• 디지털융복합연구
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• 제14권2호
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• pp.157-167
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• 2016

본 연구는 다음과 같은 연구 목적에서 수행되었다. 첫째, 한국 지상파 방송이 직면한 경영위기와 이들 방송사의 플랫폼 전략 및 콘텐츠 유통 전략을 살펴보고자 하였다. 둘째, 이러한 현황 분석을 토대로 글로벌 미디어 그룹의 관련 분야의 대응전략과 사업영역 조정 전략을 다각도로 살펴보고자 하였다. 셋째, 이러한 분석을 토대로 우리나라 방송 산업이 경쟁력을 확보할 수 있는 방안을 제시하고자 하였다. 또한 디지털융합 시대의 세계 여러 나라의 디지털 전환 정책과 실제 사례들을 면밀히 비교 분석하여 우리나라 지상파 방송의 경영전략 모색을 위한 시사점을 제시하고자 하였다.

• 유통과학연구
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• 제19권8호
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• pp.91-100
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• 2021

Purpose: Supply chain management is a significant component of marketing strategy to achieve the overall goal of maintaining a competitive edge in the industry. To better understand and compare marketing strategies between two major distribution channels (Wholesalers and Retailers), the present study examines the various critical aspects in developing marketing strategies based on numerous prior studies. Research design, data and methodology: Qualitative research involves collecting and analyzing various non-numeric data to establish different concepts or opinions in the data. In content analysis, determining the presence of different themes, concepts, or other valuable texts and their relationships is carried out. Usually, the researchers employ three distinct methods to carry out complete content analysis. Results: Developing the appropriate marketing strategy to manage the supply chain of a business is essential. Marketing strategies should be formulated in a manner that ensures the supply chain is well organized. Applying the marketing strategy in the supply chain management, the current author utilizes the four Ps to integrate strategies for two distribution channels which are essential in ensuring proper management. Conclusions: This study concluded that utilizing the existing marketing strategies and integrating them can help in better management of the supply chain, using communication, decision making, product differentiation, and pricing.

• Asian Pacific Journal of Cancer Prevention
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• 제17권12호
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• pp.5113-5119
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• 2016

Purpose:The present qualitative study explored adolescents' perceptions regarding effective strategies to prevent adolescents from using tobacco products (TP). Apart from the commercial TPs, there has been emerging use of alternatives such as vapes, e-cigarettes and shisha. This unfortunate phenomenon continues despite the currently available preventive strategies. Thus, understanding of the perceptions of the current generation would be valuable to provide new insights. Methods: Purposive sampling was utilized to recruit 40 adolescents between the age of 15 and 16 years old attending public daily secondary schools. Eight focus group discussions were conducted among the TP users, ex-users and non-users. Data were analyzed using a thematic content analysis procedure with NVivo. Results: Among barriers with the currently available strategies were having teachers who smoke tobacco, addiction to nicotine and self-perceptions of being healthy. The content of any program should include knowledge on negative outcomes of using tobacco products and awareness of the legislation together with ways to overcome peer and family influence including improving self-efficacy and refusal skills. Strategies were suggested to be delivered using information technology which provides interactive learning and visual effects. Conclusions: Adolescents agreed that the content and delivery of tobacco use prevention strategies need to be revised to suit the current generation to ensure sustainability.

• 한국산학경영학회:학술대회논문집
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• 한국산학경영학회 2004년도 추계학술연구발표회
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• pp.4-22
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• 2004

과거에는 많은 온라인 컨텐츠 회사들이 자신의 컨텐츠 서비스에 대하여 무료로 제공하는 경향이 있었다. 그러나 최근 수익모델의 한계에 부딪히며, 특히 온라인 광고수입에 대한 한계를 느끼기 시작하면서 자신들의 서비스에 요금을 부과하기 시작했다. 이 논문은 이론적인 모델을 통하여 온라인 컨텐츠 회사들이 왜 자신의 컨텐츠 서비스에 요금을 부과하게 되었는지를 광고수익과 시장변수에 따른 조건에 따라 살펴본다. 또한 기존의 오프라인 컨텐츠 회사들이 온라인시장에 진입할 때의 조건들과 균형가격을 살펴보면서, 온라인 컨텐츠 시장에서의 가격전략과 비즈니스모델에 관련된 시사점을 논의한다.

• 한국어교육
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• 제28권2호
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• pp.235-264
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• 2017

The purpose of this study is to explore and categorize the rhetorical strategies of text construction in research articles and to provide data for academic writing education for foreign graduate students. This study analyzes 30 research articles by Korean writers from Korean language and Korean language education fields, and categorizes the rhetorical strategies according to the roles of the writer as a RA form composer, a manager of research content, and a communicator. On the basis of the strategies, this study analyzes 18 term papers of foreign graduate students and inspects their weaknesses in using the rhetorical strategies. Based on the results of analysis, this study suggests rhetorical strategy education for KAP learners that emphasizes validity and clarifies argument along with attracting readers.

