• 패션비즈니스
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• 제28권1호
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• pp.68-82
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• 2024

The fashion industry has been placing great importance on establishing and communicating brand identity in response to the rapidly changing landscape of consumer preference and media development. This study aimed to explore effective communication methodologies for building a strong brand identity for domestic designer fashion brands. To achieve this, trends in the domestic fashion industry were categorized, and key words were derived to develop three new communication methodologies through an analysis of 10 domestic brand cases. This study confirmed that a strategy that focuses on forming emotional relationships with consumers is essential for establishing brand identity. To this end, the proposed communication methodologies include the following: First, delivering sustainable messages through emotional storytelling, which is a key approach for building emotional bonds with consumers. Second, expanding the brand experience to elicit positive responses from consumers by immersing them in special situations to experience brand identity. Third, brands can enhance consumer brand loyalty by fostering continuous relationships with consumers and cultivating brand culture through omnichannel strategies that encompass both offline and online channels. Consequently, this study presents practical strategies for various fashion brands along with theoretical contributions to domestic fashion brand startups and brand identity construction. With these strategies, it is anticipated that brands will establish clear and specific content and build a stronger brand identity by engaging in diverse communication methods that offer consumers sustainable values and brand experiences.

• 한국통신학회논문지
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• 제40권9호
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• pp.1776-1785
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• 2015

인터넷을 이용하는 사용자의 관점이 호스트 중심에서 콘텐트 중심으로 변화하면서 콘텐트 중심 네트워크 (Content Centric Network, 이하 CCN)라는 새로운 패러다임이 소개되었다. 한편, 최근 비디오 스트리밍에 대한 수요가 급증하고 있으며 더 높은 사용자의 만족도를 위한 적응형 스트리밍이 소개되면서 많은 연구가 진행 중에 있다. 따라서 CCN에서도 사용자의 수요에 따라 적응형 스트리밍을 고려할 필요성이 있다. 하지만 CCN에서 기존의 네트워크 구조에서와 동일한 방식으로 적응형 비디오 스트리밍 서비스를 할 경우 CCN 라우터 내 캐시를 (CS) 충분히 활용하지 못한다는 한계점이 있으며 또한 단말의 달라지는 요구 사항을 캐시 활용에 반영할 수 없는 문제점도 있다. 따라서 본 논문에서는 정규표현식을 활용한 콘텐트 네이밍 방식을 적용하여 기존 적응형 스트리밍 비트레이트 선택 알고리즘의 캐시활용도를 높이면서도 CCN의 기본 프로토콜에 적합한 프레임워크를 제시하고, 단말의 상태에 따라 동적인 표현식 기술 전략 및 선택 알고리즘을 통하여 비디오 스트리밍 품질을 개선하고자 한다.

• 한국정보시스템학회지:정보시스템연구
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• 제30권4호
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• pp.173-202
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• 2021

Purpose This study explored overall phenomena in context such as YouTube channel operation, strategy, and profit generation through interviews with two research participants who started their own businesses and are recognized as influencer on YouTube and analysis of viewer responses to uploaded contents. With the explosive growth of YouTube content provision and use, previous studies on YouTube are only being conducted individually on YouTube's content, influence, and content providers, so it is need to explore YouTube channel operations and the effect of revenue generation in context from an integrated perspective. Therefore, the purpose of this study is to present an integrated model that provides a specific process by contextually linking the factors and results influencing YouTube channel operation and revenue generation phenomena to individuals and companies who are trying to operate YouTube channels for the first time. Design/methodology/approach This study systematized and structured the overall phenomena in context such as YouTube channel operation, communication strategy, effect on revenue generation, and YouTube channel operation results by selecting interview subjects and collecting data through interviews, and analyzing viewer reactions (likes, comments, etc.). Due to the lack of previous studies exploring integrated phenomena, research analysis used Strauss & Corbin (1998)'s grounded theory approach, which presented inductive research methods to discover new theories by structuring concepts and categories based on detailed observations and information provided by interviewees. Findings The academic implication of this study is that while previous studies are conducted as individual studies on YouTube's content, influence, and content providers in the current situation where YouTube content provision and use are exploding, it integrally explores and presents an integrated model throughout the process. In addition, taking into account the lack of previous studies, it can be found in the aspect of using the grounded theory approach, an inductive theory approach that establishes a new theory. The practical implications can be found in that it presented practical directions to beginners who want to start operating YouTube channels by identifying operational preparations, communication strategies with viewers, and response management strategies.

• 영어어문교육
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• 제16권1호
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• pp.171-188
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• 2009

The purpose of this study was to investigate the role of ongoing feedback from the professor in students' processes of learning and developing writing skills. Specifically, the researcher was concerned with how ongoing feedback affected students' attitudes towards writing because in EFL contexts, motivating students to write is a first step to engage them in a challenging journey of academic writing. 20 freshmen taking a writing course, "Paragraph & Essay Writing", at A university participated in this study and they were asked to complete the questionnaire at the end of the spring semester 2009. The results revealed that receiving ongoing feedback from the professor had a positive influence on affective domain, was helpful to develop learning strategies, and was valuable in learning outcomes. However, they also expressed negative opinions: feeling a burden, focusing on forms, and feeling confused. To reflect their opinions, the following four suggestions were made to create a more effective learning environment: promoting learner autonomy, facilitating individual writing conferences, giving balanced feedback in between form and content, and using judicious feedback through careful streaming.

