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The effect of AI shopping assistant's motivated consumer innovativeness on satisfaction and purchase intention (AI 쇼핑 도우미 사용자의 소비자 혁신 동기가 만족도와 구매의도에 미치는 영향)

  • Hye Jung Kim ;Young-Ju Rhee
    • The Research Journal of the Costume Culture
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    • v.31 no.5
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    • pp.651-668
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    • 2023
  • This study aims to help companies with efficient investment and marketing strategies by empirically verifying the impact on satisfaction and purchase intention for artificial intelligence-based digital technology supported shopping assistants introduced in e-commerce. Frequency, factor, SEM, and multiple group analysises were conducted using SPSS 26.0 and Amos 26.0. As a result, first, motivated consumer innovativeness elements of AI shopping assistant were derived into a total of four categories: functional, hedonic, rational, and reliable. Second, in the order of hedonic and rational, satisfaction with the AI shopping assistant was significantly affected, and in the order of rational and functional, purchase intention was significantly affected. The satisfaction with the AI shopping assistant did not affect the purchase intention. Third, in the case of hedonic, the AI-preferred group had a more significant effect on satisfaction than the human-preferred group, and in the case of rational, there was no difference by group in purchase intention. Thus, it was found that consumers prefer AI shopping helpers for e-commerce because they can shop reasonably and are functionally convenient. Therefore, when introducing AI shopping assistants, it is essential to include content that can compare and analyze fundamental information, such as product prices, as well as search functions and payment system compatibility that facilitate shopping.

A systematic review on grit among nursing college students in South Korea (국내 간호대학생의 그릿에 관한 체계적 문헌고찰)

  • Shin, Hyewon;Hong, Minjoo;Choi, Sunyeob
    • The Journal of Korean Academic Society of Nursing Education
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    • v.30 no.2
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    • pp.124-139
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    • 2024
  • Purpose: This systematic review aims to provide an overview of research related to grit among nursing college students in South Korea. Methods: A literature search was done using RISS, KISS, and KCI to identify studies written in Korean from 2010 to 2023. Results: A total of 210 articles were searched, and a final 26 articles were selected in the analysis based on inclusion and exclusion criteria. Three researchers independently coded the characteristics and key content of each paper, including research objectives, methodology, study participants, grit measurement methods, and the relationship between grit and other variables. Subsequently, these coded findings were used to collectively analyze and derive overarching themes through discussion. The analysis results indicated that grit was influenced by factors such as academic major satisfaction, academic performance, and resilience. Grit was found to be a psychological factor affecting nursing students, influencing both major-related competencies and career-related factors. Conclusion: The findings of this review contribute to a deeper understanding of grit within the specific demographic of nursing college students in South Korea and may inform future research and educational practices. In addition, this systematic review provides a comprehensive understanding of the literature on grit among nursing college students in South Korea and serves as a valuable resource for future research and educational interventions in this context.

Systematic review on interprofessional education for pre-licensure nursing student in East Asia (예비 간호인력 대상 다학제 전문직 간 교육 중재 연구의 체계적 문헌고찰: 동아시아권 국가 연구를 중심으로)

  • Heejin Lim;Hwa In Kim;Minji Kim;Seung Eun Lee
    • Quality Improvement in Health Care
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    • v.30 no.1
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    • pp.132-152
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    • 2024
  • Purpose: This study aimed to identify and evaluate interprofessional education (IPE) interventions for healthcare professional students in East Asian countries. Methods: The reporting of this study followed the Preferred Reporting Items of Systematic Reviews and Meta-Analysis guidelines. A literature search was conducted using seven electronic databases: PubMed, EMBASE, CINAHL, Scopus, Web of Science, ERIC, and ProQuest Dissertations & Theses Global. Joanna Briggs Institute Critical Appraisal Checklists were also used to appraise the quality of the included studies. The outcomes of IPE interventions were classified based on a modified Kirkpatrick model. Results: This review included 30 studies predominantly conducted in Singapore, South Korea, and Taiwan. The prevalent research design was a one-group pre-posttest design, and most IPE interventions occurred as single events. Approximately 70% of the studies involved students from two healthcare professions, mainly nursing and medicine. Simulations, group discussions, and lectures have emerged as the most common teaching methodologies, with almost half of the studies leveraging a combination of these techniques. The IPE content primarily focused on interprofessional teamwork, communication, and clinical patient care situations; these included the management of septic shock. The effectiveness of the IPE interventions was mainly evaluated through self-reported measures, indicating improvements in attitudes, perceptions, knowledge, and skills, aligning with Level 2 of the modified Kirkpatrick model. Nonetheless, the reviewed studies did not assess changes in the participants' behavior and patient results. Conclusion: IPE interventions promise to enhance interprofessional collaboration and communication skills among health professional students. Future studies should implement rigorous designs to assess the effectiveness of IPE interventions. Moreover, when designing IPE interventions, researchers and educators should consider the role of cultural characteristics in East Asian countries.

