• Journal of Information Technology Applications and Management
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• v.18 no.2
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• pp.1-21
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• 2011

In this era of convergence, which is characterized by the integration and combination of technology and industries, broadcasting and communications, offline and online, and devices and services, the content industry is also experiencing rapid changes including inter-genre exchange, the creation of new industries, and customized demand. Specifically, IT-based digital content industries such as the online game, e-book, mobile contents and web portal industries are no longer restricted to the boundaries of video, music and games but are being expanded into the realms of education, medicine, fashion and sports thanks to CT innovation of 3D, CG, AR/VR, VFX, etc. As such, various countries have come to recognize the convergent content industry as a new growth engine that will pick up where the IT industry left off, and are forming policies for its development accordingly. This research aims to optimize the system of content taxonomy which is currently genre-focused and unable to support technological development and convergence, and to discover and select star contents to be rigorously developed with governmental support. In this paper, 20 star contents in 8 areas were selected, and these are expected to create tremendous cultural and economic value through ongoing technological and industrial development.

• Journal of Korea Multimedia Society
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• v.17 no.6
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• pp.733-740
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• 2014

With the development and spread of 3D display, users can easily experience an augmented reality with 3D features. Therefore, the demand for content of an augmented reality is exponentially growing in various fields. A traditional augmented reality environment was generally created by CG(Computer Graphics) modelling production tools. However, this method takes too much time and efforts to create an augmented environment. To create an augmented environment similar to the real world, everything in the real world should be measured, gone through modeling, and located in an augmented environment. But the time and efforts spent in the creation don't produce the same environment as the real world, making it hard for users to feel the sense of reality. In this study, multi-scale 3D panorama content augmented system is suggested by using a depth-map. By finding matching features from images to add 3D features to an augmented environment, a depth-map is derived and embodied as panorama, producing high-quality augmented content system with a sense of reality. With this study, limits of 2D panorama technologies will be overcome and a sense of reality and immersion will be provided to users with a natural navigation.

• Journal of Digital Contents Society
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• v.18 no.7
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• pp.1267-1280
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• 2017

This study examines the changes of the online music market and revenue models by the theory of network society and communications of Manuel Castells for the content platform. As a result of this study, we found that active communications among the members in the network, played a crucial role in the creation of contents and the promotions of profit for platform providers. It is especially important to create an environment in which members can voluntarily communicate rather than an artificial control. The content platform business consists of people, thus it has been proven that providing play elements of culture and society are important, as well as necessary conditions to the generation related to content based platform businesses.

• Journal of Environmental Science International
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• v.8 no.5
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• pp.587-592
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• 1999

The purpose of this study was to identify the controlling factors to construct tidal flat ecosystems having similar characteristics as natural ones. We transplanted the soil in a constructed tidal flat to a natural one and vice versa. Parameters monitored after these transplantations were silt content, organic matter, bacterial population and oxidation-reduction potential. Moreover, the relationship among silt content, organic matter and bacterial population was investigated by laboratory column experiment. The silt content, organic matter, bacterial population and vertical profile of oxidation-reduction potential in the soil transplanted from the constructed tidal flat to the natural one changed to similar values to those in the natural one. On the contrary, all the parameters for the soil transplanted from the natural tidal flat to the constructed one changed to similar values as those in the constructed one. The silt contents in thses two transplanted solis were in proportion to the organic carbon contents and bacterial population. Similarly, the bacterial population in laboratory column experiment increased with the increase in silt and organic matter contents. It seemed to be important to select a place to enhance accumulative of silt and/or to maintain the silt content by hydrodynamic control of seawater in order to construct a tidal flat having similar characteristics as natural one.

• The Journal of Korean Medicine
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• v.43 no.4
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• pp.74-88
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• 2022

Objectives: The purpose of this study is to design Korean-themed online public education content in Korean medicine using rapid prototyping instructional systems design (RPISD). This study presents cases of developing and converting face-to-face general education programs designed to increase the interest in and understanding of Korean medicine for the public into online programs within a short timeframe. Methods: This qualitative study is design and development research, which used the RPISD model to analyze the available resources utilized in the rapid development of public educational content and propose systematization and optimization measures by analyzing the needs of clients, learners, and the environment. The <Treasured Mirror of Eastern Medicine(DUBG)Open Course> was developed according to the model procedure, which involved needs analysis, development of course materials and manuscript, and storyboard creation and its filming and editing. Usability tests were conducted at all stages, and the opinions of clients, instructors, experts, and instructional designers were accommodated and reflected at each stage. Results: Using the rapid prototyping model, <Treasured Mirror of Eastern Medicine(DUBG)Open Course> was organized into five classes of 20 minutes each. Each class was developed in Korean and included English, Chinese, and Japanese subtitles in addition to Korean under the cooperative instructional design among clients, subject-matter experts, instructional designer and learners. Conclusion: The cooperative instructional design of stakeholders is significant in developing Korean medicine public education content online through extensive interaction and feedback from stakeholders in the early stage of educational content development.

