• Journal of Information Processing Systems
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• v.12 no.4
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• pp.612-630
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• 2016

As mobile augmented reality technologies are spreading these days, many users want to produce augmented reality (AR) contents what they need by themselves. To keep pace with such needs, we have developed a mobile AR contents builder (hereafter referred to as MARB) that enables the user to easily connect a natural marker and a virtual object with various interaction events that are used to manipulate the virtual object in a mobile environment so that users can simply produce an AR content using natural photos and virtual objects that they select. MARB consists of five major modules-target manger, virtual object manager, AR accessory manager, AR content manager, and AR viewer. The target manager, virtual object manager and AR accessory manager register and manage natural target markers, various virtual objects and content accessories (such as various decorating images), respectively. The AR content manger defines a connection between a target and a virtual object with enabling various interactions for the desired functions such as translation/rotation/scaling of the virtual object, playing of a music, etc. AR viewer augments various virtual objects (such as 2D images, 3D models and video clips) on the pertinent target. MARB has been developed in a mobile application (app) format in order to create AR contents simply using mobile smart devices without switching to a PC environment for authoring the content. In this paper, we present the detail organizations and applications of MARB. It is expected that MARB will enable ordinary users to produce diverse mobile AR contents for various purposes with ease and contribute to expanding the mobile AR market based on spread of a variety of AR contents.

• Journal of Broadcast Engineering
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• v.11 no.3 s.32
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• pp.363-378
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• 2006

The Digital Multimedia Broadcasting(DMB) system is developed to offer high quality audio-visual multimedia contents to the mobile environment. The system adopts MPEG-4 standard for the main video, audio and other media format. It also adopts the MPEG-4 scene description for interactive multimedia contents. The animated and interactive contents can be actualized by BIFS(Binary Format for Scene), the binary format for scene description that refers to the spatio-temporal specifications and behaviors of the individual objects. As more interactive contents are, the scene description is also needed more high bitrate. However, the bandwidth for allocating meta data such as scene description is restrictive in mobile environment. On one hand, the DMB terminal starts demultiplexing content and decodes individual media by its own decoder. After decoding each media, rendering module presents each media stream according to the scene description. Thus the BIFS stream corresponding to the scene description should be decoded and parsed in advance of presenting media data. With these reason, the transmission delay of BIFS stream causes the delay of whole audio-visual scene presentation although the audio or video streams are encoded in very low bitrate. This paper presents the effective optimization technique for adapting BIFS stream into expected MPEG-2 TS bitrate without any bandwidth waste and avoiding the transmission delay of the initial scene description for interactive DMB contents.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.4
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• pp.839-844
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• 2011

IPTV contents are based on MPEG2-TS(Moving Picture Expert Group-2 Transport Stream). The Created content is delivered to each home's Set-Top box through the Internet service network, which will be visible on television through the decoding process. The using and spending of content expanding were quite limited in the other existing lines' devices. For this end, provided methods are to convert MPEG2-TS to other format and then transmit it. These methods are causing not only an overload to the system but also its increasing the hardware resource requirements. In this paper, the MPEG2-TS of IPTV's content using RTP(Real time Transport Protocol) provided by the applicable variety of devices and environmental system, was designed and implemented. Through this paper, the existing MPEG2-TS is providing other devices for distribution and consumption that can give better content to the consumers which means that the QoS(Quality of Service) was enhanced. And, the increased consumption and use of content will help the IPTV business to get more development and activation.

• The Journal of the Korea Contents Association
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• v.15 no.3
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• pp.318-326
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• 2015

In the age of media convergence the influx of foreign TV content is quickly influencing the landscape of Korean media. The objective of this research is to analyze and explore the localization and Koreanization of Master Chef USA into Master Chef Korea and how its successful adaptation, transformation, and localization was made possible. The study pays close attention to TV personalities' relationships, behaviors and communication skills along with the choice of food ingredients and themes in the 2014 episodes for both Master Chef USA and Master Chef Korea. Furthermore, the research seeks to challenge the widely spread belief that localization of foreign TV content serves the public interest. Rather it seeks to articulate that depending on the media environment, private entities are becoming the benefactors of foreign TV content adaptations.