• 디지털콘텐츠학회 논문지
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• 제17권4호
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• pp.243-255
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• 2016

본 연구의 목적은 국가직무능력표준(NCS)에서 제시된 직업기초능력 중 대인관계능력 교육을 위한 이러닝 콘텐츠 구성요소 및 설계 전략을 도출하는 것이다. 대인관계능력 교육과정 및 내용은 표준화를 위해, NCS 개발 및 운영을 주관하는 한국산업인력공단에서 개발한 NCS 직업기초능력프로그램을 준용하였다. 표준화된 내용을 토대로 이러닝 콘텐츠 구성요소 및 설계 전략을 도출하기 위하여 선행연구 및 이러닝 사례 분석, 교수자 및 전문가 대상 설문과 면담 조사를 실시하였다. 조사 결과를 토대로 이러닝 콘텐츠를 개발하였으며, 개발된 이러닝 콘텐츠의 설계 전략의 타당성과 교육적 효과 분석을 위해 학생, 교수자, 전문가를 대상으로 평가를 실시하였다. 평가 결과, 적용한 이러닝 콘텐츠의 설계 전략이 적절하며, 개발한 이러닝 콘텐츠가 NCS 직업기초능력의 대인관계능력을 학습하는 데 도움이 되는 것으로 나타났다.

• 영어어문교육
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• 제18권1호
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• pp.91-114
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• 2012

The purpose of this study is to investigate teachers' perspectives on content-based instruction (CBI) in English at a higher education in Korea. Based on the assumption that content-based instruction programs could be successful if teachers were actively involved not only in transmitting the content knowledge but also in students' development in the second or foreign language competence, the study explores teachers' treatments of language in relation to the students' language development in CBI classes. Research questions were related to five areas such as (1) the goals of CBI programs, (2) difficulties in CBI classes, (3) the use of native language, (4) teaching strategies and techniques, and (5) factors that affect the success of the CBI programs. Data gathered from 24 college instructors from a large university located in the metropolitan city of Korea. Results of the study indicated that college instructors of CBI programs had keen interest in developing students' language competence, experienced difficulties in designing course syllabus for mixed leveled group of students, rarely used Korean in class and used successful teaching strategies. Also factors needed to improve the CBI programs were recommended at the end of the study. Results of the study implied that teachers needed to be more aware of the students' learning process of English and to be more communicative with students in English in class. Further studies were needed in relation to the CBI courses for students of different age levels.

• 여성건강간호학회지
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• 제29권3호
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• pp.208-218
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• 2023

Purpose: The aim of this study was to explore the continuous usage intention of head-mounted display-based virtual reality (HMD-based VR) content among college students. The study also sought to understand how this intention is influenced by factors related to personal cognition, social aspects, VR content, and HMD-related elements. Methods: This descriptive correlational study used a self-report questionnaire to survey 217 students from two universities in Korea who had prior experience with HMD-based VR content. Results: The mean score for continuous usage intention of HMD-based VR content was 2.59±0.57 points (range, 1-5 points). Regarding the average frequency of HMD-based VR content usage, 64.5% of participants reported using it 1 to 2 times, while 91.7% indicated a total HMD-based VR usage period of less than 6 months. Factors such as personal cognition, VR content, social aspects, and HMD-related elements had explanatory power of 35.1%, 10.7%, 4.4%, and 2.5%, respectively, for the continuous usage intention of HMD-based VR content. Additionally, engagement (β=.45, p<.001), influential others (β=.37, p<.001), environmental support (β=-.18, p=.030), and cyber sickness (β=-.21, p=.001) were identified as having a significant influence. Conclusion: When developing HMD-based VR content, strategies to improve users' personal cognition should be included. Additionally, it is necessary to develop strategies that enhance enjoyment and interest in the content, while also facilitating ongoing social support. Furthermore, coping strategies should be devised that take into account cyber sickness, a potential side effect of these devices.

• 지식경영연구
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• 제4권2호
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• pp.19-34
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• 2003

This paper analyzes 96 Korean companies to illustrate the relationship between the knowledge management strategies and task characteristics. Knowledge management strategies can be categorized as being codification- and personalization-oriented. Task characteristics are analyzed from the perspective of content-oriented, process-oriented, number of exceptions, and analyzability. These results illustrate how companies should align the knowledge management strategies with task characteristics. It is found that codification strategy is more likely to be associated with high content-oriented and high analyzability task, and personalization strategy is with high process-oriented task. The survey result confirms that managers should adjust knowledge management strategies in view of the characteristics of the task.

• 한국군사과학기술학회지
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• 제17권5호
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• pp.637-642
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• 2014

Military communications have limited resources such as poor bandwidth and insufficient link capacity. Numerous hosts in conventional IP networks, including the Tactical Information Communication Network (TICN), the tactical communication system of the Army, focus heavy traffic on a single server via end-to-end connections and in which data delivery latency is caused by exchanging routing information. Content-Centric Networking (CCN), one framework of Information-Centric Networking (ICN), is a novel Internet paradigm in which data can be accessed by the name of the content instead of the location information. This paper provides content caching strategies for applying CCN to military tactical IP networks based on TICN environment.