Evaluation of communication effectiveness of cruelty-free fashion brands - A comparative study of brand-led and consumer-perceived images - (크루얼티 프리 패션 브랜드의 커뮤니케이션 성과 분석 - 브랜드 주도적 이미지와 소비자 지각 이미지에 대한 비교 -)

  • Yeong-Hyeon Choi;Sangyung Lee
    • The Research Journal of the Costume Culture
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    • v.32 no.2
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    • pp.247-259
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    • 2024
  • This study assessed the effectiveness of brand image communication on consumer perceptions of cruelty-free fashion brands. Brand messaging data were gathered from postings on the official Instagram accounts of three cruelty-free fashion brands and consumer perception data were gathered from Tweets containing keywords related to each brand. Web crawling and natural language processing were performed using Python and sentiment analysis was conducted using the BERT model. By analyzing Instagram content from Stella McCartney, Patagonia, and Freitag from their inception until 2021, this study found these brands all emphasize environmental aspects but with differing focuses: Stella McCartney on ecological conservation, Patagonia on an active outdoor image, and Freitag on upcycled products. Keyword analysis further indicated consumers perceive these brands in line with their brand messaging: Stella McCartney as high-end and eco-friendly, Patagonia as active and environmentally conscious, and Freitag as centered on recycling. Results based on the assessment of the alignment between brand-driven images and consumer-perceived images and the sentiment evaluation of the brand confirmed the outcomes of brand communication performance. The study revealed a correlation between brand image and positive consumer evaluations, indicating that higher alignment of ethical values leads to more positive consumer assessments. Given that consumers tend to prioritize search keywords over brand concepts, it's important for brands to focus on using visual imagery and promotions to effectively convey brand communication information. These findings highlight the importance of brand communication by emphasizing the connection between ethical brand images and consumer perceptions.

Designing Gamification and Analyzing Performance Indicators to Enhance Academic Library Services (대학도서관 서비스 효과 증진을 위한 게이미피케이션 설계 및 성과 지표 분석)

  • Hyeyoung Kim;Hanseul Lee
    • Journal of Korean Library and Information Science Society
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    • v.55 no.3
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    • pp.167-192
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    • 2024
  • Gamification is an effective strategy to enhance the quality of academic library services by encouraging student engagement and participation. This study developed a design framework for the effective implementation of gamification in academic libraries. To this end, a framework based on the information literacy model was developed through a literature review, content analysis of Korean and international case studies, and in-depth interviews with five librarians of academic libraries. The framework outlines the design elements and game mechanisms to be considered at each stage of the process, including task definition, information search, collection, utilization, and integration. Additionally, performance indicators were established to measure the cognitive, emotional, and social impacts of gamification. This study is expected to serve as a foundation for the systematic implementation and evaluation of gamification in academic libraries, ultimately contributing to increased user participation and enhanced learning motivation.

Development of Music Recommendation System based on Customer Sentiment Analysis (소비자 감성 분석 기반의 음악 추천 알고리즘 개발)

