• Title/Summary/Keyword: Content Strategies

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A Study on the Advertising Strategy Using 'Shin Hallyu' Cultural Content for Marketing Korean Small and Medium-Sized Enterprise Products Targeting Chinese Consumers

  • Yoo, Seung-Chul;Hong, Meiling;Bian, Wen;Piscarac, Diana
    • International journal of advanced smart convergence
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    • v.9 no.3
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    • pp.105-117
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    • 2020
  • The "New Korean Wave" (Shin Hallyu) phenomenon, which is represented by the global popularity of BTS and director Bong Joon-ho's film "Parasite," is making the world excited. The influence of the Korean Wave is not only on politics, society, and culture, but it also has considerable economic ripple effects. We applied individual in-depth interviews with seven media and marketing experts in China to assess the changes in the impact of Korean cultural content (i.e., Hallyu content) and examine the possibility of marketing for Korean small and medium-sized enterprises (SMEs) products using Hallyu content. Considering its massive market potential, China is still an attractive target for Korean companies and is of even greater importance to SMEs, which are highly dependent on exports and lacking marketing budgets as well as a professional workforce. Korean businesses and the economy at large would get a real boost if they could penetrate the Chinese market by utilizing the strength of Hallyu content. Based on the results of the in-depth interviews, the conclusion of our study suggests the direction of advertising strategy on how Korean products can attract the minds of Chinese consumers by utilizing the Shin Hallyu. This research is a practical study that diagnoses the reality of the Korean Wave in China objectively and has excellent practical implications as it proposes methods of how SMEs should use Hallyu for their marketing strategies.

Document Ranking of Web Document Retrieval Systems (웹 정보검색 시스템의 문서 순위 결정)

  • An, Dong-Un;Kang, In-Ho
    • Journal of Information Management
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    • v.34 no.2
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    • pp.55-66
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    • 2003
  • The Web is rich with various sources of information. It contains the contents of documents, multimedia data, shopping materials and so on. Due to the massive and heterogeneous web document collections, users want to find various types of target pages. We can classify user queries as three categories according to users'intent, content search, the site search, and the service search. In this paper, we present that different strategies are needed to meet the need of a user. Also we show the properties of content information, link information and URL information according to the class of a user query. In the content search, content information showed the good result. However, we lost the performance by combining link information and URL information. In the site search, we could increase the performance by combining link information and URL information.

Combined effect of initial biomass density and nitrogen concentration on growth and astaxanthin production of Haematococcus pluvialis (Chlorophyta) in outdoor cultivation

  • Wang, Junfeng;Sommerfeld, Milton R.;Lu, Congming;Hu, Qiang
    • ALGAE
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    • v.28 no.2
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    • pp.193-202
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    • 2013
  • Nitrogen availability and cell density each affects growth and cellular astaxanthin content of Haematococcus pluvialis, but possible combined effects of these two factors on the content and productivity of astaxanthin, especially under outdoor culture conditions, is less understood. In this study, the effects of the initial biomass densities IBDs of 0.1, 0.5, 0.8, 1.5, 2.7, 3.5, and 5.0 g $L^{-1}$ DW and initial nitrogen concentrations of 0, 4.4, 8.8, and 17.6 mM nitrate on growth and cellular astaxanthin content of H. pluvialis Flotow K-0084 were investigated in outdoor glass column photobioreactors in a batch culture mode. A low IBD of 0.1 g $L^{-1}$ DW led to photo-bleaching of the culture within 1-2 days. When the IBD was 0.5 g $L^{-1}$ and above, the rate at which the increase in biomass density and the astaxanthin content on a per cell basis was higher at lower IBD. When the IBD was optimal (i.e., 0.8 g $L^{-1}$), the maximum astaxanthin content of 3.8% of DW was obtained in the absence of nitrogen, whereas the maximum astaxanthin productivity of 16.0 mg $L^{-1}\;d^{-1}$ was obtained in the same IBD culture containing 4.4 mM nitrogen. The strategies for achieving maximum Haematococcus biomass productivity and for maximum cellular astaxanthin content are discussed.

