• Title/Summary/Keyword: Contents Business Value Chain

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A Study on the Business Strategy of Smart Devices for Multimedia Contents

  • Lee, Hong-Joo
    • Journal of Information Processing Systems
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    • v.7 no.3
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    • pp.543-548
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    • 2011
  • Information technology is changing the business value chain and business systems. This situation is due to the business value chain and the value creation factors in business. Technology companies and researchers are developing new businesses, but many companies and researchers cannot find successful ways to analyze and develop a business in a specific way. In this paper, first, the value creation motive in business is analyzed through a literature review. Second, business attributes are analyzed, while considering the value creation motive and the business factors in management. Finally, the business attributes of information technology are studied through a review of previous research papers on this topic.

Comparative Research on Mobile Value Chains among China, Japan, and Korea

  • Lee, Hong-Joo;Li, Mingzhi;Iijima, Junichi;Kim, Jong-Woo
    • The Journal of Society for e-Business Studies
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    • v.15 no.3
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    • pp.147-162
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    • 2010
  • East Asian region, specifically China, Japan, and Korea, is considered as an area of advanced mobile handsets and mobile services. The well-established infrastructure of this region is well known due to rapid introduction of diverse feature-equipped handsets and advanced capabilities of mobile network operators. However, the status of mobile business has rarely been dealt with in previous studies. In this paper, we compare mobile value chains among these three countries. China has adopted open platform for mobile data services while Korea and Japan's mobile network operators control mobile portals for accessing diverse contents and services. We also discuss some possible reasons for the differences among the three countries in terms of value chain structures.

An Analysis on U-health Business Models: Focused on the Changes of Life Insurance Industry (유헬스 비즈니스 모델 분석 : 생명보험 산업의 변화를 중심으로)

  • Cho, Dong-Hwan;Kim, Seong-Ho
    • The Journal of the Korea Contents Association
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    • v.10 no.8
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    • pp.381-390
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    • 2010
  • Recently major developed countries such as U.S. and EU selected u-health as future growth engine industry, and concentrated their capabilities. Major companies all around the world entered this u-health business, too. Most of the research in this field have confined their research focus on the elementary technologies for infrastructure building. This research systematically investigates u-health business models with various objectives in various sub-fields. For this purpose, the value chain of u-health industry is analyzed, and then various business model cases are explored all around the world. Finally, the future changes possible to occur in the life insurance industries are analyzed.

Kakao Entertainment's Contents Dominant Strategy : Focusing on Absorptive Capacity and Boundary Spanning (카카오엔터테인먼트의 콘텐츠 지배 전략 : 흡수역량과 경계관리 활동을 중심으로)

  • Kwon, Sang-Jib
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.5
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    • pp.33-43
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    • 2021
  • Kakao M and Kakao page have been merged to form contents corporation, Kakao entertainment. Kakao M has 15 contents management agencies and 4 music labels, in addition to movie and drama productions. Kakao Page currently holds IP rights for about 8,500 content stories. This study explores the relationship between M&A for absorptive capacity and content value chain by considering the factors that determine boundary spanning behaviors. Using the Kakao entertainment in-depth case study as the practical lens, research results of this study are suggested. Kakao's effective M&A activities are critical key factor for absorptive capacity in the entertainment industry and has a strong network with advantage assets. Also, as the contents business becomes even more competitive, Kakao need to venture beyond entertainment boundaries to seize creative opportunities. Kakao entertainment with absorptive capacity and boundary spanning behaviors through M&A and contents value chain best qualified for entertainment dominant strategy.

User-Created Contents Business : Taxonomy and its Implications (UCC 비즈니스 유형 및 활성화 장애요인 연구)

  • Um, Myoung-Yong;Kim, Eun-Jung
    • The Journal of the Korea Contents Association
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    • v.7 no.11
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    • pp.120-129
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    • 2007
  • As the Internet is more embedded in people's lives, users draw on new Internet applications to express themselves through user-created contents(UCC). UCC is defined as content that is made publicly available over the Internet, reflects a certain amount of creative effort and is created outside of professional practices. This study describes the rapid growth of UCC as well as its increasing role in network-based communication. Based on the definition of UCC and the structure of emerging value chain, a taxonomy of UCC businesses is presented : UCC e-marketing business, UCC publishing business, UCC e-retailing business, and UCC development software business. This paper concludes with implications for platform and internet access providers.

Process-Oriented Measurement Model for Impacts of IT Investment (프로세스 중심의 IT 투자 효과 측정 모형)

  • Kim, Lark-Sang
    • The Journal of the Korea Contents Association
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    • v.7 no.9
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    • pp.156-166
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    • 2007
  • Traditional financial approaches have been failed to satisfy the firms in evaluating the payoffs from information technology(IT) investment. This research developed a processed-oriented model to evaluate the impacts of IT on the primary business activities within the value chain. The model proposed in this research incorporates corporate goals for IT and strategic alignment as key measurements of IT impacts. We found that corporate goals for IT can be classified into one of four categories: unfocused, operations focus, market focus, and dual focus(operations and market focus), using survey data collected from 137 corporate executives in Korea. The empirical analysis confirms that corporate goals for IT are useful indicators of impacts from IT in that executives in firms with more focused goals for IT perceive higher payoffs from IT in the value chain. We also found that strategic alignment contributes to higher perceived levels of IT payoffs.

