan' market will do a good chance of success.