  • Lee, Seung Jun;Seo, Bong-Goon;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.24 no.4
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    • pp.197-217
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    • 2018
  • Music is one of the most creative act that can express human sentiment with sound. Also, since music invoke people's sentiment to get empathized with it easily, it can either encourage or discourage people's sentiment with music what they are listening. Thus, sentiment is the primary factor when it comes to searching or recommending music to people. Regard to the music recommendation system, there are still lack of recommendation systems that are based on customer sentiment. An algorithm's that were used in previous music recommendation systems are mostly user based, for example, user's play history and playlists etc. Based on play history or playlists between multiple users, distance between music were calculated refer to basic information such as genre, singer, beat etc. It can filter out similar music to the users as a recommendation system. However those methodology have limitations like filter bubble. For example, if user listen to rock music only, it would be hard to get hip-hop or R&B music which have similar sentiment as a recommendation. In this study, we have focused on sentiment of music itself, and finally developed methodology of defining new index for music recommendation system. Concretely, we are proposing "SWEMS" index and using this index, we also extracted "Sentiment Pattern" for each music which was used for this research. Using this "SWEMS" index and "Sentiment Pattern", we expect that it can be used for a variety of purposes not only the music recommendation system but also as an algorithm which used for buildup predicting model etc. In this study, we had to develop the music recommendation system based on emotional adjectives which people generally feel when they listening to music. For that reason, it was necessary to collect a large amount of emotional adjectives as we can. Emotional adjectives were collected via previous study which is related to them. Also more emotional adjectives has collected via social metrics and qualitative interview. Finally, we could collect 134 individual adjectives. Through several steps, the collected adjectives were selected as the final 60 adjectives. Based on the final adjectives, music survey has taken as each item to evaluated the sentiment of a song. Surveys were taken by expert panels who like to listen to music. During the survey, all survey questions were based on emotional adjectives, no other information were collected. The music which evaluated from the previous step is divided into popular and unpopular songs, and the most relevant variables were derived from the popularity of music. The derived variables were reclassified through factor analysis and assigned a weight to the adjectives which belongs to the factor. We define the extracted factors as "SWEMS" index, which describes sentiment score of music in numeric value. In this study, we attempted to apply Case Based Reasoning method to implement an algorithm. Compare to other methodology, we used Case Based Reasoning because it shows similar problem solving method as what human do. Using "SWEMS" index of each music, an algorithm will be implemented based on the Euclidean distance to recommend a song similar to the emotion value which given by the factor for each music. Also, using "SWEMS" index, we can also draw "Sentiment Pattern" for each song. In this study, we found that the song which gives a similar emotion shows similar "Sentiment Pattern" each other. Through "Sentiment Pattern", we could also suggest a new group of music, which is different from the previous format of genre. This research would help people to quantify qualitative data. Also the algorithms can be used to quantify the content itself, which would help users to search the similar content more quickly.

Object Modeling for Mapping from XML Document and Query to UML Class Diagram based on XML-GDM (XML-GDM을 기반으로 한 UML 클래스 다이어그램으로 사상을 위한 XML문서와 질의의 객체 모델링)

  • Park, Dae-Hyun;Kim, Yong-Sung
    • The KIPS Transactions:PartD
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    • v.17D no.2
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    • pp.129-146
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    • 2010
  • Nowadays, XML has been favored by many companies internally and externally as a means of sharing and distributing data. there are many researches and systems for modeling and storing XML documents by an object-oriented method as for the method of saving and managing web-based multimedia document more easily. The representative tool for the object-oriented modeling of XML documents is UML (Unified Modeling Language). UML at the beginning was used as the integrated methodology for software development, but now it is used more frequently as the modeling language of various objects. Currently, UML supports various diagrams for object-oriented analysis and design like class diagram and is widely used as a tool of creating various database schema and object-oriented codes from them. This paper proposes an Efficinet Query Modelling of XML-GL using the UML class diagram and OCL for searching XML document which its application scope is widely extended due to the increased use of WWW and its flexible and open nature. In order to accomplish this, we propose the modeling rules and algorithm that map XML-GL. which has the modeling function for XML document and DTD and the graphical query function about that. In order to describe precisely about the constraint of model component, it is defined by OCL (Object Constraint Language). By using proposed technique creates a query for the XML document of holding various properties of object-oriented model by modeling the XML-GL query from XML document, XML DTD, and XML query while using the class diagram of UML. By converting, saving and managing XML document visually into the object-oriented graphic data model, user can prepare the base that can express the search and query on XML document intuitively and visually. As compared to existing XML-based query languages, it has various object-oriented characteristics and uses the UML notation that is widely used as object modeling tool. Hence, user can construct graphical and intuitive queries on XML-based web document without learning a new query language. By using the same modeling tool, UML class diagram on XML document content, query syntax and semantics, it allows consistently performing all the processes such as searching and saving XML document from/to object-oriented database.

