• Title/Summary/Keyword: Content Competitiveness

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Study on Strategic Plan for Ensuring the Global Competitiveness of Traditional Performing Arts Industry (전통공연예술 산업의 글로벌 경쟁력확보를 위한 전략적 방안 모색에 관한 연구)

  • Lim, Young-Soon;Meng, Hai-Yang;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.88-99
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    • 2016
  • Traditional Performing Arts is a key element of national competitiveness that represents the identity of a country. Preserving traditional performing arts such as traditional culture overall aggregate such as literature, art, music, dance, theater and enable it to meet future national culture is to secure a competitive brand. Meanwhile, it shrouded in advance global success of K-pop and TV content, such as our popular culture, but our traditional performing arts sector, there has been a steady effort to receive the attention of the world and expanding capacity and performance. Now, this point will be a new policy approach needed to expand more popular in both domestic and world demand in traditional performing arts. In this study, we propose a strategic plan to raise the popularization and industrialization of our own needs and unique traditional performing arts opportunities for successful overseas expansion and promotion of the content of traditional performing arts.With the help of information technology.

A Study on the Souce of Storytelling of Korean Wedding Ritual and Costumes in Chosun Dynasty (조선시대 혼인의례와 혼례복에 관한 스토리텔링 원천자료 분석)

  • Ahn, In-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.1
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    • pp.139-151
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    • 2014
  • Storytelling contributes to easy flowing of cultural contents, and cultural original materials offer the creative subjects of cultural content. Now, in Korea, thanks to the Korean wave and etc, new kinds of cultural contents are requested and the demand for the original materials of storytelling has been increasing.A 5,000-year-old history, Korean traditional culture is the storage of the original materials of storytelling that can offer the creativity and the competitiveness, which are able to secure the national competitiveness. Particularly, there are different kinds of cultural archetype materials in the wedding ceremony and wedding costumes. This research, thus, is aimed at providing the subject materials for the cultural content development which are various and interesting by developing the original materials of storytelling on the wedding ceremony and wedding costumes during the Joseon dynasty. In the study for the wedding procedures in the late of Joseon Dynasty, the original sources within wedding ceremony created in the process where wedding customs in Joseon Dynasty and China were compromised are suggested. Further, in the research for the original sources on the wedding costumes associated the wedding ceremony, the original source of storytelling which are showed in a nation and an individual in the process where the wedding ceremony symbolizes the most important marriage one of the fomalities performed in one's life is suggested.

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Current Status and Prospect of Quality Evaluation in Malting Barley (맥주보리 품질평가 현황과 전망)

  • 손영구;서세정;백성범;이춘우;박문웅;한상익
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.47
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    • pp.55-62
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    • 2002
  • With lower quality and three to four times higher price than those of imported malting barley, the competitiveness of domestic malting barley is decreasing. Although the causes can be found in that the domestic environments are much unfavorable to cultivate the malting barley compared with those of USA or Canada, it is mainly reasoned from poorer developments in variety of high quality malting barley as well as in cultivation technology. For assuring the competitiveness of domestic malting barley, therefore, not only the development of high quality malting barley suitable to the climatic environment of this country but also the political supports of the government are required. Also, in addition to the breeding of the good quality malting barley haying higher germinative energy, and heavier and larger kernels of good plumpness as well as lower protein content, the modification of quality inspection standards from the system relying only on the visual characteristics such as kernel size distribution rate, shrimped kernel rate, foreign materials and so on, to such system as those of developed countries haying quality criteria such as protein content for inspection is absolutely required for the quality improvement of domestic malting barley.

The Channel Brand of Terrestrial Television Video News : Focusing on SBS's Subusu New sand MBC's 14F (지상파 방송사 동영상 뉴스의 채널 브랜드에 관한 연구 : SBS 스브스뉴스와 MBC 14F를 중심으로)

  • Yoon Hongkeun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.20 no.1
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    • pp.133-147
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    • 2024
  • In this study, we examine the components and characteristics of channel brands, the renewal process of channel brands, and the competitiveness of SBS Subusu News and MBC 14F, online channels of Korea's leading terrestrial broadcasting company. We conducted in-depth interviews with staffs YouTube news channels such as Subusu News and 14F. First, examining the brand components and characteristics of SBS's Subusu News and MBC's 14F vertical channel, Subs News maintained its direction through the renewal of the logo type, graphic characterization, emoticon production, and campaign design production. 14F focused on brand renewal of the logo type and modification of thumbnail design to reveal the identity of the channel brand. Subusu News and 14F have achieved success through a spin-off approach that considers content relevance, expanding their brand extension. As a result of analyzing the competitiveness of the channel brand, Subusu News maintained its identity as a combination of B-class sensibility and journalism, while 14F positioned itself as a channel that delivers useful information content.

Textile design development using relics of the Tomb of King Muryeong of Baekje as a cultural content (문화콘텐츠로서 백제 무령왕릉의 유물을 활용한 텍스타일 디자인 개발)

  • Ha, Seung Yeon
    • The Research Journal of the Costume Culture
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    • v.21 no.3
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    • pp.376-393
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    • 2013
  • In modern society, culture is an important factor to form a country's image and identity and a representative content to generate revenue. Culture is a keyword to design life in the 21st century and has become competitiveness between countries. As a cultural content with international competitiveness, this study performed textile design development with the use of relics from the Tomb of King Muryeong, which is the tumulus of King Muryeong who was the 25th king of Baekje among Korean history. The developed design could be applied to the production of various fashion cultural products such as clothes, scarf, neck-tie, and bag. The process for the design development was carried out as follows: As a first step, this study found basis as a cultural content with a global sense that could form the historical value of the Tomb of King Muryeong and gain global sympathy of people all over the world through literature reviews. As a second step, this study examined the current state that traditional Korean elements were used as a fashion cultural products. As a third step, this study analyzed the current state and problems of fashion cultural products using relics from the Tomb of King Muryeong through field survey. As a final step, this study planned the concept of design with the use of diadem ornaments, earring, sword, stone guardian animal, and bricks with lotus-flower design from the tomb of King Muryeong. And these developed 6 textile designs could be applied to the production of various fashion cultural products.