An Analysis of Beauty-Related Contents in Social Media in China, Thailand, and Indonesia (중국, 태국, 인도네시아의 소셜미디어 뷰티 콘텐츠 분석)

  • Her, Yusun;Chun, Jaehoon
    • Fashion & Textile Research Journal
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    • v.23 no.3
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    • pp.307-322
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    • 2021
  • This study examined the influence of social media on the beauty industry and analyzed beauty-related content on social media in China, Thailand, and Indonesia. The existing literature was reviewed and four social media platforms that display the active sharing of beauty-related content in the three stated countries were selected. Five information sources were then chosen from each social media platform and 115 top posts from these sources analyzed. Beauty-related material was shared on discrete social media platforms in the three countries. Differences were found in the presentation types, themes, and message strategies of the content depending on the type of product and services provided by each social media platform. The content on Xiao Hongshu in China consisted of images showcasing product specifications along with a focus on honest and detailed empirical product review messages from its general users. From Taobao Zibo, Wang Hong conveyed powerful and influential information that communicated instantly with viewers and delivered entertaining and sensory messages. In Thailand earnest reviews of beauty products were offered, along with firsthand testimonials through traditional content uploaded on YouTube. In Indonesia, beauty influencers posted creative and sensational photographs of makeup products on image-centered Instagram. This study expands the current scholarship on social media platforms and extends the scope of the extant research on beauty-related content in Asian countries. The practical implications of this study include useful indications on how beauty brands can use social media to promote their products.

Feeding regimens affecting carcass and quality attributes of sheep and goat meat - A comprehensive review

  • Yafeng Huang;Lumeng Liu;Mengyu Zhao;Xiaoan Zhang;Jiahong Chen;Zijun Zhang;Xiao Cheng;Chunhuan Ren
    • Animal Bioscience
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    • v.36 no.9
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    • pp.1314-1326
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    • 2023
  • Sheep and goats can efficiently convert low quality forage into high-quality meat which contains specific nutrients and quality traits. Carcass traits and quality attributes of sheep and goat meat depend upon several factors and one of most effective strategies amongst these is feeding regimens. In this review, the major aspects of feeding regimens affecting growth rate, carcass traits and quality attributes of sheep and goat meat are thoroughly discussed, with a particular focus on physical-chemical composition, flavor profile, and fatty acid (FA) profile. Grazing lambs and kids receiving concentrate or under stall-feeding systems had greater average daily gain and carcass yield compared with animals reared on pasture only. However, growth rate was higher in lambs/kids grazing on pastures of improved quality. Moreover, the meat of grazing lambs receiving concentrate had more intense flavor, intramuscular fat (IMF) content, and unhealthy FA composition, but comparable color, tenderness, juiciness, and protein content compared to that of lambs grazed on grass only. In contrast, meat of concentrate-fed lambs had more intense color, greater tenderness and juiciness, IMF and protein contents, and lower flavor linked to meat. Additionally, the meat of kids grazed on concentrate supplementation had higher color coordinates, tenderness, IMF content and unhealthy FA composition, whereas juiciness and flavor protein content were similar. In contrast, kids with concentrate supplementation had superior color coordinates, juiciness, IMF content and unhealthy FA composition, but lower tenderness and flavor intensity compared to pasture-grazed kids. Thus, indoor-finished or supplemented grazing sheep/goats had higher growth rate and carcass quality, higher IMF content and unhealthy FA composition compared to animals grazed on grass only. Finally, supplementation with concentrate increased flavor intensity in lamb meat, and improved color and tenderness in kid meat, whereas indoor-fed sheep/goats had improved color and juiciness as well as reduced flavor compared to pasture-grazed animals.

Analysis of the Communication Education in the Undergraduate Nursing Curriculum of Korea (간호대학 학부과정 의사소통 교과목 현황 및 분석)

  • Son, Haeng-Mi;Kim, Hyun-Sook;Koh, Moon-Hee;Yu, Su-Jeong
    • The Journal of Korean Academic Society of Nursing Education
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    • v.17 no.3
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    • pp.424-432
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    • 2011
  • Purpose: This study was done to investigate the current conditions with communication-related education in the nursing undergraduate curriculum, and to develop effective strategies for communication education. Methods: We collected 48 syllabi of communication-related courses from the nursing college or nursing department of a university and analyzed the syllabi using the content analysis method. Results: First, in the knowledge domain, 'Theories of communication', 'Characteristics of human relationship, understanding the importance, and building philosophical foundations' were covered. Second, the skill domain covered 'Application of communication for nursing care' as a main concept. Third, 'Building human relationships for nursing care' was mainly covered in the attitude domain. On the other hand, topics and content were different depending on instructors. Although the courses covered the same educational content, they were categorized under different names and concepts. Conclusion: These findings have implications for how to standardize a communication course in the nursing curriculum.