• 아동학회지
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• 제20권1호
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• pp.79-97
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• 1999

This study investigated interactions of two-year-old toddlers in peer conflicts caused by disputes over objects. Thirty pairs of same-gender peers were recruited from 10 child care centers. The age of these toddlers ranged from 24 to 36 months. The data were collected by experimental observation. The interaction processes between the pairs of subjects were recorded by video camera. 24 pairs displayed peer conflict over objects. The data were analyzed qualitatively and quantitatively employing content analysis and the SPSSW in 6.0. Major findings showed that when the toddler was in conflict with a peer for toys, (1) he or she interacted actively with the other child, employing both non-verbal and verbal strategies to resolve the conflict; (2) behaviors and statements reflected an egocentric tendency; (3) they recognized ownership of toys; and (4) he or she employed some prosocial strategies which could provide a basis for developing social skills in a conflict situations with peers.

• Journal of Communications and Networks
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• 제18권5호
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• pp.826-836
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• 2016

Increase of hypertext transfer protocol (HTTP)-based video popularity causes that broadband and Internet service providers' links transmit mainly multimedia content. Network planning, traffic engineering or congestion control requires understanding of the statistical properties of network traffic; therefore, it is desirable to investigate the characteristic of traffic traces generated, among others, by systems which employ adaptive bit-rate streaming. In our work, we investigate traffic originating from 120 client-server pairs, situated in an emulated laboratory environment, and multiplexed onto a single network link. We show that the structure of the traffic is distinct from the structure generated by first and second generation of HTTP video systems, and furthermore, not similar to the structure of general Internet traffic. The obtained traffic exhibits negative correlations, anti-persistence, and its distribution function is skewed to the right. Furthermore, we show that the traffic generated by clients employing the same or similar play-out strategies is positively correlated and synchronised (clustered), whereas traffic originated from different play-out strategies shows negative or no correlations.

• 패션비즈니스
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• 제21권3호
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• pp.1-13
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• 2017

Ralph Rucci, the first American designer who presented official collections at Paris Couture since Mainbocher, is known for his innovative dressmaking techniques and sculptural forms. Accompanied by literature survey, this study examines the aesthetics of Ralph Rucci's designs by content analysis of his works, Rucci's designs since his debut collection of 1994 until he left the Chado Ralph Rucci label in 2014 and his returning collection under the new label, RR331, in 2016. Ralph Rucci developed his creative designs by the following strategies: First, he reinvents the couture tradition of Balenciaga and $Gr{\grave{e}}s$ into progressive and functional American couture in that he gives consideration to a wearer's movements and comforts. Second, Rucci constructs architectural volume based on human anatomy and architectonic strategies, with the attention to three-dimensional quality of the space built between the body and a garment. Third, he conducts engineered construction summarized by his original 'suspension' techniques, which function as both ornamentation and construction.

• 한국IT서비스학회지
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• 제4권1호
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• pp.161-171
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• 2005

The common Knowledge Management System has been constructed to increase the organization's competitiveness based on the objective of support on knowledge activities of individuals. But not many of cases have been success with constructing the magnificent concept of several of knowledge management. This case research is based on the constructed strategies, constructed concept and operating case on Knowledge Management System of Ministry of Maritime Affairs & Fisheries which was selected to the year 2004 outstanding operating organization among the government organization. This case research is suggesting that to have successful knowledge management, needs to have a reliable objective and goals prior to the abducting the Knowledge Management System and should establish the propulsion strategies that meets the organization and the culture. Also, it indicated that all the individuals should forward first in order to move organization and the system further more based of consider the constructed content, activity plan, evaluation and preview which the special feature of Knowledge Management System has.

• 대한가정학회지
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• 제42권1호
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• pp.153-166
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• 2004

The purpose of this study was to examine the internet shoppers' new purchase behavior, to examine the general purchase behavior(i.e., purchase pattern, preference), and to examine the related factors to promotion strategies(i.e., e-mail, event) of internet shopping mall. Focus group interviews were done with 40 internet shopping-mall users on May, 2003 for the data collection. Data were analyzed by content analysis and descriptive statistics(i.e., frequency, percent). The results of this study were as following. First, competitive price, accurate product and service information and convenience were considered as important factors in the new purchase behavior among internet shoppers. Second, the more frequent purchasing time through the internet shopping mall were on weekdays rather than weeekends and the most preferred information search engine were category type, item type, and price type in order. Third, e-mails from internet shopping mall were most likely opened by internet shoppers, that is to say, e-mail can be the efficient communication tool as well as the possible promotion strategies. Specifically, the title of email was considered as an important factor to approach the target consumers.

• 아태비즈니스연구
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• 제5권2호
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• pp.1-12
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• 2014

Tourism has been considered as the largest industry in the world, which is contributing towards employment generation, wealth creation and pursuing social benefits. Growing concern about the impact of human activities upon the environment, increased awareness of and concern for global environment have intensified the demand for sustainable tourism and their focus on balancing of: profit-driven motives, preserving and enhancing the social as well as ecological balance. Based on secondary materials and content analysis present study evaluated existing status of sustainable tourism development and explored important change strategies for future improvement of tourism sector in Bangladesh. The study recognized different views of change management and various strategies for obtaining sustainability in tourism industry. The present study identified the institutional networks, challenges in the way of applying systems approach to change management for sustainable tourism development and suggested important options for overcoming the impediments to operate through the proposed strategic framework in Bangladesh.