• Title/Summary/Keyword: Content Analysis.

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Content Analysis of Mother's Role in Korean Biographies (우리나라 위인전에 나타난 어머니 역할 내용분석)

  • Kim, Young-Joo
    • Journal of Families and Better Life
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    • v.27 no.2
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    • pp.243-254
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    • 2009
  • The purpose of this study was to investigate the mother' role appeared in Korean biographies. The method used for this study was the content analysis of the context related with mothering in Korean biographies. The categories for content analysis were pregnancy-delivery, nurturing, teaching, disciplining, interfacing between home and social institutions and counselling. It was found that the most frequent mother' role appeared in Korean biographies was nurturing role such as to care development, health and hygiene of children. And the second frequent mother's role in Korean biographies was disciplining role such as to internalization of social roles. The third role was teaching. These results have been discussed in the light of former studies, and the limits of study method also have been discussed.

The Network Characteristic Analysis of Research Projects on International Research Cooperation

  • Noh, Younghee;Kim, Taeyoun;Chang, Rosa
    • International Journal of Knowledge Content Development & Technology
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    • v.8 no.4
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    • pp.75-98
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    • 2018
  • In this study, the network analysis of researchers, institutions, and research principal agent was conducted to understand structure characteristics of international cooperation research project implemented from 1997 to 2018. The network of researchers and institutions were decentralized structure. On the other hands, the network of research principal agent was centralized structure. The Soul National University is the leading organization of international cooperation research project. In terms of research principal agent, corporation is the leading principal agent. In additions, the results of the network centroid analysis of the researchers and institutions were correlated with the research funds. As a result, it was confirmed that the network centroid of research organization was linearly related to research funds.

The impact of Marketing Communication Content Distributed on Social Networks on Electronic Word-of-Mouth

  • VO, Minh Sang;HUYNH, Dung Quoc Vu;NGUYEN, Giang Huong;DANG, Giang Ha Nguyen;HUYNH, Duong Dai;LE, Bao Quang;DANG, Nhut Minh
    • Journal of Distribution Science
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    • v.20 no.5
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    • pp.65-74
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    • 2022
  • Purpose: This paper evaluates which characteristics of marketing communication content distributed on social networks impact electronic word-of-mouth (e-WOM). Research design, data, and methodology: Quantitative research was carried out on 637 Vietnamese people aged from 18, who were exposed to marketing communication programs of fashion brands. Preliminary data were analyzed by the reliability of the scale, multivariate regression analysis, and analysis of variance. Results: The research findings have identified the four characteristics of social media content that positively impact e-WOM, including entertainment, interaction, trendiness, and customization. Participants aged 30 and under have a higher appreciation for media content and e-WOM than those from 31 and over. Conclusion: To promote e-WOM, marketing communication content distributed on social networks should focus on the following characteristics: (1) The entertainment of marketing communication content should involve positive emotions, fun, and enjoyment; (2) With interactive content, focus should be placed on discussion and exchange content, content that encourages sharing, and two-way interactive content; (3) For trending marketing communication content, marketers consider communicating brand-related latest information, up-to-date information, and hot discussion topics; and (4) When creating customized content, brands should be interesting, customized (information, product, price), and unique.

Analysis of 'Basic Information Technology' Textbooks in Technical High Schools (공업계 고등학교 '정보 기술 기초' 교과서의 분석)

  • Kang, Oh-Han;Park, Jeong-Mi
    • The Journal of the Korea Contents Association
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    • v.13 no.3
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    • pp.485-494
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    • 2013
  • In this paper, both content analysis and Romey analysis were employed to analyze 'Basic Information Technology' textbooks in technical high schools. Not only was the content analysis employed to study the organization and contents of the textbooks, but also the Romey analysis was applied so as to determine inquisitive tendency on four factors - text, data, activity and evaluation. The results from content analysis showed that the total number of pages, reading material, the number of concepts introduced in each section, and the use of application software demonstrated a discrepancy among textbooks. Also, Romey analysis showed that while the section 'text' was written with relatively low inquiry tendency for its authoritative tone, two textbooks showed high inquisitive tendency for section 'activity'. Finally, based on the obtained results, the ways to improve 'Basic Information Technology' textbooks were proposed.