Evaluation of Nurses' Competency in Nurse-Patient Communication about Medications: Conversational Analysis Approach (간호사의 투약대화의 구조와 내용에 대한 평가도구 개발 연구: 대화분석적 접근)

  • Son, Haeng-Mi
    • Journal of Korean Academy of Nursing
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    • v.40 no.1
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    • pp.1-13
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    • 2010
  • Purpose: The purpose of this study was to develop evaluation criteria for conversations about medication and to demonstrate conversational analysis with actual dialogues on medication as examples. Methods: This study was a secondary analysis of qualitative research using conversational analysis which showed functional phases and patterns of dialogue about medication (greeting, identifying the patient, medicating, finishing). Nurse-patient conversations were videotaped and transcribed and 75 conversations were used for analysis. Results: Not all functional phases were showed in the conversations about medication. Therefore, conversations about medication can be considered as incomplete dialogues. The evaluation-criteria were represented in terms of the structure and content of the dialogues. Structural evaluation-criteria were the same as the functional phases, as functional stage is the standard for evaluation. The criteria of evaluation for content suggested 3 domains, content, expression, and interaction with 20 items scored on a Likert-type scale of 5-points. Finally, analysis of actual conversations about medication according to the evaluative criteria were provided. Conclusion: The results provide the basic data to develop educational programs and strategies to improve nurses’ competency in conversation about medication.

Nickel Tolerance and the Complexing Role of Histidine in Raphanus sativus (무 유식물에서의 니켈내성과 히스티딘의 작용)

  • Kim, Tae-Yun;Hong, Jeong-Hui
    • Journal of Environmental Science International
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    • v.13 no.8
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    • pp.711-719
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    • 2004
  • The effect of nickel (Ni) on growth and some tolerance strategies with regard to heavy metal tolerance mechanism was investigated in radish (Raphanus sativus) seedlings. The protective effect of histidine on nickel stress conditions was also monitored. The seedling growth decreased with an increase in metal concentrations. The inhibitory effect was more pronounced in the root elongation than in the shoot elongation. Increasing Ni supply showed a progressive increase of Ni concentrations in the roots and shoots. Ni content was higher in the shoots than in the roots. In the presence of nickel, radish exhibited an antioxidative defense mechanism, as evidenced by the elevated malondialdehyde(MDA), showing that nickel is an efficient inducer of lipid peroxidation. Exposure of radish to elevated concentrations of nickel was accompanied by an increase in the proline content. Supplemental histidine in the presence of Ni ameliorated metal-induced growth inhibition and lipid peroxidation. Combinations of Ni and histidine resulted in a significant decline in proline content compared with Ni stress alone, indicating that histidine may provide protection against the adverse effect of Ni stress. From the results it is suggested that histidine is an efficient chelator by complexing metal ion within the plant and may playa role in nickel tolerance implicated in metal detoxification.

Study on Awareness of Preconception Care and Reproductive Health Behaviors in Pre-honeymooners (예비 신혼부부의 수태 전 건강관리 인식수준과 생식 건강증진 행위에 관한 연구)

  • Je, Nam Joo;Choi, So Young
    • Women's Health Nursing
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    • v.21 no.2
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    • pp.71-82
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    • 2015
  • Purpose: The purpose of this study was 1) to examine levels of awareness on preconception care and pregnancy, and reproductive health promoting behavior among pre-honeymooners; and 2) to explore the relationship between awareness levels of preconception care and pregnancy, and reproductive health promoting behavior. Methods: This study was a correlation design with a total of 134 participants (67 couples of pre-honeymooners). Data were collected with questionnaire Results: Mean score of self-perception of awareness of preconception care and pregnancy was 2.82 out of 4. Content awareness level was 6.83 out of 13, and reproductive health promoting behavior score was 3.02 out of 4, indicating low to mid-level. Women reported higher scores in all variables than those in men. Self-perception awareness and content awareness of care and pregnancy had a weak positive correlation (r=.18, p=.038). Reproductive health promoting behavior was positively related to self-perception awareness of care and pregnancy (r=.33, p<.001) and content awareness of care and pregnancy (r=.23, p=.008). Conclusion: Based on this results, a variety of nursing intervention strategies may need to promote reproductive health behavior such as raising awareness of the preconception care and pregnancy.

A Similarity Ranking Algorithm for Image Databases (이미지 데이터베이스 유사도 순위 매김 알고리즘)

  • Cha, Guang-Ho
    • Journal of KIISE:Databases
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    • v.36 no.5
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    • pp.366-373
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    • 2009
  • In this paper, we propose a similarity search algorithm for image databases. One of the central problems regarding content-based image retrieval (CBIR) is the semantic gap between the low-level features computed automatically from images and the human interpretation of image content. Many search algorithms used in CBIR have used the Minkowski metric (or $L_p$-norm) to measure similarity between image pairs. However those functions cannot adequately capture the aspects of the characteristics of the human visual system as well as the nonlinear relationships in contextual information. Our new search algorithm tackles this problem by employing new similarity measures and ranking strategies that reflect the nonlinearity of human perception and contextual information. Our search algorithm yields superior experimental results on a real handwritten digit image database and demonstrates its effectiveness.