• (The) Korean Journal of Advertising
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• v.29 no.5
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• pp.127-160
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• 2018

Recently, virtual reality and augmented reality technology have been extensively utilized in brand communication. The purpose of this study is to investigate digital reality contents as branded entertainment and content-analyze its format and contents for brand communication. Coding categories were derived to examine marketing characteristics of 300 digital reality contents and key descriptive statistics were presented and interpreted. The results revealed that consumer responses(i.e., view count, like, and dislike) toward Branded Digital Reality contents vary according to types of storytelling. Moreover, perceived values of contents also varied by the types of digital reality(VR vs. AR). Based on the results, this paper discusses the academical and managerial implications of study findings.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.900-911
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• 2009

This paper analyzes user preferences on the basic structure of digital textbook contents based on the PDF and HTML formats. This was conducted by analysing the data from an online survey on user preferences for the representative structures of the PDF- and HTML-based digital textbook contents that are currently used on the Web. Results show that in the PDF format, the structure with TOC(Table Of Contents) links on the left screen and the main content on the right was most preferred by 82% of the respondents. In terms of the viewing method, the one that presents one page of the textbook fitted to the width of the computer screen in a single-page view was regarded as the best. Similarly, in the HTML format, the structure with TOC links on the left frame and the main content on the right using 2-frames was revealed as the most preferred by 84% of the respondents. However, the structures of the PDF- and HTML-based digital textbook contents employed by most existing Web sites go against the users' preferences. Accordingly, for digital textbook development in the future, user preferences must be considered to allow students to read the contents more easily and conveniently.

• Korean journal of communication and information
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• v.37
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• pp.237-269
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• 2007

This study examined how newspapers covered the 60th anniversary of the historical event, 8 15 Independence Day. Specifically, five newspapers from three countries were content-analyzed to see differences, if any, based on country level and political ideology of the newspaper. The findings showed that Japanese newspapers yielded less amount of coverage than those of Korea and China. The newspapers of Korea and China used straight news format, while Japanese newspapers used opinion news format. In terms of information source, Korean newspapers and Chinese newspapers mainly relied on the information from the government, while Japanese newspapers took the information from citizen. The difference also revealed that Korean newspapers focused on domestic situation frame and the other countries more emphasized past memory of the War times. Consequently, the three countries showed clearly different perspectives on the same historical event. These distinctions were caused from national interest rather than political ideology of the newspaper.

• Information Systems Review
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• v.25 no.2
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• pp.77-101
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• 2023

Due to COVID-19, paid virtual live-stream concerts have emerged as an alternative format and a new revenue model for in-person live concerts. Despite the increasing scholarly and practical interest in how participants experience paid virtual live-stream concerts, few studies examined participants' consumption and participation experiences. Thus, this study aims to provide insights into consumers' virtual live-stream concert experience by employing social representations theory (SRT). We explore the features of paid virtual live-stream concerts based on the C-P-N-D (Content-Platform-Network-Device) framework and the consumers' cognitive and affective perception. To this end, an SRT-based core-periphery analysis was conducted based on 239 responses to the open-ended survey questions. The results show that network-and device-level features of virtual live concerts and participants' overall perception are presented as core elements of paid virtual live-stream concerts, whereas content- and platform-level features are peripheral elements. This finding provides an in-depth understanding of the emergence of paid virtual live-stream concerts as an alternative concert format, thereby providing an invaluable understanding of a virtual live concert experience and theoretical and practical insights.

• Journal of Broadcast Engineering
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• v.16 no.3
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• pp.394-402
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• 2011

We introduce the standard content identifier Universal Content Identifier (UCI) and a watermarking system that embeds UCI for the broadcast content distribution services. Our proposed UCI embedder is designed in consideration of integrating with the previously established broadcast system and protecting the illegal distribution of broadcast contents. Our goal is that when broadcast content is transmitted, 28 byte UCI is embedded imperceptibly in the content itself in real-time and the embedded UCI is successfully extracted not only in the typical format used in the broadcast content distribution service but also in the illegally distributed broadcast contents. Usually the illegally distributed contents are modified from the original by changing resolutions, frame rates, or adjusting colors. In this paper, we present a watermarking scheme that embeds 28 byte UCI in broadcast content in real-time while keeping the visual quality high and the embedded watermark robust enough to survive through the various modification. The experimental results show that the embedded UCI remains in the various modified versions of content and that the visual degradation by embedding is not noticeable.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.1
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• pp.211-223
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• 2010

Since its conception, the Internet has been exponentially growing and recent forecasts state that by the year 2011 almost one-quarter of the world's population will have internet access and few places have seen the radical effects of this new technology as strongly as south Korea which currently has the highest percentage of broadband users in the world with over 70% of its homes running at over 2Mbit/s. This explosion has revolutionized the way the industries, including that of the hospitality industry have conducted their businesses. The main challenge of this study was to explore how customers are currently using the Internet when developing purchase intentions. Customers were asked, through surveys, to evaluate four specific factors: format, accuracy, content and timeliness (FACT) in terms of their importance when making a restaurant choice. The findings of this study were as follows: content influenced the customer satisfaction, as well as timeliness influenced the customer satisfaction. But the other factor of the information didn't have interaction with the customer satisfaction. Customer satisfaction influenced the loyalty.