Investigating the Effect of Value-Oriented Promotion for Media Contents: The Moderating Role of Self Construal (미디어 콘텐츠에 대한 가치 지향적 프로모션의 효과 분석 : 자기해석수준의 차이 를 중심으로)

  • Cho, Hyong-Oh;Nam, Chul-Woo
    • Journal of Digital Contents Society
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    • v.18 no.3
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    • pp.475-483
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    • 2017
  • This study attempted to investigate how the effectiveness of value-oriented promotion for media contents depends on self-construal and incorporated Schwartz' value system theory(1992) and Gutman's means-end chain theory(1982) into the development of hypotheses. It was expected that media content promotion emphasizing "openness to change" value would be more appealing to those with independent self-construal, whereas media content promotion emphasizing "conservation" value would be more appealing to those with interdependent self-construal. These hypotheses were generally supported in a series of experiments. Also, the dynamic relationship among the four primary value dimensions proposed by Schwartz (i.e., openness to change, conservation, self-enhancement, self-transcendence) was clearly validated in this study.

A DRM Framework for Distributing Digital Contents through the Internet

  • Lee, Jun-Seok;Hwang, Seong-Oun;Jeong, Sang-Won;Yoon, Ki-Song;Park, Chang-Soon;Ryou, Jae-Cheol
    • ETRI Journal
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    • v.25 no.6
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    • pp.423-436
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    • 2003
  • This paper describes our design of a contents distribution framework that supports transparent distribution of digital contents on the Internet as well as copyright protection of participants in the contents distribution value chain. Copyright protection must ensure that participants in the distribution channel get the royalties due to them and that purchasers use the contents according to usage rules. It must also prevent illegal draining of digital contents. To design a contents distribution framework satisfying the above requirements, we first present four digital contents distribution models. On the basis of the suggested distribution models, we designed a contract system for distribution of royalties among participants in the contents distribution channel, a license mechanism for enforcement of contents usage to purchasers, and both a packaging mechanism and a secure client system for prevention of illegal draining of digital contents.

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The Distribution Structure of the Internet Movie and Spatial Clustering of the Internet Movie Industry (인터넷 영화의 유통구조와 인터넷 영화산업의 공간적 집적화)

  • Lee, Hee-Yeon;Lee, Nan-Kyung
    • Journal of the Economic Geographical Society of Korea
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    • v.8 no.1
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    • pp.107-130
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    • 2005
  • The purpose of this study were to examine the spatial distribution and locational characteristics of the Internet movie industry, to seize the value chains of the Internet movie industry and distribution structure of the internet movies, and to analyze the vertical-horizontal linkages of the Internet movie firms and their spatial clustering. Recently, the Internet movie industry has developed rapidly due to the development of techniques related to movie contents, the broadband Internet and a wide expansion of the high speed communication network and the increase of demands on movie contents. It has been found that 74$\%$ of the Internet movie industry was concentrated in Seoul. Especially this industry was quite agglomerated in several dongs of Gangnam-gu such as Yoeksam, Nonhyeon, Daechi and Samseung. The proximity of the same or similar business firms was the primary locational factors that influenced on the Internet movie industry, followed by other factors such as convenience of transportation, the reputation of the place, and proximity of technically supporting firms. The Internet movie industry had the valve chain composed of 'contents suppliers $\rightarrow$ contents distributors $\rightarrow$ service providers', However, there were also a complex network of the VOD copyright owner, VOD syndicator, and service providers in each category of the value chain. This research clearly revealed that the localized clustering has been formed with the movie contents providers, technically supporting firms, client firms, and cooperative-affiliated business firms related to the Internet movie industry, Additionally, a very intimate network has been established within the clustering, inducing the enlargement of the market and decrease of costs, the co-sharing of tacit knowledge, and the synergy effect.

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A study of new business creation on digital contents industries (디지털콘텐츠 산업분석을 통한 기술사엄화 기회창출 연구)

  • Park, Dong-Un;Kim, Eun-Sun;Park, Young-Seo
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.759-762
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    • 2006
  • Historically, internet is the fastest growing media together with the ICT development and the key of the development is contents. Digital contents indicate information which covers voice, DB, game, publications and music etc. and the areas have been creating new technology business opportunities. The value chain of digital contents consists of production, collection, processing, services, connection and navigation and is expected to be reorganized around business players of production and distribution areas. This paper presents on those changes occurring in business environment and examples of business models, and further provides industries and academias with technology commercialization strategies.

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