Text-Confidence Feature Based Quality Evaluation Model for Knowledge Q&A Documents (텍스트 신뢰도 자질 기반 지식 질의응답 문서 품질 평가 모델)

  • Lee, Jung-Tae;Song, Young-In;Park, So-Young;Rim, Hae-Chang
    • Journal of KIISE:Software and Applications
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    • v.35 no.10
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    • pp.608-615
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    • 2008
  • In Knowledge Q&A services where information is created by unspecified users, document quality is an important factor of user satisfaction with search results. Previous work on quality prediction of Knowledge Q&A documents evaluate the quality of documents by using non-textual information, such as click counts and recommendation counts, and focus on enhancing retrieval performance by incorporating the quality measure into retrieval model. Although the non-textual information used in previous work was proven to be useful by experiments, data sparseness problem may occur when predicting the quality of newly created documents with such information. To solve data sparseness problem of non-textual features, this paper proposes new features for document quality prediction, namely text-confidence features, which indicate how trustworthy the content of a document is. The proposed features, extracted directly from the document content, are stable against data sparseness problem, compared to non-textual features that indirectly require participation of service users in order to be collected. Experiments conducted on real world Knowledge Q&A documents suggests that text-confidence features show performance comparable to the non-textual features. We believe the proposed features can be utilized as effective features for document quality prediction and improve the performance of Knowledge Q&A services in the future.

A Korean Document Sentiment Classification System based on Semantic Properties of Sentiment Words (감정 단어의 의미적 특성을 반영한 한국어 문서 감정분류 시스템)

  • Hwang, Jae-Won;Ko, Young-Joong
    • Journal of KIISE:Software and Applications
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    • v.37 no.4
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    • pp.317-322
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    • 2010
  • This paper proposes how to improve performance of the Korean document sentiment-classification system using semantic properties of the sentiment words. A sentiment word means a word with sentiment, and sentiment features are defined by a set of the sentiment words which are important lexical resource for the sentiment classification. Sentiment feature represents different sentiment intensity in general field and in specific domain. In general field, we can estimate the sentiment intensity using a snippet from a search engine, while in specific domain, training data can be used for this estimation. When the sentiment intensity of the sentiment features are estimated, it is called semantic orientation and is used to estimate the sentiment intensity of the sentences in the text documents. After estimating sentiment intensity of the sentences, we apply that to the weights of sentiment features. In this paper, we evaluate our system in three different cases such as general, domain-specific, and general/domain-specific semantic orientation using support vector machine. Our experimental results show the improved performance in all cases, and, especially in general/domain-specific semantic orientation, our proposed method performs 3.1% better than a baseline system indexed by only content words.

Development of an Eye Cure Protocol for ICU Patients (중환자실 입원 환자의 눈 간호를 위한 근거기반 지침 개발)

  • Yoo, Ji-Soo;Lee, Won-Hee;Kim, So-Sun;Ko, Il-Sun;Oh, Eui-Geum;Chu, Sang-Hui;Lee, Ju-Hee;Kang, Se-Won;Song, Eun-Kyeung;Chang, Soo-Jung;Kim, Bok-Hee;Lee, Jung-Eun
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.15 no.1
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    • pp.34-44
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    • 2008
  • Purpose: The purpose of this study was to develop an eye care protocol for intensive care unit (ICU) patients. Method: A systematic review was conducted to develop an eye care protocol for ICU patients. Searches were performed using computerized databases (CINAHL, MEDLINE, EBM Review) and citation search from 1996 to January 2007. For the keywords, "eye care", and "randomized controlled trial" were used to identify experimental studies regarding eye care for ICU patients. After reviewing the collected studies, a preliminary eye care protocol algorithm was created. Then, content validity was examined with ophthalmologists and ICU nurses. Results: Six studies were included to serve as a basis for framing of the preliminary algorithm. The final eye care protocol was completed after verifying the preliminary algorithm's content validity. The final eye care protocol was organized in the following manner: 3 items in the assessment stage, 7 items in the no-risk stage, 4 items in the low-risk stage, and 5 items in the high-risk stage. Conclusion: The results indicate that, for ICU patients, nurses can broaden their knowledge regarding ocular diseases, as well as improve their practice-based eye care nursing performance.

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