Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Policy Design for Value Added Enhancement of Visual Content Industry

영상산업의 부가가치 제고를 위한 정책디자인 방향

  • 정봉금 (마데이라대학교, 카네기멜론) ;
  • 임정희 (동국대학교 영상대학원 멀티미디어학과) ;
  • 정진헌 (동국대학교 영상대학원 멀티미디어학과)
  • Received : 2013.10.07
  • Accepted : 2013.12.20
  • Published : 2013.12.28
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Abstract

This study suggests the need of 'policy design' that aims to develop visual contents with competitiveness in a global market by comparing and analyzing the programs of promoting the visual content industry of each local government. Moreover it focuses to derive a policy implication so that the local government in its role could develop and promote programs of the industry to enhance its competitiveness. The scope of the study covers local governments of the national capital region and the five metropolitan cities of Korea. The support programs on the visual content industry have been compared and analyzed in 2012. A case study of the policy program of the UK, USA and France has been conducted. In conclusion, we must recognize visual industry as regional strategic industry. The policy orientation, organizations and the scale of support should be designed to make the most of regional characteristics and lead to sustainable growth in response to a rapidly changing IT convergence technology and the new digital environment.

본 연구는 각 지방자치단체별 영상산업 진흥정책을 비교 분석하고 글로벌 시장에서 경쟁할 수 있는 콘텐츠 개발을 목표로 한 '정책디자인'의 필요성을 제안하며, 나아가 지역 영상산업의 경쟁력을 높일 수 있는 지자체의 역할과 지원방안 수립의 정책적 시사점 도출을 목적으로 한다. 연구의 범위는 국내 수도권과 5개 광역시를 조사대상으로 하여 2012년에 추진한 영상산업 지원정책을 비교 분석하고, 해외사례로서 영국, 미국, 프랑스 3개국의 정책사례를 벤치마킹하였다. 결론적으로 영상산업을 지역의 전략산업으로 인식하고, 영상산업 정책의 방향과 관련 조직 및 지원규모 등이 빠르게 변화하는 IT 융합기술 등 새로운 디지털 환경에 대응하여 지역별 특성을 살리고 지속가능한 성장을 유도할 수 있도록 정책디자인이 이루어져야 한다.

Keywords

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