• Journal of Distribution Science
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• v.22 no.10
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• pp.79-90
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• 2024

Purpose: This study examines the distribution of skincare products through digital channels, focusing on the role of brand awareness within the field of distribution science. As social media platforms like TikTok revolutionize distribution strategies, this research aims to identify the key factors influencing brand awareness in the distribution of skincare products on TikTok. Specifically, the study explores how influencer marketing, content marketing, and electronic word-of-mouth (E-WOM) affect the distribution process by enhancing brand awareness.. Research design, data, and methodology: Employing an explanatory quantitative method, the study surveyed 400 TikTok users exposed to NPURE skincare promotions. Data was collected via Google Forms using non-probability purposive sampling. The analysis was conducted using SmartPLS and Structural Equation Modeling (SEM) to examine the relationships between distribution factors and brand awareness. Results: The findings reveal significant relationships between (1) influencer marketing and brand awareness, (2) content marketing and brand awareness, and (3) electronic word-of-mouth (E-WOM) and brand awareness in the context of skincare product distribution on TikTok. Conclusion: This research contributes to the field of distribution science by demonstrating how digital marketing strategies on TikTok influence brand awareness, consequently impacting the distribution of skincare products. The findings offer insights for optimizing distribution strategies in the digital age, highlighting the significance of influencer partnerships, content creation, and promoting positive E-WOM in digital distribution channels.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.315-320
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• 2013

The content of emerging hero is a material of many roles in the development of video content. In recent years, the hero story taking advantage of the powered suit are appearing, and the popularity is also high. The powered suit was first advocated by Robert Anson Heinlein called science fiction writer, and he contributed to creation of diverse and numerous powered suit content. In particular, the powered suit content combined with epic heroes has become popular with many crush to audiences. In this study, what is the powered suit content and analyzed characteristics within the content of the powered suit by content analysis of utilizing the powered suit materials. It is thought that the powered suit content is gaining popularity to a large audience because it focused on realistic, scientific storyline than a traditional hero narrative.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.433-438
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• 2019

In this paper, the write analysis the application of basic video content of Mobil Device Platform in China and studies the future development scheme. According to the survey, as of 2019, 78% of Chinese total population is the Internet service users and application software users. Mobile Device Platform is independently developed to provide video content application services, which already have 640 million video application users from 2013 to the present. 65% of users install and use more than two video content applications. In China TikTok, Kuai Shou, MeiPai and other video content applications, not only can easily achieve simple user interface and users can directly shoot video content. These production functions is different from YouTube, a famous video platform in the United States. In the video platform market, the core competitiveness is content creation. In the future, the integration of video content of VR, AR and other video projects will expecte to further activate the video platform market.

• Cartoon and Animation Studies
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• s.28
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• pp.155-180
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• 2012

This article is to propose a conceptual framework for the One Source Multi Use (OSMU) strategic model of culture content. In this study, OSMU is defined as a series of marketing activities to increase the value created by culture content. The framework of brand equity strategy is applied to develop the strategic model of OSMU, as both share the same goal - maximization of long term value created by brand or culture content. This article suggests the brand identity-based OSMU strategic model, in which the brand identity of culture content guides, integrates, and coordinates every decision-making of OSMU activities. For the maximization of brand equity value of culture content, the copyright holder of original content should decide the content's brand identity, which should provide the criteria of all decision makings regarding window strategy, adaptation of content to other genre, and merchandising. This brand identity-based OSMU strategic model can not only contribute to the sales of OSMU content, but also the creation of high equity culture content in the long run. Also, the model allows monitoring and evaluation of content's brand equity, which can be used for the strategic adjustment for the sake of long term value of the content. This study is differentiated from previous study on OSMU and expected to invigorate the further discussion on OSMU in several points. First, it broadens the scope of OSMU discussion as it views OSMU as a series of process including feedback. Second, this study points out the need for integration and coordination of various OSMU activities. Third, the strategic focus is laid on the value maximization of the original content, not 'multi used' content. Fourth, the suggested model emphasize the strategic role of copyright holder who takes the charge of the content brand management. Fifth, the model requires discussion on the components of marketing communication in addition to the content itself, which means the model includes the prospects, not only the content consumers, as the major future source for value creation.

• Journal of Korea Multimedia Society
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• v.7 no.3
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• pp.368-376
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• 2004

Currently, the package tools and software development kits of Microsoft's Windows Media Technology provides users an environment to write, distribute and play multimedia contents. However, it is very difficult for common users to create a media streaming content using the Windows Media technology, because of its technical hardship. Therefore, we developed an easy-to-use authoring tool for multimedia streaming content which can be used in the Windows Media Technology environment. Our authoring tool is based on the web page templates by which HTML codes can be generated automatically. Using the existing streaming media authoring tool provided by the Microsoft, users have to code the temporal markers and the event script commands directly to the ASF(Advanced Systems Format) files or ASX (ASF Stream Redirector) format files. We developed an easy-to-use interface for insetting temporal markers and the event script commands to the ASF files by simple mouse clicking and dragging to minimize the effort of users for creating multimedia streaming content. In addition, we implemented an ASX file creation wizard that allows users to create ASX format file without coding ASX tags. We also implemented various web page templates where the ASF files and the ASX files can be embedded by just clicking the corresponding templates. The target web pages can be automatically generated from those templates and previewed directly on the web browser at the time of creation.