Policy Design for Value Added Enhancement of Visual Content Industry (영상산업의 부가가치 제고를 위한 정책디자인 방향)

  • Jeong, Bong-Keum;Lim, Jung-Hee;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.697-708
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    • 2013
  • This study suggests the need of 'policy design' that aims to develop visual contents with competitiveness in a global market by comparing and analyzing the programs of promoting the visual content industry of each local government. Moreover it focuses to derive a policy implication so that the local government in its role could develop and promote programs of the industry to enhance its competitiveness. The scope of the study covers local governments of the national capital region and the five metropolitan cities of Korea. The support programs on the visual content industry have been compared and analyzed in 2012. A case study of the policy program of the UK, USA and France has been conducted. In conclusion, we must recognize visual industry as regional strategic industry. The policy orientation, organizations and the scale of support should be designed to make the most of regional characteristics and lead to sustainable growth in response to a rapidly changing IT convergence technology and the new digital environment.

Competitive Advantage Strategy of Educational Service Quality on Digital Transformation : Focusing on W-Company (디지털전환 기반의 교육서비스품질 경쟁우위전략 : W사를 중심으로)

  • Chin, Hee Soo;Lee, Dong Won;Lee, DonHee
    • Journal of Korean Society for Quality Management
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    • v.50 no.4
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    • pp.843-861
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    • 2022
  • Purpose: This study explores the impact of digital transformation (DT) strategies on gaining a competitive advantage in interactive educational services. Methods: We develop a service value proposition model by analyzing educational service elements to confirm the impact of DT in the classroom through case studies. This study focuses on educational services that DT has a positive impact on organizational competitiveness by providing opportunities for customers to engage in operational processes. This case study summarizes competitiveness using SWOT (strengths, weaknesses, opportunities, and threats) analysis. Results: The findings of the case study indicate that DT-enabled competitive factors contribute to an organization's competitive advantage. The study results present key resource as social cloud services, data combination, content sharing, and products/services. The online application that collects user data about education and shares class and evaluation information creates a new class operational process in the field of educational service for a value proposition of collection-merging-sharing with social cloud function. Conclusion: The results of this study can be used as a good guideline for educational service providers interested in applying DT for improved customer satisfaction and educational organizations' competitiveness. In addition, the study findings provide theoretical and practical implications on SWOT approaches to changing the educational service provision ways through digital transformation.

The strategy for securing leadership in digital contents distributing platform Focusing on open innovation theory (디지털 콘텐츠 유통 플랫폼에서의 리더십 확보 전략 - 개방형 혁신 이론을 중심으로 -)

  • Choi, Hun;Lee, Yong-Seol
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.612-614
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    • 2022
  • The prolonged untact era, which has continued since the end of 2019, further accelerated the spread of distribution platforms that provide cultural contents in digital form. Digital content distribution platforms are fiercely competing in the market as the central axis of cultural content planning, production and distribution. In this study, we apply the open innovation theory as a competitive element of digital content distribution platforms to assess whether competitiveness can be secured in terms of multilingualization of content.

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Status Quo and Revitalization Strategy of Design Industry in Busan

  • Kim, Hyong-Koo;Lee, Young-Sook
    • International Journal of Contents
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    • v.7 no.1
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    • pp.65-72
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    • 2011
  • This paper aims to propose ways to revitalize the design industry of Busan by way of analyzing the status of the design and its related industries .We also propose the systematic ways to improve the employment and strengthen the global competitiveness of the design industry of Busan. The basic year of this study is 2010, and the goal years are 2011, 20115 and 2020, each of which represents the short-term, mid-term and long-term goal period, respectively. The content of our study includes the status of the design and its related industries and ways to revitalize them. Our study focuses on ways to revitalize the design industry through the particularization of the design industry in Busan and to strengthen the global competitiveness of Busan's strategic industries. For this, we have read up on the design and its related industries, surveyed the previous research work, and conducted the statistical analysis of design fields for the years of 2006-2008. In order to provide the revitalization plan in a more efficient way, we have also gathered the opinions of the experts through FGI (focus group interview).

A study on the hindrance factors for improving efficiency of the working design (실시설계단계 효율성 향상을 위한 저해요소 분석 - 'ㅇㅇ동 문화 및 집회시설' 사례를 중심으로 -)

  • Kim, Sung-Sik;Park, Jung-Lo;Kim, Ju-Hyung;Kim, Jae-Jun
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2011.11a
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    • pp.129-130
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    • 2011
  • 2009 Presidential Council on National Competitiveness to plan trying to the advancement in the construction industry 'design and engineering of the global competitiveness' in the content of weak points of the design and engineering capabilities to secure the overall problem. In domestic technological of design and engineering behind the other building construction sector about 70%. Especially hindrance factor was founded between design ordering organization, design firm and subcontractor in working design stage. In this paper carried out to hindrance factor that decrease the efficiency in working design stage for a strategy to improve the utilization of basic data.

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