• 한국병원경영학회지
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• 제12권4호
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• pp.68-95
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• 2007

The purpose of this paper is to provide the comprehensive review of empirical investigations in strategy content in healthcare organizations. Given the absence of relevant reviews in assessing an external validity of strategy content research in the healthcare industry, the paper, by taking convergent view, discern two main streams of research in the school of content: (1) the strategy-structure-performance (SSP) contingent, and (2) competitive strategies which test the propositions that business strategy, industry structure (IO economics). Finally, the paper suggests some future direction for research in this area.

• International Journal of Computer Science & Network Security
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• 제21권4호
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• pp.178-185
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• 2021

The emergence of social networks has led to the flourishing of a new golden era of branding, which is a challenge for companies due to the need for creative positioning of companies with an emphasis on building trust and loyalty to the brand. Consumers are becoming more demanding and due to a wide range of products in different markets, make demands that are more stringent on companies. The goal of this article was to study the main trends of branding and advertising on social networks to develop a new approach to brand promotion. Methodology. The quantitative and qualitative research design was used to determine the main trends in branding and advertising on social networks. The methodology included the following methods: 1) analysis of the relationship between brand value and brand content strategy, 2) content analysis of the content of companies in social networks on the example of 10 world-famous brands with the highest value. The results allowed forming the criteria of effective content and communication: simplicity of content and simplicity of communication, lack of direct advertising of products, emphasis on global socio-economic problems and social orientation, unobtrusive communication, content creativity, indirect information about the product or work, the history of the company's development through various tools. The main content strategies of brands are defined: storytelling strategy; strategy of informing about the history of the company's development; entertainment and information strategy; strategy of joint interaction with the audience through the involvement of wellknown influencers or users of products. The theoretical and practical value of the results is confirmed by the conceptualization of the main content strategies of world-famous brands, which are pioneers in new ways to build relationships with users through social networks. The research proposes to use a customer-oriented approach to brand promotion. This means studying consumer behavior and predicting possible changes in behavior, which determines the level of interaction with the brand, the content strategy of the brand, and its effectiveness.

• 벤처창업연구
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• 제19권3호
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• pp.1-11
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• 2024

콘텐츠는 현재 OTT 시장 그리고 이커머스 기업의 경쟁우위를 유지하는 데 필요한 핵심 자원으로 인정받고 있다. 쿠팡은 구독경제 그리고 자사의 생태계에 소비자를 묶어두는 락인효과를 극대화하기 위해 콘텐츠 성장 전략을 추구하고 있다. 본 연구는 이러한 배경을 감안, 사례연구방법을 토대로 쿠팡의 콘텐츠 성장모멘텀을 설명하고 그들의 콘텐츠 전략을 상세히 살펴보고자 한다. 이를 토대로 본 연구는 쿠팡의 콘텐츠 성장 전략을 상세히 기술, 사례연구를 토대로 쿠팡이 콘텐츠의 경쟁 구도를 스포츠 영역으로 차별화하고 저가격에 초점을 기울여 구독경제를 위한 락인효과를 구축했다는 점을 확인하였다. 결과적으로 쿠팡의 콘텐츠 전략의 목적은 스포츠에 집중한 콘텐츠 차별화, 이커머스와 연계한 번들 전략, 그리고 저원가 전략을 토대로 구독경제를 위한 락인효과 구축으로 정리할 수 있다. 본 연구는 벤처기업에서 출발, 데카콘 기업으로 성장한 후 쿠팡이 전혀 다른 산업에서 콘텐츠의 영향력을 키우는 과정을 세심히 기술, 벤처창업 연구 분야에 관해 기여했으며 구독경제를 위한 락인효과 강화에 콘텐츠 전략이 얼마나 중요한지 체계적으로 설명하는 데 실무적으로 공헌하였다. 후속 연구는 미디어 콘텐츠 분야의 벤처창업 및 스타트업의 콘텐츠 전략의 영향력을 비교하여 관련 분야의 연구 영역을 더 넓게 확장, 깊이 있는 교훈을 제안해야 할 것이다.

• Journal of Information Processing Systems
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• 제18권6호
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• pp.803-812
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• 2022

With the increasing number of mobile device users worldwide, utilizing mobile edge computing (MEC) devices close to users for content caching can reduce transmission latency than receiving content from a server or cloud. However, because MEC has limited storage capacity, it is necessary to determine the content types and sizes to be cached. In this study, we investigate a caching strategy that increases the hit ratio from small base stations (SBSs) for mobile users in a heterogeneous network consisting of one macro base station (MBS) and multiple SBSs. If there are several SBSs that users can access, the hit ratio can be improved by reducing duplicate content and increasing the diversity of content in SBSs. We propose a Deep Q-Network (DQN)-based caching strategy that considers time-varying content popularity and content redundancy in multiple SBSs. Content is stored in the SBS in a divided form using maximum distance separable (MDS) codes to enhance the diversity of the content. Experiments in various environments show that the proposed caching strategy outperforms the other methods in terms of hit ratio.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2007년도 한국지능정보시스템학회
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• pp.229-238
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• 2007

This study was intended to point out the limit of existing digital content-centered studies, or approaches from the viewpoint of the supplier and in the aspect of business profit model and find ways to assess the quality of digital content, considering the characteristics of digital content. For this, the study is to apply value innovation strategy to digital content assessment, to analyze the applicability, and to propose a new and practical framework for digital content assessment method. To this end, this study selected the global No. 1 search service provider Google and local portal site Naver search service. The study on assessment factors by value innovation strategy was based on existing literature, while user-value elements in that respect were confined to information quality, interactivity, communication, interactive storytelling, and usability. This study objectified the relation with the value innovation strategic analysis, through qualitative and quantitative analyses on value elements of search service users.

• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.101-105
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• 2020

In this study, the aim is to understand the strategy of video content production with the case of the baby shark development process of Pink Fong Company, the content is described about the successful planning and strategy of baby shark which has become a global content, and the main point describes the planning of the production process and marketing strategies for each country. The findings of the conclusions resulted in the application of the standards of globalization and the local understanding of culture as the main factors for content success. If the Pink Pong Company's method is applied through this, it is possible to apply what is the main issue of creative content production Reproduction in the future.

• Journal of Information Technology Applications and Management
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• 제13권4호
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• pp.109-120
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• 2006

Enterprise Content Integration (ECI)is an IT strategy that improves enterprise' competitive advantages by integrating enterprise wide information and content into a unified view, which in turn supports efficient and effective decision making. Content Syndication Systems (CSS) is a solution that implements the ECI strategy. In semi-conductor industries, it is usual that enterprise content is scattered over tens of legacy systems. Therefore, engineers in semi-conductor companies spend a few hours to locate required engineering information on a daily basis as part of their jobs. In this paper, we develop an enterprise CSS system that integrates enterprise wide contents into a unified view that is suitable for semi-conductor industries. For this research, we first define enterprise CSS, then identify their systems requirements. Then we propose an architecture supporting the identified requirements, and present the implemented prototype. One of the most important requirements is the individualized subscription rule setting for engineering information. For this purpose, we developed methods to represent the information properties and subscription rules.

• 디지털융복합연구
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• 제17권2호
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• pp.399-404
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• 2019

본 연구는 국내외 활발히 이용되고 있는 OTT, 온라인 동영상 서비스, 그 중 넷플릭스와 왓챠플레이를 중심으로 사용자의 서비스 이용 현황에 관해 연구하여 K-콘텐츠 동영상 서비스를 통한 한국 엔터테인먼트 발전 전략을 제시하는데 그 목적이 있다. 연구 방법으로는 1차 사례연구를 통해 국내의 동영상 스트리밍 서비스와 국외의 OTT서비스의 특징 및 한국 콘텐츠 제공성을 조사하였다. 그리고 2차로 넷플릭스와 왓챠플레이 이용자 8명을 대상으로 하는 심층 인터뷰를 통해 사용자 경험과 한국엔터테인먼트 동영상 스트리밍 서비스의 수요를 파악하였다. 그 결과, 전략에 관한 두 가지 포인트를 도출해낼 수 있었다. 첫째, 단독화 채널 전략. 둘째, 콘텐츠의 다양화와 개인화 전략. 이 연구는 넷플릭스와 왓챠플레이를 통해 한국 엔터테인먼트 산업의 방향성에 관한 전략을 제시했다는 점에 의의가 있다. 후속 연구를 통해 한국 엔터테인먼트 산업의 개선 방안을 보완하고, 한국 엔터테인먼트 발전 전략 수립에 도움이 되기를 기대한다.

• 한국정보과학회:학술대회논문집
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• 한국정보과학회 2011년도 한국컴퓨터종합학술대회논문집 Vol.38 No.1(A)
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• pp.391-394
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• 2011

3rd party content service is a consumer-based wide selection of contents in which IPTV provider believes will enhance the service considerably extending the variety of contents to finally provide a personalized service. Therefore, the combination of 3rd party content services and the IPTV infrastructure creates a good revenue opportunity but they need to be created. IPTV offers to create personalized channels to distribute 3rd party content service. However, the cost of $3^{rd}$ party content delivery is high when the service is provided from a faraway server. IPTV provider requires an effective strategy of replica placement to minimize the cost without a tradeoff on the performance. We propose a cluster-based strategy of replica placement to find the right balance between cost and performance. The results demonstrate the achievement of an outstanding delivery time and low cost.

• 한국융합학회논문지
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• 제13권2호
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• pp.303-312
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• 2022

이 연구에서는 원격대학원생 콘텐츠 구성요소에 대한 중요도-수행도 분석(IPA)을 하였다. 이를 위해 J대학 원격대학원생 221명을 대상으로 온라인 설문조사를 한 결과 다음과 같은 결과를 얻었다. 첫째, 콘텐츠 구성요소의 영역별 중요도는 학습 내용, 상호작용, 교수-학습 전략, 평가의 순으로, 수행도는 교수-학습 전략, 상호작용, 평가, 학습내용의 순으로 나타났다. 둘째, 콘텐츠 구성요소 4가지 영역, 즉 학습내용, 교수-학습 전략, 상호작용, 평가 영역 모두 중요도와 수행도 간에 유의미한 차이가 있는 것으로 나타났다. 중요도-수행도 분석(IPA)은 영역별 및 항목별 두 차원에서 실시하였는데 그 결과는 다음과 같다. 학습내용은 유지관리 영역으로, 교수-학습 전략과 상호작용은 중점개선 영역으로, 평가 영역은 과잉투자 영역으로 밝혀졌다. 이 연구 결과는 원격대학원 콘텐츠의 현재를 진단하고 그에 기초하여 앞으로 개선해야 할 점이 무엇인가를 가늠하는 데 기초자료로 활용할 수 있을 것이다.