The Analysis of 'General Computer' Textbooks in Commerce·Information High Schools (상업·정보계 고등학교 '컴퓨터 일반' 교과서의 분석)

  • Kang, Oh-Han
    • KIPS Transactions on Computer and Communication Systems
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    • v.1 no.1
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    • pp.21-28
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    • 2012
  • In this paper, both content analysis and Romey analysis were employed to analyze three 'General Computer' textbooks used in commerce and information high schools. The content analysis was employed to study the organization and contents of the textbooks, whereas the Romey analysis to determine the inquisitive tendency of four sections - Text, Data, Activity and Evaluation. The results from the content analysis showed that textbooks differed in the number of subsections, the number of pages in each section, and the number of concepts introduced in each section. Also, results from the Romey analysis demonstrated that the section Text in all the textbooks was written with a low level of inquisitive tendency, but also that they differed in that two other sections Data and Activity in one textbook exhibited a high level of inquisitive tendency while the other section Evaluation in two textbooks did. Using the aforementioned results, we proposed ways to improve the readability of 'General Computer' textbooks.

Story-based Information Retrieval (스토리 기반의 정보 검색 연구)

  • You, Eun-Soon;Park, Seung-Bo
    • Journal of Intelligence and Information Systems
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    • v.19 no.4
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    • pp.81-96
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    • 2013
  • Video information retrieval has become a very important issue because of the explosive increase in video data from Web content development. Meanwhile, content-based video analysis using visual features has been the main source for video information retrieval and browsing. Content in video can be represented with content-based analysis techniques, which can extract various features from audio-visual data such as frames, shots, colors, texture, or shape. Moreover, similarity between videos can be measured through content-based analysis. However, a movie that is one of typical types of video data is organized by story as well as audio-visual data. This causes a semantic gap between significant information recognized by people and information resulting from content-based analysis, when content-based video analysis using only audio-visual data of low level is applied to information retrieval of movie. The reason for this semantic gap is that the story line for a movie is high level information, with relationships in the content that changes as the movie progresses. Information retrieval related to the story line of a movie cannot be executed by only content-based analysis techniques. A formal model is needed, which can determine relationships among movie contents, or track meaning changes, in order to accurately retrieve the story information. Recently, story-based video analysis techniques have emerged using a social network concept for story information retrieval. These approaches represent a story by using the relationships between characters in a movie, but these approaches have problems. First, they do not express dynamic changes in relationships between characters according to story development. Second, they miss profound information, such as emotions indicating the identities and psychological states of the characters. Emotion is essential to understanding a character's motivation, conflict, and resolution. Third, they do not take account of events and background that contribute to the story. As a result, this paper reviews the importance and weaknesses of previous video analysis methods ranging from content-based approaches to story analysis based on social network. Also, we suggest necessary elements, such as character, background, and events, based on narrative structures introduced in the literature. We extract characters' emotional words from the script of the movie Pretty Woman by using the hierarchical attribute of WordNet, which is an extensive English thesaurus. WordNet offers relationships between words (e.g., synonyms, hypernyms, hyponyms, antonyms). We present a method to visualize the emotional pattern of a character over time. Second, a character's inner nature must be predetermined in order to model a character arc that can depict the character's growth and development. To this end, we analyze the amount of the character's dialogue in the script and track the character's inner nature using social network concepts, such as in-degree (incoming links) and out-degree (outgoing links). Additionally, we propose a method that can track a character's inner nature by tracing indices such as degree, in-degree, and out-degree of the character network in a movie through its progression. Finally, the spatial background where characters meet and where events take place is an important element in the story. We take advantage of the movie script to extracting significant spatial background and suggest a scene map describing spatial arrangements and distances in the movie. Important places where main characters first meet or where they stay during long periods of time can be extracted through this scene map. In view of the aforementioned three elements (character, event, background), we extract a variety of information related to the story and evaluate the performance of the proposed method. We can track story information extracted over time and detect a change in the character's emotion or inner nature, spatial movement, and conflicts and resolutions in the story.

Content Distribution Strategy Analysis of Regional Broadcasting Companies: Based on MBCNET (지역방송의 뉴미디어 유통전략 분석 :MBCNET 사례를 중심으로)

  • Kim, Jongha Bell
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.636-643
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    • 2013
  • The current media and content situation is increasingly more competitive and under the radical environment changes, the social & financial position of regional broadcasting companies has been threatened. The internet & mobile based platforms and smart media, however, bring a new opportunity of content distribution. This study analyzes the current status of MBCNET which is the superstation of regional MBC stations and specialists interviews to develop the content distribution strategies of regional broadcasting companies. According to the following: finance, ratings, and new media distribution analysis, the MBCNET outcome is deemed successful based on the content library and regional power. MBCNET utilized opportunity to develop strong content resources and distribution power. In order to maintain its competitive edge, MBCNET needs to adopt the following strategies: content and platform marketing power, research & development of competitive content based on user behavior analysis, and reorganization that is able to counteract N-screen circumstances.

Relationship between Shear Strength and Component Content of Fault Cores (단층핵 구성물질의 함량과 전단강도 사이의 상관성 분석)

  • Yun, Hyun-Seok;Moon, Seong-Woo;Seo, Yong-Seok
    • Economic and Environmental Geology
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    • v.52 no.1
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    • pp.65-79
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    • 2019
  • In this study, simple regression and multiple regression analyses were performed to analyze the relationship between breccia and clay content and shear strength in fault cores. The results of the simple regression analysis performed for each rock (andesitic rock, granite, and sedimentary rock) and three levels of normal stress (${\sigma}_n=54$, 108, 162 kPa), reveal that the shear strength is proportional to breccia content and inversely proportional to clay content. Furthermore, as normal stress increases, the shear strength is influenced by the change in component content, correlating more strongly with clay content than with breccia content. In the multiple regression analysis, which considers both breccia and clay content, the shear strength is found to be more sensitive to the change in breccia content than to that of clay. As a result, the most suitable regression model for each rock is proposed by comparing the coefficients of determination ($R^2$) estimated from the simple regression analysis with those from the multiple regression analysis. The proposed models show high coefficients of determination of $R^2=0.624-0.830$.

On-line Prediction Model of Oil Content in Oil Discharge Monitoring Equipment Using Parallel TSK Fuzzy Modeling (병렬구조 TSK 퍼지 모델을 이용한 선박용 기름배출 감시장치의 실시간 기름농도 예측모델)

  • Baek, Gyeong-Dong;Cho, Jae-Woo;Choi, Moon-Ho;Kim, Sung-Shin
    • Journal of Institute of Control, Robotics and Systems
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    • v.16 no.1
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    • pp.12-17
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    • 2010
  • The oil tanker ship over 150GRT must equip oil content meter which satisfy requirements of revised MARPOL 73/78. Online measurement of oil content in complex samples is required to have fast response, continuous measurement, and satisfaction of ${\pm}10ppm$ or ${\pm}10%$ error in this field. The research of this paper is to develop oil content measurement system using analysis of light transmission and scattering among turbidity measurement methods. Light transmission and scattering are analytical methods commonly used in instrumentation for online turbidity measurement of oil in water. Gasoline is experimented as a sample and the oil content approximately ranged from 14ppm to 600ppm. TSK Fuzzy Model may be suitable to associate variously derived spectral signals with specific content of oil having various interfering factors. Proposed Parallel TSK Fuzzy Model is reasonably used to classify oil content in comparison with other models. Those measurement methods would be effectively applied and commercialized to oil content meter that is key components of oil discharge monitoring control equipment.

How Content Affects Clicks: A Dynamic Model of Online Content Consumption

  • Inyoung Chae;Da Young Kim
    • Asia pacific journal of information systems
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    • v.31 no.4
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    • pp.606-632
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    • 2021
  • With many consumers being exposed to news via social media platforms, news organizations are challenged to attract visitors and generate revenue during visits to their websites. They therefore need detailed information on how to write articles and headlines to increase visitors' engagement with the content to drive advertising revenues. For those news organizations whose business model depends mainly on advertisements, rather than subscriptions, it is particularly crucial to understand what makes the website attractive to their visitors, what drives users to stay on the website, and what factors affect a user's exit decision. The current research examines individual news consumers' choices to find patterns of increase or decrease in user engagement relative to a variety of topics, as well as to the mood or tone of the content. Using clickstream data from a major news organization, the authors develop a user-level dynamic model of clickstream behavior that takes into account the content of both headlines and stories that visitors read. The authors find that readers appear to exhibit state dependence in the tone of the articles that they read. They also show how the topics expressed in headlines can affect the amount of content readers consume when visiting the news organization to a much larger degree than the topics expressed in the content of the article. Online publishers can make use of such findings to present visitors with content that is likely to maintain and/or increase their engagement and consequently drive advertising revenue.